1. By Shyam Lakhani

2.  Our a-level media coursework aim was to create a media opening scene, that
would easily appeal and interest our target audience, which we chose as
teenagers.
 To construct our opening scene took a long time, however, we have now
completed, and believe the opening scene we made, will fulfil its purpose.
 Any work GrayWolf Entertainment done, was done as a team, and my group
members – Krishan, Jayesh and Mark were very happy with the work
completed.
 When the opening scene was finally created, my group and I asked some
teenagers to view and evaluate the opening scene, from which we could get
improvements from.

3.  The genre we chose as a group was teen comedy. Prior to this, we had many
other choices. For example, instead of teen comedy, my group could was
teen horror and teen drama. However, after long discussions, my group and I
decided that choosing teen comedy was be the best decision
 One reason we did this, was because we are teenagers ourselves. Only we
would know what teenagers find funny, and because of this, we would find it
easy to make a teenage opening scene.
 The main actors in the opening scene would be Mark, Jayesh and myself, with
the other group member, Krishan, being the camera man.

4. o Our word press blog website ->
http://iwolfentertainment.wordpress.com/
o OurYouTube channel website ->
http://www.youtube.com/user/GrayWolfJKMS?feature=watch
o Our Facebook page website ->
https://www.facebook.com/GrayWolfEntertainment
o Our preliminary media product (The final grade) ->
http://www.youtube.com/watch?v=vYapIGADAM8
o Our final task media product (Educated Sentence) ->
http://www.youtube.com/watch?v=iTJM9SEHamg

5. MediaTimeline In
Detail
oBefore we even started
thinking about constructing
our media coursework, my
group and I sat down and
started planning.
oMany different questions
were asked during this
planning session;What will
our genre be?Who will be our
target audience?What are we
looking to achieve from this
media opening scene?
oThis planning session turned
out to be very helpful, as
because of this, we were able
to construct such a good and
appealable opening scene.
Planning
(Before Production)
This is a screenshot of the
storyboard we created
while planning for the
main task
As you can see, the
storyboard is very
detailed, complete with
camera shots, angles
and description

6. MediaTimeline In
Detail
o Before creating an opening
scene, we needed to research
other teenage related movies’
and their opening scenes.
oAs a group, we decided that
everyone would research one
film each, which would mean
all group members would be
contributing fairly to the
research.
oResearch would turn out to
be very important, as using it,
we could see how the mis-en-
scene, sound, editing and
camera helps to create a
opening scene for teenagers
Research
(Before Production)
oAs we can see from
the screenshot, we
each chose a film, and
then analysed how
the mis-en-scene,
sound, editing and
camera angles helped
the film reach its
target audience.

7. o We also as a group
constructed additional
research other then examine
and analyse other teenage
film opening scenes.
o Firstly, we examined
teenage conventions, to see
what we needed to include in
our own opening scene to
make sure we could actually
appeal to the intended target
audience.
o We then also created a
teenage audience profile, and
this way, we easily found out
what a normal stereotypically
prefers and looks for in a film.
MediaTimeline In
Detail
Additional Research
(Before Production)
This is the target audience that
we created for our group. From
it, we are able to see what
genres of film a normal
stereotypical teenager enjoys,
and what are his likes and
dislikes.
These are the different types of
conventions that we looked
and examined in for making a
teenage related movie.

8. o This is the audience feedback we collected for our final media
product.The teenagers we asked for our final cut, were experienced
media a-level students, meaning they knew they could give important
improvements.
o After we constructed our
preliminary and final media
products, we decided to
collect audience feedback.
o This was important as from
this we could get
improvements to make our
final cuts.
o For audience feedback, we
collected and asked some
teenagers (our target
audience) and made them
watch the video’s.
o From this, they could tell us
what they liked and disliked,
and from this, we could
improve our media products
further.
MediaTimeline In
Detail
Audience Feedback
(After Production)

9. OUR MEDIA PRODUCT
o Before we started to construct our media
product, we researched into many different
real media products, or products associated
with teenagers.
o Using it, we used many similarities in our
own media product, however, also kept
some differences.
o This ensured that we used the similarities to
an advantages, but also made our media
product unique, and different, by keeping
some differences.
REAL MEDIA PRODUCTS
o Most teenage related movies often use
voice-overs in the start of the movie – to
simply introduce the main characters and the
storyline.Some examples could include the
American Pie Series, and the popular hit
teenage film, NotAnotherTeenager Movie.
o We also used a voice-over to start off with in
our media product, simply because we felt it
was a quick and clever idea to catch the
audiences’ attention, and keep them hooked
on.
o Another similarity we used, that other media
films and products have also used, is the use
of the main character from the start of the
film. We felt this would be important, as this
could create a familiarisation with the
watching audience, and would mean the
main character could create a identity for
himself.

