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Analysing MagazinesAnalysing Magazines
By PaulBy Paul
NME CoverNME Cover
Masthead
Lead article
Graphic and list of
extras
Flash
Main Articles
The Left Third – more
info on the lead article
Main Image
The masthead is
covered this shows
that the magazine
believes that they are
an established brand
and people will
recognise there house
style. The Masthead is
also a bold classic font.
They have also chosen
quite a laid back
handwritten/dairy feel for
the lead article this makes
it fell more personal.
The guy in the main image has not been styled he looks stressed and worn out yet
happy. He's also holding a guitar this shows that he is a proper musician rather than just
a singer. They have used a red and white theme for their front cover. These colours
stand out really well with the dark background ‘backstage effect’ of the singers.
Zero Tolerance CoverZero Tolerance Cover
Masthead
Lead article??
Covered by the CD
Graphic and list of
extras
Poster
Freebie
Main Image
This magazine is a
hard core rock
magazine. They are
on there #37 issue.
This magazine came
in a pack with the
CD attached over
the main article. This
could mean that they
are more interested
in promoting the free
music/CD rather
than the read the
main article.
They have included a
poster in the pack. This
could be to help with
sales etc. They have
chosen a Burnt/Hot
colour scheme with lost
of reds and yellows. The
saturation has been
turned up on the normal
image. They have
broken away form the
normal styles and put
the masthead along the
side.
MixMagMixMag
CoverCoverMasthead
Main Image
No Graphic but list
of extras
Flash
Main Articles
The Left Third – freebie
Lead Article
They too like ZT have
a free CD on the front
cover. This time its
covering the main
image. The main
image is not
something special
however. The dull grey
and black colour
scheme gives a good
contrast to the orange
and the CD cover.
They have used quite
a curly/circular font for
the masthead and yet
they have used a
block/square font for
the lead article this too
gives contrast between
the two.
NME ContentsNME Contents
Main Article
Lead article
Advertisement for
subscription
List of what else in in the
mag.
Main Article & Picture
Contents title
They have used the same
red and white colour
scheme that they used on
the front page. The font
is still Bold and square
like the masthead and
main articles on the front
cover
The Contents and Front cover have to match this is called the house style. To keep the
house style the same NME have chosen the same font and colours.
As a strategy to keep
the people interested
NME have
advertised a
subscription on the
contents page. This
says “like this month,
like all months get at
a reduced price” This
secures the
magazines finances
and can give
statistics, and can
enable the magazine
to see what the
customer is
interested in.
They have used Pull Quotes
to for every main article.
This is because people don’t
tend to read the contents
page. These quotes are here
to make them interesting.
Zero Tolerance ContentsZero Tolerance Contents
Blog about the
magazine
List of Articles
Main Image
Unlike the other
contents ZT has a lot of
text on the contents page
describing the people
that work for the
magazine. This could be
a risky feature for a
magazine that has only
had 37 issues. However
it has 37 issues and I
have looked at a few
other magazines and
they too use this feature.
This is quite like a
mishon statement about
the magazine, what has
inspired them. It could
be classed as a letter
form the ediotor.
They have used a red,
black and white
colour scheme. This
colour scheme is the
same as NME
contents yet the
colours have been
used in a different
way. I like the NME
contents because its
got more images than
text and it is not
linear. Its based
round the central
image giving the
NME a circular
effect.
Mixmag ContentsMixmag Contents
Cover
Subheadings and
list of extras
Main Image
They have used very large
images for the contents
page. This is to help the
magazine appeal to teens.
Also with the image they
have used a font size for
the page number that is in
ratio with the picture, i.e.
the bigger the picture the
bigger the page number.
They have used a very
contrasting White on Black
background. This
compared to the other
magazines that done Black
on White this look s neater
yet less professional.
In comparasion to the
other contents I think that
this one is not as good as
the NME. This is because
it still follows the Linear
Layout. It looks very
square. In this Contents
they also show show
desgined the cover and
have a huge gap
underneath. I don’t hink
that this gap is nessary and
for this I prefer the ZT
contents as it uses the
space wisely. Mixmag
could of put a graphic or
another picture in the
space.
They could have chosen WOB because the cover is a dark cover
using a grey scale picture with orange backing. This keeps the
house style the same.
NME DPSNME DPS
Article title
Lead article
Pull Quote
Main Image
Drop Cap
The journalist has
started off the article
talking about the
scene that the
Warpaint girls are in.
The first paragraph of
the article sets an
idyllic scene of
sunshine, blue skies;
this is shattered with
the journalist
mentioning children
screaming and
violent neighbours
and police
helicopters. This
gives the readers a
contrast that we then
expect to read more
of in the article. We
presume that the
theme of contrast and
disharmony might
central to the bands
image. This is
reinforced by the name
The images of the band are roughly places and
overlap. This shows that they where not placed
to a grid. They have also number the 4 girls
that make up the band so u can see who the are.
