The document evaluates the effectiveness of a newspaper advertisement and radio advertisement for a documentary on dance competition. The newspaper ad uses plain font, the logo of the broadcast channel, and bright colors to attract attention. The information is clear and easy to see. However, the title could be straighter and the information higher to follow eye movement patterns. The radio ad uses upbeat music fitting the documentary's topic, and leaves the information till the end to aid recall. Both use the same tagline to connect the pieces, aiding the audience. Overall, the evaluations finds the pieces come together cohesively through consistent branding.

1. Evaluation
Kelly Chalk

2. HOW EFFECTIVE IS THE
COMBINATION OF MY MAIN
PRODUCT AND ANCILLARY
TEXTS?

3. Strengths of the newspaper
advert task
 The font that was used was basic and plain. This
was because I didn’t want to draw attention away
from the pictures and the information.
 The use of the sky one logo is used to attract
audiences who are used to watch documentaries
of this style on this channel already.
 The bright colours are successful at attracting the
audience.
 The information that is presented on the
newspaper advert is clear ad easy to see. The
audience are able to find the important
information relevant to the documentary with out
much effort.
 The tag line is at the top and clear for everybody
to see.

4. Weakness of the newspaper
advert task
 The title is at to much of an angle, it is
readable, but I think it would be better if it
was angles a bit more straight.
 The information could have been placed
at the top. This is because research
shows that when people read they go
from top to bottom, this would been that
the information would be the first thing
that they see when they look at the
poster and it would stick in there mind.
 The top image is a bit dark and unable to
make our faces very well.

5. Strengths of the radio task
 The music is really up beat, this was
important because the subject of the
documentary was a face paced dance
competition.
 All the information is given out at the
end, this is important so that it will
stick in the audiences head.
 It is made clear what time, date and
channel it is going to on.

6. Weaknesses of the radio task
 The audio voiceover is a little bit
distorted compare from the audio that
was from the documentary.
 When Will talks he doesn’t quite finish
his sentence.

7. How they work together
 The same tagline is used in both of
these.
 JOIN THEM AND TAKE CENTER STADGE
 This is to connect a link between all
three things, to make it easier for the
audience to link the trailer to the
newspaper advert and all together, to
the documentary.

8.  I believe that all three of my pieces
have come together nicely. In both my
documentaries and my newspaper
advert, I used the same font. This lets
the audience associate the font with
my documentary.
 It’s also to emphasise the important of
continuity for the audience.