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NICODA MITCHELL
This album front cover shows the
emotions of the artist and this         We get a feeling of
makes the target audience aware       relation with the artist
of the genre of the cd. This is a
close up shot of his face, he is     as he looks directly into
looking directly at the audience      the camera to take the
which is almost like he is forcing
the audience to buy the album            shot for his album
                                                cover.
 In this CD cover they                 The title of the album
 have added an effect                    and artist name is
 of water, this implies                simple and in the left
the mood he is feeling                  hand corner. This is
throughout his music,                ideal because the water
 his facial expression                 effect is kind of fussy
  also enhances this                 and a loud title wouldn’t
          idea.                             be as clear.




                                         NICODA MITCHELL
The artist looks away whilst taking this
         DOUBLE PAGE INSERT   shot, we get the indication that he is in his
                                 own world, the mini film strip at the
                                bottom of this inserts shows different
                              moods, this can also infer the continuous
                               moods through out his lyrics and music.
                              The colours used during the cd cover and
 In the double pages            double page spreads are all dark and
 insert we get to see            simple colours such as black, black
what the artist is trying      normally connote sadness or unfairness
to sell us. He gives us        this automatically comes to mind when
  an idea of what his          looking at the album covers this sets a
music videos will look         frame of mind of what the songs will be
    like. We get the                              like.
 emotion of the artist
      this sets our
expectations of the cd.
                                          The body language of this shot is
                                       not as bold as the other shots taken
                                         for the album. We have text in the
                                        left hand page this is custom in cd
                                           album pages. It involves all the
                                                producers and artists




                                              NICODA MITCHELL
BACK COVER

 This is the cd back cover. It      It has the conventional
   displays the link with the      promotional methods, of
front cover with a continuous      the artist and directors,
flow of the ‘water drops’. The       producers, a bar code
logo of PPP signifies with the   along with the price of the
title of the cd album Passion
                                    CD. Lighting effect has
    Pain Pleasure. We can
 embed this into our own Cd
                                    been used to make the
cover idea so that customers      logo stand out. It gives an
  are able to distinguish our    idea of fire and rain mixed
  Cd album from any others.                 together.




                                          NICODA MITCHELL
This is a side view shot of the
   artist Usher. The CD cover
reflects the artist (Usher) as the
    photo of him portrays his
 masculinity. He doesn’t look at
                                      There has been added
the audience this gives a feeling    effects of art, placed on
   of seriousness. The title of      the artist this flows into
 Ushers album is not clear, but       the background of the
by assuming the artist has done
   this on purpose in a way it            artists album.
  makes the audience gain full
concentration and eagerness to
 know what the album name is.




                                         NICODA MITCHELL
BACK COVER                          Looking at both the front and cover it
                                      shows a consistent look, colours are
                                        similar along with the album art.
  The background of the Cd cover
 flows into the Cd back cover, this
shows the continuous house style
throughout the Cd packaging. The
  song titles are clear in contrast
    with the album title. A lot of
  album back covers are like this,
with the song titles made bold but
plain. Along with the record name
 and if added, any features made
            on the track.




                                                      NICODA MITCHELL
A modest pose is used,
                                  this connotes that his
 This cd front cover is simple
                                   music is humble, for
and clear he looks straight at
   his target audience which       example a rap artist
   makes it seem as if he is         would use a more
 forcing the target audience       ‘thuggish’ or ‘rowdy’
    to buy his album, which         pose where as this
       allows us to feel his     humble pose relates to
      emotions, just by the      the music he is selling.
     interaction the artist is
                                   His name and album
 feeding. Steadiness of the
same colours are used from       title is rich, and not too
the background of the artist     fancy, a fancy loud title
  to the title of the cd album       would hinder the
right up until the back cover     audience from seeing
                                     the album name.




