Music advert analysis

1. Music advert analysis

2. The colour scheme of the poster is black and gold. This has the connotation of
prestige and luxury; commodities that singers often enjoy. The colour scheme
is further employed on the artist herself with black clothes, hair and make up.
The poster features a close up shot of the artist with a facial expression that
shows she is singing. Her hands are by her head in an expression of passion.
The masthead of the poster that displays her name is the largest font on the
page. The title is in gold, with sheen effect to make it look like precious metal.
The title greatly stands out against the dark, black background and makes it
recognisable.
Below the biggest text of her name, is the name of the artist’s debut album,
followed by the most recognised song on the album with a famous guest
artist further expanding the audience that the poster is projecting to.
Below the information regarding the song is a website. This allows for the
audience of the poster to get more information about the artist and album.
Overall, the poster displays the typical conventions of an advert, from the
picture of the artist being the most eye catching element of the poster, while
the colour contrasts makes her name recognised too.
The layout of the poster is portrait and so this would have been advertised in
a magazine, as well as billboard posters.

3. The colour scheme of the poster is black, grey and red. The poster is
reminiscent of the Noir genre, by the monotone colours and the
contrasting red gives off a vibe of violence and action.
The poster features a close up shot of the artist with an intimidating and
menacing expression. She is wearing a leather outfit with her hair neatly
cropped, this further pushes the noir theme and the large title of the
music video is on the bottom portion of the poster.
The font for the title is edgy and cracked; connotating to violence while
the colour red greatly stands out against the dark background. The
choice for the colour read evidently comes from the theme of the video
and the name and red reflects blood and violence.
Along with the title there is extra text situated around the poster. In the
top corners are the names of the director and producer of the video,
while just about the title shows the star of the video’s name. Below is a
punchy tag line and the date of the world premiere. These extra elements
of text signify further that the poster was intended to create an ambience
that is like a noir film.
For the music video, there was a series of posters made with the same
design to promote the music video. This is rather unique for a music
video advertising campaign. The layout of the poster is portrait and so
this would have been advertised in a magazine, as well as billboard
posters.

4. The colour scheme of the poster is beige and red, displaying the connotation
of summer and child like innocence.
The poster features a mid shot of the artist in summer clothes with a large ice
cream prop. Her facial expression is one of feigned innocent that hints to a
seductive undertone.
The masthead of the poster that displays her name is the largest font on the
page and is situated at the top of the poster. The title is in red which matches
the lipstick and emphasises the theme of the music; femininity. The font used
makes the title look like it was smeared from something – possibly lipstick
which further adds to the female agenda.
Next to the image of the artist is a small picture of the album cover and below
a list of the songs featured on the album. The text is in red, standing out
against the beige and linking to the title.
In the bottom right corner is digital information such as the website and
MySpace address.
The poster displays the typical conventions of an advert, from the picture of
the artist being the most eye catching element of the poster, while the
consistent pastel colours of the theme add to the desired theme.
The layout of the poster is portrait and so this would have been advertised in
a magazine, as well as billboard posters.