SlideShare a Scribd company logo
This magazine is created by the Radio Times which is owned by Immediate Media Company. This is a large 
conglomerate company that owns many different brands that range from entertainment magazines to knitting 
magazines. Their circulation is around 831K, with 62% market share. 
This magazine features a picture of the celebrity featured in the soap dressed as a certain theme. It also includes an 
exclusive interview with the star. 75% of their readers are within the ABC1 category, with 52% of the readers being 
women. 
Representation 
Female character is looking directly 
into the camera, she is leaning over 
the bar looking powerful. Props used 
include wine and fruit because she is 
dressed as a barmaid like the 
character she plays. Props and 
clothing used are related to the 
portrait below, as the magazine 
company used this as inspiration for 
the shoot. She is dressed in dark 
colours with lace, making her look 
very posh and professional. 
Language used 
‘Free’ promoting magazine. 
‘new’ ‘beauty’ ‘masterpiece’ 
‘art’ all positive, influential 
words 
Style and use of colours 
Brand name, dark colours, house style 
of red and white, professional, ties the 
image and text together 
Well-known stars 
Well known stars that fans will 
recognise, selling point as the 
more well known the star the 
more people will buy it because 
they are interested 
Value for money 
Dark colours promote 
wealth, professional, 
expensive 
Teasing the audience 
‘plus’ ‘special’ ‘free’ all 
words that appeal to the 
audience, make them feel as 
though they reading things 
exclusive to this magazine
Radio Times is a well established 
magazine, and includes TV and film 
stars like Benedict Cumberbatch, 
Nigella Lawson and Johnny Depp. 
These are big stars that most of the 
audience will recognise and want to 
find out more about 
For £1.10 the magazine contains a 
wide range of information including 
information and interviews and Film 
though it is more value than some of 
the other magazines that only offer 
you a 7 day TV guide such as Inside 
What makes it sell? 
The magazine uses images that they have 
taken themselves so, unlike gossip 
magazines including Heat and Look, the 
audience can rely on the fact that what 
they are reading has come directly from 
the celebrity 
TV Listings, Radio listings, TV 
reviews. This makes it seem as 
Soap 
The radio times uses dark 
colours and bold white fonts 
to make it look established 
and coordinated unlike some 
soap magazines that use a 
range of bright colours, 
making them appear cheap
This magazine company is owned by Nat Mags, a British publisher that also owns Cosmopolitan and Company 
magazines as well as many others. http://en.wikipedia.org/wiki/Nat_Mags 
Nat Mags is a large conglomerate company that owns many different magazines including Inside Soap. It includes 
content from soaps including Eastenders, Coronation Street, Emmerdale, Hollyoaks, Home and Away and Neighbours. 
Representation 
Close ups of the characters with 
serious faces accompanied with words 
‘destroyed’ ‘murder’ showing that 
they are dangerous and cunning 
whereas Bianca etc. from Eastenders 
all appear to be smiling and they us 
words like ‘joy’ making Eastenders 
look a bit mild in comparison to the 
content in Emmerdale 
Language used 
‘revenge’ ‘horror’ ‘fight’ ‘downfall’ 
‘destroyed’ strong action words that 
sound exciting to the audience as 
they know something serious is 
happening, and they are all tied in 
with the main title ‘Emmerdale 
Explodes’. ‘Plus’ ‘EVERY’ rule of 3, 
emphasises that the audience are 
being told everything and every 
‘secret’ making them feel as though 
they should buy the magazine 
Style and use of colours 
Colours used on the cover include bright 
reds, oranges, yellows and whites. The 
colours also represent fire which ties in 
with the title ‘Emmerdale Explodes’ 
Well-known stars 
This cover features five characters 
from one soap and uses their 
character names meaning that this 
magazine is all about the soap and 
not the actual celebrity. They also 
feature smaller images of other stars 
from Coronation Street and 
EastEnders. 
Value for money 
£1.60, ‘exclusive interview’ 
plus a 7 day TV guide meaning 
this a weekly magazine. Value 
for money as they find out 
about all the different soaps 
and not just one 
Teasing the audience 
‘exclusive preview inside’ ‘EVERY secret’ 
makes the audience feel as though they 
will only find this information out if they 
buy this magazine as it is exclusive to 
them
It uses bright yellows and reds to 
stand out on the shelves against 
plainer magazines like Vogue 
and Radio Times to entice the 
reader into looking at the cover 
of their magazine over the rest 
It gives the reader exclusive 
previews and secrets from the 
soaps as well as a 7 day TV guide 
that the audience will find useful 
What makes it sell? 