                                 NICODA MITCHELL
BACK COVER
                          The image again is
 Whereas the front             modest but
cover font is simple          instead he is
and clear, the back       looking away from
     cover, when            the camera, his
declaring the track        smart but casual
   names is more          dressing relates to
 fussy and hard to          the music he is
    read. But the          trying to sell and
 placement of the           correspondingly
  track names are          matches with the
     clearly put.          font used during
                           the course of the
                              album cover.




                       NICODA MITCHELL
They have made the album title the main
                                           attraction on this advert and the artists name
                                         ‘Chris brown’ in a smaller font this is to promote it
                                           and make the consumers focus on the album
                                                    cover rather than the artist.
   This magazine advert is of Chris
 brown selling his music album. The
  album fortune was advertised in 2
  ways through a commercial and a
    advert. The dub stepped filled
     commercial shows a little boy
running through an abandoned area
   to release one of the cubes that
 unlocks Chris Brown and his album.
     The extraordinary album title
   is shown nonstop through these
 types of advertisement, this shows
that the main focus should be on the
             album name
 This music advert highly links to the
  album, a consistent use of colour
            and positioning




                                                                   NICODA MITCHELL
With a logo present the audience
                                   is able to identify who the artist is
                                    instantly, with Jay-z being a well
                                    known artist there is no need for
 The subject is right in the            him to be in the advert to
 middle of the advert and take        promote himself, which also
   sup majority of the advert         backs up the reason why his
  space, this image contains              name is not too bold
 many different objects which
implies that the album is crazy
  and full of different types of    At the bottom of the advert we see
   song types. The title of the       the logo of the record label, this
 song is plain and at the top of    shows they are also advertising the
  the magazine advert it also           record label of Jay-z. This is
    includes the album logo.         definitely not a typical rap album
                                       cover fonts vary based on the
                                     importance of the information on
                                                 the advert




                                            NICODA MITCHELL
This theme is created through
                                 the overall ‘dark’ and rough look
                                    which is created through the
   This advert context is very      dark lighting, mise-en-scene
  simple, the artist has used       and pose of the artist in the
   the same image from her        photograph and the bold colour
 album to make consumers            palette that has been used.
  remember it. The usage of        From the advert, the audience
image, colours and font size      can see that this album is very
 was deliberate to make the        different to Rihanna’s usually
audience focus solely on her     feminine pop music and is more
  and her name, rather than         rebellious, controversial and
 the album name. Her make            may contain adult content,
   up and use of pose give a      which suggests that this album
  feeling off the her music is   may be aimed at a slightly more
      dark and intriguing         mature or rebellious audience.




                                        NICODA MITCHELL

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Research and planning cd covers case studies

