As a marketer, your goal is to turn the costs that you incur in driving traffic to your website into profits. You do this by converting visitors into customers. No matter how good your purchase funnel is, you will have visitors leave your site with items still in their shopping cart.
In this stage of the customer lifecycle, effective abandoned cart campaigns can be a huge asset to a marketer’s email program. In this webinar Emily Keye, Director of Strategy, and Erin Devine, Strategist, will discuss advanced techniques to reduce abandonment and get more effective results from your lifecycle marketing efforts.
This is the final opportunity execution report for the online grocery store start up idea from team pune. link for high fidelity is also in the report.
Did you know return volumes can amount to 10% to 30% of your season’s sales? It's true! Fortunately, you can minimize the impact to your bottom line by learning how to properly manage your returns process.
Keep your customers coming back— despite returns—using the tips we'll share in our upcoming webinar.
Learn how to:
Turn returns into sales
Write a clear return policy that doesn't hurt your sales
Decide if free shipping is right for you
Prevent returns during the sales and shipping processes
Cash in on outstanding credits and gift certificates
eCommerce Returns – The Most Important Things to Consideri95Dev
Returns leave a significant dent in the retailers balance sheet. In this blog, we discuss the important things to consider while managing eCommerce returns.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
How is it possible? A Masterclass Customer Experience in 30 minutes. I did it during the Insurtech Amsterdam Meetup. Do you want to have the same masterclass or a 2- or 3 hour masterclass? Contact me: pascal.spelier(monkeything)finno.nl
This is the final opportunity execution report for the online grocery store start up idea from team pune. link for high fidelity is also in the report.
Did you know return volumes can amount to 10% to 30% of your season’s sales? It's true! Fortunately, you can minimize the impact to your bottom line by learning how to properly manage your returns process.
Keep your customers coming back— despite returns—using the tips we'll share in our upcoming webinar.
Learn how to:
Turn returns into sales
Write a clear return policy that doesn't hurt your sales
Decide if free shipping is right for you
Prevent returns during the sales and shipping processes
Cash in on outstanding credits and gift certificates
eCommerce Returns – The Most Important Things to Consideri95Dev
Returns leave a significant dent in the retailers balance sheet. In this blog, we discuss the important things to consider while managing eCommerce returns.
How to turn seasonal shoppers into loyal customersLyndsay McGregor
The holidays are coming—and your online store is about to get a huge traffic surge. As an e-commerce seller, how can you grab your piece of the pie and keep those seasonal shoppers coming back long after the holiday sales spike ends?
How is it possible? A Masterclass Customer Experience in 30 minutes. I did it during the Insurtech Amsterdam Meetup. Do you want to have the same masterclass or a 2- or 3 hour masterclass? Contact me: pascal.spelier(monkeything)finno.nl
HOW TO GET PAID TO SHOP ONLINE, SHOPPING AT STORES YOU ARE ALREADY SHOPPING AT, BUYING PRODUCTS YOU ARE ALREADY BUYING; HOW TO SAVE MONEY AND SHRINK YOUR HOUSEHOLD BUDGET
WWW.SHOP.COM/LAMBIASE
HOW TO SAVE MONEY AND MAKE MONEY SHOPPING ONLINE
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
The customer experiences that drive sales, profits and importantly, repeat business— include a seamless journey through checkout and beyond—all the way through to when the order arrives at the customer’s door.
Learn tips and best practices in this webinar recording Hosted by Don Davis, Internet Retailer Editor in Chief, with keynote speakers Donald Yee, VP of Boston Retail Partners and John Cooney, Enterprise Account Director at PCA Predict.
Recovering Lost Leads & Customers Along Your Sales Funnel Using Simple Websit...Divvit
The ultimate guide to plugging leaks along your sales funnel, from our webinar with CartStack's Colton Bradshaw. Learn how to optimize each step of the sales funnel to reduce bounce rate, browse abandonment rate, and cart abandonment rate with smart recovery emails and UX optimization.
