in only 3-5 working days your organization progresses from having no marketing automation, to having Eloqua setup, campaigns ready to go, your CRM integrated, and either lead scoring or lead nurturing in place
1. Molecular microbiology methods like PCR and hybridization have revolutionized clinical diagnostics by enabling fast and direct detection of pathogens from clinical samples.
2. PCR in particular has become a mainstay technique, allowing amplification of specific DNA sequences from small amounts of input DNA. Variations like real-time PCR, multiplex PCR, and broad-range PCR further expanded diagnostic capabilities.
3. Emerging technologies like DNA microarrays promise even greater multiplexing, with the ability to simultaneously genotype large genomic regions or measure expression of many genes, positioning them as promising future molecular diagnostic tools.
This document summarizes research on the plant pathogenic bacterium Pseudomonas syringae and one of its virulence factors, HrpZ1. Key findings include:
1) HrpZ1 is a type III secreted protein that can form ion-conducting pores in lipid membranes and trigger plant immune responses. However, pore formation and immune activation are separate functions localized to different domains.
2) The C-terminal domain of HrpZ1 is necessary and sufficient for binding to plant membranes and stimulating immunity responses, but not for pore formation.
3) Insertional mutations in the C-terminal domain disrupt HrpZ1's ability to activate immunity, suggesting this domain contains motifs recognized by plant
Functional Genomics of Plant Pathogen interactions in Wheat Rust PathosystemSenthil Natesan
Cereal rust fungi are pathogens of major importance to agriculture, threatening cereal production worldwide. Targeted breeding for resistance, based on information from fungal surveys and population structure analyses of virulence, has been effective. Nevertheless, breakdown of resistance occurs frequently and continued efforts are needed to understand how these fungi overcome resistance and to determine the range of available resistance genes. The development of genomic resources for these fungi and their comparison has released a torrent of new ideas and approaches to use this information to assist pathologists and agriculture in general. The sequencing of gene transcripts and the analysis of proteins from haustoria has yielded candidate virulence factors among which could be defence-triggering avirulence genes. Genome-wide computational analyses, including genetic mapping and transcript analyses by RNA sequencing of many fungal isolates, will predict many more candidates (Bakkeren et al., 2012)
Dissecting the mechanisms of host-pathogen systems like wheat-rust, including pathogen counter-defenses will ensure a step ahead towards understanding current outcomes of interactions from a co-evolutionary point of view, and eventually move a step forward in building more durable strategies for management of diseases caused by fungi (Hadrami et al.,2012)
Screening indigenous mycopesticides for DBM control.Field efficacy of Bba5653,Impact of Bba5653 on cabbage yield,Cost-effective production of Bba spores.
Isolation, Characterization, and Antibiotics Resistance Profile of Staphyloco...AdeyemiKayode2
This document summarizes a student's presentation on a project isolating, characterizing, and analyzing antibiotic resistance of Staphylococci bacteria from indoor air samples collected from student halls of residence at Obafemi Awolowo University, Nigeria. A total of 26 Staphylococci isolates were recovered from the air samples. Biochemical testing showed that 46% were DNase positive and 54% were DNase negative. Antibiotic susceptibility testing found resistance rates of 0%, 15.4%, and 38.5% to Ciprofloxacin, Gentamicin, and Tetracycline respectively. The presentation concludes that air contamination poses a health risk and calls for improved hygiene and ventilation to reduce
This document discusses key concepts related to plant pathology including:
- The definitions of virulence and pathogenicity, with virulence referring to the ability to cause disease and pathogenicity being the qualitative ability to infect a host.
- Several virulence factors produced by pathogens like exopolysaccharides, cell wall degrading enzymes, and plant hormones that facilitate infection and disease development.
- The type three secretion system used by gram-negative bacteria to inject virulence proteins into plant cells.
- The hypersensitive response is a plant defense mechanism where cells near the infection site rapidly die to restrict pathogen growth and movement.
eVerge Group offers a variety of implementation packages for Oracle Eloqua. We are excited - both as an Oracle Platinum Partner and Eloqua users - to deliver Eloqua to clients that need both lightweight flexibility of a cloud solution and also a robust platform to provide quality content and messaging to their customers. Contact us for more information at services.evergegroup.com/EloquaContact.