Inside Soap does exactly what it says, it tells the 
audience all about soaps and nothing else. It 
features the celebrities as their character names 
so the audience feel as though the magazine is 
concentrated entirely on soaps and not on the 
celebrities themselves, so they can ensure that 
they can read the magazine and find out exactly 
what they want without having to read about 
the celebrities personal life and gossip etc. 
and value for money. 
It features a story on more 
than one soap, and uses 
thumbnails for other soaps to 
show what else is included in 
the magazine without giving 
too much away
TV Magazine is a free magazine sent with The Sun newspaper on a Saturday. The Sun is published by News Group 
Newspapers and is owned by Rupert Murdoch’s News Corp, a multinational business. 
It can cost up to £1,750 to advertise on a TV page in the magazine, showing that The Sun is a well established company 
with high demand from advertisers. 
Representation 
Mid shot of character leaning towards 
camera raising eyebrows, dressed in 
leather 50’s grease inspired makes her 
look stylish, expensive, retro 
Language used 
‘plus’ makes it sound as though it is 
value for money as you are finding 
out more than just an interview with 
a soap star. Drop other celebrity 
names like ‘David Walliams’ make it 
seem more popular as more 
celebrities are willing to be featured 
in it. Use short sentences doesn’t 
give too much away 
Style and use of colours 
House style blue and black, eyes, font, 
blue + black, sophisticated, well thought 
out 
Well-known stars 
Jo Joyner, recognisable face 
from Eastenders fans 
Value for money 
42 pages of listings, includes 
soaps, food, style & gadgets 
as well as an interview which 
makes the audience think 
they are getting more for 
their money 
Teasing the audience 
No information given, surprises people as they may not have known she was 
leaving, ‘The Last Goodbye’ very dramatic
What makes it sell? 
They talk about more than one subject, 
including food, gadgets and style as well 
as soaps. This makes the magazine more 
enjoyable as the reader is not reading 
about the same thing all of the time 
They feature personal 
interviews with the celebrities 
themselves and not just their 
characters 
It makes The Sun more 
appealing to younger readers as 
they are more likely to read it if 
they know there is a free TV 
magazine involved 
TV magazine is free with the 
paper so the audience feel 
as though it is value for 
money as it gives them a TV 
listings and exclusive 
information without them 
having to pay

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Analysis of Similar Products

  • 1.
  • 2. This magazine is created by the Radio Times which is owned by Immediate Media Company. This is a large conglomerate company that owns many different brands that range from entertainment magazines to knitting magazines. Their circulation is around 831K, with 62% market share. This magazine features a picture of the celebrity featured in the soap dressed as a certain theme. It also includes an exclusive interview with the star. 75% of their readers are within the ABC1 category, with 52% of the readers being women. Representation Female character is looking directly into the camera, she is leaning over the bar looking powerful. Props used include wine and fruit because she is dressed as a barmaid like the character she plays. Props and clothing used are related to the portrait below, as the magazine company used this as inspiration for the shoot. She is dressed in dark colours with lace, making her look very posh and professional. Language used ‘Free’ promoting magazine. ‘new’ ‘beauty’ ‘masterpiece’ ‘art’ all positive, influential words Style and use of colours Brand name, dark colours, house style of red and white, professional, ties the image and text together Well-known stars Well known stars that fans will recognise, selling point as the more well known the star the more people will buy it because they are interested Value for money Dark colours promote wealth, professional, expensive Teasing the audience ‘plus’ ‘special’ ‘free’ all words that appeal to the audience, make them feel as though they reading things exclusive to this magazine
  • 3. Radio Times is a well established magazine, and includes TV and film stars like Benedict Cumberbatch, Nigella Lawson and Johnny Depp. These are big stars that most of the audience will recognise and want to find out more about For £1.10 the magazine contains a wide range of information including information and interviews and Film though it is more value than some of the other magazines that only offer you a 7 day TV guide such as Inside What makes it sell? The magazine uses images that they have taken themselves so, unlike gossip magazines including Heat and Look, the audience can rely on the fact that what they are reading has come directly from the celebrity TV Listings, Radio listings, TV reviews. This makes it seem as Soap The radio times uses dark colours and bold white fonts to make it look established and coordinated unlike some soap magazines that use a range of bright colours, making them appear cheap