10. OUR MEDIA PRODUCT
o However, as a group, we also felt that it was
important that we do not copy all techniques
that all the other teenage related films, and
other real media products used.
o One reason for this was because we wanted
our opening scene to stand out, and not
blend in with the other competitors, but
have a chance to compete.
o Also, we felt that if we used the same
techniques as all the other teenage related
comedy movies, the audience would become
bored, as they would feel it was something
they had already seen.
REAL MEDIA PRODUCTS
o One difference we used in our media
product, that was greatly different to any
other media product was by introducing
many other main characters from the start,
and including them in the opening scene.
o We chose to do this, simply to interest the
audience of the many different characters,
and their unlike and strange personalities, as
we felt that this would interest and intrigue
the audience, making them feel like our
media product is something that they have
not experienced before.
o We also chose to have less dialogue in our
opening scene, and this would mean the
audience would see more of the storyline,
rather then hear any actual dialogue.

11. o Because of the similarities and the
differences we have used in our media
product, we feel that we have tried to
challenge the normality of the forms and
conventions of making a teenage comedy
movie.
o We felt that this should be important to do,
as the audience would want to try something
new, rather then watch the same forms and
conventions in teenage comedy films again
and again.
o However, on the other hand, we also
included some similarities from the
stereotypical teenage comedy films, simply
to be grouped.
o We felt that it should be important and vital
that the audience can pick up normal
techniques and conventions that they would
usually find in a normal teenage movie, and
thus, they would recognise easily that we
have created a teenage opening scene.
o We also thought the most important factor
to keep the same with all the other real
media products to do with teenagers is the
use of stereotypes, as we felt this was very
important within the teenage audience.
OUR MEDIA PRODUCT REAL MEDIA PRODUCTS

12. One comparison we have with real media
products we have researched is the
location choice.
For example, the opening scene of this
media product also starts off by showing
off the main location, a school.This is the
same location as ours.
Also, we also used an establishing shot to
start the establishing shot off with, as did
they.
The mis-en-scene is also similar; the same
clothes and props.

13. These are some of the real media products that our
similar to the one we created, as we followed some of the
same forms, conventions and techniques they did whilst
creating there's.

14. o Here are some conventions that are usually
applied by typical teenage media products :
o -A voice over/narrative technique is usually
always used to begin the film with.
o The main character is always presented first-
meaning the audience can create a
relationship with them, and become
familiar.
o The language used is mostly informal, and
slang is used.
o The mis-en-scene used is again, always
related to the teenage target audience, e.g.,
hoodie’s.
o The soundtracks used in the backgrounds
are usually suited to teenagers’ tastes and
preferences.
o However, on the other hand, here are some
conventions we used in our media product .
o We also used a voice over to begin with.This
meant that we were able to introduce the
scene and the main character.
o The first character is also presented first.
o The language our characters used
throughout the entire media product.
o Our mis-en-scene also includes the typical
teenage props, e.g., mobile phones and
hoodie’s.
o Our soundtrack used is also in the genre of
hip hop and grime, and this is done to appeal
to the audience.

15. o Our media product represents many
different diverse and big social groups.
o Firstly, we have included both genders,
boys and girls in our opening scene, and this
indicates to the audience that this media
product will be for all genders, and not just
either boys and girls.
o We have also included all type of different
characters, with all different races, like for
example,Asians, to British.
o This would mean that we could easily bring
in and talk about the usual stereotypes that
the teenage audience will be aware of and
about.
o We also used an open age group acting
group, meaning the opening scene will
appeal to more people.
o There are many positives and negative
advantages to using stereotypes in our
opening scene.
o Firstly, by using stereotypes, the audience
will become aware of the storyline much
easier, and thus meaning that they will enjoy
our media product even more.
o However, on the other hand, the audience
could also take offence at viewing some of
the stereotypes we put on offer, and this
could mean they have a negative incentive to
view the rest of the media product.
o However, as a group, we have tried to break
and twist the normality of the stereotypes,
and hopefully this would interest and
entertain the audience, meaning they would
enjoy it more.

16. o Before we started to create our media product, we examined and studied into different
social groups, and also looked at the positives and negatives of including them.
o For example, one media product we carefully looked into, and examined into the social
group was the teenage drama film, Adulthood.
o This film consisted of a certain age group, and also had only a specific range of actors
with a race.
o This meant that they were able to portray their storyline intended to the teenage
target audience more easier then if they had chosen a different path.
o The reason for this was because the film showed a documentary type film of the crime
and problems that were going on in the current time period.
o Because of this, using a certain type of age-group, and a certain race of actors worked
in benefit for the movie producers, as they were able to reach reality with the audience,
and show them what life was really like.
o This was an interesting film we looked upon, as it could have had negative implications
too.

