When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
Inactive Email Subscribers: Tips for Taming the Beast
Inactive email customers and subscribers are potentially the largest pain in the posterior of many digital marketers today. However your organization defines "inactives," they often can comprise one-third to one-half of your database. These unengaged subscribers are costing you significant resources: money, time, potentially inbox deliverability and, most importantly, revenue.
In this Webinar, Carey Marston, email marketing manager with SmartPak, presents a case study on how they've attacked the non-engaged challenge' and Silverpop's vice president of industry relations Loren McDonald covers several aspects and ideas for dealing with the inactivity beast, including:
Defining what is an "inactive"
Determining root causes of non-engagement
Steps to minimize inactivity
"Activating" never-engaged subscribers earlier in the process
Segmenting types of inactives
Reactivation tactics and programs
When/whether to suppress inactives
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
Getting Personal - Using Content to Connect with CustomersSilverpop
Silverpop looks at the importance of using more "humanised" content in your email marketing programmes in order to better connect with customers, increase relevance and engagement and drive revenue -- with case examples from Air New Zealand, bmiBaby, King Author Flour and Gaylords.
Shopping cart abandonment real time webtrends silverpopSilverpop
When customers abandon a shopping cart, their customer journey isn't over—and your relationship with them has just begun. Your next move is critical.
This webinar explored:
Why cart remarketing
How Webtrends Streams enables highly-relevant real-time remarketing with email marketing partners such as Silverpop
Best practices for cart remarketing.
Presenters
Rick Weithas, Sr. Solution Marketing Manager, Webtrends
Loren McDonald, Email/Marketing Automation Evangelist, Silverpop
This is from a Webinar on using triggered emails to drive increased customer engagement, revenue and ROI for retailers and ecommerce organizations. It was presented jointly with Silverpop client S&S Worldwide.
Automated lifecycle email messages are critical to delivering on the email marketer’s dream of the “right time, right message.” Many marketers, however, get caught in the rut of simply churning out more broadcast messages rather than adding these more sophisticated messages based on customer behavior and data.
In this session from the DMA 2012 conference, you’ll learn how to deploy high ROI, low volume triggered emails through a case study and examples from Carey Marston with SmartPak Equine. In addition, Loren McDonald of Silverpop will share best practices and additional client examples of automated programs such as:
• Cross sell and upsell
• Browse abandonment
• Cart abandonment
• Post-purchase series
• Onboarding programs
• Re-engagement programs
• And many more
Learning Points
• Email customers based on customer behavior and data
• Hear how SmartPak deployed high ROI, low volume triggered emails
• See additional examples of best in class automated email programs
Silverpop and Return Path take a fresh look at email marketing deliverability in a world where Reputation and Engagement are critical to message delivery.
While social and mobile seem to get the buzz today, email is still the No. 1 e-commerce traffic driver. A survey by ForeSee Results found that 19 percent of 2010 holiday shoppers came to a website primarily because of a promotional email, while 8 percent arrived via search engine results and only 5 percent used social media.
However, social and mobile will have a huge impact on email marketing in 2011. According to a 2010 Nielsen study, email is now the No. 1 activity on mobile devices, while falling to No. 3 on PCs behind social networking and gaming.
With integrated and social inboxes coming from Facebook, AOL and others, the year will be a challenging one for email marketers. However, these hurdles can become powerful competitive advantages with the right approach and email program.
In this Webinar, Silverpop evangelist Loren McDonald outlines several key trends and their implications for email marketing in 2011 and provide tips for successfully addressing them.
Among the trends Loren will cover:
Social media/networks affecting subscriber expectations from email
More consumers accessing email via mobile devices
The emergence of the integrated and social inbox
Consumers becoming even more "channel choosy"
The increasingly fierce battle for the digital marketing budget
Growing consumer concerns over privacy and personal data use
ISPs/consumers increasing their expectations for "relevant emails."
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
Silverpop: Taking Loyalty Beyond the DiscountSilverpop
The term "loyalty" means different things to different digital marketers. Many small- to medium-sized businesses have implemented punch card programs to encourage repeat business and reward frequent customers, while failing to capture important customer information in a meaningful and trackable way. Some large companies spend millions of dollars on loyalty programs that drive sales and customer satisfaction, but sometimes also create discount-happy customers.
In this Webinar, Silverpop's Dave Walters will offer his advice on shifting the current thinking around these types of programs to focus on what he calls "experience-based loyalty" -- focusing on identifying user actions that indicate a deep affinity for your brand and the kinds of experiences that will amaze your customers, rather than simply handing out discounts and coupons.
