Evaluation of printed ad.
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The document contains an analysis of an advertisement for Lifebuoy Liquid Hand Wash. It lists the name and identification numbers of 5 individuals. It then analyzes the advertisement's message about removing 99.99% of germs and bacteria, its emotional and rational appeals, the benefits of print advertising, the ad's imagery of a dog lying like bread which catches the eye, and its effective yet subtle message that becomes clear.
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Evaluation of printed ad.
The document contains an analysis of an advertisement for Lifebuoy Liquid Hand Wash. It lists the name and identification numbers of 5 individuals. It then analyzes the advertisement's message about removing 99.99% of germs and bacteria, its emotional and rational appeals, the benefits of print advertising, the image used featuring a dog, and concludes the ad is effective and memorable.
Amal k r
- Lifestyle information focuses on intangible characteristics that make people unique, going beyond basic demographic facts to understand what meaning those facts have. This includes psychographics, social factors, belief systems, and life stage.
- Lifestyle merchandising and advertising uses storytelling and creating desired environments to emotionally connect with consumers and influence their attitudes, which can be more effective than rational arguments. Retailers are adapting these narrative approaches to their merchandising.
- This presentation is based on the assumption that intention to perform a behavior can be predicted by a consumer's attitude toward that behavior.
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The document discusses advertising appeals and execution styles. It identifies two broad categories of appeals - informational/rational appeals that focus on practical benefits, and emotional appeals that relate to social/psychological needs. Various execution techniques are also outlined, such as straight sell messages, testimonials, and humor. The document then provides details on creative tactics for print, television, and online advertising, including components like headlines, visuals, and layout. It concludes with guidelines for evaluating creative work against objectives and appropriateness.
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This document contains information about a presentation including:
1) A list of 5 group members and their identification numbers
2) Economic data for the UK in 2005 including GDP components like consumption, investment, exports and imports.
3) Calculation of UK GDP in 2005 using expenditure approach which equals £1223 billion.
4) Data on production quantities and prices of bananas and coconuts in the Tropical Republic for 2005 and 2006, and calculation of nominal and real GDP for those years.
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The document is a case analysis of e-banking application at Islami Bank Bangladesh Limited (IBBL) conducted by a group of 6 students. It provides an overview of IBBL, analyzes the bank using Porter's Five Forces model and SWOT analysis, describes the bank's products/services, and presents various financial ratios analyzing IBBL's liquidity, leverage, profitability, and efficiency over several years. The ratios generally show improving trends in IBBL's financial position and performance over time.
Recommended
Evaluation of printed ad.
The document contains an analysis of an advertisement for Lifebuoy Liquid Hand Wash. It lists the name and identification numbers of 5 individuals. It then analyzes the advertisement's message about removing 99.99% of germs and bacteria, its emotional and rational appeals, the benefits of print advertising, the image used featuring a dog, and concludes the ad is effective and memorable.
Amal k r
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- Lifestyle merchandising and advertising uses storytelling and creating desired environments to emotionally connect with consumers and influence their attitudes, which can be more effective than rational arguments. Retailers are adapting these narrative approaches to their merchandising.
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationPickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Evaluation of printed ad.
- 2. NAME ID NO. 1) Abul Kalam Azad 111-11-1770 2) Monjur Morshed Rahat 111-11-1774 3) Faruqul Islam 111-11-1779 4) Baban Acharjee 111-11-1880 5) Mohammad Wahidul Haque 111-11-1906
- 5. Using Lifebuoy Liquid Hand wash ensure the people about Cleanliness. Lifebuoy Liquid Hand wash removes 99.99 % germs & bacteria.
- 6. Rational appeal: Every day we touch our pet animals by which we may be suffered by germs & bacteria that Lifebuoy removes. Emotional appeal: Consciousness about washing hands. Reminding about washing .
- 7. Print ad reaches plenty of customers. Higher reach, higher frequency, higher impression.
- 8. A dog lying like a bread. Logo of the Brand. The message.
- 9. Colored image in white background. More transparent. The image makes the ad eye-catching. Tough to realize at first look.
- 10. Hard to realize at first. Creates curiosity to know. Lifebuoy removes germs & bacteria.
- 11. Our message is clear. Highly effective.
- 12. A dog laying like a bread. Eye-catching image. Every day we take care of the pet animal but forget about own cleanliness.
- 13. Image is interesting. Effective message. Memorable. Branding is perfect.
- 14. ???