How Do You Lifecycle? Training Webinar Slides
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Say no to bad email. Say yes to lifecycle marketing. With the launch of the drag-and-drop Lifecycle Marketing UI, Professional Edition users are able to do more with their email marketing than ever before. Through an intuitive, easy-to-use workflow, you’ll be able to create automated campaigns with personalized elements. Sounds like magic, right?
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- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
How to Get Better email Engagement in 2015
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
How Do You Lifecycle? Advanced Training Session (slides)
It’s time to take Lifecycle Marketing to the next level.
In September, we released the new drag-and-drop Lifecycle Marketing UI, allowing our Professional Edition customers to create automated drip campaigns. Since then, we’ve released additional advanced features to help you take your Lifecycle Marketing up a notch.
Don't Be A Deliverability Grinch! Tips for Holiday Sending
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
Take Your Marketing Back to School: The Science of Email Testing (slides)
It’s time to take your email marketing back to school with some serious email testing.
During this webinar, Joy Ugi, digital marketing coordinator at WhatCounts, and Jeffery Anderson, digital marketing manager at A Place for Mom, share strategies and tried-and-true examples for innovative email testing. Specifically, they discuss:
How to test the From field to get the best open rates
Testing optimized emails for images-off viewing
Best day of the week to send
6 Email Marketing Myths Busted - slides
Is it still okay to batch-and-blast email? Once I’ve acquired an address, my work as a marketer is done, right? Should my emails be buttoned-up and reflective of my company’s strict corporate personality?
NO.
Join us as we bust these and other email marketing myths. WhatCounts’ Inbound Marketing Manager, Tim Brechlin, and Joy Ugi, Digital Marketing Coordinator, will explore the test cases, bust the myths, and show you the right way to approach your email marketing.
Don’t fall for the myths and the urban legends: Let us show you the way. After this webinar, you’ll love email just as much as we do.
Sign up now!
San Francisco We Love Email Innovation Tour '14 (presentation)
In this presentation, you'll learn:
The future of email: What does email look like in 5 years?
The cutting edge: Who’s innovating email today?
Pixels vs people…the future of CRM retargeting - LiveIntent
What’s new in email delivery? – Return Path
Did you say agile email? – Movable Ink
Email Marketing Scorecard: What’s your grade?
10 Tips for Growing Your Email List (webinar slides)
This document provides 10 tips for growing an email list: 1) Highlight the value for subscribers, 2) Consider entrance or exit popups, 3) Add subscribe options to all forms, 4) Use progressive opt-in forms, 5) Encourage email subscriptions on blogs, 6) Showcase emails on social media, 7) Ask people to share content, 8) Advertise in search engines, 9) Make unsubscribing easy, and 10) Ask people to subscribe at the end of events. The document emphasizes highlighting value, testing different opt-in methods, and making it easy for people to both join and leave the email list.
It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...
When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Canada's Anti-Spam Law Update: What It Means for You webinar slides
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
Three Ways to Re-Market Smarter webinar slides
The average shopping cart abandonment rate is over 65 percent. The average value of an online order is $116.58.
With these numbers staring you in the face, there’s no way you can ignore customers who fill their online carts and then walk away. Getting these subscribers to come back to your website and follow through on their orders is a must.
Email is the answer: It allows you to target your abandoned customers and better engage potential buyers.
In this webinar we’re co-hosting with our partner Smarter Remarketer, we’ll describe and show several real-world case studies exploring various strategies and tactics for optimal shopping cart abandonment email campaigns. Register for the webinar now!
Analytics for 2014: The Numbers that Matter
Thank you for your interest in downloading our webinar, Analytics for 2014: The Numbers that Matter.
In this webinar, you'll learn about important metrics for web, email, mobile and social channels. When you collect the numbers that matter, you'll learn what is happening. From there, you can hypothesize why of certain analytics and create a plan to optimize and improve. Now that's Smart Marketing!
It's Time to Start Thinking Beyond the Holidays: Slides
During the holidays, we spend so much time trying to acquire new subscribers and increase our send frequency, we lose sight of some of the key principles of email marketing. Let’s take a minute to think beyond the holidays to make sure we’re engaging and retaining our subscribers during and after the big holiday push.
In this webinar, you’ll learn:
How to engage with your customers using what you already know
How to retain your loyal customers
How to use social media and email together
Implementing Smart Marketing
The document discusses implementing smart marketing for SweetJack, a company that sends local daily deals to over 200 markets. It covers setting up smart segments based on subscriber location and activity level. It also discusses implementing smart messages by personalizing content and automating the process. Smart insights are gained through reporting on open and click rates and integrating with the ecommerce platform to track conversions. The goal is to use subscriber data and preferences to send the most relevant deals.
11 Signs of Great Email Creative: Slide Deck
The document summarizes 11 signs of great email creative:
1) It looks professional and positions the brand as credible.
2) It is unique to the brand and stands out.
3) It has a compelling and engaging subject line.
4) It creates a consistent experience across platforms.
5) It looks great on mobile.
6) It has a great balance of text and imagery.
7) It uses clear, concise calls-to-action.
8) It makes the most of available template real estate.
9) It has a clearly defined content hierarchy.
10) It includes compelling content that engages users.
11
Flexible Deployment Options - WhatCounts-Hosted Broadcaster
This document describes WhatCounts-hosted broadcaster, a flexible email delivery option where WhatCounts hosts the hardware in their datacenter. It involves minimal technical resources for the customer who pays for hardware, software licensing, hosting and support fees. It also details the SmartStart onboarding program which includes hardware setup, training and assistance to ensure delivery testing and whitelisting. Timelines are provided for platform setup, the onboarding program and the delivery ramp up period needed before large-scale sending can begin.
