1) The digipak for Rihanna's album "Loud" predominantly uses the color red to represent passion, love, and lust. It focuses attention on Rihanna's powerful expression. 2) Analysis of Britney Spears' "Femme Fatale" digipak shows her represented as elegant through its use of gold, white, and black colors. Her pose suggests seduction while maintaining a classy image. 3) Digipaks are analyzed to understand how artists represent themselves through conventions like color schemes and images that reinforce their brands and music genres.

1. In order to gain an understanding of how artists use conventions to create a distinctive and unique look which reinforces their image and the way
they represent themselves I will be analysing their digipaks. Rihanna for example has a rather professional and at the same time provocative style
which separates her from other artists out there; the colour red is kept predominant on her hair, in the background and on her lips. Red is the
predominant colour used in this digipak to show passion, love and lust with perhaps a hint of danger which are things that this artist wants to be
associated with.
The layout of this particular digipak is kept rather simple as on one side only one image is used which takes up three pages, however this focusses all
the attention on Rihanna whilst making her seem dominant as the image seems powerful due to her expression of emotion which reflects the style of
the music in the album whist contrasting with the name of the album “Loud” as she is in a quiet looking place laying down with her eyes shut.
From the digipaks vivid predominantly red colour we are able to tell the it is a pop based album, as other albums from different artist which use a
similar style such as Katy Perry’s “Teenage Dream” which uses predominantly the colour pink and both these artists have a similar style in terms of
their genre. The hint of lust in her body language, facial expression and once again in the use of the colour red also suggest that there may be a
mixture of R&B in the songs from this album which was also present in her previous albums such as “Unapologetic” and “A Girl Like Me”
The title of the album is called “LOUD”, there isn’t a direct correlation between the title and the image. However, it could be argued that the whole
idea between being loud is to get attention, and the colour scheme used on the image are very dominant or loud which grabs the attention of her
audience.
The fact that the picture used is a close up of her shows her independence as an artist. It also portrays her emotions to her audience, giving them an
idea for the prominently foreboding and angry tone with dark themes of the album.

2. Britney is represented as quite clean as she is not dressed provocatively as many other artists from the pop genre do. However her directed mode of
address (facing slightly down and looking up) suggests a hint of seduction as well as her dark eye make up and the position of her arm over her head.
The contrast between the gold and white colours on the cover are used to represent her as a classy artist.
The predominant colours used where gold, white and black these colours were chosen to give Britney a rich and elegant image. As well as give a
prestige feel to the album. These colours were kept constant through out all the pages of the digipak however the inside is predominantly black and
the outside is white to have some sort of contrast in order to establish a contrast with the two sides.
The layout and design does a good job at reflecting Britney’s image as a stylish pop-star since the colours used go very well together to make the
digipak look trendy. From her body language in the album it gives the idea of her being seductive and an object of male desire.
On the back of the album there is a clear track list with all the songs in the album, the record label that she's signed to and a barcode. The front has the
name of the album “Femme Fatale” as well as her name. The inside of the album has very little displayed apart from a picture of Britney and both her
initials on one side and the initials of the album on the other.
The tittle “Femme Fatale” is used to give a direct representation of Britney as an attractive and seductive woman, especially one who will ultimately
cause distress to a man who becomes involved with her.