The target audience for the music video is females ages 14-19 who listen to pop music, particularly music produced by female artists. The lyrics relate to a woman being betrayed by her boyfriend, so the video will focus on portraying this story through female characters. Feedback from audiences will be important to consider to make the video appealing. Examples of the target audience include pictures of stylish teenage girls and a group of friends showing different personalities.

1. Audience Profiling
Emily Norman

2. Target Audience
For this part of our music video we have to conduct a
target audience and who this music video will appeal to.
We have a particular audience in mind which is focused
on the female audience as the lyrics relate to a women
being betrayed by her boyfriend. We have conducted
these thoughts from our story board which focuses on the
females being betrayed by the male role.

3. Interests
The audience that will be appealed to our music video, will
be people who listen to pop music particularly produced
by females. Our music video is inspired by The Saturdays
which is a female girl band who’s music varies and is not
just one particular type of genre. They vary their music by
changing the style of music and tempo which varies the
genre.

4. What makes a good music
video?
When presenting our ideas to the students they were
giving us ideas which will be a good music video.
Within our group we all had different song ideas and how
we were going to produce the music video. They were
giving us good feedback which helped us to decide on the
song choice and how we were going to produce the music
video.
I think that it is important to gain feedback from the
audience as they are the people who watch music videos
and will tell us what they would want to see.

5. Examples of the audience ..
As you can see from the pictures the main target audience will be mainly focused on
the female audience. The picture on the right shows five girl friends showing different
personalities which will be shown in the music video. This is because there are four
girls within the music video who are friends and resemble the picture on the right. The
picture on the left shows a stylish teenager who will be appealed to the music video as
she can resemble Frankie from The Saturdays. The age range will be 14-19 year olds
females.