Flexible Deployment Options - Client-Hosted Broadcaster
The document discusses a client-hosted broadcaster option from WhatCounts that allows customers to host the broadcaster hardware in their own datacenter. Key details include that the customer is responsible for procuring bandwidth, rackspace, and power, and pays for the WhatCounts software license and support fees. The document also outlines WhatCounts' SmartStart onboarding program and timelines for platform set up, implementation, and delivery ramp up when using a client-hosted broadcaster.
Flexible Deployment Options - Shared SaaS
Shared SaaS provides a flexible email delivery option that uses shared hardware resources, lowering equipment costs. It is best suited for customers sending under 100k emails per month. The platform is maintained on Sundays, up to 6 hours once a month. The SmartStart Lite program includes platform setup assistance, training, and tips for delivery best practices. Platform setup takes 5 days while full onboarding and ramping up delivery can take 30 days or more depending on list health and customization needs.
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Reclaim Revenue: How to Create Effective Abandoned Cart Campaigns
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How Do You Lifecycle? Advanced Training Session (slides)
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Don't Be A Deliverability Grinch! Tips for Holiday Sending
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Take Your Marketing Back to School: The Science of Email Testing (slides)
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San Francisco We Love Email Innovation Tour '14 (presentation)
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10 Tips for Growing Your Email List (webinar slides)
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It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...
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Canada's Anti-Spam Law Update: What It Means for You webinar slides
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It's Time to Start Thinking Beyond the Holidays: Slides
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Recently uploaded
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Your Online Visibility - Fernando Angulo
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsAI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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How Do You Lifecycle? Training Webinar Slides
- 1. 1
- 2. TWEET! 2 Follow us on Twitter! @WhatCounts @MattlrWC @laurenamberbell Tweet about this webinar using #HowDoYouLifecycle
- 3. MATTHEW RAMOS Director, Strategic Account Management LAUREN BELL Director, Strategy Services INTRODUCTIONS 3
- 4. AGENDA FOR TODAY’S WEBINAR • What is Lifecycle Marketing? •Why Triggered Messages and Lifecycle Marketing? •Where can I find things and what are the key terms? •AFAFA do you Lifecycle? •When and what will our next phases of Lifecycle look like? 4
- 5. LIFECYCLE MARKETING 5 ACQUIRE CONVERT GROW RETAIN WINBACK
- 6. WHY LIFECYCLE MARKETING? “Marketers that do this right (<20% of marketing organizations today) will see their marketing messages receive, at minimum, 5x the response rate of non-targeted push messages.” (According to Adam Sarner, Research VP at Gartner) The Email Experience Council reported Click Rates 119% higher for triggered messages than “Business as Usual” messages in Q1 of 2012. (Epsilon and the Direct Marketing Association) 39% of respondents to a 2013 Email Marketing Benchmark Survey said they used triggered [Lifecycle] email to increase relevance and engagement of their email campaigns, more than any other method. (Marketing Sherpa) 6
- 7. TRIGGERED CAMPAIGNS 7 Source: http://www.marketingsherpa.com/article/chart/automated-emails-sent-by-organizations
- 8. KEY TERMS YOU NEED TO KNOW • List Definitions – – Must create a list definition as it is required for lifecycle campaigns. This houses the basic email requirements such as your from, reply-to, and bounce addresses. This is essentially the same information you’re requested to complete when you create a new list. 8
- 9. KEY TERMS YOU NEED TO KNOW • Phases – – Identify the pivotal phases of an overall Lifecycle Marketing strategy for a customer. They include: • Acquire • Convert • Grow • Retain • Winback • Campaign Types – – Identify the type of messages that are being delivered in the Lifecycle Campaign. They include: • Transactional • Promotional • Newsletter • Loyalty • Lifecycle • Service 9
- 10. KEY TERMS YOU NEED TO KNOW • Categories – – Identify the different types of lifecycle series one can use to engage their customers under the different phases. • Welcome Series • Birthday • Anniversary • Reengagement • Winback • Survey • Customize Your Own! •Definitions – –Lifecycle Templates that map out the different touches in a Lifecycle Series –Build these to use as the framework for your lifecycle campaigns 10
- 11. KEY TERMS YOU NEED TO KNOW • Campaign – – An individual lifecycle series you can activate, deactivate, update, copy or delete. 11
- 12. NOW LET’S CREATE A LIFECYCLE TOGETHER 12
- 13. FUTURE PHASES TO LIFECYCLE • Updates to the Lifecycle platform will continue to occur throughout the next 30 days. – New features include: • Data Check feature – allows you to create a mini segmentation rule in your Lifecycle campaign based off of subscriber data, event data, and custom data • Data Set – allows you to update fields for other sequences. • Better Error Messaging on templates • Enhanced Reporting – This will be rolled out over the course of several months. 13
- 14. ADVANCED LIFECYCLE TRAINING 14 How do you Lifecycle? Advanced Training When: Wednesday, Oct. 30 | 2-3 p.m. ET Speakers: Matthew Ramos, Director of Strategic Account Management and Lauren Bell, Director of Strategy Services Register now! whatcounts.com>resources>webinars
- 15. JOIN US FOR OUR NEXT WEBINAR 15 Don’t Be A Deliverability Grinch: Tips for Holiday Sending When: Wednesday, Oct. 29 | 2-3 p.m. ET Speaker: Brad Gurley, Director of Deliverability Register now! www.whatcounts.com/grinch
- 16. REACH OUT TO US 16 WhatCounts 3630 Peachtree Road, NE Suite 900 Atlanta, GA 30326 1-866-804-0076 www.whatcounts.com Twitter: @whatcounts mramos@whatcounts.com lbell@whatcounts.com