  • 2. This album front cover shows the emotions of the artist and this We get a feeling of makes the target audience aware relation with the artist of the genre of the cd. This is a close up shot of his face, he is as he looks directly into looking directly at the audience the camera to take the which is almost like he is forcing the audience to buy the album shot for his album cover. In this CD cover they The title of the album have added an effect and artist name is of water, this implies simple and in the left the mood he is feeling hand corner. This is throughout his music, ideal because the water his facial expression effect is kind of fussy also enhances this and a loud title wouldn’t idea. be as clear. NICODA MITCHELL
  • 3. The artist looks away whilst taking this DOUBLE PAGE INSERT shot, we get the indication that he is in his own world, the mini film strip at the bottom of this inserts shows different moods, this can also infer the continuous moods through out his lyrics and music. The colours used during the cd cover and In the double pages double page spreads are all dark and insert we get to see simple colours such as black, black what the artist is trying normally connote sadness or unfairness to sell us. He gives us this automatically comes to mind when an idea of what his looking at the album covers this sets a music videos will look frame of mind of what the songs will be like. We get the like. emotion of the artist this sets our expectations of the cd. The body language of this shot is not as bold as the other shots taken for the album. We have text in the left hand page this is custom in cd album pages. It involves all the producers and artists NICODA MITCHELL
  • 4. BACK COVER This is the cd back cover. It It has the conventional displays the link with the promotional methods, of front cover with a continuous the artist and directors, flow of the ‘water drops’. The producers, a bar code logo of PPP signifies with the along with the price of the title of the cd album Passion CD. Lighting effect has Pain Pleasure. We can embed this into our own Cd been used to make the cover idea so that customers logo stand out. It gives an are able to distinguish our idea of fire and rain mixed Cd album from any others. together. NICODA MITCHELL
  • 5. This is a side view shot of the artist Usher. The CD cover reflects the artist (Usher) as the photo of him portrays his masculinity. He doesn’t look at There has been added the audience this gives a feeling effects of art, placed on of seriousness. The title of the artist this flows into Ushers album is not clear, but the background of the by assuming the artist has done this on purpose in a way it artists album. makes the audience gain full concentration and eagerness to know what the album name is. NICODA MITCHELL
  • 6. BACK COVER Looking at both the front and cover it shows a consistent look, colours are similar along with the album art. The background of the Cd cover flows into the Cd back cover, this shows the continuous house style throughout the Cd packaging. The song titles are clear in contrast with the album title. A lot of album back covers are like this, with the song titles made bold but plain. Along with the record name and if added, any features made on the track. NICODA MITCHELL
  • 7. A modest pose is used, this connotes that his This cd front cover is simple music is humble, for and clear he looks straight at his target audience which example a rap artist makes it seem as if he is would use a more forcing the target audience ‘thuggish’ or ‘rowdy’ to buy his album, which pose where as this allows us to feel his humble pose relates to emotions, just by the the music he is selling. interaction the artist is His name and album feeding. Steadiness of the same colours are used from title is rich, and not too the background of the artist fancy, a fancy loud title to the title of the cd album would hinder the right up until the back cover audience from seeing the album name. NICODA MITCHELL
  • 8. BACK COVER The image again is Whereas the front modest but cover font is simple instead he is and clear, the back looking away from cover, when the camera, his declaring the track smart but casual names is more dressing relates to fussy and hard to the music he is read. But the trying to sell and placement of the correspondingly track names are matches with the clearly put. font used during the course of the album cover. NICODA MITCHELL
  • 9. They have made the album title the main attraction on this advert and the artists name ‘Chris brown’ in a smaller font this is to promote it and make the consumers focus on the album cover rather than the artist. This magazine advert is of Chris brown selling his music album. The album fortune was advertised in 2 ways through a commercial and a advert. The dub stepped filled commercial shows a little boy running through an abandoned area to release one of the cubes that unlocks Chris Brown and his album. The extraordinary album title is shown nonstop through these types of advertisement, this shows that the main focus should be on the album name This music advert highly links to the album, a consistent use of colour and positioning NICODA MITCHELL
  • 10. With a logo present the audience is able to identify who the artist is instantly, with Jay-z being a well known artist there is no need for The subject is right in the him to be in the advert to middle of the advert and take promote himself, which also sup majority of the advert backs up the reason why his space, this image contains name is not too bold many different objects which implies that the album is crazy and full of different types of At the bottom of the advert we see song types. The title of the the logo of the record label, this song is plain and at the top of shows they are also advertising the the magazine advert it also record label of Jay-z. This is includes the album logo. definitely not a typical rap album cover fonts vary based on the importance of the information on the advert NICODA MITCHELL
  • 11. This theme is created through the overall ‘dark’ and rough look which is created through the This advert context is very dark lighting, mise-en-scene simple, the artist has used and pose of the artist in the the same image from her photograph and the bold colour album to make consumers palette that has been used. remember it. The usage of From the advert, the audience image, colours and font size can see that this album is very was deliberate to make the different to Rihanna’s usually audience focus solely on her feminine pop music and is more and her name, rather than rebellious, controversial and the album name. Her make may contain adult content, up and use of pose give a which suggests that this album feeling off the her music is may be aimed at a slightly more dark and intriguing mature or rebellious audience. NICODA MITCHELL