Download to read offline
Uploaded byWhatCounts, Inc.
Analytics for 2014: The Numbers that Matter
The document is a webinar presentation on website analytics and key performance indicators (KPIs) for 2014, aimed at helping marketers understand their audience and measure success. It covers various aspects of analytics including website traffic sources, audience demographics, technology usage, and social media metrics. Key takeaways emphasize the importance of analyzing metrics based on individual KPIs to improve marketing strategies.
More Related Content
Similar to Analytics for 2014: The Numbers that Matter
Analytics for 2014: The Numbers that Matter
- 1. ANALYTICS FOR 2014: THENUMBERS THAT MATTER
- 2. BEFORE WE GETSTARTED • Having technical difficulties? − Use the Q&A chat box to let us know. Today’s moderator: − If we can’t help you, call Citrix at 888-259-8414 for technical support. − Or you can chat with a Citrix representative at www.citrixgcs.com/chat. • • To submit questions during the webinar, use the Q&A chat box. Everyone will receive a link to a recording of the presentation and a copy of the slide deck within 1 - 2 business days. Agatha Niedzwiecki Director of Marketing WhatCounts 2
- 3. TWEET! Follow us onTwitter! @WhatCounts @ugigirl @timbrechlin Tweet about this webinar using #NumbersthatMatter 3
- 4. TODAY’S SPEAKERS Tim Brechlin InboundMarketing Manager WhatCounts Joy Ugi Digital Marketing Coordinator WhatCounts 4
- 5. WEBSITE ANALYTICS Identify and measurebased on: • Purpose of your website • Goals • Key Performance Indicators (KPIs) 5
- 6. WEBSITE ANALYTICS What aregood KPIs? The numbers that show success for YOUR particular company. 6
- 7. WEBSITE ANALYTICS: AUDIENCE Findout about your audience. • Gender and age information can help you develop buyer personas and create appropriate content. 7
- 8. WEBSITE ANALYTICS: TRAFFIC Identifythe sources of traffic coming to your website. • Organic, direct, paid, referral • Measure performance of your content on another website. 8
- 9. WEBSITE ANALYTICS: TECHNOLOGY •It is incredibly important to be monitoring technology usage of your website and email channels • Mobile usage continues to skyrocket • >50% of emails are opened on mobile 9
- 10. WEBSITE ANALYTICS: SEARCH Trackpopular search terms used to find you. • Adwords data • Queries/keywords 10
- 11. WEBSITE ANALYTICS: GENERAL Howlong does it take for pages to load? • Should be no more than three seconds. 11
- 12. WEBSITE ANALYTICS: GENERAL Trackthe flow of your landing pages. 12
- 13. WEBSITE ANALYTICS: GENERAL Usein-page analytics to visually pinpoint website metrics. 13
- 14. WEBSITE ANALYTICS: GENERAL Identifyyour domain authority score. • 1 to 100 score • The higher the score, the more legitimate ISPs consider you to be. 14
- 15. WEBSITE ANALYTICS: GENERAL Oncein a while, compare your metrics to competitors’. • This can help you see if your own goal completions are way below par. 15
- 16. KEY PERFORMANCE METRICS GENERAL ECOMMERCE •Sent • Average Order Value (AOV) • Delivered • Revenue Per Email (RPE) • Total/Unique Opens • Conversion Rate (CVR) • Total/Unique Clicks • Click to Open Rate (CTOR) • Hard/Soft Bounce • Spam • Unsubscribe 16
- 17. SYSTEM REPORTING Use thereporting tools within the email platform to analyze and compare numerous elements within your program: • • • • • • Conversion Tracking YOY Performance Campaign to Campaign Performance Link Tracking Top Domains Open/Click Timing Export this data into Excel to create tables and charts! 17
- 18. MOBILE, MOBILE, MOBILE •According to Experian, >50% of emails are opened on mobile • That is a broad email industry average, and it’s entirely possible – if not likely – your numbers are higher • Cross-section of WhatCounts clients indicated mobile opens between 40-60% 18
- 19. SOCIAL MEDIA ANALYTICS:EMAIL Identify the most popular social media outlets used by subscribers. • Treat those subscribers like the gold they are. 19
- 20. SOCIAL MEDIA ANALYTICS:FACEBOOK Facebook Insights helps you market smarter. • Post metrics provide actionable insights. 20
- 21. SOCIAL MEDIA ANALYTICS:FACEBOOK Demographic information identifies your audience. • Compare to email and website demographics. 21
- 22. KEY TAKEAWAYS • There’sno secret sauce for measuring analytics across web, email and social. • Analyze metrics based on your own KPIs. • Metrics tell you what happened so you can figure out why it happened. • Isolate one area to work on. Create and test a hypothesis to improve. 22
- 23.
- 24. CHECK OUT OURRESOURCES PAGE eBooks White papers Past webinar downloads Events http://www.whatcounts.com/email-marketing-resources/ Preview our new user interface: www.TheNewUI.com 24
- 25. REACH OUT TOUS WhatCounts 3630 Peachtree Road, NE Suite 900 Atlanta, GA 30326 1-866-804-0076 www.whatcounts.com Twitter: @whatcounts sales@whatcounts.com 25
- 26. THANK YOU FORATTENDING! 26