The document discusses research into digipacks for an indie folk band. It examines album covers from Olly Murs, Taylor Swift, A Fine Frenzy, and Ingrid Michaelson as examples that fit the genre. Key elements noted include simple designs with words or images engaging the audience, a personal feel through handwritten fonts or direct eye contact, and themes of nature for the indie folk style.

1. RESEARCH
INTO DIGIPACKS

2. I have chosen to look at Indie Digipack as they suit our
music genre the best. I have looked at both male and
female artists who use guitar as their main instrument.
The male artist I have chosen to look at is Olly Murs, an
X factor competitor who comes from England.
Olly
I have chosen to look at his album cover ‘Right
place, right time’ because I find that it fits well with our
music video, as it uses words in a personal way to
Murs
engage the audience.
This Album cover appeals to me because I think it works really well with the basic
looking image with the words edited onto the image. The words look although they
have been written onto the artwork which adds the personal feel so the audience
feels like it is more of a relationship between the singer and themselves.
The image itself is also quite powerful as he is looking straight into the camera, this
would draw the audience in by reinforcing the personal relationship feel as he is
looking straight at the audience.

3. I have decided to look at Taylor Swift for the female
Digipack. I chose her because she is a solo female artist
who focuses a lot on her voice and the acoustic guitar.
So therefore she is similar to our band because although
in the actual song there is both male and female members
we have decided to make the Digipack to be just for the
female member so she is a solo artist.
This is the artwork from Taylor Swifts album ‘Fearless’
I have chosen to look at this piece because I found
that the cover was both simple and interesting. It draws you in because of her hair, I
think that it does this because it is the only thing about the picture that stands out.
I think the meaning behind the picture is to show just how ‘Fearless’ she is, as her hair
is quite free and her stance shows her being unafraid, and strong. The font saying her
name is quite personal looking as it is done in a script font. This is good as it makes
the audience feel close to the artist as it is almost although she has written it herself.
The main writing is bold and contrasts against her name, however this makes it more
noticeable and the use of colour makes the album itself seem very light and pure,
which goes with her genre of music as its pleasant and calming with a sense of
humour.

4. A Fine Frenzy
• Whilst looking through for females artists under
the genre of ‘Indie Folk’ I came across an Artist
called ‘A Fine Frenzy,’ When I looked into their
album cover I found that it is very similar to Taylor
Swifts, for example the font is also a white and
the album once again comes across as quite
light and calming. However this album has a lot more colour in it, especially
with her red hair.
The picture is taken outside, this could represent the title of ‘Come on. Come
out’ as she is outside. By looking into the camera it enables the audience to
connect with the artist as they feel more close although she is looking at them
directly.

5. Ingrid Michaelson
This is another band that interested me, once again the
person is a female artist. I picked out two of her album
covers as I found both of them interesting and similar to
what we are looking at doing, for example the white title
that is used throughout my examples.
Another reason why I chose this artist is because of how
she uses writing within her work. For example the chalk
in the first cover which also blends with the title as it
looks handwritten. But also the second album as we see
the writing on the face of the female. The writing was one
of our motifs so therefore this is a good reference to take
elements from.

6. The honey trees
This is another Indie Folk band that I found, although I
could not find an album cover I found some of the
photography that they had and this interested me. The
elements that seem to appear a lot is the green
backgrounds with flowers. So I plan to take into account all
the elements from the CD covers that I have found to put
into my own Digipack to help it reinforce the genre of Indie
folk.