1. Molecular microbiology methods like PCR and hybridization have revolutionized clinical diagnostics by enabling fast and direct detection of pathogens from clinical samples.
2. PCR in particular has become a mainstay technique, allowing amplification of specific DNA sequences from small amounts of input DNA. Variations like real-time PCR, multiplex PCR, and broad-range PCR further expanded diagnostic capabilities.
3. Emerging technologies like DNA microarrays promise even greater multiplexing, with the ability to simultaneously genotype large genomic regions or measure expression of many genes, positioning them as promising future molecular diagnostic tools.
This document summarizes research on the plant pathogenic bacterium Pseudomonas syringae and one of its virulence factors, HrpZ1. Key findings include:
1) HrpZ1 is a type III secreted protein that can form ion-conducting pores in lipid membranes and trigger plant immune responses. However, pore formation and immune activation are separate functions localized to different domains.
2) The C-terminal domain of HrpZ1 is necessary and sufficient for binding to plant membranes and stimulating immunity responses, but not for pore formation.
3) Insertional mutations in the C-terminal domain disrupt HrpZ1's ability to activate immunity, suggesting this domain contains motifs recognized by plant
Functional Genomics of Plant Pathogen interactions in Wheat Rust PathosystemSenthil Natesan
Cereal rust fungi are pathogens of major importance to agriculture, threatening cereal production worldwide. Targeted breeding for resistance, based on information from fungal surveys and population structure analyses of virulence, has been effective. Nevertheless, breakdown of resistance occurs frequently and continued efforts are needed to understand how these fungi overcome resistance and to determine the range of available resistance genes. The development of genomic resources for these fungi and their comparison has released a torrent of new ideas and approaches to use this information to assist pathologists and agriculture in general. The sequencing of gene transcripts and the analysis of proteins from haustoria has yielded candidate virulence factors among which could be defence-triggering avirulence genes. Genome-wide computational analyses, including genetic mapping and transcript analyses by RNA sequencing of many fungal isolates, will predict many more candidates (Bakkeren et al., 2012)
Dissecting the mechanisms of host-pathogen systems like wheat-rust, including pathogen counter-defenses will ensure a step ahead towards understanding current outcomes of interactions from a co-evolutionary point of view, and eventually move a step forward in building more durable strategies for management of diseases caused by fungi (Hadrami et al.,2012)
Screening indigenous mycopesticides for DBM control.Field efficacy of Bba5653,Impact of Bba5653 on cabbage yield,Cost-effective production of Bba spores.
Isolation, Characterization, and Antibiotics Resistance Profile of Staphyloco...AdeyemiKayode2
This document summarizes a student's presentation on a project isolating, characterizing, and analyzing antibiotic resistance of Staphylococci bacteria from indoor air samples collected from student halls of residence at Obafemi Awolowo University, Nigeria. A total of 26 Staphylococci isolates were recovered from the air samples. Biochemical testing showed that 46% were DNase positive and 54% were DNase negative. Antibiotic susceptibility testing found resistance rates of 0%, 15.4%, and 38.5% to Ciprofloxacin, Gentamicin, and Tetracycline respectively. The presentation concludes that air contamination poses a health risk and calls for improved hygiene and ventilation to reduce
This document discusses key concepts related to plant pathology including:
- The definitions of virulence and pathogenicity, with virulence referring to the ability to cause disease and pathogenicity being the qualitative ability to infect a host.
- Several virulence factors produced by pathogens like exopolysaccharides, cell wall degrading enzymes, and plant hormones that facilitate infection and disease development.
- The type three secretion system used by gram-negative bacteria to inject virulence proteins into plant cells.
- The hypersensitive response is a plant defense mechanism where cells near the infection site rapidly die to restrict pathogen growth and movement.
eVerge Group offers a variety of implementation packages for Oracle Eloqua. We are excited - both as an Oracle Platinum Partner and Eloqua users - to deliver Eloqua to clients that need both lightweight flexibility of a cloud solution and also a robust platform to provide quality content and messaging to their customers. Contact us for more information at services.evergegroup.com/EloquaContact.
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Boca Raton is a city in Palm Beach County, Florida. Some key points:
- Population in 2010 was 84,392, estimated to be 89,407 in 2013. However, about 200,000 people have a Boca Raton postal address.
