Media Studies - A2

1. DEVELOPING IDEAS FOR
DIGIPAKS AND HOMEPAGE -
MUSIC VIDEO IDEA 2
Eloise Smith

2. My Initial Ideas
Even though the music
video idea being about a
child’s nightmare, I
thought the campaign
should focus more on the
star image of the band,
that the singer is
mysterious and unknown.
Therefore, I knew the
website would need to be
simple and keeping an air
of mystery.

3. The name of the album and the
band
• I thought of the album ‘Lonesome’, to show the
themes of isolation within the music video and
the rest of the album.
• The name ‘Dare’ of the band, was due to the
idea that the band is alternative and that
someone would dare to break away from the
mainstream artists.

4. Other artists which are similar
• I noticed a comparison
between my composed band
and the artist Sia’s star
image. Therefore I looked at
her digipaks and website
homepage.
• Sia’s homepage is also
simple and she uses mainly
black and white, with a little
bit of red.
• Also, she is absent from the
album cover, yet uses a
object (a wig), with is known
to relate to her.
• Also, the writing is informal
and looks a little bit
handwritten.

5. Ideas about the album
cover/digipak
• Because I wanted the band to look unknown and alternative,
I decided the band would not be shown on the front cover.
However, I thought a drawing of the lead singer would be
appropriate.
• I found a drawing of a woman who seems possessed and
thought this fitted in with the idea of monsters and in the
video, but making it more general for the whole album, by
relating it to the album name ‘Lonesome’, as though she is
mad with loneliness.
• For the font, I wanted it look like someone wrote the text onto
the drawing. I used chalk font for the name of the album and
then a red superhero font for the name of the band, to look
like it was written in blood, making it creepy and mysterious
for an listener.

6. The album cover

7. The website homepage
• I kept the website homepage incredibly simple,
using white white and black throughout the
page.
• Originally, I was going to use a picture of the
lead singer with her back to the camera, but
then found a picture of a women in the woods,
which I thought would re-literate the themes of
loneliness for the album.
• I used a demo music track to show how the
website’s main purpose is to sell the album and
made sure it was very large on the page, so it is
centre focus.
• Finally, I added a small introduction about the
band from their 1st person, to further (Negas’
theory organic vs synthetic) so them as organic,
as if they made the video and website
themselves.