Each band member in protrayed in
a different way. 1 looks like she's
childish where as 4 looks like a
hard nut. This could be the image
that the individual person portrays
to the rest of the world. This would
make the band very stereotypical.
The text page
is very bland
with colour
use. They use
it in the title
for PAINT.
And for the
girls number’s.
The pull quote
is not about
the band but
an event they
have attended.
ZT DPSZT DPS
Article title
Lead article
Advertisement
Main Image
Drop Cap
This dps is
about Top
Metal bands
and what they
have been
doing
recently. This
DPS relies
heavily on the
Drop Cap
feature. It has
used a Drop
Cap on the
start of every
event under
The Radar.
A pull quote was not necessary in this article as the article is about the Radar. They have
interviewed one of the a bands that are included under the Radar. In this have they included
quotes.
When comparing this DPS to the NME DPS I prefer the NME as it looks moreintersting to read.
This DPS is dull and creepy. It looks like a Halloween issue.
They have decided to place som
advertising on this dps. One of the
things under The Radar Is killing
Joke releases an album this is then
advertised underneath.
The headline and the Radar are
both in a font that looks like
it’s a dungeon or melting. This
gives a more gory creepy look
and fell to the page and the
bands activates. They have
used 4 columns to give the
page a more spacious look.
However this is contrased
witht eh Big block of text on
the otherside. This could be
because the magazine likes to
separate topics that are about
the same text.
Mixmag DPSMixmag DPS Article title
Main Image
This is the front
page article. The
Greatest DJS.
Each DJ was
interviewed
saying why they
need to be the
greatest DJ. In
this article they
have used the
Pull Quote for
each DJ. The
layout of the
magazine if very
much like a
collage with
photos and text
overlaying this
gives a nice ruff
effect that will
appeal to the
target audience.
Pull Quote
Another feature that they have used in with the
layout is a broacher layout. This makes it easier to
read the DJ’s profiles and select the one u like the
most. The Simple spacious enables the reader
browes through the DJs at a faster and easier pace
Photographs
Captions
The way that the journalist has
wrote the article gives it quite a
personal edge. They use a
majority of quotes which
enables the text to feel more
like a diary extract.
This gives a personal
edge to the article. The
journalist has chosen to
do this because it fits in
with the article making
it more of a competition
rather than a article.
This DPS is not really
one that appeals to me. I
like the simple layout of
the NME magazine. One
side with pictures one
side with text. Also with
the NME not all the
information was given in
the title this made me
want to read on.
Overall…Overall…
 Overall I like the NME magazine moreOverall I like the NME magazine more
because:because:
 Its simple layouts (Circular contents, PicturesIts simple layouts (Circular contents, Pictures
on one side, text on the other)on one side, text on the other)
 Unusual titles (making me want to read more)Unusual titles (making me want to read more)
 Colour Schemes (the appeal to me and areColour Schemes (the appeal to me and are
easy to read)easy to read)

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Analysing Magazine Design Elements and Styles

  • 2. NME CoverNME Cover Masthead Lead article Graphic and list of extras Flash Main Articles The Left Third – more info on the lead article Main Image The masthead is covered this shows that the magazine believes that they are an established brand and people will recognise there house style. The Masthead is also a bold classic font. They have also chosen quite a laid back handwritten/dairy feel for the lead article this makes it fell more personal. The guy in the main image has not been styled he looks stressed and worn out yet happy. He's also holding a guitar this shows that he is a proper musician rather than just a singer. They have used a red and white theme for their front cover. These colours stand out really well with the dark background ‘backstage effect’ of the singers.
  • 3. Zero Tolerance CoverZero Tolerance Cover Masthead Lead article?? Covered by the CD Graphic and list of extras Poster Freebie Main Image This magazine is a hard core rock magazine. They are on there #37 issue. This magazine came in a pack with the CD attached over the main article. This could mean that they are more interested in promoting the free music/CD rather than the read the main article. They have included a poster in the pack. This could be to help with sales etc. They have chosen a Burnt/Hot colour scheme with lost of reds and yellows. The saturation has been turned up on the normal image. They have broken away form the normal styles and put the masthead along the side.
  • 4. MixMagMixMag CoverCoverMasthead Main Image No Graphic but list of extras Flash Main Articles The Left Third – freebie Lead Article They too like ZT have a free CD on the front cover. This time its covering the main image. The main image is not something special however. The dull grey and black colour scheme gives a good contrast to the orange and the CD cover. They have used quite a curly/circular font for the masthead and yet they have used a block/square font for the lead article this too gives contrast between the two.
  • 5. NME ContentsNME Contents Main Article Lead article Advertisement for subscription List of what else in in the mag. Main Article & Picture Contents title They have used the same red and white colour scheme that they used on the front page. The font is still Bold and square like the masthead and main articles on the front cover The Contents and Front cover have to match this is called the house style. To keep the house style the same NME have chosen the same font and colours. As a strategy to keep the people interested NME have advertised a subscription on the contents page. This says “like this month, like all months get at a reduced price” This secures the magazines finances and can give statistics, and can enable the magazine to see what the customer is interested in. They have used Pull Quotes to for every main article. This is because people don’t tend to read the contents page. These quotes are here to make them interesting.