- Originally called Boca de Ratones, meaning "mouth of rats" in Spanish. Was incorporated in 1925.
- Major employers include Florida Atlantic University and Boca Raton Regional Hospital. Tourism and real estate are also important industries.
- Known for its strict development codes that emphasize Mediterranean architecture and limit signs/billboards. Mizner Park is a downtown attraction.
Covers the common issues seen when migrating from Java 8 to Java 9. This deck shows simplified examples of the issues and code snippets of how to address them.
Gregg S. Fisher speaks about the importance of including global real estate investment trusts (REITs) in a diversified portfolio. Most investors are under-allocated to this growing asset class, Gregg explains, and particularly to real estate outside the United States.
Lecture by Professor Imre Janszky about random error. EPINOR
This document discusses problems with statistical significance testing and p-values. It notes that p-values are often misinterpreted and do not indicate the probability that the null hypothesis is true or the strength of an association. The widespread use of p<0.05 as the threshold for significance came from Fisher's influential textbook, not from it being the optimal cutoff. The document recommends reporting actual p-values rather than dichotomizing into "significant" and "not significant". It also suggests using confidence intervals instead of or in addition to p-values to convey the uncertainty surrounding estimates. Multiple comparisons can increase the likelihood of false positive findings, so the number of comparisons made should be reported.
Wonder - Julio - Scioli gana 1era, pero Macri la 2da vueltaJavier Casabal
This document provides the results of a public opinion survey conducted in Argentina in June 2015. It summarizes the demographic characteristics of the survey sample and presents data on Argentines' views about their personal economic situation, expectations for the country, assessment of the last 12 years under Kirchnerism, and voting intentions in the upcoming presidential election. The results show that while opinions are polarized in some areas, over half of respondents do not consider themselves supporters of either the governing or opposition parties.
Plants are essential for life in many ways. They provide food, either directly by being eaten or indirectly by feeding animals. Nearly all medicinal drugs originate from plants. Plants also improve air and water quality by absorbing carbon dioxide and filtering sediments. They are used for industrial products like timber, fiber, and biofuels. Additionally, plants have aesthetic and cultural importance in art, habitat for wildlife, erosion control, and influencing climate. Without plants, most animal life including humans would not be able to survive.
Darin Boyd is seeking a position and provides his qualifications and work history. He has over 21 years of experience in oilfield operations and has held various roles including operations manager. Currently he is the operations manager at Stallion Oilfield Services where he oversees all aspects of operations. Previously he worked at Key Energy Services providing support for their dispatch and billing systems and performing pricing administration duties. He is proficient in various computer systems and software and has a background supporting operational processes and reporting.
Music festivals have grown in popularity in recent years, with a 27% increase in average attendance from 2010-2012. Festivals now exist for all genres of music. Some of the largest and most popular festivals in the US include Coachella in California in April, featuring OutKast, Muse and Arcade Fire, and Bonnaroo in Tennessee in June, with Kanye West, Skrillex and others. Smaller regional festivals also provide music fans opportunities to see artists, such as Firefly Festival in Delaware in June or Taste of Country Festival in New York for country music fans. Festivals offer the chance to listen to music alongside thousands of other fans, as well as camping and other activities.
4Thought Marketing offers three different levels of integration implementation options. In the least expensive option, you handle most of the work. In the most extensive, we handle everything.
Bunting Magnetics Co. is a family-owned manufacturer of magnetic technology products that has served global markets for over 50 years. It produces a broad range of magnetic materials and components, magnetic separation systems, material handling equipment, metal detection equipment, magnetic cylinders, and flexible dies for industries including printing, automotive, plastics, food, electronics, pharmaceutical, and recycling. Bunting offers reliable, high-quality solutions to help manufacturing facilities run more efficiently and protect their reputations.
This document summarizes the results of an online leadership assessment taken by Melanie Grinenk through Korn/Ferry's ProSpective Assessment tool. The assessment identifies her top 5 leadership characteristics as being organizationally savvy, managing up, managing diverse relationships, communicating effectively, and managing work processes. It also outlines potential blind spots, hidden strengths, and compares her skills to typical profiles at different leadership levels.
