2. The black background accentuates the
font.
The information on the spine is on both sides.
The font is a signature of the artists.
Unlike the digipaks
we have analysed in
class, this back cover
has the copyright
information and
barcode in the top
right corner, rather
than in the bottom
middle. This is then
followed by the record
label logos.
The font used is the
same across all their
media products and
although one of the
more plain fonts, the
yellow colour used is
quite eye-catching.
3. The dog gives an urban feel to the front cover of the digipak, this
is because dogs have very much become a large part of youth
culture. However, their association with young people and
teenagers is one that is seen through a negative perspective.
Thus, the dog could be a symbol of aggression and violence,
which is also an association made with some forms of dubstep
music.
The signature font,
and colour is
continued to
provide the artists
name on the front
cover.
It is interesting
to note that
the artists’
faces are not
featured once
throughout
this digipak,
despite this
being their
debut album.
The name of the artist is a
lot larger than the name
of the album. This is to
promote the artist as
much as possible.
Again the black and white
theme is continued and
enhances the name of the
artist, which is the most
important feature.
4. The yellow font is
continued as
synergy on the CD
Copyright
information
around the
edge.
Again the convention of the
album name being smaller
than the artist’s name,
however both are present
on the CD.
Continued
black
background
The Independent
record label is the
biggest icon on the
CD, possibly showing
their favouritism
towards the
independent
companies that fund
dubstep and that most
of the money for this
album came from this
company. The logo
matches the dog on
the front cover.
5. The
imagery used reflects a youth
generation, which relates to dubstep’s
young target audience. Although a plain
black background colour is used, the bright
yellow font is used, which is also quite
playful and reflective of a young audience.
One might also say that the hue of yellow
used is quite harsh and abrasive, which
coincides with insinuations of violence.
6. This digipak differs from the first digipak greatly. This is because it uses many
contrasting bright colours. However, this imagery still relates to the young dubstep
target audience, because the 80s were all about teenage fashion and extravertism,.
This ideology is still true of teenagers today, and the 80s fashion has made a
massive comeback amongst young people in this modern day, especially with
teenagers being influenced more so today by social networking sites. I speak of
fashion, because the first image we are confronted with, is this image of the 80s
woman.
Referring back to the
colours, the bright
colours are also very
childish and fun, and
much like the Chase
and Status digipak, this
digipak uses the colour
yellow for the font.
7. Synergy is achieved through the use of the same
colours throughout each element of the digipak. It is
very eye-catching and mimics the colours you would
see from the lights in clubbing districts, which is where
you would expect to find the target audience for
dubstep.
This digipak also relates to
older audiences because it
uses images of iconic 80s
games. However, as they
are games, they do not
exclude the younger
audience
8. A blue saturation has been
used over this image to make
it look quite cold, this is then
reinforced by the image of
Katy B standing alone. This
gives a sense of being
isolated, a feeling which is
both a common feeling
amongst teenagers and also
one that is glorified by them.
Particularly in terms of music,
dubstep is celebrated for
being underground and
isolated from mainstream
music, and this imagery
encapsulates that.
Having Katy stand alone is also promotion of her.
Although not bright, the colour scheme is
still quite bold.
This front cover does not include
the name of the album, but
instead promotes the artist to full
extent, by having her name in
large print through the middle to
make a statement.
9. The colour looks
very vibrant, but
overall the CD is
quite plain,
perhaps to carry
on the theme of
desertion and
alone-ness.
The colour scheme is continued onto the CD itself.
10. The album name
is on the back of
the digipak
rather than the
front. However it
does make a
statement, much
like the name on
the front.
All the icons are
either at the top or
bottom of the
cover, almost as
though they have
cleared a space for
the album name.
The blue colour scheme is continued on the back of the album, as
well as the white font. This creates synergy between the pieces.
11.
All three pieces relate to dubstep, because they make a
statement, whether that be through the theme they create or
the way vibrant colours are used. They also all relate to
teenagers and young people because they are very playful or
include imagery that relates to an aspect of teenage or young
culture. The conventions I can take from this analysis and use
for my planning is:
Dubstep digipaks can be plain, or colourful, as long as they
make a statement!
It needs to have a theme or concept expressed through
imagery that can be interpreted as a symbolism of something
relating to young culture or stereotypes.