17. One social group we used is a typical
group among teenagers today, and
this is the ‘wanna-be gangsters’
group.This is teenagers who try to
fit into the ‘cool way of life’ by acting
hard, and living life by each day,
rather then plan ahead.
The second social group we examined in
detail is the group of teenagers who
cannot fit into the normal type of
teenagers, and because of this, stand
out within the school, but for the bad
reasons. For example, here we see two
teenagers who may look like two typical
teenagers, but in fact, find it hard to fit
into school.

18. o As a group, we feel that our media product could be distributed by a whole range of
media institutions, simply because of the whole range of target audience our media
product could interest and relate to. Also, most popular media institutions either have
teenage followers, or have products themselves, in which they sell to teenagers, so
because of this, we could have the choice very open.
o Also, upon our storyline, we also feel that our media product could be a hit
internationally, and not just in the U.K. One reason of this, is because the stereotypes
we have linked at the teenagers, could portray and relate to all teenagers around the
entire world, meaning they would also enjoy and become interested at our media
product.
o Distributing is a very important part of making a media product successful, and
because of this, in my opinion, the best way of distributing this media product would
be online first, likeYouTube for example, and then once we see the feedback and
reaction, move the media product on to and across cinema’s and televisions.
o One reason for this is because how socially active teenagers have become these days,
and because of this, if our media product is approved by the target audience, word will
spread, and our popularity may grow.

19.  Here are some film production companies we feel that, if chosen, will feel happy and
confident by choosing to distribute our media product, and why:
o 1 -
o We feel that this would be a good production company to work with, as the company
have, in the past, created films, with the same type of target audience and the same
time of genre used. For example, one film they created was anuvahood, a film we
researched about for our main task, and because of this, our film is around the same
type of film.

20. o 2 –
o Universal studios would also be a perfect production company for our media product.
One reason for this would be because they have also created similar films and movie
products to that of ours. One good example of this is the American Pie series.This is
again, another film we researched about before choosing and making our final media
product.The conventions used in the American Pie films, are similar to the conventions
used in our media product.

21.  3-
o Pathe is another production company we would feel confident by them distributing our
media product. One film they have released that is in similar fashion to ours is
Adulthood.The soundtrack and mis-en-scene is very similar to those used in our media
product, and because of this, we would feel very confident in them distributing our
opening scene.

22. o After long discussions and considerations, we decided that our main target audience
would be teenagers, primarily, and then teenage boys secondly.
o One reason for choosing this, is because the creators and producers of this media
product, us, are teenagers themselves, and because of this, we are experienced in the
teenage field.
o Also, we feel that because of the current social networking techniques available, it will
be very easy to relate to and appeal to teenagers.
o The two type of age groups we think we can relate to with our media product :

23. oOne big factor in deciding
this, is the fact that we are
teenagers ourselves, meaning
that we know we teenagers
like and dislike, and what they
would prefer in a media
product
oAlso, whilst creating our
media product, we have tried
to make it appeal to an open
gender, rather then male and
female, and this is simply to
appeal to a bigger target
audience.
Whilst creating our media product, we created surveys and
target audience questionnaires for our target audiences to
answer – this would tell us if we were choosing the right
target audience, and what their likes and dislikes were, so
we could create a better media product.

24. SecondaryTarget Audiences
o However, as a group, we
also decided to create a
secondary target audience,
just in case if our first did not
prove fruitful.
o For our second target
audience we chose boys, as
we felt they were much easier
to appeal and attract to.
o Another important factor in
this decision was also that we
ourselves are boys, so it would
be easier to cater to their
needs and wants.
o However, this would only be
our second target audience,
and would only come if our
first, more general teenage
target audience did not come
fruitful.
This is our media product
poster.As we can see, we
have tried to appeal to our
first main target audience,
teenagers, in many ways. For
example, the smart clothing,
yet the glasses and earring
on the actor show we have
tried appealing to a wide
target audience.
However, by including a boy on
the front poster, rather then a
girl, will mean that boys will
look to be interested more when
looking at the poster, as they
will feel it will be something
that they will prefer, and will
not be boring.

25. Our media production
name is clearly labelled
above the media
product name.This
means that the viewers
will also become aware
of the production name.
Our media product main
actor. Notice we have tried
to use as many teenage
conventions as possible, by
including the formal
clothes, the earring, the
glasses, and the spiky hair.
This is the age
moderation rating our
group has gone for,
simply because it is the
general and average age
of all teenagers.
Our media product name has
been made big and large, so
once viewing the poster, the
audience can easily catch the
name.Also, we also decided to
use a graffiti – type font for the
title, as this is another
convention with teenagers.
This is the approximate release
date we have decided to include
on the poster.We chose to keep
it open, by not including a
specific date, as during this time,
most teenagers would be on
their summer holidays anyways,
meaning there is a better chance
they might view our product.