Gerstein Fisher is an investment management and advisory firm that has been helping investors achieve their financial objectives for 20 years. They use quantitative, research-based strategies with a focus on after-tax returns. The firm's team of professionals works with academic partners to develop these strategies. Most of their clients come through referrals from existing clients, and they have been recognized among Barron's Top Advisors.
This document summarizes an agenda for auditing a Marketo instance. The agenda covers auditing Marketo administration settings, marketing activities, the database, Design Studio, and analytics. Under administration, items like users and roles, email settings, and integrations would be audited. Marketing activities includes folders, campaigns, and engagement programs. The database audit checks for inactive records, bounces, and field values. Design Studio covers forms, templates, and coding standards. Analytics involves reports, cost explorer, and RCM. The results would be documented in a spreadsheet and report with remarks.
Pardot implementation: Preparing for a Pardot implementation and managing you...Brainrider B2B Marketing
This document provides guidance on implementing and managing Pardot, a marketing automation platform, in the first 90 days. It outlines why to choose Pardot, how to plan a successful implementation through identifying objectives and benchmarks. The first 30 days involves setting up key Pardot and Salesforce integrations. The next 60 days focuses on setting up marketing programs to attract, nurture and qualify prospects based on priorities. Common pitfalls to avoid are also discussed.
The Eloqua SmartStart program is a focused one week implementation program that provides clients with the fastest time-to-value. It leverages lessons learned from over 550 customers to fast track key planning, decision making, custom configurations, and essential training to help clients start maximizing their marketing investment from day one. The program is hosted either at Eloqua or a partner facility to eliminate distractions and allow decision makers to focus on understanding how technology impacts business results and walking away with their first best practices campaigns ready.
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
This document provides a recipe for a successful marketing automation implementation with the following key steps:
1) Understand objectives and assess organizational readiness by defining goals, understanding current capabilities, and identifying priorities.
2) Identify the right team including assigning roles to internal staff, a dedicated vendor project team, and centralized marketing functions.
3) Understand the current technology landscape including any existing CRM, marketing, or data tools and how they will integrate.
4) Create a launch checklist with timelines, testing plans, and processes for rolling out the new platform in phases.
5) Establish a post-launch maturity model with continuous improvement phases to optimize campaigns and build lifelong customer relationships.
CRM Selection Processes: Best Practices in Evaluating Your CRM OptionsNet at Work
This webinar discusses Net@Work's CRM strategy and platform selection program. The program is a multi-step process that helps companies define a CRM strategy aligned to their business, make an informed decision on the best CRM platform, and understand expected investment. The process breaks down business processes, quantifies needs, evaluates platforms against weighted needs, and selects the platform best delivering ROI. It typically takes 1-3 days for analysis and 1-2 weeks for off-site work, costing $6,500-$10,000 depending on company size. The program provides recommendations, implementation plans, training plans and fully prepared budgets.
How to utilize data to improve operational and learning effectiveness with th...Lambda Solutions
During this session, our VP of Products, Stewart Rogers, will show you how to use Lambda Analytics get the reports and dashboards you need to monitor your eCommerce and learning activities.
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Boca Raton is a city in Palm Beach County, Florida. Some key points:
- Population in 2010 was 84,392, estimated to be 89,407 in 2013. However, about 200,000 people have a Boca Raton postal address.
- Originally called Boca de Ratones, meaning "mouth of rats" in Spanish. Was incorporated in 1925.
- Major employers include Florida Atlantic University and Boca Raton Regional Hospital. Tourism and real estate are also important industries.
- Known for its strict development codes that emphasize Mediterranean architecture and limit signs/billboards. Mizner Park is a downtown attraction.
Covers the common issues seen when migrating from Java 8 to Java 9. This deck shows simplified examples of the issues and code snippets of how to address them.
Gregg S. Fisher speaks about the importance of including global real estate investment trusts (REITs) in a diversified portfolio. Most investors are under-allocated to this growing asset class, Gregg explains, and particularly to real estate outside the United States.
Lecture by Professor Imre Janszky about random error. EPINOR
This document discusses problems with statistical significance testing and p-values. It notes that p-values are often misinterpreted and do not indicate the probability that the null hypothesis is true or the strength of an association. The widespread use of p<0.05 as the threshold for significance came from Fisher's influential textbook, not from it being the optimal cutoff. The document recommends reporting actual p-values rather than dichotomizing into "significant" and "not significant". It also suggests using confidence intervals instead of or in addition to p-values to convey the uncertainty surrounding estimates. Multiple comparisons can increase the likelihood of false positive findings, so the number of comparisons made should be reported.