5 behavioral actions to automate silverpop behavioral marketing automationSilverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
Modern B2B marketing techniques using advanced marketing automation features and processes. Presented by Will Schnabel at the DiViA forum in Helsinki on January 13, 2011.
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You'll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them.
The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform.
Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
How automation can lead the way to First-Person MarketingAdestra
There are so many ways in which automation can help you drive better email marketing performance. But when it comes to focusing your efforts, First-Person Marketing should be your guiding light. By always keeping your customers front of mind when you design automated journeys, it won’t be long before you start reaping the rewards.
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. All the benefits of direct mail, including personalization enabled by variable data digital printing technologies, highly targeted, a long shelf life, and standing out from the crowd by placing your marketing piece literally in your prospect's hands, are not leveraged in most automated marketing programs.
It doesn't need to be this way. It is actually pretty easy to add a direct mail channel to a marketing automation program.
This presentation dispels four direct mail myths and illustrates why you should consider adding direct mail to your marketing automation program.
Real-time image optimization allows the marketer to create different versions of a single email, with each version incorporating different elements such as photos, promotions, calls to action, banners, prices, etc. When the email has been sent, recipients are shown another combination of images. The email is then optimized for remaining subscribers based on the winning combination shown to previous recipients. The system learns in real time which image-based content leads to the highest conversion rate. This Silverpop Webinar features Pieter Wuyts with 8Seconds discussing different types of testing, cases study examples and how real-time testing works.
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
Powerful subscription metrics support your business strategy. Learn how the Finance team can use specific subscription metrics and subscriber roles to increase recurring revenue, build customer relationships and drive (not just measure!) performance.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Silverpop and Return Path take a fresh look at email marketing deliverability in a world where Reputation and Engagement are critical to message delivery.
While social and mobile seem to get the buzz today, email is still the No. 1 e-commerce traffic driver. A survey by ForeSee Results found that 19 percent of 2010 holiday shoppers came to a website primarily because of a promotional email, while 8 percent arrived via search engine results and only 5 percent used social media.
However, social and mobile will have a huge impact on email marketing in 2011. According to a 2010 Nielsen study, email is now the No. 1 activity on mobile devices, while falling to No. 3 on PCs behind social networking and gaming.
With integrated and social inboxes coming from Facebook, AOL and others, the year will be a challenging one for email marketers. However, these hurdles can become powerful competitive advantages with the right approach and email program.
In this Webinar, Silverpop evangelist Loren McDonald outlines several key trends and their implications for email marketing in 2011 and provide tips for successfully addressing them.
Among the trends Loren will cover:
Social media/networks affecting subscriber expectations from email
More consumers accessing email via mobile devices
The emergence of the integrated and social inbox
Consumers becoming even more "channel choosy"
The increasingly fierce battle for the digital marketing budget
Growing consumer concerns over privacy and personal data use
ISPs/consumers increasing their expectations for "relevant emails."
Whereoware: 5 Silverpop Emails to Implement TodayWhereoware
Whreoware presents 5 Silverpop Emails to Implement Today. Presented during the 9th Annual Silverpop Client Summit. Find out how to increase the effectiveness of your Silverpop email campaigns by targeting the people who matter. Take your email marketing program to the next level by focusing on high value emails.
Silverpop: Taking Loyalty Beyond the DiscountSilverpop
The term "loyalty" means different things to different digital marketers. Many small- to medium-sized businesses have implemented punch card programs to encourage repeat business and reward frequent customers, while failing to capture important customer information in a meaningful and trackable way. Some large companies spend millions of dollars on loyalty programs that drive sales and customer satisfaction, but sometimes also create discount-happy customers.
In this Webinar, Silverpop's Dave Walters will offer his advice on shifting the current thinking around these types of programs to focus on what he calls "experience-based loyalty" -- focusing on identifying user actions that indicate a deep affinity for your brand and the kinds of experiences that will amaze your customers, rather than simply handing out discounts and coupons.
5 behavioral actions to automate silverpop behavioral marketing automationSilverpop
Presented at Silverpop's launch event in Sao Paulo, Brazil on October 24, 2012. I quick over view of behavioral marketing automation and examples of 5 customer/prospect behaviors that can drive automated marketing programs.
Modern B2B marketing techniques using advanced marketing automation features and processes. Presented by Will Schnabel at the DiViA forum in Helsinki on January 13, 2011.
