The document describes the process of creating a documentary about Hope FM radio station. It discusses creating a newspaper advertisement and radio trailer for the documentary. It describes editing techniques used like keeping a recurring motif throughout, adding narrative devices to introduce interviewees, and ensuring plenty of intercuts to keep the audience interested. The summary focuses on the key details around creating promotional materials and editing the documentary.

1. By Victoria Emerson

2.  The task for ancillary one was to create
a newspaper advertisement for the
documentary.

3.  These are the strengths and
weaknesses I feel that are
in my newspaper
advertisement.

4.  To get a better idea of the context in
which I would like to place my
newspaper advert, I decided to
create my own community
newspaper as an example.

6.  For my radio trailer, I used clips which were in the documentary to make
it relatable to the documentary itself. The voiceover for my radio trailer is
Ryan Boydon, who is one of the interviewees in the documentary.

7.  During the editing of the documentary, I
made sure to keep the motif recurring
through the documentary. The
documentary starts off with a jingle,
which is actually from Hope FM.

8.  The way that I edited the opening sequence to the documentary with the establishing
shots of Bournemouth, Poole and Christchurch.

9.  I created narrative devices which I have used in the documentary. I created these on
Photoshop. These narrative devices were created to break up the interviews, and
introduce the next interviewee to the audience.

10.  The legends were created by downloading Photoshop brushes from DeviantART.
Using these brushes, we created a PNG file, which meant that we could use it without
a background, this indicates professionalism, which is important because it not only
reflects our work, but Hope FM as a radio station as well.

11.  For the sound within the documentary, we used an external sound device, the Tascam
IM2, which meant that during the editing process, I had to sync the audio with the
main video, which required me to accurately judge the timing of both the audio and
the video files.

12.  In the introduction of the documentary, I felt that adding the production names would
add a sense of professionalism. These production logos were created on Photoshop,
and are relatively simple, and made with simple colours, such as pink and purple.

13.  During the editing for the opening sequence, I made sure that the Hope FM logo was
included. I felt that it was important to have the logo as part of the motif, and also to
add a sense of professionalism.

14.  I made sure that in the main cut that there would be plenty of intercuts. I wanted the
intercuts in the documentary, as this would keep the audience interested.

15.  As an advertising campaign, I believe that it is consistent (involvement of
Hope FM)* and professional.
 Because my advertising campaign is professional, consumers would be
more likely to want to watch my Documentary.**
 Hope FM synergises with YMCA England, who have both distributed the
Documentary on their Facebook pages.
 My production company, ‘VEMedia’ synergised with Nicky Pritchard’s
production company, ‘Pixie Aztechia Productions’ as we felt it would mirror
the synergy between the YMCA and Hope FM.***
 Our social networking is proficient, as YMCA England, Hope FM and a few
other local charities have shared our Documentary on Facebook. Hope FM
and YMCA also published our Documentary on Twitter.