The document provides details on Korima Begum's plans for ancillary products to promote a new artist, Eva Ellis. Korima wants to keep the theme simple and let the music speak for itself. Key words to describe the theme are elegant, playful, feminine, neutral and simplistic. The digipak will have the standard four panels since Eva is just starting out. It will take influences from Mariah Carey, Nicole Scherzinger and Taylor Swift albums, focusing on simplicity and highlighting the artist. The target magazine advertisements will be in publications like Seventeen, Shout and Teen Vogue.

1. Ancillary Production
Pitch
Korima Begum

2. Overall Theme
I would say that the overall theme for my ancillary
products simplicity. This is because I want to focus
and trying to establish this new artist into the music
industry and the best way to do that is to keep it
simple and let the music do the talking!
Five words that would best summarise my theme is:
O Elegant
O Playful
O Feminine
O Neutral
O Simplistic

3. Info on the digipak
My digipak will have the usual four panels. I
decided to do this because it is our artist’s
(Eva Ellis) first album and as she isn’t
established enough in the mainstream
music world I felt that having four panels
would be best way to start out and if she
moves onto better things then she could
have 6 or 8 panelled digipaks.

4. Where will the magazine
advert be placed?
As our target audience is teenage girls so
we would expect to see them in magazines
catered for that audience e.g.
O Seventeen magazine
O Shout
O Teen Vogue

5. Influences
I got a few ideas for my digipak from three
different albums:
O Mariah Carey – Charmbracelet
O Nicole Scherzinger – Her Name Is Nicole
O Taylor Swift - Fearless
More detail on next few slides


6. Mariah Carey
Charmbracelet
I like this one
simply because of
close up shot of
her face and the
simplicity of it all.
The main idea of it
is to the sell the
artist and that is
essentially what is
going on here as
there is nothing
but Mariah to
focus on.

7. Nicole Scherzinger
Her Name Is Nicole
Again here on the front
panel you see a simple
textured background
with the artist on the
front of it. I like this
because again you
focus solely on the artist
as she is what stands
out. Also I like the
neutral colour theme on
it. It seems more
feminine and elegant
which is something that
I may use.

8. Taylor Swift
Fearlessinto some Taylor
I decided to look
Swift digipaks because from the
audience feedback when I had asked
about what they would expect, they
said they'd expect to see something
that you'd get from Taylor Swift as
that's who they associated our artist
with. Again I like this one because of
the simplicity of it because it looks
more girly and feminine. I also like
beiges used in this. I also like the creams and blows in the shoot.
the way her hair
We shot a few pictures of our artist with her hair blowing in the wind.
I wasn't so sure of this at first but after seeing this digipak I am
starting to warm to it and I may use one of those for my own one.