This presentation is the core PPT used in 3 virtually identical Webinars (DM News, ClickZ and our own) titled "7 Trends to Watch in 2012 and Key Tactics You'll Need to Address Them." The Webinar intent was to lay out 7 trends that digital marketers need to consider in 2012. The trends and ideas fall into 2 camps: Those where you may need to implement the programs simply to catch up to competitors; and those that are still early and you can potentially jump ahead of them.
The 7 trends discussed are: Location-based Marketing; Personality/Humanization of Content; Be Everywhere Your Customers/Prospects Are; Behavioral Data; Screensize-apalooza; Re-engagement and Re-marketing; and Email as Dynamic Platform.
Presenters were Laurie Hood, VP of Product Marketing, Silverpop and Loren McDonald, VP of Industry Relations, Silverpop.
Cart Abandonment Case Study DEMCO Silverpop AdobeSilverpop
Abandoned shopping carts continue to be a major ecommerce challenge for companies, with the average abandonment rate at roughly 70 percent. As part of an overall move to a more sophisticated trigger-based email marketing approach, DEMCO, a library supplies company, has been able to capture significant "lost" revenue through an automated 3-part cart abandonment email program. In this session presented at Adobe Omniture's 2011 client conference, you’ll learn how DEMCO leveraged their Adobe Omniture Site Catalyst and Silverpop integration to implement a simple, but highly-effective cart recovery program.
This session covered:
• How to plan for and sell cart abandonment email programs to management and IT
• The key best practices in email timing, creative and offers
• A step-by-step approach to program implementation - from selling to optimization
How automation can lead the way to First-Person MarketingAdestra
There are so many ways in which automation can help you drive better email marketing performance. But when it comes to focusing your efforts, First-Person Marketing should be your guiding light. By always keeping your customers front of mind when you design automated journeys, it won’t be long before you start reaping the rewards.
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
Marketing Automation is a hot topic these days but most implementations use only online marketing channels. All the benefits of direct mail, including personalization enabled by variable data digital printing technologies, highly targeted, a long shelf life, and standing out from the crowd by placing your marketing piece literally in your prospect's hands, are not leveraged in most automated marketing programs.
It doesn't need to be this way. It is actually pretty easy to add a direct mail channel to a marketing automation program.
This presentation dispels four direct mail myths and illustrates why you should consider adding direct mail to your marketing automation program.
Real-time image optimization allows the marketer to create different versions of a single email, with each version incorporating different elements such as photos, promotions, calls to action, banners, prices, etc. When the email has been sent, recipients are shown another combination of images. The email is then optimized for remaining subscribers based on the winning combination shown to previous recipients. The system learns in real time which image-based content leads to the highest conversion rate. This Silverpop Webinar features Pieter Wuyts with 8Seconds discussing different types of testing, cases study examples and how real-time testing works.
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
Powerful subscription metrics support your business strategy. Learn how the Finance team can use specific subscription metrics and subscriber roles to increase recurring revenue, build customer relationships and drive (not just measure!) performance.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Email marketing for Russian Traveler targetingTravel Image
Value of Email Marketing for Hoteliers and Travel Companies
Russian traveler mentality
Mistakes to avoid in your Newsletters
Tactics to grow your email subscribers list and your business
Trigger emails, their types and niche targeting
Hotel and Travel Company Marketing Trends 2017
Email & Social Media Productivity Hacks for Agencies: Mailigen SlidesSendible
Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have.
If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed!
Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily.
Our joint webinar will explore how to:
- Create engaging email content for your clients to gain maximum impact
- Use email automation to nurture leads
- Leverage social media automation to help grow your business and client base
- Find relevant social media content with little to no effort
- Generate a continuous flow of leads for your clients on social media.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
The Social Funnel for entrepreneurs, business leads, marketers, coaches, and consultants. Learn to engage your perfect audience, automate sales, and use the resulting data to fuel growth.
- When to use non-paid vs. paid social posts
- Identifying and messaging to your perfect audience
- Automate follow up
- The one thing you should be doing RIGHT NOW no matter what with your website
Supernova Media presents Email Marketing 101. Tips including: building your mailing list, preventing unsubscribers, integrating email and social media, SEO and mobile devices.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
Get the DL on ROI: How To Calculate Social Media ROI for BusinessFalcon.io
Measuring social media ROI is key to building and refining your social marketing strategy. It shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective. But how do you calculate ROI? There is a straightforward two-part formula that focuses on Return and Investment. This session aims to cover a wide variety of business goals (brand awareness, revenue, customer satisfaction, etc.) to follow and most importantly showcase how to calculate ROI step by step. You’ll learn:
How-to demystify social media ROI
Which KPIs support the various business goals you may have
How to create better content to support different business goals
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
As a venue, what do you consider to be your most valuable data? Email addresses? Zip codes? Ticket purchases? And… once you get access to this data, who does it really belong to?