26. 5) How did you attract/address your audience?
o In our media product, using
mis-en-scene was the technique
we used in order to try and
appeal and attract to our target
audience – teenagers.
o We knew this was an
important technique, as the
target audience would know
that this would be a film for
them, if they could find
similarities from it and relate it
to themselves in their own lives.
o Another technique we used to
attract our audience was the
sound. Our sound used was of
the genre of hip-hop. This means
that when the audience first
hear this, they will suddenly
become interested and excited
to find our more.
This is one example of how we used mis-en-scene to try and
attract/address our audience. Firstly, he is using a very popular
mobile phone, and also is playing a game on it.
Teenagers (our target audience) can relate clearly to this.The actor
is this scene is also wearing an odd coloured t-shirt – a fashion dress
code which is also followed by our target audience.

27. Here are some more examples how we used mis-en-
scene, and other techniques in our media product to
attract our target audience :
This is the starting of our media
product. Here, we have used the
editing to try and attract our
target audience.The smoke is
used to try and excite the
viewers, and the fact that it is
slowly flying them will try to
keep them watching on.
This is one of the scenes.The
location we have used is a
classroom, and we told our
actors to look bored and tired.
Our teenagers will relate this, as
they will also be at school in the
current time period, and also
there views on school will be
same as ours.
This is another scene from our
media product, and this is one of the
characters.Using the mis-en-scene,
the character is wearing a bright red
hoodie, large DJ headphones, and is
wearing trainers.Our teenage
audience will seriously be able to
relate to this, and because of this
will be attracted.

28. We also used our audience feedback to help us
attract our target audience. Firstly, after
making our rough cut, we asked some typical
teenagers, to give us their views.This meant
that we could improve our media product much
more for the final cut.Also, as the people we
asked were teenagers themselves, this also
meant that they would know what they wanted,
meaning we could construct a better media
product.
We also conducted and constructed a survey,
and using this, we found out from teenagers
themselves what was good and bad about our
rough cut. Using this, we could make significant
improvements for the final cut, meaning we
would easily attract more teenagers for our
target audience.

29. o For our preliminary and main final tasks, my group and I used and learnt about many different types
of technologies. Here are some of them, and how we used them.
o Mac – We used this type of technology very much to make and construct our media product. Firstly,
we used it to update our group blog on word press with new content for our media product.We also
used it for our planning and research sections of our media product.
o One example of this is making the storyboard on the Mac, and we also reviewed many different
other teenage related open sequences for the research part of it. Because of this, the Mac was a very
important technology while constructing our opening scene. However, the most important use for
the Mac was the software I movie on it, as we used this to edit our media product, and without it, we
doubt the product could have been very successful as it is currently. As time went on, our skills on
the Mac and I movie developed and improved gradually, with the editing on the preliminary task
and the final task being evidence.
o Camera – For the two tasks, we also used a Panasonic HD
camcorder to record the footage. As time went on, our
filming skills and camera angles usage improved
significantly, with again the filming on the preliminary
task and the final task being evidence.

30. o However, despite our vast improvements in using the technologies we used, we still felt
that we could have improved to a higher extent. Firstly, our work in front of the camera
could have gotten better, which would have meant better acting for the media
products. However, despite this, my group and I are still content and satisfied with the
acting work done in both media products.
o Also, we only had around 3-4 months to use the Mac, and understand and learn how to
use I Movie properly.This meant our editing work, and our actual usage on the Mac was
still raw, and meant if we had more time, we could have learn much new skills, and
received more experience.
o Finally, our media product could have been much more better if out quality of our
technology would have increased. One example of this could be the use of a much more
technical camera to record the footage, which would consequently mean the quality of
our media products, would have been much more clearer.

31. o Since making our preliminary media
product, we felt, as a group, we have
progressed well since making our final
product.
o Firstly, our overall planning was much more
organised and through then our last
construction of our media product.
o For example, we booked and set our
locations much more earlier then our filming
date, then we did for our earlier task.
o This meant we were much more organised
and had less issues on our mind when the
filming dates came closer.
o Also, we created our scripts and storyboards
to a much earlier date then last time, and
this again, meant we were much more
committed and organised.
o Another way we have progressed since
constructing our preliminary media product
is by the quality of our filming, and the
techniques we used. For example, our
camera work and the actual work in front of
the camera were much more accurate and
better.
o Our editing skills also increased to a much
better level. Since editing our preliminary
task product, our main editor, Krishan Patel
had better experience in editing, and thus
our editing for the final media product was to
a better quality level.
We also used a tripod more
for the final task then for the
first task.This was
also an explanation
for the better quality