Wonder - Julio - Scioli gana 1era, pero Macri la 2da vueltaJavier Casabal
This document provides the results of a public opinion survey conducted in Argentina in June 2015. It summarizes the demographic characteristics of the survey sample and presents data on Argentines' views about their personal economic situation, expectations for the country, assessment of the last 12 years under Kirchnerism, and voting intentions in the upcoming presidential election. The results show that while opinions are polarized in some areas, over half of respondents do not consider themselves supporters of either the governing or opposition parties.
Plants are essential for life in many ways. They provide food, either directly by being eaten or indirectly by feeding animals. Nearly all medicinal drugs originate from plants. Plants also improve air and water quality by absorbing carbon dioxide and filtering sediments. They are used for industrial products like timber, fiber, and biofuels. Additionally, plants have aesthetic and cultural importance in art, habitat for wildlife, erosion control, and influencing climate. Without plants, most animal life including humans would not be able to survive.
Darin Boyd is seeking a position and provides his qualifications and work history. He has over 21 years of experience in oilfield operations and has held various roles including operations manager. Currently he is the operations manager at Stallion Oilfield Services where he oversees all aspects of operations. Previously he worked at Key Energy Services providing support for their dispatch and billing systems and performing pricing administration duties. He is proficient in various computer systems and software and has a background supporting operational processes and reporting.
Music festivals have grown in popularity in recent years, with a 27% increase in average attendance from 2010-2012. Festivals now exist for all genres of music. Some of the largest and most popular festivals in the US include Coachella in California in April, featuring OutKast, Muse and Arcade Fire, and Bonnaroo in Tennessee in June, with Kanye West, Skrillex and others. Smaller regional festivals also provide music fans opportunities to see artists, such as Firefly Festival in Delaware in June or Taste of Country Festival in New York for country music fans. Festivals offer the chance to listen to music alongside thousands of other fans, as well as camping and other activities.
4Thought Marketing offers three different levels of integration implementation options. In the least expensive option, you handle most of the work. In the most extensive, we handle everything.
Bunting Magnetics Co. is a family-owned manufacturer of magnetic technology products that has served global markets for over 50 years. It produces a broad range of magnetic materials and components, magnetic separation systems, material handling equipment, metal detection equipment, magnetic cylinders, and flexible dies for industries including printing, automotive, plastics, food, electronics, pharmaceutical, and recycling. Bunting offers reliable, high-quality solutions to help manufacturing facilities run more efficiently and protect their reputations.
This document summarizes the results of an online leadership assessment taken by Melanie Grinenk through Korn/Ferry's ProSpective Assessment tool. The assessment identifies her top 5 leadership characteristics as being organizationally savvy, managing up, managing diverse relationships, communicating effectively, and managing work processes. It also outlines potential blind spots, hidden strengths, and compares her skills to typical profiles at different leadership levels.
Gerstein Fisher is an investment management and advisory firm that has been helping investors achieve their financial objectives for 20 years. They use quantitative, research-based strategies with a focus on after-tax returns. The firm's team of professionals works with academic partners to develop these strategies. Most of their clients come through referrals from existing clients, and they have been recognized among Barron's Top Advisors.
This document summarizes an agenda for auditing a Marketo instance. The agenda covers auditing Marketo administration settings, marketing activities, the database, Design Studio, and analytics. Under administration, items like users and roles, email settings, and integrations would be audited. Marketing activities includes folders, campaigns, and engagement programs. The database audit checks for inactive records, bounces, and field values. Design Studio covers forms, templates, and coding standards. Analytics involves reports, cost explorer, and RCM. The results would be documented in a spreadsheet and report with remarks.
Pardot implementation: Preparing for a Pardot implementation and managing you...Brainrider B2B Marketing
This document provides guidance on implementing and managing Pardot, a marketing automation platform, in the first 90 days. It outlines why to choose Pardot, how to plan a successful implementation through identifying objectives and benchmarks. The first 30 days involves setting up key Pardot and Salesforce integrations. The next 60 days focuses on setting up marketing programs to attract, nurture and qualify prospects based on priorities. Common pitfalls to avoid are also discussed.