Our short answer: YOU.
Like all good marketers, we ask a lot of questions. In this slideshare, we’ll take your through the tough questions concerning venue managers today and provide answers to help identify your most valuable customer data and how to use it to build long-standing relationships that drive lifetime ROI.
Making sure your email gets delivered can be complicated, but even the greatest journey starts with a small step.
Join us as we take you back to the basics of deliverability, where we’ll discuss the nuts and bolts of what email delivery means to you and your email program. We’ll cover:
Inbox vs. spam folder placement
Common spam filtering methods
Bounces: why they happen and how to deal
The origins and purpose of spam traps
Why delivery should matter to you (even if you don’t think you have a problem)
Reclaim Revenue: How to Create Effective Abandoned Cart CampaignsWhatCounts, Inc.
As a marketer, your goal is to turn the costs that you incur in driving traffic to your website into profits. You do this by converting visitors into customers. No matter how good your purchase funnel is, you will have visitors leave your site with items still in their shopping cart.
In this stage of the customer lifecycle, effective abandoned cart campaigns can be a huge asset to a marketer’s email program. In this webinar Emily Keye, Director of Strategy, and Erin Devine, Strategist, will discuss advanced techniques to reduce abandonment and get more effective results from your lifecycle marketing efforts.
During this webinar, WhatCounts expert Mike Piersa will discuss how to drive revenue from your newsletter through personalization:
- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
How Do You Lifecycle? Advanced Training Session (slides)WhatCounts, Inc.
It’s time to take Lifecycle Marketing to the next level.
In September, we released the new drag-and-drop Lifecycle Marketing UI, allowing our Professional Edition customers to create automated drip campaigns. Since then, we’ve released additional advanced features to help you take your Lifecycle Marketing up a notch.
Don't Be A Deliverability Grinch! Tips for Holiday SendingWhatCounts, Inc.
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
Say no to bad email. Say yes to lifecycle marketing. With the launch of the drag-and-drop Lifecycle Marketing UI, Professional Edition users are able to do more with their email marketing than ever before. Through an intuitive, easy-to-use workflow, you’ll be able to create automated campaigns with personalized elements. Sounds like magic, right?
Take Your Marketing Back to School: The Science of Email Testing (slides)WhatCounts, Inc.
It’s time to take your email marketing back to school with some serious email testing.
During this webinar, Joy Ugi, digital marketing coordinator at WhatCounts, and Jeffery Anderson, digital marketing manager at A Place for Mom, share strategies and tried-and-true examples for innovative email testing. Specifically, they discuss:
How to test the From field to get the best open rates
Testing optimized emails for images-off viewing
Best day of the week to send
Is it still okay to batch-and-blast email? Once I’ve acquired an address, my work as a marketer is done, right? Should my emails be buttoned-up and reflective of my company’s strict corporate personality?
NO.
Join us as we bust these and other email marketing myths. WhatCounts’ Inbound Marketing Manager, Tim Brechlin, and Joy Ugi, Digital Marketing Coordinator, will explore the test cases, bust the myths, and show you the right way to approach your email marketing.
Don’t fall for the myths and the urban legends: Let us show you the way. After this webinar, you’ll love email just as much as we do.
Sign up now!
San Francisco We Love Email Innovation Tour '14 (presentation)WhatCounts, Inc.
In this presentation, you'll learn:
The future of email: What does email look like in 5 years?
The cutting edge: Who’s innovating email today?
Pixels vs people…the future of CRM retargeting - LiveIntent
What’s new in email delivery? – Return Path
Did you say agile email? – Movable Ink
Email Marketing Scorecard: What’s your grade?
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
The average shopping cart abandonment rate is over 65 percent. The average value of an online order is $116.58.
With these numbers staring you in the face, there’s no way you can ignore customers who fill their online carts and then walk away. Getting these subscribers to come back to your website and follow through on their orders is a must.
Email is the answer: It allows you to target your abandoned customers and better engage potential buyers.
