This document describes WhatCounts-hosted broadcaster, a flexible email delivery option where WhatCounts hosts the hardware in their datacenter. It involves minimal technical resources for the customer who pays for hardware, software licensing, hosting and support fees. It also details the SmartStart onboarding program which includes hardware setup, training and assistance to ensure delivery testing and whitelisting. Timelines are provided for platform setup, the onboarding program and the delivery ramp up period needed before large-scale sending can begin.

1. WHATCOUNTS-HOSTED BROADCASTER
FLEXIBLE DEPLOYMENT OPTIONS
WHATCOUNTS-HOSTED BROADCASTER – FACTS
• Hardware is hosted in WhatCounts’ datacenter, but shares
no resources with other customers OPTIONAL PROFESSIONAL
• Customer pays for hardware and WhatCounts software SERVICES:
• Account Management
license
• Campaign Production
• Customer pays hosting fee to WhatCounts, as well as
• Creative Design
support and maintenance fees
• Delivery Consultation
• Minimal technical customer resources required
• Project Management
• Hardware monitoring provided
• Strategy
• Maintenance cycle scheduled with customer as needed
SMARTSTART PROGRAM – INCLUDES
• Coordination of hardware purchase and installation
• Platform and IP addresses set up
• Full acceptance testing of platform functionality
• Authentication/DNS set up assistance for customized domains to be used
• Some DNS set up completed on your behalf
• Delivery Testing to ensure email authentication is correct and establish baseline delivery
• Whitelisting and Feedback loop applications submitted on your behalf
• 90 minute platform training session and follow up support
• Tips on delivery best practices (does not include any formal delivery services or
customized IP warm up plan)
• Warm handoff to Technical Account Manager at completion of program
Copyright © 2012 WhatCounts, Inc. 3630 Peachtree Rd. Toll Free: 1.866.804.0076
All Rights Reserved. Suite 900 Email: sales@whatcounts.com
Atlanta, GA 30326 Website: www.whatcounts.com

2. WHATCOUNTS-HOSTED BROADCASTER
TIMELINES – EXPECTATIONS
• Platform Set Up
o 30 days (to order/receive from Dell, build hardware, install WhatCounts
software, and rack in WhatCounts datacenter)
o 5 days (for installation in remote datacenter and acceptance testing)
o Customer requirements to meet this time frame are:
1. 50% payment (or other as specified in contract, before hardware will be
ordered)
2. Complete and return “Delivery and Setup Questionnaire”
3. Set up DNS for FROM/BOUNCE/TRACKING domains, and others as
needed
4. Coordinate/provide dates available for WhatCounts platform training
• Onboarding/SmartStart Program
o 30 - 60 days
o Implementation Manager as primary contact
• Delivery Ramp Up Time/Sending Email
o Can take up to 30 days or more, after hardware/software is installed, depending
on volume, frequency and health of subscriber list
o Requirements:
1. Creative content ready (HTML and/or plain text)
2. List of subscribers — clean data and ready for import
3. Additional customization complete (subscription forms, landing pages,
preference center, welcome messages, etc.)
Copyright © 2012 WhatCounts, Inc. 3630 Peachtree Rd. Toll Free: 1.866.804.0076
All Rights Reserved. Suite 900 Email: sales@whatcounts.com
Atlanta, GA 30326 Website: www.whatcounts.com