The document discusses two rock bands, Bullet For My Valentine and Bring Me The Horizon. It notes that Bullet For My Valentine started as a Metallica and Nirvana cover band but developed their own style, becoming well-known in the rock genre with influences from Metallica and Iron Maiden. Bring Me The Horizon was formed in 2004 after previous bands failed; they were signed to a record label and have since released many successful albums while gaining a large fan base through performances at festivals and concerts. The document also discusses common conventions in music videos for the genre, including live performance, using fear/scary elements, desolate locations, and following a story.

1. Genre Research
Eddie Gough

2. Bullet For My Valentine
This band has become very well known over time
within the rock genre. They started in 1998 as a
cover band for Metallica and Nirvana but this didn’t
work very well so they took a new direction by
making their own music. They have become an
extremely well know band from then and is mainly
in the rock genre. They have shown strongly that
their influences are Metallica and Iron Maiden.
Both of these are also in the rock genre if not
Metal. Their music is quite different from the band
we are doing for our project but have similar
conventions so will be useful for research.

3. This band seems to follow a style of having a story behind each of their videos.
This gives the songs more meaning and makes the viewer pay more attention as
they want to know what happens.
They use live performance in their videos to make the audience feel
close to the band as they create a memory of what they look like
and can see close features. It also adds to the feeling of them being
manly as they aren’t wearing what is seen as normal clothes.
They use fear to create intrigue into the video and make the audience
want to watch more. They also use it to make the music video seem
more scary as it is very common within the genre itself.

4. Bring Me The Horizon
This band was formed in 2004 after several local bands
failed they joined to become Bring Me The Horizon. They
were scouted by a record company and then signed soon
after. Since then they have released many albums and
have been very successful. They have performed at many
festivals and concerts and have gained a large fan base
while doing so. At the beginning they said their influences
were mainly deathcore bands such as Every Time I Die
but more recently have mentioned music styles such as
Pink Floyd and Dubstep. This shows the bands
development over time into newer styles of music.

5. Live performance used by this band to create intimacy
between the audience and the band. This is very similar to
most other bands in this genre as it shows that they make
their own music and don’t just sing to music they are given.
It also allows them to advertise the band as it shows the
members directly along with the music.
As shown in the image fear is used to add more to the video along
with the music. They use fear as the genre is meant to be seen as
scary to show they have power over others. This makes the band
seem more manly and impressive. this will make the viewer want to
watch more of their music videos to see them more.
The location of the video is set in an abandoned warehouse
which is very dark and filled with lots of old machinery. this is a
dangerous location which makes the band seem more
dangerous as well. This can make them more interesting and
make the viewer want to watch more of their videos.

6. Genre Research
From what I’ve seen in the research of the genre, are certain conventions that are very common and
stand out to make the videos more entertaining to the viewer. These conventions are important if we
want to make a video that will entertain and fit inside the genre we are doing.
These conventions are:
• Live performance
• Fear/scare factor
• Desolate locations
• Follow a story
Each of these are very common within this genre of music so we must use some if not all within our
music video. Live performance is used to make it obvious that they play their own music and don’t just
sing like in other genres. They use fear or scare factors to make the video stand out and remain in the
audiences memory. This lets the band and video be remembered by the audience and influence them
to watch more of their videos. The desolate locations make the band stand out as they are the only
thing around and they don’t seem phased by the danger they could be in. this makes the viewer look up
to the band and want to see more of them. The story in most of the videos seem to follow things about
the bands life or the song itself. So most of the lyrics are involved in the story and make the video and
song more memorable.