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TAYLOR SWIFT
                                            Speak Now
               Front Cover                                      Back Cover Images
                                                                                    All images include
Central                                                                             Taylor herself to
Image                                                                               identify the artist.
                                                                                    Her costumes are
                                                                                    pretty dresses that
Font                                                                                are enhanced by
The title and                                                                       wind and
other text are in a                                                                 movement. Her
curly and                                                                           hair and makeup
feminine style                                                                      match this image
which is                                                                            with simple wavy
decorative and                                                                      hair and little
pretty appealing                                                                    makeup.
to the target
                                                   Track                                Barcode
audience.                         CD
                                                   Listings      Record       Theme
Colour                            Design
                                                                 Label’s      This digipak has a strong
The colour scheme for this digipak is,                           Logo         theme created in images
colourful, bright, girly and vivid. This                                      and mainly a colourful
matches Taylor’s band as being girly and              Graphics                design.
innocent , colours like purple and yellow
                                                      The overall digipak’ s aesthetics is
give the impression of summer and
                                                      floaty and artistic with images of
brightness this can link in with the
meanings of her songs being about love.               coloured patterns and designs.
Speak Now Album
Released- October 2010
Genre- Country, Pop
Label- Big Machine
Singles- ‘Mine’ I have looked at the video in
my research.




  After looking and analysing Taylor Swifts Album I have gained
 inspiration Holly’s image is similar to Taylor in the way that she
   is a young female artist, with a natural pretty look and sings
     mainly about love stories. I will try and use the successful
   features like interesting images of Holly and keep the theme
                         bright and cheerful.
COLDPLAY
                                             Mylo Xyloto
               Front Cover                                              Back Cover
                                                                                            Images
Colour                                                                                      As a digipak
Bright and                                                                                  it has broken
Luminas                                                                                     the
colours are                                                                                 conventional
used which                                                                                  way of using
attracts the                                                                                an image of
eye and is                                                                                  in this case
in trend at                                                                                 the band,
the time of                                                                                 this gives the
release.                                                                                    digipak a
                                                                                            unique
Graphics                                                                                    appearance
Instead of images an abstract                                                               Track
design is used which includes      CD
                                                         Record Label's                     Listings
graffiti looking text and splashes Design
                                                         logo                        Barcode
of colour this creates an
interesting and eye catching
background.                                              Font
Theme                                                    Just an outline is used allowing the
The background fills the digipak allowing this to        background to fill the text, this makes the
make it all link together with a strong connection the   background be the main feature of the
drawings differs and changes only the colour scheme      design and the text have less importance.
and style stays the same adding interest.                However this is a successful effect.
Mylo Xyloto Album
                        Released- October 2011
                        Genre- Electro, Alternative Rock
                        Label- Parlophone
                        Singles- Big Hit ‘Paradise’ and ‘Charlie
                        Brown’




  This Album cover I have research gives the impression of a
  artistic and vivid design, this also fits in with the trend as it
uses bright colours and has an up to date stylish appearance.
   These techniques will appeal to a young target audience
similar to what I will be targeting for Holly’s album therefore I
         must create a stylish and modern looking cover.
RIHANNA
Colour
           Front Cover
                                    Loud    Back Cover
The colour
scheme consist
mainly of red this
colour suggests
passionate,
power, love and a                                            Track
loud/bright colour                                           Listings
linking in with the
title.
                                                              Record
Graphics                                                      Label’s
On the back cover                                             Logo
the image has
been edited to a
less bright and
blurred look                                           Barcode
creating an         CD
interesting effect. Design                     Images
 Font                                          Rihanna is featured in all
 The font doesn’t have as much                 images, as an artist she is
 visual impact as the images                   portrayed in a provocative
 but the letters are spaced out                way. On the cover a strong
 and a thin font has been used.                central image is used
 This text also is in a light                  consisting of a close up, this
 shade meaning in areas its                    is then recognisable to
 harder to read.                               customers.
Loud Album
Released- November 2010
Genre- R&B, Dance, Pop
Label- Def Jam
Singles- ‘ California King Bed’ the video I have
analysed and gained inspiration from.




      Rihanna’s album has given me ideas of how to make a Digipak
      have a strong colour scheme with mainly red being used giving
     visual impact, I also think the close-up images which would be a
      good idea for Holly’s album as this is her first release and fans
        will then be able to recognise her. I think Holly’s album will
        need a stylish modern look and design similar to Rihanna’s.
BRUNO MARS
                                 Doo-Wops & Hooligans
         Front Cover                                     Back Cover
Colour
The eye catching                                                       Font
yellow is what                                                         The font size is
attracts you first                                                     small which
the black images                                                       draws the
and off white text                                                     customer into
is clear to see and                                                    the cover, the
links in with a                                                        title uses a bold
reggae feel.                                                           font that has the
                                                                       style of simple
Theme                                                                  graffiti.
The whole design
is very unique
and fits in with                   CD           Barcode                  Track
Bruno’s genre.                     Design                   Record       Listings
                                                            Label’s
    Images                                                  Logo
    This digipak consist of no photos but
                                                  Graphics
    illustrations instead, Bruno is shown as
                                                  The digipak’ s background
    a small silhouette walking into the
                                                  has a scratched and worn
    distance lead by a rocket. This is an
                                                  effect making it appear
    unique design and has a edgy and
                                                  retro and a reggae feel .
    trendy look.
Doo-Wops &
             Hooligans Album
                Released- October 2010
                Genre- Pop, R&B, Pop-reggae
                Label- Atlantic, Elektra
                Singles- Hits including ‘Just the Way You Are’ and
                ‘The Lazy Song’




Bruno Mars has a strong brand identity and this is shown
 in this design for the digipak I like the uniqueness and
  edge to this album cover, something I will take after
researching this album is that and how to addresses and
                 portray this in a digipak.

