This poster promotes Coldplay's 4th studio album "VIVA LA VIDA". The all-black background with white text makes the band photo stand out. Only the band's name, album title, and song list are included in text to allow quick understanding. The centered band photo, specifically showing lead singer Chris Martin, aims to attract attention and recognition for the well-known band. The monochrome color scheme and simple design reflect the band's image and alternative rock genre.

1. This is a poster promoting Coldplay’s new
album ‘VIVA LA VIDA’ it is the 4th
studio album of
the hugely successful alternate rock band. With
the genre being alternate rock I believe the use of
an all black background with white writing over the
top, works well and makes the picture of the band
members stand out. The black background could
also reference the kind of music within the album
with it bringing alternate rock it won’t all be bright
and cheerful.
There isn’t a lot of writing on the page but
there is reference to the bands name ‘Coldplay’ at
the top in capitals this would stand out and when
people saw it they would instantly know whose
album it was. There is also the title of the album
VIVA LA VIDA, this lies directly under the title and
sits in the center the word placement on this
poster makes you focus more on the image. The
only other text within the poster is at the bottom
where it gives reference to some of the bigger hits
on the album, this could be for promotional
reasons as if people saw which songs were on the
album and there was one they particularly liked
they would more than likely purchase the
album.The use of the little amount of texts means it can be glanced upon and people would
know the main information that is on the poster.
The position of the picture is good with it being right in the center of the posters and
causing people to focus there aim to it. The image is a medium shot of the band members with
the most famous member Chris Martin being at the front. I believe they have done this to bring
attention to the members of the band. As this is the 4th
album many people would know who
was in the picture and this would make people stop and look at the picture. The only colour
within the whole poster is what the band members are wearing, this could link to them being an
alternate rock group and the clothing they have got on being quirky and different.
The poster has balance as there is a suitable amount of text relating to the size of the
image and there is use of the Guttenberg principle with there being text above and below the
image of the band members, however it hasn’t properly been used as there isn’t a large amount
of text so people could glance and still read what it says. The simplistic approach to this album
could relate to Coldplay with there music being simple. I believe it has been given a simplistic
look on purpose as part of the bands image.