The Eloqua SmartStart program is a focused one week implementation program that provides clients with the fastest time-to-value. It leverages lessons learned from over 550 customers to fast track key planning, decision making, custom configurations, and essential training to help clients start maximizing their marketing investment from day one. The program is hosted either at Eloqua or a partner facility to eliminate distractions and allow decision makers to focus on understanding how technology impacts business results and walking away with their first best practices campaigns ready.
The Oracle Sales Cloud Fixed Scope Offering (FSO) from Delivery Centric is specifically designed by incorporating leading practices to provide a fast track implementation and get clients up & running on Oracle Sales Cloud quickly, reliably with minimum-risk and maximum-ROI
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
This document provides a recipe for a successful marketing automation implementation with the following key steps:
1) Understand objectives and assess organizational readiness by defining goals, understanding current capabilities, and identifying priorities.
2) Identify the right team including assigning roles to internal staff, a dedicated vendor project team, and centralized marketing functions.
3) Understand the current technology landscape including any existing CRM, marketing, or data tools and how they will integrate.
4) Create a launch checklist with timelines, testing plans, and processes for rolling out the new platform in phases.
5) Establish a post-launch maturity model with continuous improvement phases to optimize campaigns and build lifelong customer relationships.
CRM Selection Processes: Best Practices in Evaluating Your CRM OptionsNet at Work
This webinar discusses Net@Work's CRM strategy and platform selection program. The program is a multi-step process that helps companies define a CRM strategy aligned to their business, make an informed decision on the best CRM platform, and understand expected investment. The process breaks down business processes, quantifies needs, evaluates platforms against weighted needs, and selects the platform best delivering ROI. It typically takes 1-3 days for analysis and 1-2 weeks for off-site work, costing $6,500-$10,000 depending on company size. The program provides recommendations, implementation plans, training plans and fully prepared budgets.
How to utilize data to improve operational and learning effectiveness with th...Lambda Solutions
During this session, our VP of Products, Stewart Rogers, will show you how to use Lambda Analytics get the reports and dashboards you need to monitor your eCommerce and learning activities.
This document discusses basic CRM integrations with Eloqua marketing automation. It explains that CRM data forms the core of marketing data in Eloqua and ensuring bi-directional data flows between the systems is essential. It also provides details on the types of data that can be integrated such as leads, contacts, accounts and marketing activity data. The document then discusses the 4Bridge integration platform and how it provides a flexible way to schedule integrations and monitor them.
Learn the key data flows necessary for an integration between Eloqua and a CRM system. What tables, what types of fields and which direction the data should flow are all covered, along with security considerations and more.
Marketing automation 101 understanding marketing automation and where to get ...Mario Kyriacou
What this presentation covers:
- What is marketing automation?
- How marketing automation can improve the overall customer experience
- How automation can improve conversions and ROI
- Why automation is applicable to both B2B and B2C
- Where to get started with your own automation program
- Getting buy-in from sales and senior management
There are several special concerns to consider when integrating your Oracle Marketing Cloud/Eloqua and NetSuite systems. Here we cover the most common of those and how to address them.
The document discusses building a data framework to drive revenue through marketing analytics. It outlines setting goals and getting alignment across stakeholders on key performance indicators (KPIs) and processes. It also discusses validating the appropriate technology stack to collect and analyze structured marketing data. Specific KPIs mentioned include traffic sources, lead funnel metrics, and stage and channel performance to understand marketing impact. The framework is meant to be iterative and adaptive to continuously improve performance.
5 Ways to Master Search Marketing For Your Enterprise BusinessCatalyst
Mastering search marketing for an enterprise or global business is no easy feat. Differences across countries, regions, business units, platforms, and partners create complicated barriers to business results. How do you overcome these challenges to create a well-oiled (and insanely successful) search marketing machine? Join Catalyst’s session to learn how we’ve done it for brands like yours. Catalyst’s Managing Director, Jim Kensicki, will share five actionable ways to improve your business’s holistic approach to SEO and paid search. From streamlining processes to securing investment and from managing stakeholders to scaling campaigns, you’ll leave this session ready to take your search marketing returns to new heights.
