The document presents an overview of new features in Tableau, highlighting the integration of AI through Tableau Pulse and the Einstein Copilot to enhance data analytics and decision-making. It outlines Tableau's community support, upcoming product updates, and the emphasis on creating a data culture within organizations. Additionally, it addresses various forward-looking statements related to risks and uncertainties that may impact future performance and growth.

1. TC24 Hot Topics
Tableau Pulse &
Einstein Copilot
What is new in Tableau and
glance into Tableau Roadmap

2. Thank
you

3. A Global Community Of Helpful People + Free Resources
Supporting Your Data Journey
9M+
Tableau Public
Visualizations and dashboards
to inspire you
Learn More + Get Started: Tableau.com/Community/Welcome
400K+
Tableau Forums
Users answering questions
to skill you up
500+
Community Blogs
To inspire you and help
advance your data journey
500+
User Groups
For virtual + local learning
and connection
3M+
Students + Teachers
Empowered with free
software and data skills

4. A little bit about me
● Janne Lind, Lead Solution Engineer
● 3 years at Tableau, 18 years with Cognos
and IBM Analytics before that.
● Passionate for Visual Analytics
● 2 teenage daughters, wife and labradoodle
● Water is close to my heart, underwater
rugby is my main sport

5. Tableau Conference 2024

6. #TC24 #data24

7. Forward Looking Statement
This presentation contains forward-looking statements about, among other things, trend analyses and statements regarding future events, future financial performance, anticipated growth, industry
prospects, environmental, social and governance goals, our strategies, expectation or plans regarding our investments, including strategic investments or acquisitions, our beliefs or expectations
regarding our competition, our intentions regarding use of future earnings or dividends, and the expected timing of product releases and enhancements. The achievement or success of the matters
covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, Salesforce’s
results could differ materially from the results expressed or implied by these forward-looking statements. The risks and uncertainties referred to above include those factors discussed in Salesforce’s
reports filed from time to time with the Securities and Exchange Commission, including, but not limited to: our ability to maintain security levels and service performance that meet the expectations
of our customers, and the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate performance degradation and security breaches; the expenses
associated with our data centers and third-party infrastructure providers; our ability to secure additional data center capacity; our reliance on third-party hardware, software and platform providers;
uncertainties regarding AI technologies and its integration into our product offerings; the effect of evolving domestic and foreign government regulations, including those related to the provision of
services on the Internet, those related to accessing the Internet, and those addressing data privacy, cross-border data transfers and import and export controls; current and potential litigation
involving us or our industry, including litigation involving acquired entities, and the resolution or settlement thereof; regulatory developments and regulatory investigations involving us or affecting
our industry; our ability to successfully introduce new services and product features, including any efforts to expand our services; the success of our strategy of acquiring or making investments in
complementary businesses, joint ventures, services, technologies and intellectual property rights; our ability to complete, on a timely basis or at all, announced transactions; our ability to realize the
benefits from acquisitions, strategic partnerships, joint ventures and investments, and successfully integrate acquired businesses and technologies; our ability to compete in the markets in which we
participate; the success of our business strategy and our plan to build our business, including our strategy to be a leading provider of enterprise cloud computing applications and platforms; our
ability to execute our business plans; our ability to continue to grow unearned revenue and remaining performance obligation; the pace of change and innovation in enterprise cloud computing
services; the seasonal nature of our sales cycles; our ability to limit customer attrition and costs related to those efforts; the success of our international expansion strategy; the demands on our
personnel and infrastructure resulting from significant growth in our customer base and operations, including as a result of acquisitions; our ability to preserve our workplace culture, including as a
result of our decisions regarding our current and future office environments or remote work policies; our dependency on the development and maintenance of the infrastructure of the Internet; our
real estate and office facilities strategy and related costs and uncertainties; fluctuations in, and our ability to predict, our operating results and cash flows; the variability in our results arising from the
accounting for term license revenue products; the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; the impact of future gains
or losses from our strategic investment portfolio, including gains or losses from overall market conditions that may affect the publicly traded companies within our strategic investment portfolio; our
ability to protect our intellectual property rights; our ability to maintain and enhance our brands; the impact of foreign currency exchange rate and interest rate fluctuations on our results; the
valuation of our deferred tax assets and the release of related valuation allowances; the potential availability of additional tax assets in the future; the impact of new accounting pronouncements
and tax laws; uncertainties affecting our ability to estimate our tax rate; uncertainties regarding our tax obligations in connection with potential jurisdictional transfers of intellectual property,
including the tax rate, the timing of transfers and the value of such transferred intellectual property; uncertainties regarding the effect of general economic, business and market conditions,
including inflationary pressures, general economic downturn or recession, market volatility, increasing interest rates, changes in monetary policy and the prospect of a shutdown of the U.S. federal
government; the potential impact of financial institution instability; the impact of geopolitical events, including the ongoing armed conflict in Europe; uncertainties regarding the impact of
expensing stock options and other equity awards; the sufficiency of our capital resources; our ability to execute our share repurchase program; our ability to comply with our debt covenants and
lease obligations; the impact of climate change, natural disasters and actual or threatened public health emergencies; expected benefits of and timing of completion of the restructuring plan and
the expected costs and charges of the restructuring plan, including, among other things, the risk that the restructuring costs and charges may be greater than we anticipate, our restructuring efforts
may adversely affect our internal programs and ability to recruit and retain skilled and motivated personnel, our restructuring efforts may be distracting to employees and management, our
restructuring efforts may negatively impact our business operations and reputation with or ability to serve customers, and our restructuring efforts may not generate their intended benefits to the
extent or as quickly as anticipated; and our ability to achieve our aspirations, goals and projections related to our environmental, social and governance initiatives, including our ability to comply
with emerging corporate responsibility regulations.