  • 4. This magazine company is owned by Nat Mags, a British publisher that also owns Cosmopolitan and Company magazines as well as many others. http://en.wikipedia.org/wiki/Nat_Mags Nat Mags is a large conglomerate company that owns many different magazines including Inside Soap. It includes content from soaps including Eastenders, Coronation Street, Emmerdale, Hollyoaks, Home and Away and Neighbours. Representation Close ups of the characters with serious faces accompanied with words ‘destroyed’ ‘murder’ showing that they are dangerous and cunning whereas Bianca etc. from Eastenders all appear to be smiling and they us words like ‘joy’ making Eastenders look a bit mild in comparison to the content in Emmerdale Language used ‘revenge’ ‘horror’ ‘fight’ ‘downfall’ ‘destroyed’ strong action words that sound exciting to the audience as they know something serious is happening, and they are all tied in with the main title ‘Emmerdale Explodes’. ‘Plus’ ‘EVERY’ rule of 3, emphasises that the audience are being told everything and every ‘secret’ making them feel as though they should buy the magazine Style and use of colours Colours used on the cover include bright reds, oranges, yellows and whites. The colours also represent fire which ties in with the title ‘Emmerdale Explodes’ Well-known stars This cover features five characters from one soap and uses their character names meaning that this magazine is all about the soap and not the actual celebrity. They also feature smaller images of other stars from Coronation Street and EastEnders. Value for money £1.60, ‘exclusive interview’ plus a 7 day TV guide meaning this a weekly magazine. Value for money as they find out about all the different soaps and not just one Teasing the audience ‘exclusive preview inside’ ‘EVERY secret’ makes the audience feel as though they will only find this information out if they buy this magazine as it is exclusive to them
  • 5. It uses bright yellows and reds to stand out on the shelves against plainer magazines like Vogue and Radio Times to entice the reader into looking at the cover of their magazine over the rest It gives the reader exclusive previews and secrets from the soaps as well as a 7 day TV guide that the audience will find useful What makes it sell? Inside Soap does exactly what it says, it tells the audience all about soaps and nothing else. It features the celebrities as their character names so the audience feel as though the magazine is concentrated entirely on soaps and not on the celebrities themselves, so they can ensure that they can read the magazine and find out exactly what they want without having to read about the celebrities personal life and gossip etc. and value for money. It features a story on more than one soap, and uses thumbnails for other soaps to show what else is included in the magazine without giving too much away
  • 6. TV Magazine is a free magazine sent with The Sun newspaper on a Saturday. The Sun is published by News Group Newspapers and is owned by Rupert Murdoch’s News Corp, a multinational business. It can cost up to £1,750 to advertise on a TV page in the magazine, showing that The Sun is a well established company with high demand from advertisers. Representation Mid shot of character leaning towards camera raising eyebrows, dressed in leather 50’s grease inspired makes her look stylish, expensive, retro Language used ‘plus’ makes it sound as though it is value for money as you are finding out more than just an interview with a soap star. Drop other celebrity names like ‘David Walliams’ make it seem more popular as more celebrities are willing to be featured in it. Use short sentences doesn’t give too much away Style and use of colours House style blue and black, eyes, font, blue + black, sophisticated, well thought out Well-known stars Jo Joyner, recognisable face from Eastenders fans Value for money 42 pages of listings, includes soaps, food, style & gadgets as well as an interview which makes the audience think they are getting more for their money Teasing the audience No information given, surprises people as they may not have known she was leaving, ‘The Last Goodbye’ very dramatic
  • 7. What makes it sell? They talk about more than one subject, including food, gadgets and style as well as soaps. This makes the magazine more enjoyable as the reader is not reading about the same thing all of the time They feature personal interviews with the celebrities themselves and not just their characters It makes The Sun more appealing to younger readers as they are more likely to read it if they know there is a free TV magazine involved TV magazine is free with the paper so the audience feel as though it is value for money as it gives them a TV listings and exclusive information without them having to pay