Presentation -- Preparing for a Marketo Implementation & Managing Your First ...Macromator Inc.
Plan your Marketo Implementation in your first 30 days!
The presentation summarizes a simple process of Planning, Implementing, Training and Measuring the results for Data Driven Marketers who are using Marketo.
The document describes SwiftSense, a sales forecasting system for franchise companies that uses AI. It aims to replace outdated pen and paper systems by creating an integrated central database with modules for store management, sales forecasting using AI algorithms trained on historical data, and key performance tracking. The system's goals are to increase efficiency, performance and revenue for franchise companies. It will target the local franchise market in Pakistan and utilize technologies like React, Node.js, and MongoDB for its development.
May 2022 SeaMUG Housekeeping Slides.pptxNate Smitha
The document provides information about spring cleaning and organizing an Adobe Marketo Engage instance. It discusses assessing sync issues, database monitoring, auditing users and roles, and managing subscriptions and alerts. Specific tips include maintaining folder structure, identifying inactive campaigns and leads, checking for applicable reports and alerts, and ensuring custom roles still make sense. The overall goal is to improve instance navigation, reduce load, and catch any data quality or organizational issues through basic housekeeping.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
Subhashish Paul is a dynamic professional with over 5 years of experience in marketing and business development. He has expertise in digital marketing, key account management, and team leadership. Currently he is a Manager of Pre-Sales at Radiant Info Systems, where he is responsible for handling a team of 16 people and driving marketing campaigns. He aims to leverage his skills and experience in digital marketing, account management, and team leadership for a career in digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
2. Summary – Eloqua SmartStart Implementation
in only 3-5 working days your organization progresses from having
no marketing automation, to having Eloqua setup, campaigns ready
to go, your CRM integrated, and either lead scoring or lead
nurturing in place.
In only 3-5 days you can report to management that you’re receiving an ROI
on Eloqua! THIS is what is accomplished by an Eloqua SmartStart program
implemented by 4Thought Marketing.
.
3. SmartStart Overview
• 2-3 day workshop
• Designed to build the foundation for your Marketing Automation operation
• Our SmartStarts are focused on:
Rapid time results
Tightly defined goals
Knocking those goals out in an aggressive fashion
5. What is an Eloqua SmartStart?
Go from No Marketing Automation to having:
1. Email marketing setup
2. Integration or creation of 2 web forms
3. Lead Nurturing best practices
4. Administration setup
5. Oracle Marketing Cloud Reporting
6. 1-Email marketing setup
Go from No Marketing Automation to having:
1. Email marketing setup
From, Reply-To
Email header & footer
Setup of your subscription page
Configure an email template
7. 2-Creation or Integration of 2 web forms
Go from No Marketing Automation to having:
2. Creation or Integration of 2 web forms
2 web forms
Configure default landing pages
8. 3-Lead Nurturing best practices
Go from No Marketing Automation to having:
3. Lead Nurturing best practices
Best practices discussion
Configure a 3 touch internal marketing campaign
Lead Nurturing best practices
9. Administration setup
Go from No Marketing Automation to having:
4. Administration setup
System users
Branded sub-domain and logo
Exclusion of competitor domains, bounces and unsubscribes
Upload of your marketing contacts
Digital body language tracking on your website
10. Commonly used reports
Go from No Marketing Automation to having:
5. Review of most commonly used reports
Websites visits
Campaign analysis
Forms submissions overview
Search Engine breakdown
Etc.
12. Why is a SmartStart important to you?
• Oracle’s Marketing Cloud statistics show that customer’s that go through a
SmartStart generate 260% more leads than self-taught counterparts
• Get your initial Oracle Marketing Cloud system setup right the first time
• Have a team of certified Oracle resources focused around customizing your
platform
• Leverage generic industry best practices
• Customized implementation that meets your needs
17. Subscribe
Basic CRM Integration
NetSuite Special Integration
Considerations
What to do Next?
Oracle Eloqua Marketing
Cloud
Questions?
Call us at 888-Eloqua4 (888-356-7824)
EloquaIntegrations@4ThoughtMarketing.com
Editor's Notes
Why is this a problem – there are different situations where a business needs to send out the same email to the same email address, but with different information used as field merges on each email