Read the article here: https://www.divvit.com/blog-posts/recovering-lost-leads-how-improve-ecommerce-sales-funnel
Watch the webinar here: https://youtu.be/WdpPAOpxU0k
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
HOW TO GET PAID TO SHOP ONLINE, SHOPPING AT STORES YOU ARE ALREADY SHOPPING AT, BUYING PRODUCTS YOU ARE ALREADY BUYING; HOW TO SAVE MONEY AND SHRINK YOUR HOUSEHOLD BUDGET
WWW.SHOP.COM/LAMBIASE
HOW TO SAVE MONEY AND MAKE MONEY SHOPPING ONLINE
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...G3 Communications
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
IS20G11 - Turn Up the Volume! 3 Rockstar Tactics to Close More Deals with Co...Sean Bradley
Dealers that use ecommerce have a competitive advantage. 9 out of 10 shoppers are more likely to buy from a dealer that offers ecommerce. How can you fully capture this demand to increase your sales volume? Incorporate ecommerce into your BDC and sales processes. Attend this session to learn 3 proven tactics to close more deals with ecommerce.
Key Takeaways:
-Explore ways to upgrade your customer experience and win over today’s car buyers
-Discover how building ecommerce into your BDC and sales processes can boost profit per vehicle by $700
-Learn how to leverage ecommerce to close more deals
The customer experiences that drive sales, profits and importantly, repeat business— include a seamless journey through checkout and beyond—all the way through to when the order arrives at the customer’s door.
Learn tips and best practices in this webinar recording Hosted by Don Davis, Internet Retailer Editor in Chief, with keynote speakers Donald Yee, VP of Boston Retail Partners and John Cooney, Enterprise Account Director at PCA Predict.
Recovering Lost Leads & Customers Along Your Sales Funnel Using Simple Websit...Divvit
The ultimate guide to plugging leaks along your sales funnel, from our webinar with CartStack's Colton Bradshaw. Learn how to optimize each step of the sales funnel to reduce bounce rate, browse abandonment rate, and cart abandonment rate with smart recovery emails and UX optimization.
Read the article here: https://www.divvit.com/blog-posts/recovering-lost-leads-how-improve-ecommerce-sales-funnel
Watch the webinar here: https://youtu.be/WdpPAOpxU0k
Keys to Creating Customer Loyalty with Effective Post Purchase Marketingmarketingfinder.co.uk
The post-purchase experience can determine whether a customer will become a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This webinar will examine how to create a post-purchase messaging program that will keep customers buying time and time again.
Shopify Meetup Christchurch October 2017TradeGecko
Zyber and TradeGecko have teamed up to host the first Shopify Meetup in Christchurch NZ.
This meetup looked at how to tackle important sales on specific dates - Black Friday, Cyber Monday, Christmas, Boxing Day, New Years and so on.
Consumers are increasingly researching and buying from mobile devices, and they are shopping earlier and making last minute purchases using gift cards and via multiple channels, so solidifying your email plans and programs early is especially important in 2014.
In this session, Loren McDonald, Vice President of Industry Relations, Silverpop, an IBM Company, and Meredith Gertz, Email Marketing Manager, Fabric.com, an Amazon Company, share ideas and tactics to help ensure that online retailers get the most out of their email marketing programs during the critical holiday shopping season. You’ll come away with actionable holiday promo next steps to easily integrate into your existing holiday marketing plan.
Discussion topics include:
Developing a holiday-specific welcome program
Segmentation and frequency considerations
Optimizing emails for mobile conversions
Revising templates with information about details such as shipping, return policy, and gift cards
Designing emails to better enable mobile navigation and browsing
Using content and personality to increase engagement
Creating high-converting gift card programs
Launching post-purchase programs
How to integrate your holiday subscribers into your regular non-holiday communication stream
11 eCommerce CRO Tips to Scale up Your Business Graphsndigitalindia
The competition in eCommerce market is huge and so the conversion. We have compiled a list of 11 techniques to sustain and accrue if implemented correctly.
