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Eloqua SmarStart Implementation
Summary – Eloqua SmartStart Implementation
in only 3-5 working days your organization progresses from having
no marketing automation, to having Eloqua setup, campaigns ready
to go, your CRM integrated, and either lead scoring or lead
nurturing in place.
In only 3-5 days you can report to management that you’re receiving an ROI
on Eloqua! THIS is what is accomplished by an Eloqua SmartStart program
implemented by 4Thought Marketing.
.
SmartStart Overview
• 2-3 day workshop
• Designed to build the foundation for your Marketing Automation operation
• Our SmartStarts are focused on:
 Rapid time results
 Tightly defined goals
 Knocking those goals out in an aggressive fashion
What is an Eloqua SmartStart?
What is an Eloqua SmartStart?
Go from No Marketing Automation to having:
1. Email marketing setup
2. Integration or creation of 2 web forms
3. Lead Nurturing best practices
4. Administration setup
5. Oracle Marketing Cloud Reporting
1-Email marketing setup
Go from No Marketing Automation to having:
1. Email marketing setup
 From, Reply-To
 Email header & footer
 Setup of your subscription page
 Configure an email template
2-Creation or Integration of 2 web forms
Go from No Marketing Automation to having:
2. Creation or Integration of 2 web forms
 2 web forms
 Configure default landing pages
3-Lead Nurturing best practices
Go from No Marketing Automation to having:
3. Lead Nurturing best practices
 Best practices discussion
 Configure a 3 touch internal marketing campaign
Lead Nurturing best practices
Administration setup
Go from No Marketing Automation to having:
4. Administration setup
 System users
 Branded sub-domain and logo
 Exclusion of competitor domains, bounces and unsubscribes
 Upload of your marketing contacts
 Digital body language tracking on your website
Commonly used reports
Go from No Marketing Automation to having:
5. Review of most commonly used reports
 Websites visits
 Campaign analysis
 Forms submissions overview
 Search Engine breakdown
 Etc.
Why is a SmartStart
important to you?
Why is a SmartStart important to you?
• Oracle’s Marketing Cloud statistics show that customer’s that go through a
SmartStart generate 260% more leads than self-taught counterparts
• Get your initial Oracle Marketing Cloud system setup right the first time
• Have a team of certified Oracle resources focused around customizing your
platform
• Leverage generic industry best practices
• Customized implementation that meets your needs
Implementation process
What’s the SmartStart process like?
• Preparation (2 weeks)
• Oracle Marketing Cloud education
 5 fundamental courses (3 hrs each)
• SmartStart Workshop (2-3 day)
• 4Thought Marketing project reviews
 30, 90 and 180 days after SmartStart conclusion
In 3-5 days, go from having no marketing
automation, to having Eloqua setup,
campaigns ready to go and your CRM
integrated.
Subscribe Questions?
Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com
Subscribe
Basic CRM Integration
NetSuite Special Integration
Considerations
What to do Next?
Oracle Eloqua Marketing
Cloud
Questions?
Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com

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Eloqua SmartStart Implementation

  • 2. Summary – Eloqua SmartStart Implementation in only 3-5 working days your organization progresses from having no marketing automation, to having Eloqua setup, campaigns ready to go, your CRM integrated, and either lead scoring or lead nurturing in place. In only 3-5 days you can report to management that you’re receiving an ROI on Eloqua! THIS is what is accomplished by an Eloqua SmartStart program implemented by 4Thought Marketing. .
  • 3. SmartStart Overview • 2-3 day workshop • Designed to build the foundation for your Marketing Automation operation • Our SmartStarts are focused on:  Rapid time results  Tightly defined goals  Knocking those goals out in an aggressive fashion
  • 4. What is an Eloqua SmartStart?
  • 5. What is an Eloqua SmartStart? Go from No Marketing Automation to having: 1. Email marketing setup 2. Integration or creation of 2 web forms 3. Lead Nurturing best practices 4. Administration setup 5. Oracle Marketing Cloud Reporting
  • 6. 1-Email marketing setup Go from No Marketing Automation to having: 1. Email marketing setup  From, Reply-To  Email header & footer  Setup of your subscription page  Configure an email template
  • 7. 2-Creation or Integration of 2 web forms Go from No Marketing Automation to having: 2. Creation or Integration of 2 web forms  2 web forms  Configure default landing pages
  • 8. 3-Lead Nurturing best practices Go from No Marketing Automation to having: 3. Lead Nurturing best practices  Best practices discussion  Configure a 3 touch internal marketing campaign Lead Nurturing best practices
  • 9. Administration setup Go from No Marketing Automation to having: 4. Administration setup  System users  Branded sub-domain and logo  Exclusion of competitor domains, bounces and unsubscribes  Upload of your marketing contacts  Digital body language tracking on your website
  • 10. Commonly used reports Go from No Marketing Automation to having: 5. Review of most commonly used reports  Websites visits  Campaign analysis  Forms submissions overview  Search Engine breakdown  Etc.
  • 11. Why is a SmartStart important to you?
  • 12. Why is a SmartStart important to you? • Oracle’s Marketing Cloud statistics show that customer’s that go through a SmartStart generate 260% more leads than self-taught counterparts • Get your initial Oracle Marketing Cloud system setup right the first time • Have a team of certified Oracle resources focused around customizing your platform • Leverage generic industry best practices • Customized implementation that meets your needs
  • 14. What’s the SmartStart process like? • Preparation (2 weeks) • Oracle Marketing Cloud education  5 fundamental courses (3 hrs each) • SmartStart Workshop (2-3 day) • 4Thought Marketing project reviews  30, 90 and 180 days after SmartStart conclusion
  • 15. In 3-5 days, go from having no marketing automation, to having Eloqua setup, campaigns ready to go and your CRM integrated.
  • 16. Subscribe Questions? Call us at 888-Eloqua4 (888-356-7824) EloquaIntegrations@4ThoughtMarketing.com
  • 17. Subscribe Basic CRM Integration NetSuite Special Integration Considerations What to do Next? Oracle Eloqua Marketing Cloud Questions? Call us at 888-Eloqua4 (888-356-7824) EloquaIntegrations@4ThoughtMarketing.com

Editor's Notes

  1. Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email