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Generic Research
Magazines
That’s life!
• 'That’s life!' Is owned by the Bauer media company.
• The readership is primarily female from the C2DE lifestyle grouping.
They are mothers of children aged 0-15.
• They engage with the media product, sharing photos, entering
competitions and interacting with the Q&A sections.
Topography and use of language
• The colour of the magazine's masthead is
constant throughout all editions to show brand identity.
The colour scheme is bold, primary colours of red,
yellow and blue.
• The font used is a simple, bold sans serif font. This
suggests that its content isn't very high end.
• The puffs use exclamation marks and emphasised key
words in capitalisation to increase the shock value of
the taglines. It creates an informal, colloquial, gossiping
tone of address which makes the reader feel on the
same level of the magazine.
• The use of "WIN" for competitions would appeal to the
C2DE target audience.
Layout and use of images
• The composition of this magazine cover is very cluttered, including lots
of taglines that overlap the main image. This is a common convention
in real life magazines as the focus is on the stories rather than on
pictures of celebrities etc.
• Plugs are included in the reference to page numbers above the
images, this is intertextuality to the content of the magazine.
• Unlike many other magazines, there are no pictures of celebrities, this
is a common convention of real-life magazines to not include star
appeal.
Happiful
• 'Happiful' is a magazine devoted to discussing issues surrounding
mental health.
• It is a certified B Corporation. B Corp is certification of "social and
environmental performance" is a private certification of for-profit
companies.
Topography and use of language
• The masthead is in a rounded sans-serif font.
The main colours of yellow connote happiness,
the ethos of the magazine, and reflects the
zeitgeist of Easter, as the magazine came out in
April.
• The puffs are all about self-improvement,
another feature of real-life magazines. It features
true stories as well, the cover star and "finding
her strength."
Layout and use of images
• The layout of this magazine is uncluttered,
unlike other staples of its genre.
• The main image is of a celebrity, Alexandra
Burke which also subverts the expectations of
real-life magazines as they don’t use star
appeal.
• Alexandra Burke's pose looks natural and
candid which creates an informal,
conversation tone with the reader.
Chat
• 'Chat' is a real-life, weekly magazine that launched in 1985.
• It is owned and distributed by TI media, a
British consumer magazine and digital publisher. Most of its
titles now belong to Future Plc. Since 2020.
Topography and use of language
• The masthead is in big, bold sans serif letters.
The red connotes passion and danger which
is reflected in the sensationalist puff "He
boiled their skulls."
• The magazine uses an informal tone of
address, as shown in the title 'Chat' and
elsewhere 'Filthy rich!' , 'hubby' And 'my best
mate'. This creates an informal,
colloquial, gossiping tone of address which
makes the reader feel on the same level of
the magazine.
Layout and use of images
• This real-life magazine has the
cluttered composition that is
stereotypical of the genre.
• The plugs offer intertextuality to the
content of the magazine. Real-life
stories, competitions and advice
sections are all typical for magazines
of this genre.

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Real-Life Magazine Genre Research

  • 2.
  • 3. That’s life! • 'That’s life!' Is owned by the Bauer media company. • The readership is primarily female from the C2DE lifestyle grouping. They are mothers of children aged 0-15. • They engage with the media product, sharing photos, entering competitions and interacting with the Q&A sections.
  • 4. Topography and use of language • The colour of the magazine's masthead is constant throughout all editions to show brand identity. The colour scheme is bold, primary colours of red, yellow and blue. • The font used is a simple, bold sans serif font. This suggests that its content isn't very high end. • The puffs use exclamation marks and emphasised key words in capitalisation to increase the shock value of the taglines. It creates an informal, colloquial, gossiping tone of address which makes the reader feel on the same level of the magazine. • The use of "WIN" for competitions would appeal to the C2DE target audience.
  • 5. Layout and use of images • The composition of this magazine cover is very cluttered, including lots of taglines that overlap the main image. This is a common convention in real life magazines as the focus is on the stories rather than on pictures of celebrities etc. • Plugs are included in the reference to page numbers above the images, this is intertextuality to the content of the magazine. • Unlike many other magazines, there are no pictures of celebrities, this is a common convention of real-life magazines to not include star appeal.
  • 6.
  • 7. Happiful • 'Happiful' is a magazine devoted to discussing issues surrounding mental health. • It is a certified B Corporation. B Corp is certification of "social and environmental performance" is a private certification of for-profit companies.
  • 8. Topography and use of language • The masthead is in a rounded sans-serif font. The main colours of yellow connote happiness, the ethos of the magazine, and reflects the zeitgeist of Easter, as the magazine came out in April. • The puffs are all about self-improvement, another feature of real-life magazines. It features true stories as well, the cover star and "finding her strength."
  • 9. Layout and use of images • The layout of this magazine is uncluttered, unlike other staples of its genre. • The main image is of a celebrity, Alexandra Burke which also subverts the expectations of real-life magazines as they don’t use star appeal. • Alexandra Burke's pose looks natural and candid which creates an informal, conversation tone with the reader.
  • 10.
  • 11. Chat • 'Chat' is a real-life, weekly magazine that launched in 1985. • It is owned and distributed by TI media, a British consumer magazine and digital publisher. Most of its titles now belong to Future Plc. Since 2020.
  • 12. Topography and use of language • The masthead is in big, bold sans serif letters. The red connotes passion and danger which is reflected in the sensationalist puff "He boiled their skulls." • The magazine uses an informal tone of address, as shown in the title 'Chat' and elsewhere 'Filthy rich!' , 'hubby' And 'my best mate'. This creates an informal, colloquial, gossiping tone of address which makes the reader feel on the same level of the magazine.
  • 13. Layout and use of images • This real-life magazine has the cluttered composition that is stereotypical of the genre. • The plugs offer intertextuality to the content of the magazine. Real-life stories, competitions and advice sections are all typical for magazines of this genre.