Analysis of company's microenviornment
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This presentation summarizes Pran Group's analysis of its microenvironment. It introduces the 6 key actors in Pran's microenvironment: 1) the company itself, which has divisions for management, marketing, R&D, production, and sales, 2) suppliers, which are primarily farmers that Pran supports through various initiatives, 3) marketing intermediaries like distributors that Pran assists, 4) competitors that Pran monitors and strives to outperform, 5) publics that Pran engages through corporate social responsibility efforts, and 6) customers that Pran prioritizes through communication and ensuring satisfaction. The presentation provides examples of how Pran manages relationships and creates value for each of these important microenvironmental stakeholders
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This document discusses key marketing concepts including the market, marketing, needs, wants, demand, and the objectives and nature of marketing. It defines marketing as a social and managerial process of creating and exchanging products of value. The basic objective of marketing is to satisfy customer needs and wants in a way that profits the organization. Marketing aims to increase consumption, build goodwill, satisfy customers for profit, and improve quality of life.
Mkt
This document discusses McDonald's marketing process and strategies. It explains that McDonald's evaluates market circumstances, develops marketing strategies and mixes, and executes and controls their plans. McDonald's orientation is focused on customers and satisfying their needs better than competitors. This benefits McDonald's but also increases some costs. The document also discusses how McDonald's considers micro and macro environmental factors that influence their marketing decisions, such as customers, competitors, suppliers, and economic, technological, demographic and political conditions in different regions.
Marketing Environment
The document discusses the marketing environment and its importance for business planning and competition. It describes the internal and external environments. The external environment includes the micro and macro environments. The micro environment comprises suppliers, marketing intermediaries, competitors, publics, and customers. The macro environment includes the demographic, economic, socio-cultural, natural, technological, and political-legal environments. Understanding these environments helps businesses identify opportunities and threats and compete more effectively.
Marketing Environment
The document discusses the various internal and external factors that make up a company's marketing environment and how they can influence marketing strategies. It describes the microenvironment which includes factors close to the company like customers, suppliers, competitors. It also describes the macroenvironment which includes broader forces like demographic, economic, technological, political and cultural factors. It emphasizes the importance of environmental scanning and analysis to understand opportunities and threats from the changing marketing environment.
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Analysis of company's microenviornment
- 2. Presenting By 1) MD.Wahidul Haque 111-11-1906 2)Baban Acharjee 111-11-1880 3)Farjana Faiza 111-11-1900 4)Abdullah ar rafsan 111-11-1892 5)Mahbub Alam 111-11-1903 6)Atikur Rahman 111-11-1891
- 3. PRESENTATION TOPIC ANALYSIS OF COMPANY’S MICROENVIRONMENT
- 4. Marketing ENVIRONMENT Consists of actors & forces Affect marketing management’s ability Maintain successful relationship with target customers
- 5. microenvironment o Consists of actors which are close to the company oAffect its ability to serve its customer
- 7. The company Top management Finance R&D Purchasing Manufacturing AccountingCompany
- 8. - Marketers must work in harmony with other company departments to create customer value. - Marketing must consider other parts of the organization including finance, R&D, purchasing, operations and accounting Microenvironment Actors 1. The company 2. Suppliers 3. Marketing intermediaries 4. Customers 5. Competitors 6. Publics
- 9. 3 - 9 – Marketers must watch supply availability and pricing – Effective partnership relationship management with suppliers is essential – Most marketers treat them as partners Microenvironment Actors 1. The company 2. Suppliers 3. Marketing intermediaries 4. Customers 5. Competitors 6. Publics
- 10. – Help to promote, sell and distribute goods to final buyers – Include resellers, physical distribution firms, marketing services agencies and financial intermediaries – Effective partner relationship management is essential Microenvironment Actors 1. The company 2. Suppliers 3. Marketing intermediaries 4. Customers 5. Competitors 6. Publics
- 11. – A marketer must monitor its competitors’ offerings to create strategic advantage – Must provide greater value and satisfaction than its competitors Microenvironment Actors 1. The company 2. Suppliers 3. Marketing intermediaries 4. Customers 5. Competitors 6. Publics
- 12. – A group that has an actual or potential interest in or impact on an organization – Seven publics include: • Financial • Media • Government • Citizen-action • Local • General • Internal Microenvironment Actors 1. The company 2. Suppliers 3. Marketing intermediaries 4. Customers 5. Competitors 6. Publics
- 13. Customers Figure : Types of customer markets Consumer markets Business markets Reseller markets Government markets International marketsCompany
- 14. – The five types of customer markets • Consumer • Business • Reseller • Government • International Microenvironment Actors 1. The company 2. Suppliers 3. Marketing intermediaries 4. Customers 5. Competitors 6. Publics
- 15. A case on study Pran group
- 16. Pran – Steps of Analyzing Micro Environment.
- 17. The Company Pran – Steps of Analyzing Micro Environment. Pran’s Micro Environment consists of Different Wings – Management Marketing R & DProduction Sales Owners, Shareholders, Business Partners, Directors Strategy/Decisions /New Business/ Policy/P & L Corporate Social Responsibility (CSR)
- 18. Company PRAN has top management PRAN has skilled marketing managers PRAN has a separate finance section PRAN has twenty thousand employees Strong strategy and policy 3-18
- 19. Company They make their employee satisfied in the following ways: Incentive based compensation in managerial post! Medical Support: Life Insurance: Provident Fund Transportation, Canteen & Day Care Facilities Recognition Employee Tours Work environment 3-19
- 20. Suppliers Their native farmer is their supplier. They care their suppliers in the following ways: By providing them good seeds, fertilizers, insecticides, etc. By providing financial supports, By providing proper information about what to produce more and what to produce less, By collection their produces in right time and storing them, By collecting raw materials from them directly and saving them from middle men, By creating a huge demand of our farmers’ produces both in nationally and globally, By ensuring proper price for their produces. 3-20
- 21. Marketing Intermediaries PRAN’s trade partners are their great support. They care about their needs in the following ways: By listening to product complaints By providing information about price of product, By giving information about address of dealer point, By giving financial help By giving proper solution for any unwanted situation associated to their business 3-21
- 22. Competitors PRAN’s position in the market is strong than its competitors like Akij food, Haque and etc. The reason are given below: By giving product in right price, right quality, at right time and trade benefit By giving them special service like upcoming demand trends, By giving them sample products By giving them promotional sales competition, By giving product replacement opportunity for any damaged or expired product 3-22
- 23. Publics Most of the people of Bangladesh have potential interest in PRAN’s achievement. The probable reason are given below: Helping Mosque, Temple & Churches. Working together with Red crescent. Collecting and donating blood. Working for the disabled. Working with ‘SAVE THE CHILDREN’. Helping the community in natural calamities and so on. 3-23
- 24. Customers Customers are the most important actors in microenvironment. It’s their great honor to communicate with their consumers. So, they humbly request their consumers to feel free to communicate with them regarding following issues: Complaint for our products Price information Benefits of products Comments for products And any other issues 3-24
- 25. Customers Objectives that they seek through their consumers’ care are: To create a culture of customer focus To receive complaints from our consumers on product related matters To achieve customer satisfaction To create rapport and loyalty They provide the easiest way of communication as we care valuable time of their consumers. . 3-25
- 26. ANY QUESTION ???