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Ancillary research into
digipaks
Different font used to
                              the album name, for

           Florence and the Machines
                              emphasis of the
                              artist. Black border
                              brings out the image
                              and makes it stand
The colours                   out.
compliment one
another, which
makes Florence
stand out in the
clothing she is
wearing. The
wash out                               Album name
colours are                            put on the
conventional to                        lung prop
an indie                               used in the
genre, also the                        image. The
birds used in                          font used is
                                       simple then
the background
                                       the artist’s
can relate to                          name at the
singing.                               top, this could
Florence’s                             connote
cover is                               simplicity of
atmospheric                            music. This
and fresh, due                         symbolism, m
                                       akes the
to the calm
                                       cover more
The website changes colour and
 image of Florence to make the
 website interactive and poppy.                                 Florence’s logo is the same as
                                                                her album cover. This helps the
                                                                audience identify her easily.




                                                                   The website has clear
                                                                   buttons to get around
                                                                    the site. The font is
                                                                  simple than the logo of
                                                                  the artist’s name at the
                                                                             top.


                                                                       The website advertises
                                                                       Florence’s new song in
                                                                        the front to catch the
                                                                       audience’s eye, so they
                                                                      make sure to check it out.

                                                                      The house colours are
                                                                      kept the same as the
                                                                      album, she uses earthy
                                                                      colours to relate to the
                 Updates of what Florence is doing helps her          cover art of the album.
                 connect herself with her fans. Also Fans can
                 connect with Florence on social networking
Duffy seen as
                      the main focus
              Duffy   on the cover as
                      she’s the artist.
 Duffy’s name in
the top corner in
 a signature font
makes the album
 more personal
    and more
connected to the
    audience.
     Simple
     black and
     white
     image
     used which              Rockferry
     relates to                is in a
     the artist’s             different
     view of the               font to
     album-sad               stand out
     songs.                    on the
                               album
Red font stands out on the
                                   Simple tabs used which fits
                                                                   website to capture
             Duffy                 the simplicity of the website
                                   and Duffy’s persona, which
                                   reflects upon her image and
                                                                   audience’s attention and to
                                                                   persuade them to buy the
                                   identity
                                                                   album.
   Duffy’s home
   images fit her
   album
   cover, she
   uses her
   house style
   colors. This is
   conventional
   as it shows a
   consistent
   identity.
Images show
what Duffy has
been
doing, concerts                                                                        Duffy’s
and magazine album advert do not fit
           Duffy’s                                                                   signature
                                                                                   font, used on
shoots etc. conventional website
           the
                                                                                   her website to
           layout, as she has not made                                             represent her
           the album the main focus of the                                            identity

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Ancillary research into digi

  • 2. Different font used to the album name, for Florence and the Machines emphasis of the artist. Black border brings out the image and makes it stand The colours out. compliment one another, which makes Florence stand out in the clothing she is wearing. The wash out Album name colours are put on the conventional to lung prop an indie used in the genre, also the image. The birds used in font used is simple then the background the artist’s can relate to name at the singing. top, this could Florence’s connote cover is simplicity of atmospheric music. This and fresh, due symbolism, m akes the to the calm cover more
  • 3. The website changes colour and image of Florence to make the website interactive and poppy. Florence’s logo is the same as her album cover. This helps the audience identify her easily. The website has clear buttons to get around the site. The font is simple than the logo of the artist’s name at the top. The website advertises Florence’s new song in the front to catch the audience’s eye, so they make sure to check it out. The house colours are kept the same as the album, she uses earthy colours to relate to the Updates of what Florence is doing helps her cover art of the album. connect herself with her fans. Also Fans can connect with Florence on social networking
  • 4. Duffy seen as the main focus Duffy on the cover as she’s the artist. Duffy’s name in the top corner in a signature font makes the album more personal and more connected to the audience. Simple black and white image used which Rockferry relates to is in a the artist’s different view of the font to album-sad stand out songs. on the album
  • 5. Red font stands out on the Simple tabs used which fits website to capture Duffy the simplicity of the website and Duffy’s persona, which reflects upon her image and audience’s attention and to persuade them to buy the identity album. Duffy’s home images fit her album cover, she uses her house style colors. This is conventional as it shows a consistent identity. Images show what Duffy has been doing, concerts Duffy’s and magazine album advert do not fit Duffy’s signature font, used on shoots etc. conventional website the her website to layout, as she has not made represent her the album the main focus of the identity