In this webinar we’re co-hosting with our partner Smarter Remarketer, we’ll describe and show several real-world case studies exploring various strategies and tactics for optimal shopping cart abandonment email campaigns. Register for the webinar now!
Thank you for your interest in downloading our webinar, Analytics for 2014: The Numbers that Matter.
In this webinar, you'll learn about important metrics for web, email, mobile and social channels. When you collect the numbers that matter, you'll learn what is happening. From there, you can hypothesize why of certain analytics and create a plan to optimize and improve. Now that's Smart Marketing!
It's Time to Start Thinking Beyond the Holidays: SlidesWhatCounts, Inc.
During the holidays, we spend so much time trying to acquire new subscribers and increase our send frequency, we lose sight of some of the key principles of email marketing. Let’s take a minute to think beyond the holidays to make sure we’re engaging and retaining our subscribers during and after the big holiday push.
In this webinar, you’ll learn:
How to engage with your customers using what you already know
How to retain your loyal customers
How to use social media and email together
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
4. Winback
Acquire
Convert
Grow
Retain
• On average, Lifecycle emails have at least 60% higher click rates as compared to traditional batch-
n-blast emails.
• The volume of emails sent is lower, but the revenue per email (RPE) is 4-5X higher.
LIFECYCLE MARKETING
Goal is to move customers up the “value” chain…
5
7. ACQUIRE: EMAIL SIGN-UP
Create a “natural” flow from your website to your email campaigns.
Links to social media
pages are a primary
part of the
homepage.
Email signup
form is
accessible.
Reflects your brand
through color,
scheme, font, tone,
and images.
Sign up right now at http://www.truelemon.com/ 8
8. ACQUIRE: EMAIL SIGN-UP
Offer a clear path forward to subscribe with calls-to-action.
Email
Signup
Location #2
Email
Signup
Location #3
Email
Signup
Location #1
9
9. ACQUIRE: EMAIL SIGN-UP
Gather specific information about gender, age, and location in order to send
subscribers targeted, personalized emails later on.
10
10. ACQUIRE: EMAIL SIGN-UP
No secrets here! Your customers should know what to expect before signing up.
Each email
description details
exactly what content
subscribers can
expect.
The email
descriptions also
divulge how often
subscribers will
see this email in
their inboxes.
Better safe than sorry:
Confirming a subscriber’s
email address before leaving
the Preference Center is a
good idea.
11
11. ACQUIRE: EMAIL SIGN-UP
Set the expectation for your subscribers.
Prominently
display your
contact
information.
12
13. ACQUIRE: SOCIAL SIGN-UP
Facebook allows you to embed an email sign-up form as one of your apps.
Encourage your fans to opt into your email list.
14
15. ACQUIRE: SOCIAL AWARENESS
Using Google Analytics reporting, determine where your inbound traffic is coming from.
Stimulate your social networks by sending email subscribers content optimized for sharing on
social media.
16
17. CONVERT: WELCOME
Email #1: Includes links to
your social media sites,
blog, rewards program, and
a message about adding
your company’s email to
their safe sender list.
18
18. CONVERT: WELCOME
Email #2: Focus on getting to know
your subscriber and vice versa.
Email #3: Elaborate the benefits of all your email
campaigns, and link each of them to their subscriber
preference center (your main call-to-action).
19
20. CONVERT: SHOPPING CART ABANDONMENT
Benefits:
• Up to 70% of consumers will abandon online
shopping carts this year.*
• Timely, ultra-relevant email well-received by
subscriber, driving amazing results
• Targeting customer while they are in the
market for your products
• Automated program delivers outstanding ROI
Results to expect:
Compared to a standard promotional email:
41% higher open rate
47% higher click rate
28% more time on site
151% decrease in bounce rate
23% increase for average value spent
71% increase in per value spent
69% higher order conversion rate
Salescycle.com 2014 Forecast 21
22. GROW: LOYALTY
Support your social media efforts with an email campaign designed to acknowledge and
thank loyal subscribers who share email content.
Email #1: Thank those
subscribers who have
shared your content on
their social media
channels.
23
23. GROW: LOYALTY
Support your social media efforts with an email campaign designed to
acknowledge and thank loyal subscribers who share email content.
Email #2: Escalate your appreciation
with a special limited-time offer for
your subscribers.
Email #3: Offer your subscribers a
friendly reminder.
24
25. RETAIN: ANNIVERSARY
Promote brand loyalty and nurture the growing relationship with a surprise subscription
anniversary campaign.