  • 6. Zero Tolerance ContentsZero Tolerance Contents Blog about the magazine List of Articles Main Image Unlike the other contents ZT has a lot of text on the contents page describing the people that work for the magazine. This could be a risky feature for a magazine that has only had 37 issues. However it has 37 issues and I have looked at a few other magazines and they too use this feature. This is quite like a mishon statement about the magazine, what has inspired them. It could be classed as a letter form the ediotor. They have used a red, black and white colour scheme. This colour scheme is the same as NME contents yet the colours have been used in a different way. I like the NME contents because its got more images than text and it is not linear. Its based round the central image giving the NME a circular effect.
  • 7. Mixmag ContentsMixmag Contents Cover Subheadings and list of extras Main Image They have used very large images for the contents page. This is to help the magazine appeal to teens. Also with the image they have used a font size for the page number that is in ratio with the picture, i.e. the bigger the picture the bigger the page number. They have used a very contrasting White on Black background. This compared to the other magazines that done Black on White this look s neater yet less professional. In comparasion to the other contents I think that this one is not as good as the NME. This is because it still follows the Linear Layout. It looks very square. In this Contents they also show show desgined the cover and have a huge gap underneath. I don’t hink that this gap is nessary and for this I prefer the ZT contents as it uses the space wisely. Mixmag could of put a graphic or another picture in the space. They could have chosen WOB because the cover is a dark cover using a grey scale picture with orange backing. This keeps the house style the same.
  • 8. NME DPSNME DPS Article title Lead article Pull Quote Main Image Drop Cap The journalist has started off the article talking about the scene that the Warpaint girls are in. The first paragraph of the article sets an idyllic scene of sunshine, blue skies; this is shattered with the journalist mentioning children screaming and violent neighbours and police helicopters. This gives the readers a contrast that we then expect to read more of in the article. We presume that the theme of contrast and disharmony might central to the bands image. This is reinforced by the name The images of the band are roughly places and overlap. This shows that they where not placed to a grid. They have also number the 4 girls that make up the band so u can see who the are. Each band member in protrayed in a different way. 1 looks like she's childish where as 4 looks like a hard nut. This could be the image that the individual person portrays to the rest of the world. This would make the band very stereotypical. The text page is very bland with colour use. They use it in the title for PAINT. And for the girls number’s. The pull quote is not about the band but an event they have attended.
  • 9. ZT DPSZT DPS Article title Lead article Advertisement Main Image Drop Cap This dps is about Top Metal bands and what they have been doing recently. This DPS relies heavily on the Drop Cap feature. It has used a Drop Cap on the start of every event under The Radar. A pull quote was not necessary in this article as the article is about the Radar. They have interviewed one of the a bands that are included under the Radar. In this have they included quotes. When comparing this DPS to the NME DPS I prefer the NME as it looks moreintersting to read. This DPS is dull and creepy. It looks like a Halloween issue. They have decided to place som advertising on this dps. One of the things under The Radar Is killing Joke releases an album this is then advertised underneath. The headline and the Radar are both in a font that looks like it’s a dungeon or melting. This gives a more gory creepy look and fell to the page and the bands activates. They have used 4 columns to give the page a more spacious look. However this is contrased witht eh Big block of text on the otherside. This could be because the magazine likes to separate topics that are about the same text.
  • 10. Mixmag DPSMixmag DPS Article title Main Image This is the front page article. The Greatest DJS. Each DJ was interviewed saying why they need to be the greatest DJ. In this article they have used the Pull Quote for each DJ. The layout of the magazine if very much like a collage with photos and text overlaying this gives a nice ruff effect that will appeal to the target audience. Pull Quote Another feature that they have used in with the layout is a broacher layout. This makes it easier to read the DJ’s profiles and select the one u like the most. The Simple spacious enables the reader browes through the DJs at a faster and easier pace Photographs Captions The way that the journalist has wrote the article gives it quite a personal edge. They use a majority of quotes which enables the text to feel more like a diary extract. This gives a personal edge to the article. The journalist has chosen to do this because it fits in with the article making it more of a competition rather than a article. This DPS is not really one that appeals to me. I like the simple layout of the NME magazine. One side with pictures one side with text. Also with the NME not all the information was given in the title this made me want to read on.
  • 11. Overall…Overall…  Overall I like the NME magazine moreOverall I like the NME magazine more because:because:  Its simple layouts (Circular contents, PicturesIts simple layouts (Circular contents, Pictures on one side, text on the other)on one side, text on the other)  Unusual titles (making me want to read more)Unusual titles (making me want to read more)  Colour Schemes (the appeal to me and areColour Schemes (the appeal to me and are easy to read)easy to read)