1. Research on
Music Videos
This presentation is about various different research
tasks carried out to help me when making my music
video.

2. MY CULTURE AND STYLING OF
MODELS AND THE ARTIST
This is research in to the look and style of my band, I have
chosen to first start of with the culture, then look in the
male artists, and then the main female character.

3. The culture of my Track
is:

4. • Urban culture and urban artists tend to wear high fashion.
This means that big labels such as Gucci and Prada will
be what they wear, some urban audiences might also wear
high street labels such as River Island.
• The look tends to be crisp, clear and neat.
• In most cases it tends to be tailor made or tight/slim
fighting.
Urban

6. • Firstly when it came to what the woman was going to look like I put “sexy woman in
clothes” in the Google images search bar. the second image the woman was wearing clothes
and this was a white shirt. I then redefined the shirt to woman in white shirt. This was good
for finding the sexiest thing a woman can be in. but it was not the look/style that I wanted. I
then started to watch movies and look at front covers to magazines, in one mag there was
some good Emma Watson shoots so I searched and included them. I then found the
Vanityfair Magazine cover of Jenifer Aniston. This was a good find as it enabled me to then
look at everything else Jenifer would wear in other movies and on the red carpet. I read a
short passage about the front cover and it said that the cover featured Woman in man‟s white
shirt. So I then did a search for this. Upon doing this search I found nothing so I then
searched for the jennifer aniston picture again and found a picture of Angelia Jolie & Brad
Pitt in the moive Mr & Mrs Smith. I then did a search for angelia Jolie and found the big one
on the next page. This is close to the style that I want. The shirt says a lot of different things
about the woman, the relationship and, if she is wearing his shirt that means he has nothing
on. A lot of information can be gathered form a fame of a female character in a white shirt.
• I went on to the artists website and looked at the track again and the artist said he sounded
like Justin Timberlake. JT is a Urban artists so I got some photoshoots of him and included
them.
The Female character and my
artist/models look a-likes.

9. • http://youtu.be/nEkXs6JM7wM
• This is a live performance by Beyoncé at an MTV awards ceremony in America.
This performance has everything that is needed. It has interesting visuals,
perfected yet complex dance routine, as well as a good use of props. These are
key to gigs as if they don‟t then they may lose the audiences focus.
• The reason why I chose to focus on a MTV gig rather than her own concert is
because at MTV there may be people that don‟t like her genre of music or don‟t
like her style. This means that these people need to be entertained even though
she they don‟t really like her.
• This is something that I will need to think about in my video. In the live
performance by Beyoncé you can clearly see that nearly anyone would be
impressed by the dance routine. if that dose not really tickle the taste buds, man
handling Beyoncé and pining her down to a chair might.
• These tips I can use in my own video. If I try to get some kind of element in the
video that attracts other cultures but still sticking to my own urban genre it might
be a ore successful video across the board.
Live performance by
Beyoncé

10. “A peasant becomes fond of his pig
and is glad to salt away its pork.
What is significant, and is so difficult
for the urban stranger to understand,
is that the two statements are
connected by an and not by a but.”
From this quote by John Berger I can gather that the urban culture have an speech impediment which means that if I which
to include script in the video, I will need to make sure It can be understand by the urban culture.
Urban Quotes “Street culture is a culture of containment. Most young people do not
realize that it all too often leads to a “dead end”. “Street culture,” as I am
using the term, is a counterforce to movement culture. Street culture in
contemporary urban reality is synonymous with survival at all costs. This
world view is mostly negative, because it demands constant adjustment to
circumstances that are often far beyond young people‟s control or
understanding, such as economics, education, housing, employment,
nutrition, law, and so forth.”
From this quote by Haki R. Madhutbuti, I can say that they wont understand
the video if I start to include politics and the worlds economy. The might not
even watch the news so therefore may not understand that part of the video.
This may through them off watching the rest of the video. If You Seek Amy
is a good example, the video starts off with a news report and most urban
people responded along the lines of „wtf @ news woman‟.

11. MUSIC VIDEO DIRECTOR
Anthony Mandler I have chosen to do some

12. • He was born on April 18th 1973 in Los Angeles.
• He is a commercial and music video director, who has written and directed music
videos for several artists.
• His most popular artists to work with him is Rihanna. The first video that they
worked on together was for her single Unfaithfull. This was a in 2006 8 years
after his first Music Video. The most recent one has filmed with her is “Man
Down”. Alltoghether they have wowred on more than 12 music videos together.
Other artists/bands he does vidoes for regularly is Jay-Z, Drake, The Killers, and
Mary J. Blige. Commercially, he has regular employment with Motorola,
Samsung, Nike and Ciroc.
• He began his career as a photographer for some major magazines such as:
Entertainment Weekly, Esquire, Men's Health, and ESPN The Magazine
• He has also done a wide selection of celebrity portraits include Ryan Phillippe,
Eva Mendes, Lebron James, Eminem, Colin Farrell, David Beckham, Heath
Ledger, and Katie Holmes and many more.
Anthony Mandler Back Ground information

13. Rihanna Russian Roulette:
this video I really like because
there is good use of space. In
the top screen grab there is
lots of space this shows a lot
about the state of the mind as
well as the fact she looks like
she is in a padded cell. The
space can indicate that she is
mental, lonely, and isolated
for a reason. In the bottom
screen grab we can see that
there is no empty space she is
recalling what is happening to
her, therefore her mind is
going to be going crazy and a
lot will be going on at the
same time.
Anthony Mandler Examples

14. Usher (feat Will.i.am) O.M.G.:
Again this video has good use
of space and backgrounds. The
plain white background for the
dancers make the scene look
very polished. It also works well
with because the dancers are
wearing black. In the bottom
screen grab we can see that the
screen has been divided in 2 like
in Rihanna's Video. For
Will.i.am on the left we see a
pink/red box with contrasting
stripes throughout. I think that
this scene was in front of a
green screen as it would enable
them to get the right shade as
well as save time for the artist.
Anthony Mandler Examples

15. Jay-Z (feat Mr. Hudson)
Young Forever:
In this video I like the delay
effect with in the beginning
scene. The bottom screen grab
is taken form the opening
scene. The delay is where the
camera moves up to follow
the sparkler. I think that this
give it a more personal feel to
the footage and makes it seem
less staged . Again as shown
in the top screen grab, there is
a good use of empty space in
the video to symbolise
praying alone to god about
living forever or staying
young.
Anthony Mandler Examples

16. • Its clear that the majority of the artists that he works with are in the Urban Culture. This
covers RnB, Hip Hop, Dance, also from looking at the 3 music videos that I have chosen as
well as more form his list. I can assume that he covers mainstream music as well.
• This is the main reason why I have chosen to research this director.
• All of his videos have a polished look to them, this means no shaky camera. So to avoid this
problem I will use a tri-pod to try and get a steady shoot.
• Anthony does not really do staged live performance, he will have the artist lip syncing
different parts of the tracks along side acting form the artists/models.
• His editing style tends to be very interesting. Its normally very basic cuts or fades, however
he uses them cleverly to make them seem more interesting than they look on paper.
• There are several reason to why I like Anthony Mandlers work, one reason is the good
choice of music. The other reasons include interesting story/plot lines, the flow of the music
video, the good use of colour and unusual shot angels. For shot angles I particularly the ones
used in Russian Roulette, the over the shoulder shot that he has included at 1:14 this shot has
no shoulder in nor does it have any facial expressions. It plays completely on the body
language of the arms, its only 2-3 seconds long but its still very effective. His videos also
seem to have a beginning middle and end, although he may play around with the order in
different videos.
Anthony Mandler Final