Email #1: Offer customers a
special time-sensitive discount
as “thank you” for being a
subscriber.
26
26. RETAIN: ANNIVERSARY
Promote brand loyalty and nurture the growing relationship with a surprise subscription
anniversary campaign.
Email #2: Provide them with value-
added content.
Email #3: Encourage subscribers to
share, and they shall receive.
27
28. RETAIN: NEWSLETTERS
Newsletter Advantages
• Spread brand awareness
– Consumer relationship building
through consistent
communication
• Leverage existing content
– Utilize content from blog posts,
social media channels or
curated content from outside
sources
• Freedom to include a variety of
content important to organization
– Blog post, new offer, event
announcement, information
about a discount, industry and
company information, etc.
29
32. RETAIN: APOLOGY
Accidents happen. A tasteful apology email such as this one can calm down
annoyed and riled subscribers.
No promos here. Just a
piece of humble pie!
33
34. WIN-BACK: SUBSCRIBER REACTIVATION
Support your social media efforts with an email campaign designed to acknowledge and
thank loyal subscriber who share your content.
Email #1: Acknowledges
True Citrus has noticed the
subscriber has not been
engaged lately, explains the
benefits of each of True
Citrus’ campaigns, invites
subscribers to update their
email preferences, and
features a special offer.
35
35. WIN-BACK: SUBSCRIBER REACTIVATION
Support your social media efforts with an email campaign designed to
acknowledge and thank loyal subscriber who share your content.
Email #3: Gives subscribers one last chance to
renew their subscriptions. The main call-to-action is
to update the subscriber’s email preferences, and it
links to the True Citrus Preference Center. The
special offer is still up for grabs and True Citrus still
wants the subscriber as a friend on Facebook.
Email #2: Includes obvious calls-to-
action and a headline that is intended to
grab a subscriber’s attention.
36
37. TRUE CITRUS: CAMPAIGNS IN THE WORKS
• Refer-A-Friend Campaign
• First Purchase
• Dedicated Cross Sell
• Inactive Customer Win Back
38
38. KEY TAKEAWAYS
Life Cycle Marketing
• Map your subscriber experience from opt in to opt out.
• Develop strategies to move subscribers up your value chain
• Develop a positive experience for removing the very disengaged portion of your list
• Integrate your email lifecycle with other communication channels
• Optimize your digital presence for email collection; website, Facebook.
• Deliver content optimized for sharing on social media
• Treat customers like friends, not strangers
• Connect with your customers and prospects on a personal level
• Design emails to reach them at pivotal points throughout their lifecycle
• Build Campaigns based on subscriber preferences and subscriber behavior
• Deliver relevant, thoughtful, timely content
• Every campaign should have a clear business purpose and a strong value proposition for the
recipient – send the right message at the right time
• Effective list segmentation is essential to improve the relevancy of content delivered
• Subscriber Preference Centers should make subscribers feel like they are in control of
communications and their data
• Use your Google Analytics to understand how visitors are being driven to your site and use that
data to create compelling, targeted campaigns
• Stay true to your brand
• Examine all design elements of your email against the overall look & feel of your brand, ensuring
that they stand out and resonate with your subscribers
39
39. A SPECIAL TREAT FOR OUR ATTENDEES
Try True Citrus for yourself! Use discount code TRYTRUEWC25 during
checkout at www.truelemonstore.com to receive 25% off everything + $2.95
standard shipping with any order of $9.98 or more.
40
40. WHATCOUNTS SERVICES
If you would like help mapping out your subscriber lifecycle or assistance from
our professional services team in researching, designing or executing a specific
campaign visit the newly redesigned WhatCounts website and check out the
Services tab.
41
41. WE LOVE EMAIL INNOVATION TOUR – SAN FRANCISCO
43
We love email and we’re coming to San
Francisco to tell you why!
When: June 26, 2 – 6 p.m. (Pacific)
Cost: FREE
RSVP: www.whatcounts.com/innovationtour
42. DO YOU HAVE AN EXTRA $10 MILLION?
44
Canadian’s Anti-Spam Legislation
takes effect on July 1, 2014; it
features some severe penalties for
sending unsolicited email.
Make sure you are prepared with this
FREE checklist prepared by our
Director of Deliverability:
www.whatcounts.com/casl
43. REACH OUT TO US
45
WhatCounts
3630 Peachtree Road, NE
Suite 900
Atlanta, GA 30326
1-866-804-0076
www.whatcounts.com
Twitter: @whatcounts
sales@whatcounts.com