The document discusses top email marketing campaigns for retailers in 2015, including building an email list, leveraging past purchase data, personalizing content, using real-time content in emails, and implementing lifecycle campaigns. A panel of experts from various companies that provide email marketing services discuss these campaigns and offer advice on how to implement them.

1. DON’T LET YOUR EMAILS SUFFER ANYMORE!
TOP 5 RETAIL CAMPAIGNS YOU MUST RUN IN 2015

2. TWEET!
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Follow us on Twitter:
@WhatCounts
@justunosocial
@Windsorcircle
@boomtrain
@Liveclicker
Today’s hashtag:
#RetailCampaigns2015

3. LET’S MEET TODAY’S PANELISTS!
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4. JUSTUNO
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Justuno is an on site sales and marketing tool for e-
commerce that converts your website traffic into email
subscribers, social fans, and sales through the use of
incentivized pop up promotions.
Grant Thomas
Content Marketer/ Blogger
Justuno

5. WINDSOR CIRCLE
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Caroline Riddle
Partner Marketing Manager
Windsor Circle
Windsor Circle's customer retention software provides automated,
continuous analysis of customer, product, and purchase
data. Windsor Circle powers abandoned cart recovery emails,
sophisticated personalization, and email marketing automation by
updating real, targeted customer segments, product data, and
purchase history directly in your ESP.

6. BOOMTRAIN
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Neej Gore
VP of Business Development
Boomtrain
Boomtrain powers the 1:1 economy. We help content and commerce
companies deliver engaging, addictive experiences to every user. Our
technology is built around advanced machine learning and complex
predictive algorithms, but our platform is designed to make sending 1
million different, individually personalized notifications just as easy and
automatic as sending one email to those same people.

7. LIVECLICKER
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Jennifer Vinh
Regional Manager
Liveclicker
Liveclicker delivers rich customer experiences for leading brands
across email and the web. Its RealTime Email solution brings static
emails to life with content updated dynamically at the moment of
open. Liveclicker’s video commerce solutions help today’s top brands
– from production through conversion – generate the most ROI from
video.

8. WHATCOUNTS
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Joy Ugi
Digital Marketing Coordinator
WhatCounts
WhatCounts loves email. Each day our team leverages email, social
media, responsive design, and the web to drive revenue. We provide
dynamic content, enhanced data, lifecycle strategy, content
automation and a full-service agency offering professional services.

9. THE TOP 5 CAMPAIGNS FOR RETAILERS
1.Build Your Database
2.Leverage Past-Purchase Data
3.Personalize Content
4.Use Real-Time Content in Email
5.Lifecycle Campaigns
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10. QUESTIONS FOR PANELISTS
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11. THE TOP CAMPAIGNS FOR RETAILERS IN 2015
Why are these the top campaigns for
retailers in 2015?
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12. BUILD YOUR DATABASE
What are the common practices for
email list building?
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13. BUILD YOUR DATABASE
Who makes up a company’s most
valuable leads? How does a
marketer go about acquiring these
leads?
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14. BUILD YOUR DATABASE
What are some examples of good
incentives to offer in online retail?
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15. BUILD YOUR DATABASE
How can a marketer optimize his or
her list building campaigns to
maximize the amount of emails
collected?
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16. LEVERAGE PAST-PURCHASE DATA
What is the single most important
type of post-purchase campaign?
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17. LEVERAGE PAST-PURCHASE DATA
What are some important elements
that help create a successful review
campaign?
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18. LEVERAGE PAST-PURCHASE DATA
What are some ways that you can
use past purchase data to bring
customers back to buy?
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19. PERSONALIZE CONTENT
What kind of impact on engagement
do you see when people use
personalized content?
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20. PERSONALIZE CONTENT
How does personalized content
differ from real-time email?
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21. PERSONALIZE CONTENT
How quickly does content
personalization take effect within
the email?
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22. PERSONALIZE CONTENT
Do you need to have a product
catalog or content feed of a certain
size for personalization to be
effective?
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23. PERSONALIZE CONTENT
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Can you place emphasis on certain
areas of content/select specific
content?

24. USING REAL TIME CONTENT
Can RealTime email technology
work with any email sender system
or just certain ones?
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25. USING REAL TIME CONTENT
Video in email is a hot topic these
days. Does embedded video work
in all mail clients?
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26. USING REAL TIME CONTENT
We covered embedded video. What
are some other RealTime uses
cases and what impact on
engagement do you tend to see?
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27. USING REAL TIME CONTENT
Where should someone begin when
looking to implement RealTime
personalization?
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28. LIFECYCLE CAMPAIGNS
How would you describe lifecycle
marketing?
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29. LIFECYCLE CAMPAIGNS
Traditionally, many marketers
thought their job was confined to
the first two stages of the lifecycle
philosophy. How has this changed
in modern marketing?
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30. LIFECYCLE CAMPAIGNS
How hard is a lifecycle campaign to
set up and use?
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31. LIFECYCLE CAMPAIGNS
When is a good time to implement at
lifecycle campaign?
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32. CHAT US YOUR QUESTIONS!
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33. CHECK OUT THE EBOOK!
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Want more information on these campaigns?
Check out our eBook, Top 5 Campaigns for
Retail in 2015!
Find in the resources section of the WhatCounts
website!

34. REACH OUT TO US
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Want to get in touch with us? Shoot us an email!
Justuno – Grant Thomas – grant@justuno.com
Windsor Circle – Caroline Riddle –
caroline.riddle@windsorcircle.com
boomtrain – Neej Gore – neej@boomtrain.com
Liveclicker – Jennifer Vinh – jennifer.vinh@liveclicker.com
WhatCounts – Joy Ugi – jugi@whatcounts.com

35. THANKS FOR ATTENDING!
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