New Commerce Commerce: All Things InstacartCatalyst
Getting Started Marketing on Instacart
Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands of all shapes and sizes. Instacart offers new ways to market your brand, connect with customers, and efficiently drive sales. But, how do brands get started with Instacart? How do you harness the power of Instacart to promote your brand or product? We have you covered. Join Catalyst, Instacart, and Pacvue as we share key considerations for a rock-solid Instacart marketing strategy.
In this three-part presentation, we’ll cover:
- The Landscape: We’ll explore today’s online grocery landscape, highlighting the consumer trends fueling Instacart’s ascent. Discover how consumers use Instacart today, the changing demos of Instacart users, the connection between online grocery and in-store sales, and more.
- Instacart 101: We’ll provide an overview of the Instacart Advertising platform and paid media offering, including tips and best practices for strategy and execution. We’ll also discuss the importance of product detail page (PDP) optimization for visibility and conversions.
- Leaning into the Instacart Opportunity: We’ll share real-life examples of how advertisers are leaning into the Instacart opportunity to acquire customers and drive sales, and how they are thinking about Instacart in a post-COVID world.
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
3 steps to recovering your abandoned cartscloud.IQ
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. In fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
Ve Interactive daagt continu de e-commercebranche uit door het ontwikkelen van toonaangevende en innovatieve technologieën. Deze technologieën zijn gericht op het direct verlagen van de websiteverlating en daardoor het verhogen van online conversies. Deze presentatie geeft inzicht in hoe je door middel van een korte-en langetermijn strategie website verlating tegen kan gaan.
Making sure your email gets delivered can be complicated, but even the greatest journey starts with a small step.
Join us as we take you back to the basics of deliverability, where we’ll discuss the nuts and bolts of what email delivery means to you and your email program. We’ll cover:
Inbox vs. spam folder placement
Common spam filtering methods
Bounces: why they happen and how to deal
The origins and purpose of spam traps
Why delivery should matter to you (even if you don’t think you have a problem)
During this webinar, WhatCounts expert Mike Piersa will discuss how to drive revenue from your newsletter through personalization:
- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
How Do You Lifecycle? Advanced Training Session (slides)WhatCounts, Inc.
It’s time to take Lifecycle Marketing to the next level.
In September, we released the new drag-and-drop Lifecycle Marketing UI, allowing our Professional Edition customers to create automated drip campaigns. Since then, we’ve released additional advanced features to help you take your Lifecycle Marketing up a notch.
Don't Be A Deliverability Grinch! Tips for Holiday SendingWhatCounts, Inc.
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
Say no to bad email. Say yes to lifecycle marketing. With the launch of the drag-and-drop Lifecycle Marketing UI, Professional Edition users are able to do more with their email marketing than ever before. Through an intuitive, easy-to-use workflow, you’ll be able to create automated campaigns with personalized elements. Sounds like magic, right?
Take Your Marketing Back to School: The Science of Email Testing (slides)WhatCounts, Inc.
It’s time to take your email marketing back to school with some serious email testing.
During this webinar, Joy Ugi, digital marketing coordinator at WhatCounts, and Jeffery Anderson, digital marketing manager at A Place for Mom, share strategies and tried-and-true examples for innovative email testing. Specifically, they discuss:
How to test the From field to get the best open rates
Testing optimized emails for images-off viewing
Best day of the week to send
Is it still okay to batch-and-blast email? Once I’ve acquired an address, my work as a marketer is done, right? Should my emails be buttoned-up and reflective of my company’s strict corporate personality?
NO.
Join us as we bust these and other email marketing myths. WhatCounts’ Inbound Marketing Manager, Tim Brechlin, and Joy Ugi, Digital Marketing Coordinator, will explore the test cases, bust the myths, and show you the right way to approach your email marketing.