8. Tableau
The World’s #1 Analytics Platform
Evolution of Analytics
AI + Analytics for Everyone
Self-Serve Analytics
Traditional Reporting
Pre 2003 2004 - 2022 2023 & Beyond
See Data See and Understand Data
See, Understand, and Make
Decisions with Data

9. Line of Business Leaders
Consumes KPIs and uncovers
new questions
Decisions are made at all layers
C-Suite
High-level metrics to drive
company-wide strategy
IC’s and Frontline Managers
Data-infused into workflows to drive
decisions and real-time actions
Insights are a scalable use case
94%
of business leaders feel
their organization should
be getting more value
out of its data
10,000s
Daily Decisions
= 10 micro-decisions x 1,000s
individuals
1,000s
Daily Decisions
100s
Daily Decisions
Source: 2023 State of Data and Analytics

10. Brilliant ideas
and correct decisions can
come from anywhere.

11. How AI-powered Analytics Drive a Data Culture
A Data Culture Will:
Thousands of decisions
made daily,
at all layers of your
organization
decision making
Improve Decisions
with data
informed decision making

12. GA Available Now
Tableau Pulse
Bring your data to life with
generative AI
Personalized
Transform outcomes with metrics that matter to you
Contextual
Infuse relevant data into your flow of work
Intelligent
Identify and communicate insights with AI
NEW

13. How AI-powered Analytics Drive a Data Culture
A Data Culture Will:
Thousands of decisions
made daily,
at all layers of your
organization
decision making
Improve Decisions
with data
informed decision making
Drive Coordination
between functions
interconnected KPIs across functions
Drive Alignment
within each function
shared KPIs within each function
Data-Driven Decision Making
+ +

14. 18.8x
Profitability 1
1 McKinsey, 5 Facts: How Customer Analytics Boosts Corporate Performance
Data-driven
companies are
outperforming
the competition.

15. Demo:
Tableau Pulse

16. It is time to take
Sneak Peek to Tableau’s
Near-term Roadmap

17. Tableau Product Roadmap
Accelerated Innovation
Tableau AI
Make Data Easier
Tableau Cloud Platform
Scale and Trust
Ecosystem Expansion
Insight to Action
Powered by Tableau’s Core Analytics Engine
Planned updates: Viz Extensions • Shared Dimensions • Address Geocoding • Composable Datasources • Apple Silicon
Tableau Pulse
Biweekly Release Cadence
Hyperforce
Infrastructure
Fall
Embedded
Tableau Pulse
Available Now
VizQL Data
Service
Fall
2024 Innovation Themes
Einstein Copilot in
Tableau
Summer
Copilot for Data Prep
Summer
Cloud Manager
Summer
Data Connect
Summer
Private Connect
Fall

18. Tableau Cloud
Manager
Effortlessly scale & manage your
analytics environment
Scale analytics with self-service creation
and centralized management of
Tableau Cloud sites
Unlock efficiency by centrally managing
licenses, users, and more across
multiple sites
Ensure compliance with regional and
content security requirements
Coming Soon

19. Private Connect
Easily and securely connect to AWS
Cloud data from Tableau Cloud
Enhance data security
Ensure data remains protected and isolated
through a private connection
Leverage Enterprise security standards
Streamline access controls and improve
compliance with connections managed
end-to-end by Tableau
Drive productivity
Save time with simplified setup, configuration
and maintenance
Coming Soon

20. Data Connect
Seamless access to on-premises and
private cloud data from Tableau Cloud
Synchronize data between on-premise and
cloud for real-time insights
Securely access all of your data no matter
where it is
Reduce IT overhead and enhance data
agility with a remotely-operated solution
Available Now

22. Composable Data Sources
Data Mapping and Reusability
Holistic data models to bring in
multi-fact data across data silos
Ensure consistency and accuracy in
common data models across teams
Drive efficiency through a shared
semantic layer with fewer data sources
TRUST
Multi-Fact Analysis
Join Published Data Sources
ETA 24.2
ETA 25.1
Reusable Metrics with Pulse Out Now

23. ● AI-enabled Analytical Assistance to
make data professionals more
efficient.
● More powerful insights and
visualizations to capture the richness
of your data story
Our Strategy
Transformational Insights
IMPACT
Extensible Viz Libraries
Custom Geocoding
ETA 24.2
ETA H2/24
Einstein Copilot for Tableau ETA 24.2

24. Address Geocoding
Transform your analytics with location
insights
Visualize and analyze address-level
data out of the box
Get the complete and granular
geospatial insights from all your
enterprise data
Use geo hierarchies to drill down
and discover new insights
IMPACT

25. Extensible Visualization
Libraries
Expand Tableau’s Visual Grammar
Delight users with descriptive,
engaging visualizations
Create custom viz types for your
unique business needs
Get started fast with templated
authoring experiences for rich
visualizations
IMPACT

26. Demo:
Extensible Visualizations

27. Einstein Copilot
for Tableau
Accelerate your data analysis
with AI
Enable faster data exploration
Conversational AI assistance to speed up insight
generation
Build analytics proficiency
Guided calculation syntax and visual best practices
Improve trust and accuracy
Einstein Trust Layer provides data protection and
transparent results
Einstein Copilot for Web Authoring
Einstein Copilot for Tableau Catalog
ETA 24.2
ETA 24.2
Einstein Copilot for Tableau Prep ETA 24.2

28. Demo:
Einstein Copilot for Tableau

29. Questions?