The document evaluates the effectiveness of a poster and radio advertisement for a documentary on a dance competition. The poster uses plain fonts and bright colors to attract attention to the pictures and information without distraction. Key details like the title, tagline, and air time are clearly displayed. Placement of some elements could be improved for better visual flow. The radio advertisement uses an upbeat song fitting the lively competition. It provides all pertinent details at the end to aid recall. Continuity across the pieces is strengthened by sharing design elements and the same tagline. Some audio quality issues were present but overall the pieces work well together to promote the documentary.

1. Evaluation
Kelly Chalk

2. HOW EFFECTIVE IS THE
COMBINATION OF MY MAIN
PRODUCT AND ANCILLARY
TEXTS?

3. Strengths of the poster task
 The font that was used was basic and plain. This
was because I didn’t want to draw attention away
from the pictures and the information.
 The use of the sky one logo is used to attract
audiences who are used to watch documentaries
of this style on this channel already.
 The bright colours are successful at attracting the
audience.
 The information that is presented on the poster is
clear ad easy to see. The audience are able to
find the important information relevant to the
documentary with out much effort.
 The tag line is at the top and clear for everybody
to see.

4. Weakness of the poster task
 The title is at to much of an angle, it is
readable, but I think it would be better if it
was angles a bit more straight.
 The information could have been placed
at the top. This is because research
shows that when people read they go
from top to bottom, this would been that
the information would be the first thing
that they see when they look at the
poster and it would stick in there mind.
 The top image is a bit dark and unable to
make our faces very well.

5. Strengths of the radio task
 The music is really up beat, this was
important because the subject of the
documentary was a face paced dance
competition.
 All the information is given out at the
end, this is important so that it will
stick in the audiences head.
 It is made clear what time, date and
channel it is going to on.

6. Weaknesses of the radio task
 The audio voiceover is a little bit
distorted compare from the audio that
was from the documentary.
 When Will talks he doesn’t quite finish
his sentence.

7. How they work together
 The same tagline is used in both of
these.
 JOIN THEM AND TAKE CENTER STADGE
 This is to connect a link between all
three things, to make it easier for the
audience to link the trailer to the
poster, and all together, to the
documentary.

8.  I believe that all three of my pieces
have come together nicely. In both my
documentaries and my poster, I used
the same font. This lets the audience
associate the font with my
documentary.
 It’s also to emphasise the important of
continuity for the audience.