The document discusses the design elements of newspaper front pages. Key elements highlighted include mastheads in bold fonts at the top of the page to establish importance. Large headlines are used to indicate primary articles, often using bold text and positioning in the top left optical zone to draw the reader in. Images and logos are prominently featured to attract different demographics. Color schemes and article layouts are tailored to match topic tones. Overall the goal is to appeal to a wide audience through prominent placement of important information and balancing heavy topics with lighter secondary articles.

1. The large, bold masthead is typed in a serif font which helps
establish the formality of this local newspaper. It spreads
across the top of the page, implying its importance. The bold By placing a well-known person on the front page helps
font that’s used is unique and distinct in comparison to the widen the audience and the people who’ll buy the
rest of the text in the page. It also appears to be highly newspaper. It will help attract both genders of all ages to
dominant on the page itself, this is due to the fact that it’s the newspaper. Michael McIntyre is popular around the
the name of the newspaper. The positioning of the masthead country so it will relate to the regular readers of the
is very clever; it has been placed in primary optical area on newspaper as well as his fans situated in Manchester
the page which makes it the very first thing that the eyes are itself.
drawn to when someone picks up the newspaper.
This large image used is highly relatable to the hard-hitting
and dramatic storyline which is to follow inside. The use of
this image makes the newspaper appear more appealing
to the reader, it also seems to break up the image from
the rest of the text and advertisements that have been
placed around the main article which links to the
The headline is the largest text on the page. This attractiveness of the newspaper. Although the article is
helps indicate the importance and nature of the mainly aimed at men, it can also be appealing to women
article below. The use of bold text contributes to too as the article itself is rather touching as well as
making it the main article which helps draw the personal, making it relevant to both genders, mainly of
reader in more. The use of ‘WE’VE’ makes the article the older generation.
appear more personalised and close to home as it
pays close attention to the reader themselves.
These different headings show the many
alternative aspects that the newspaper
entails. This shows that the newspaper
appeals to a wider audience as it explores a
Again, bold font is used in this area of the page, wide range of topics.
making it appear obvious and focal for the reader.
It’s advertising the Manchester Evening News Arena
and the events that are current and up and coming.
The M.E.N Arena is a large tourist point in
Manchester, the idea of combining its advertising
into the local newspaper will not only draw in new
audiences, but gain popularity.

2. The eye catching yellow stripes placed in the primary The terms ‘Grace’ and ‘Masculinity’ contributes to the
optical area leads and draws the reader’s eyes towards newspapers attempt to attract both genders and a
the bold, banner masthead. Like the previous variety of generations by displaying an image of the
masthead, the banner style headline is the most 1987 film, Dirty Dancing. Readers can relate to this era
obvious on the front of the page as it is in the primary and period in history and would be a further aspect as
optical area, the top left hand side of the page. to why different types of people would purchase the
newspaper.
The main article spreads right across and around other
articles on this front cover. This helps to ensure that
the reader carries on reading throughout the article. The use of the term, ‘NHS’ makes the leading article
However, it appears to be quite difficult to establish very personal and close to home as it can be applied to
what the main article actually is. As they have placed a both male and females of any ages living in the UK. It
large image of a famous celebrity directly in the centre makes it highly relatable as it’s the National Health
of the newspaper, portraying a lack of dominance and Service. It not only refers to those who live in London
importance within the newspapers themes. and purchase the London Evening Standard, but it
applies to a national audience also.
The use of the word ‘Exclusive’ stands out and makes Eye catching news.
the newspaper more appealing to the reader. This is shocking and provokes people who love food
and chefs to buy the newspaper. It is an important
heading as it had been placed alongside the other two
A by-line is placed at the beginning of the main article
leading articles on the front cover. As well as having
as well as the secondary article on the other side of the
Madonna, Dirty Dancing characters and Keith Floyd on
page to so that the journalist can been acknowledged
the front cover, it is clear to see that the London
by the reader.
Evening Standard attempts to target as many different
areas of interest as possible.
Although I previously mentioned that it is hard to
distinguish between the main articles of on the
newspaper, the large image of Madonna breaks up the
page, even though it’s positioned directly in the centre
of the newspaper. This feature and factor will make it
more appealing a visually attractive against other
newspaper when on the shelf. It is also by far the
largest image on the front cover, conveying a sense of
significance within the newspaper.

3. The newspaper’s logo is a large significance within the Liverpool area.
The large, bold, banner headline; ECHO is used in It’s the logo which is on Liverpool Football Club’s T-Shirt; this is highly
dominant capital letter, immediately implying the tone relevant to the main article below as it links to the Hillsborough
of the newspaper to the reader. It is highly distinctive Disaster which is mentioned.
with the prominent white text again such a bright and Like the previous newspaper, this has eye
precise background. This helps give the newspaper catching news articles alongside the main
some form of identity and applies a specific appeal to
article. It is clear that the secondary article is
the wider audience. It has purposely been positioned
important as it’s in large, bold red text which
in the primary optical area of the newspaper and is
helps establish the subject of the article. The
surrounded by a large amount of red background.
red can also connotes death and link to the
word ‘Victim’.
The colour scheme of the main article is in
complete contrast to those used in the
newspapers masthead and sub articles
The use of 96 different people that were
situated at the top right hand corner of the
killed during the Hillsborough disaster helps
page. The colours used in the main auricle
put the reality of the scenario into
are very dark and low key, relating to the
perspective. It shows a variety of different
article which spreads across 4 pages inside
people from children to fully grown adults
the newspaper.
of both genders, making the newspaper
more appealing and hard-hitting not only to
the readers but to those passing by the shop
window too.