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Digipak Research

  • 1.
  • 2. TAYLOR SWIFT Speak Now Front Cover Back Cover Images All images include Central Taylor herself to Image identify the artist. Her costumes are pretty dresses that Font are enhanced by The title and wind and other text are in a movement. Her curly and hair and makeup feminine style match this image which is with simple wavy decorative and hair and little pretty appealing makeup. to the target Track Barcode audience. CD Listings Record Theme Colour Design Label’s This digipak has a strong The colour scheme for this digipak is, Logo theme created in images colourful, bright, girly and vivid. This and mainly a colourful matches Taylor’s band as being girly and Graphics design. innocent , colours like purple and yellow The overall digipak’ s aesthetics is give the impression of summer and floaty and artistic with images of brightness this can link in with the meanings of her songs being about love. coloured patterns and designs.
  • 3. Speak Now Album Released- October 2010 Genre- Country, Pop Label- Big Machine Singles- ‘Mine’ I have looked at the video in my research. After looking and analysing Taylor Swifts Album I have gained inspiration Holly’s image is similar to Taylor in the way that she is a young female artist, with a natural pretty look and sings mainly about love stories. I will try and use the successful features like interesting images of Holly and keep the theme bright and cheerful.
  • 4. COLDPLAY Mylo Xyloto Front Cover Back Cover Images Colour As a digipak Bright and it has broken Luminas the colours are conventional used which way of using attracts the an image of eye and is in this case in trend at the band, the time of this gives the release. digipak a unique Graphics appearance Instead of images an abstract Track design is used which includes CD Record Label's Listings graffiti looking text and splashes Design logo Barcode of colour this creates an interesting and eye catching background. Font Theme Just an outline is used allowing the The background fills the digipak allowing this to background to fill the text, this makes the make it all link together with a strong connection the background be the main feature of the drawings differs and changes only the colour scheme design and the text have less importance. and style stays the same adding interest. However this is a successful effect.
  • 5. Mylo Xyloto Album Released- October 2011 Genre- Electro, Alternative Rock Label- Parlophone Singles- Big Hit ‘Paradise’ and ‘Charlie Brown’ This Album cover I have research gives the impression of a artistic and vivid design, this also fits in with the trend as it uses bright colours and has an up to date stylish appearance. These techniques will appeal to a young target audience similar to what I will be targeting for Holly’s album therefore I must create a stylish and modern looking cover.
  • 6. RIHANNA Colour Front Cover Loud Back Cover The colour scheme consist mainly of red this colour suggests passionate, power, love and a Track loud/bright colour Listings linking in with the title. Record Graphics Label’s On the back cover Logo the image has been edited to a less bright and blurred look Barcode creating an CD interesting effect. Design Images Font Rihanna is featured in all The font doesn’t have as much images, as an artist she is visual impact as the images portrayed in a provocative but the letters are spaced out way. On the cover a strong and a thin font has been used. central image is used This text also is in a light consisting of a close up, this shade meaning in areas its is then recognisable to harder to read. customers.
  • 7. Loud Album Released- November 2010 Genre- R&B, Dance, Pop Label- Def Jam Singles- ‘ California King Bed’ the video I have analysed and gained inspiration from. Rihanna’s album has given me ideas of how to make a Digipak have a strong colour scheme with mainly red being used giving visual impact, I also think the close-up images which would be a good idea for Holly’s album as this is her first release and fans will then be able to recognise her. I think Holly’s album will need a stylish modern look and design similar to Rihanna’s.
  • 8. BRUNO MARS Doo-Wops & Hooligans Front Cover Back Cover Colour The eye catching Font yellow is what The font size is attracts you first small which the black images draws the and off white text customer into is clear to see and the cover, the links in with a title uses a bold reggae feel. font that has the style of simple Theme graffiti. The whole design is very unique and fits in with CD Barcode Track Bruno’s genre. Design Record Listings Label’s Images Logo This digipak consist of no photos but Graphics illustrations instead, Bruno is shown as The digipak’ s background a small silhouette walking into the has a scratched and worn distance lead by a rocket. This is an effect making it appear unique design and has a edgy and retro and a reggae feel . trendy look.
  • 9. Doo-Wops & Hooligans Album Released- October 2010 Genre- Pop, R&B, Pop-reggae Label- Atlantic, Elektra Singles- Hits including ‘Just the Way You Are’ and ‘The Lazy Song’ Bruno Mars has a strong brand identity and this is shown in this design for the digipak I like the uniqueness and edge to this album cover, something I will take after researching this album is that and how to addresses and portray this in a digipak.