Don’t fall for the myths and the urban legends: Let us show you the way. After this webinar, you’ll love email just as much as we do.
Sign up now!
San Francisco We Love Email Innovation Tour '14 (presentation)WhatCounts, Inc.
In this presentation, you'll learn:
The future of email: What does email look like in 5 years?
The cutting edge: Who’s innovating email today?
Pixels vs people…the future of CRM retargeting - LiveIntent
What’s new in email delivery? – Return Path
Did you say agile email? – Movable Ink
Email Marketing Scorecard: What’s your grade?
It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...WhatCounts, Inc.
When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
The average shopping cart abandonment rate is over 65 percent. The average value of an online order is $116.58.
With these numbers staring you in the face, there’s no way you can ignore customers who fill their online carts and then walk away. Getting these subscribers to come back to your website and follow through on their orders is a must.
Email is the answer: It allows you to target your abandoned customers and better engage potential buyers.
In this webinar we’re co-hosting with our partner Smarter Remarketer, we’ll describe and show several real-world case studies exploring various strategies and tactics for optimal shopping cart abandonment email campaigns. Register for the webinar now!
Thank you for your interest in downloading our webinar, Analytics for 2014: The Numbers that Matter.
In this webinar, you'll learn about important metrics for web, email, mobile and social channels. When you collect the numbers that matter, you'll learn what is happening. From there, you can hypothesize why of certain analytics and create a plan to optimize and improve. Now that's Smart Marketing!
It's Time to Start Thinking Beyond the Holidays: SlidesWhatCounts, Inc.
During the holidays, we spend so much time trying to acquire new subscribers and increase our send frequency, we lose sight of some of the key principles of email marketing. Let’s take a minute to think beyond the holidays to make sure we’re engaging and retaining our subscribers during and after the big holiday push.
In this webinar, you’ll learn:
How to engage with your customers using what you already know
How to retain your loyal customers
How to use social media and email together
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
8. According to expert studies, shopping cart abandonment statistics
show a 68% rate industry-wide overall.
That means that only roughly 1 in every 4 customers actually
finish the purchase.
Business Insider estimates that collectively,
as much as $4 trillion worth of shopping carts
Were abandoned in 2014.
Abandonment Issues!
12. ▪ Guest checkout keeps the buying process going
▪ VMO Report: 23% abandoned because they did not want to create an account
▪ Account sign-in for returning customers
▪ Time consuming to get forgotten password
▪ Forrester: 14% didn’t pay because of this
User Experience: Required Registration
13. ▪ Click password reminder link
▪ Enter email or ID info
▪ Wait for the email
▪ Click link
▪ Create new password
▪ Log in
▪ Go back to cart
User Experience: How many steps?
14. ▪ Keep it short and sweet
▪ A 2-3 page process could be ideal to keep the customer flowing
through the cart process
▪ Make sure you capture email address as early in the cart process as
you can
▪ 5.6 average pages from the cart to the order confirm
User Experience: Too many pages
21. ▪ Not Ready
▪ Changed Mind
▪ Decided to Save Product
Indecision
22. ▪ Wait until payday
▪ Wait to get home from work
▪ Wait for spouse to weigh in
▪ Multiple device shopping is also
something that needs to be top
of mind
Indecision: Not Ready
Telco 2.0 Research
23. ▪ Result of price
▪ Shipping timeline
▪ No longer want product
Indecision: Changed mind
24. ▪ Wish List
▪ Save for later
Indecision: Decided to save product
29. ▪ Code copied in email
▪ Pasted in check out
Technical Issues: User-Friendly Promo Codes
▪ Code must be:
- Memorized
- Written
- Inbox revisited
▪ O or 0?
