The document provides details on Korima Begum's plans for ancillary products to promote a new artist, Eva Ellis. Korima wants to keep the theme simple and let the music speak for itself. Key words to describe the theme are elegant, playful, feminine, neutral and simplistic. The digipak will have the standard four panels since Eva is just starting out. It will take influences from Mariah Carey, Nicole Scherzinger and Taylor Swift albums, focusing on simplicity and highlighting the artist. The target magazine advertisements will be in publications like Seventeen, Shout and Teen Vogue.