Coldplay is promoting their new album with an advertisement featuring only the lead singer, Chris Martin. Using the lead singer alone is an effective unique selling point since most people would recognize Chris Martin over the other band members. The advertisement follows conventions by including the release date, song and band name, and logos. It places extra track information at the bottom so the focus remains on Chris Martin and the album contents. Rihanna is promoting her new album "Loud" with a bright red advertisement that features her image twice. The bold red color connotes lust and sexuality, fitting Rihanna's pop image and the tone of her music. Key information like her name, the album name, and release date stand out

1. Image: Coldplays a four piece band but they
decided to only use the lead singer, Chris
Martin as the face for the advertisement.
Conventions of a CD This is because most people would recognise
advertisement: release date, name him more than the other band members
of song and band, image of the therefore he’s the unique selling point of the
artist/band, logos. band, music and genre which is alternative
rock.
Font: The release date
font is in bold orange
capital letters which
stand out against the dark
brown background. It
Colours: are similar to the colours on attracts the audience and
the album, which are basic but dull. helps them remember
The use of orange symbolises energy the date so when its time,
and warmth and the brown could they go and buy it which
symbolise the earth or outdoors. Also helps promotional sales.
it represents the genre of music Title of the song has a
Coldplay do. This would appeal to darker shade of orange
people who like to be in the comfort and is not in bold
of their own presence seeing as the although it is in capital
songs they sing are quite mellow. letters. This again attracts
the audience.
Image: in the bottom left hand corner, they have
put information about the extra tracks on the
single. The ‘includes’ is in capital letters so it stands
out while the rest is in lower case. All the extra
information is placed at the bottom away from his
face so you can focus on the contents and the
image of the album. This reminds the
audience/fans of where they can hear more songs,
aswell as other singles that have been released
from the same album all in one place. Linking to
the top line of the poster which says ‘FOLLOWING
THE NO.1 SINGLES YELLOE & TROUBLE, COMES’

2. Conventions of a CD
advertisement: release date, name
of song and band, image of the
artist/band, logos.
Image: Rihanna album on the right
hand side and her on the left hand
side in a field. Her fans will want to
buy the album immediately
following the release of the hit
single ‘Only girl in the world’.
Layout: the album is on the
right hand side along with
the title of the album above
it. The ‘RIHANNA’ is so big
that it hovers over both
pictures of her since it is her
name and the label want
everyone to know that she is
‘RIHANNA’ the one and only.
Colours: bright red connotes
lust, sexual desire etc. the
whole image is sounded by red
even the dress she’s wearing is
red. This signifies that she’s
covered in love etc. and wants
to be ‘dirty’. The white font is Her facial expression on the little
almost drowning in the red, album cover is flirtatious and the
signify loss of innocence. This bright red lipstick and hair
fits the Pop genre really well complements the tone of her skin.
with eye-popping colours. The bright red speaks for itself
Font: big white capital letters of her name,
the album name and the release date. hence the album name ‘LOUD’.
Stands out against the red background, This immediately catches the eyes
allowing people to remember that ‘special of the audience, fan and non-fans
day’ so they buy it. All helps with as it’s such a daring colour. With
promotional sales. help from word of mouth, the
album will sell a lot due to the
released singles.