30. ▪ Offering live chat
▪ Providing a customer service phone number
▪ Include these in the cart as well as in abandoned cart messages
Technical Issues: Customer Support Options
31. ▪ 66% of consumers believe accessible customer service contact
information is the most important
Technical Issues: Customer Support Options
33. ▪ Price Comparison
▪ Shipping Costs
Total Product Cost & Additional Fees
36% didn’t pay for items because they felt the total cost was higher
than anticipated
27% didn’t pay for items because they wanted to comparison shop
34. ▪ 36% of brands did not include actual or estimated shipping costs
▪ People want fast & free shipping
▪ Clearly communicate shipping costs
▪ Show totals or estimated totals early in the cart
Total Product Cost: Shipping Costs
38. Don’t assume they will come back on
their own.
Do send an Abandoned Cart Message!
Over an eighth (13.3%) of cart abandonment emails are
clicked.
The average order value (AOV) of purchases from cart
abandonment emails is 19% higher than typical purchases.
Nearly half (46%) of all cart abandonment emails are opened.
Over a third (35%) of clicks lead to a purchase back on site.
The shopper has abandoned cart.
What now?
39. ▪ Option 1: API
▪ Option 2: Conversion Tracking
▪ Option 3: Partner Integrations
▪ Option 4: Manually
Do you know how long you save
abandon cart data?
Where to Start
42. ▪ Subject Lines
▪ Content
- Urgency
- Personalization vs. “generic”
- Offer vs. No Offer
▪ Timing
One & Done!
43. Balance Service & Urgency
• “We are saving your cart for you”
• “You left something in your cart”
• “Can we help you complete your purchase”
• 46% of brands included a note about the cart
• 77% of brands took a customer service tone with their subject lines
Subject Line Strategy
44. Be sure your message includes:
▪ Determine your approach
▪ A sense of urgency (your cart is going to expire)
▪ Show the product(s) that are in the cart
▪ Link back to the cart
▪ Consider including an offer
▪ Option to complete over the phone
Message Content Strategy
Extra credit
• Show the price
• Show the availability
54. ▪ 30 hours? 45 minutes? 3 days after abandonment?
▪ Testing will be key to find out what the optimal time is
▪ 45 minutes post-abandonment starting point
• Remember, 64% of carts can be recaptured within the first 48 hours – determining
when in that time frame depends on testing
Timing: When to Send?
55. Take it a step further…
Create an Abandoned Cart
Series!
56. Expanding from one message to a series:
• 38% of brands send a second abandoned cart
message
• 5% used personalization in the subject line of the
second message
• 14% mentioned the cart
58. • What is your AOV?
• The higher the AOV, typically the later you can send message 3
▪ More comparison shopping is typically done for large ticket items
• Someone may wait several weeks to shop for a $2,000 TV, but not so much
for a pair of shoes
Timing Considerations - AOV
59. ▪ Think about offering an incentive
▪ Don’t train customers to wait for coupons
▪ Subject lines for later abandoned cart messages:
- Message 1: “Friendly reminder, “we’re saving your cart for you.”
- Message 2: “Sense of urgency, cart will soon expire, possible incentive.”
- Message 3: “Last chance on offer, cart is expiring, quantities limited, etc.”
Expanding from one message to a series
60. Be sure your message includes:
▪ A sense of urgency (your cart is going to expire)
Content: Abandoned Cart Series
SL: “You Left Some Things In Your Shopping Bag + Get FREE Shipping!” SL: “Your Shopping Bag Expires Soon!”
65. Top 5 Takeaways
• Audit the purchase process
• In the cart include Customer Service Contact information, Security Icons and
Shipping Costs
• Send at least one Abandoned Cart Message/s
• Determine your strategic approach
• Test, Test, Test!
66. Reach out to us
3630 Peachtree Road, NE
Suite 900
Atlanta, GA 30326
Call us! 1-404-995-8600
whatcounts.com
Twitter: @whatcounts
info@whatcounts.com