1. Masthead
The denotation of the masthead on
the front cover is “NME”. The logo of
the magazine bright and eye grabbing
is what NME want it to be. The red
connotes the love they have for music
and writing high quality articles for
the magazine readers. Furthermore
by having the masthead at the top of
the page it enables a potentially buyer
in a shop to see it stand out. The use
of Lemon Milk font is very clear
simple as now created a brand
recognition towards NME readers can
link whenever they see a similar font
style
Main image
The denotation of the shot type
for the main image is the
technical code of a close up.
The image is in the centre of
the page as this connotes that
that Noel Gallagher is the main
feature of the magazine and the
cover lines masthead and puff
promotion are around the
image signifying his
importance
Main Headline
This has been placed at the bottom
of the image as it is in the largest
text size it is the first text the reader
will see and read. The headline is
“NOEL STARTS OVER” This can
connote that he starting of his new
band and is looking to move on
from his past and what he had
achieved with Oasis. Following on
by having this headline in the
largest font size on the page it
connotes the importance of what
Noel Gallagher is trying to say and
where his career is going with his
new direction of the band.
Convergence
This is links to any of their
social media channels i.e.
Twitter Facebook main
website
Strapline
The denotation of the strapline for NME is “Thirst for music” The connotation of this is that
they are suggesting that they are dehydrated when they are without music and love discovering
and listening to their favourite bands/artists.
Cover lines
As the Arctic monkeys are one
of the most famous bands in
the world this will also entice
them to read the magazine as
well as the “Comeback” of Noel
Gallagher. The use of Star
appeal (Richard Dyer) from
using two rock/indie music
icons can attract a large
audience which connotes that
they are leaders of the genre
and people will purchase the
magazine just to see the latest
news related to them,
2. Denotations and Connotations
Main Image
This is to represent the main story of the
magazine and also as he is placed in the
centre of the page it further enforces this.
The technical code of the close up shot has
been used to connote a close up interview
and find out information that has never
been shared by the band before.
Masthead
Always at the top of the page Bold text
Stand s out the most from the front cover
So that when you are in the shop and the
magazine may be at the back you can
spot the NME logo and pick it out
straight away with the bright vibrant red
colour makes it stand out from the rest.
The colour red ‘signifies’ (De Saussure)
love and passion which NME are
representing through their masthead
rock/indie music and creating the highest
level of interviews reviews and articles for
their readers every week.
Price and Barcode
In the bottom corner of the
magazine is the price and
barcode as well as the date.
The retail price for the
magazine is £2.40
Main Headline
This has been placed in the middle of
the page directly above the image of
the band members because it is the
first headline they will see when
looking at the magazine to grab their
attention. The main Headline is
Kasabian this connotes that because it
is in the second largest font size
behind the masthead the importance
of the article as and the information
cannot be missed. To also entice the
reader further they have added a pull
quote so it gives the potential reader
and idea what the interview will be
about.
Cover Lines
Also on the front cover of the magazine these
are articles which have a Star Appeal towards
the reader as it could potentially be the
favourite band or artist. To get the reader to
see these they have put them in a bold font in
white which connotes that the interview or
article about the band/artist is pure and what
NME represent as music fans and a
magazine. Furthermore they have used
white for their cover lines text colour this
‘Signifies’ (De Saussure) goodness innocence
and perfection. They have used this because
the reader sees what they are producing as
pure compared to other magazines who do
not cover stories with the honesty and detail
as NME.
3. Denotations and Connotations
The pull quote is in the middle of
the page in a green box surrounding
it to make it stand out and grab the
readers eye about what to expect
inside the interview. The colour
green ‘Signifies’
The Headline
The denotation of this headline
is Kasabian This connotes that
the its about the band Kasabian
and like to keep their music and
interviews simplistic. With the
text size taking up over the two
pages it shows the imprtance of
this DPS and eye grabbing
which will make the reader read
the whole interview/article
about the band.
The Stand First
The denotation of this stand first gives
the reader an introduction into what
they will expect to see and read in the
interview with a brief overview. They
have used a different font style on this
compared to the article and main
headline. This is because it
distinguishes the difference between
the article showing that it is the stand
first. This connotes the mood and
atmosphere for the article as it is in a
serious Times New Roman font .
Main Image
The main image that has been
used is the band walking down
the same road together which
connotes where they have
come from and how they are
working together to become a
stronger band each year. The
technical code for the image is
a low angle long shot which
shows the power of the rock
music genre they have at the
moment and the movement of
it for the future making the
reader feel like they have to
look up to them and what they
have done for the music
industry and rock genre
Drop Capital
The use of the drop capital is an S at the beginning of the interview. The
connotation of this being used to grab the readers attention and make
them read on the whole interview
4. NME DPS Analysis
Headline/Pull Quote
The denotation of this
DPS article is “I don’t ever
see there being another
Oasis to be honest” This
connotes that Oasis were a
once off band who will
never be seen again with
the characters and actions
they used to do.
Drop capital
The denotation for this drop capital is
the “T”. The connotation of having a
stand first after the beginning of the
interview/article is to get the reader to
attract them and motivate them into
the main article.
Main Image
The denotation of the image is the whole
band with them standing side on as a
mid shot. This connotes that they are a
band and a group that cannot be copied
or replicated again as the main headline
suggests
Stand First
The denotation of this
stand first gives the
reader an introduction
into what they will
expect to see and read
in the interview with a
brief overview
5. Choice of Images
In NME they use the long shot a lot throughout their
magazine to show what they are wearing and how they
are fit for purpose showing the whole artist/band. As the
indie/rock genre is very powerful this is also shown in
the way the band are positioned on the page looking
down the camera lens. Furthermore NME do not
specifically look for different locations to take the images
as they are just focusing on the artists as they are main
attraction to the reader and what to see what their latest
fashion choices are and are not interested in the
background location as you can see this image has just
been taken in a studio.
