Goodwin's theory linked to rap and r&b
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Goodwin's Theory Linked to Rap and R&B Goodwin suggested 6 principles for relating visual elements in music videos to lyrics, music, and genre characteristics: 1) Visuals amplify lyrics, 2) Visuals reflect music's rhythm, 3) Genres have visual and lyrical tendencies, 4) Videos employ ways of looking like eye contact or voyeurism, 5) Close-ups and image motifs promote the artist, 6) Videos reference other media through style or content allusions. Examples are given for each principle from rap and R&B videos like Bobby Valentino's "Slow Down" and 50 Cent's "Just a Lil Bit."
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![Principle 1: Links between Lyrical content and Visual elements Images from Slow down(http://www.youtube.com/watch?v=Auz-rtBWO8k&ob=av2e) ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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4. Frequent close-ups of the artist to promote them or develop motifs.
5. The common use of voyeurism, especially regarding female artists.
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Evaluation question 1.
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2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
Task 2
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1) A music video is a short film that accompanies a recorded song, usually featuring a performance of the song along with dance or a narrative.
2) Music videos became popular in the 1980s with the rise of MTV and were a major marketing tool for the music industry.
3) While originally targeted at teenagers, music videos now appeal to diverse audiences through niche digital channels and user-generated content on websites like YouTube.
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Goodwin and Mulvey Music Video Theories.
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1. Music videos demonstrate characteristics of different genres through visual elements like luxury cars in rap videos and abstract imagery in alternative videos.
2. There is often a relationship between the lyrics and visuals of a music video, though this relationship can sometimes be questionable.
3. The pace and editing of music videos is usually linked to the pace of the song to help the video flow well.
It then provides some examples to illustrate these theories.
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Task 2 unit 1
The document discusses the purpose and evolution of music videos. It notes that music videos allow audiences to understand songs visually, create memorable imagery to promote songs and albums, entertain audiences, and showcase artist's talents. It provides examples of camera techniques like close-ups and long shots used in videos. Music videos serve to promote both artists and the music industry by generating publicity, representing artists' images and songs, and increasing album sales. They have changed over time from simple performances to short films to increasingly incorporate themes like sex, drugs, and violence for viewer engagement.
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Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
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Task 2 new
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The document outlines several common conventions of music videos:
1) The artist of the song appears in the music video to promote themselves and the song.
2) The artist wears costumes related to the genre or persona, often with multiple costume changes.
3) The artist lip syncs and performs the song in the video to engage audiences.
4) Multiple locations are used to match the concept and send messages about the genre and video.
5) The video concept matches the meaning or message of the song.
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This document discusses the target audience for a music video by an all-girl pop group. The target audience is teenagers aged 16-25, primarily teenage girls, as the music video themes center around love, relationships, and female empowerment. To attract this audience, the group members will star in the video themselves to appeal to viewers of a similar age. The video will feature pop music, a popular genre, to attract both male and female teens. The target demographic is teenagers of all races, classes, and locations in southeast London. The psychographics discuss interests like socializing and appearance as relevant to the target audience.
Music video theory
1) Goodwin's music video theory outlines 5 key aspects of music videos including the relationship between the song and visuals, the narrative and performance conveyed through the song, and portraying the star image or protagonist.
2) Sven E Carlsson proposed two main music video theories - the performance theory, which focuses on singing and dancing to advertise the artist, and the conceptual theory, which uses unrelated visuals to portray the meaning of the song in a more artistic way.
3) Michael Shore theorized that many music videos are based on satisfying male fantasies through the use of exposed women in evocative imagery, as seen in videos like GDFR by Flo Rider.
Andrew goodwin’s
Andrew Goodwin developed a six point theory for analyzing conventions in music videos. The six points are: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) There is a relationship between music and visuals. 4) Record labels demand close ups of artists to brand their image. 5) Record labels demand close ups of artists to brand their image and develop the artist's image. 6) Music videos often include intertextual references to other media.
Andrew goodwin’s music video theory
Andrew Goodwin identifies 6 conventions that are commonly used in music videos:
1) The relationship between lyrics and visuals - the visuals can illustrate, amplify, or contradict the lyrics.
2) "Thought beats" - the visuals are edited to the music/beats of the song.
3) Genre-related style and iconography represent the music's style and make it recognizable.
4) Close-ups of the artist promote their star image and brand.
5) Voyeurism, especially of females, entices audiences' interest in the artist.
6) Intertextual references to other media engage audiences through recognition.
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Styles and techniques for Music Video
The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.
Goodwin’s Theory
This document discusses Goodwin's theory and how it applies to analyzing the music video for "Invincible" by Griminal. Some key points:
1) The lyrics and visuals in the video strongly reinforce each other, with the visuals emphasizing what is described in the lyrics.
2) The video exhibits characteristics of grime and R&B genres, such as depicting the artist as sexy and smooth.
3) The narrative is linear, showing a relationship between two teenagers in a simple progression from one point to the next.
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Goodwin’s Analysis
Goodwin's Analysis is a theory for analyzing music videos in seven steps: 1) Lyrics and visuals should relate, 2) Music and visuals should be cut in time, 3) Genres have characteristics, 4) Artists must meet label demands, 5) Videos can reference other media, 6) Voyeurism involves intimacy and screens, 7) Popular artists develop recognizable iconography. The document explains each step and provides examples to illustrate Goodwin's Analysis in action.
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Andrew Goodwin developed a theory of six characteristics that are commonly seen in music videos. The six characteristics are: 1) Demonstrating genre characteristics. 2) Having a relationship between the music and visuals where the visuals match the tone and atmosphere of the song. 3) Having a relationship between the lyrics and visuals where the visuals match the literal or deeper meaning of the lyrics. 4) Addressing the demands of the record label to promote and profit from the artist. 5) Using techniques like direct eye contact or voyeurism to connect the artist to the audience. 6) Making intertextual references to other media or the artist's prior work to provide deeper meaning. Examples are provided that demonstrate each of Good
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1. Andrew Goodwin identified 5 key aspects of music videos that audiences should look for: thought beats, narrative and performance, the star image, the relation of visuals to song, and technical aspects.
2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
Task 2
The document discusses the purposes and evolution of music videos. It notes that music videos are primarily meant to promote songs and artists in order to increase album sales and publicity. Over time, music videos have increasingly featured provocative content, close-ups of artists, and product placement to appeal to audiences and gain more views/sales. They also serve to promote the record labels that represent the artists.
Introducing the-music-video
1) A music video is a short film that accompanies a recorded song, usually featuring a performance of the song along with dance or a narrative.
2) Music videos became popular in the 1980s with the rise of MTV and were a major marketing tool for the music industry.
3) While originally targeted at teenagers, music videos now appeal to diverse audiences through niche digital channels and user-generated content on websites like YouTube.
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The document discusses several key aspects of music videos identified by Andrew Goodwin, including thought beats, narrative and performance, star images, technical aspects, and the relationship between visuals and song. It explains Goodwin's three steps for identifying thought beats: examining song structure and music, listening to the artist's voice, and understanding the artist's role as storyteller. The document also discusses the importance of narrative, star image, technical elements, and Roland Barthes' codes for analyzing narrative texts. Finally, it summarizes Vladimir Propp's eight character types commonly found in narratives.
Andrew Goodwin Theory
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Goodwin and Mulvey Music Video Theories.
This document summarizes some key theories about music videos put forth by Goodwin and Mulvey:
1. Music videos demonstrate characteristics of different genres through visual elements like luxury cars in rap videos and abstract imagery in alternative videos.
2. There is often a relationship between the lyrics and visuals of a music video, though this relationship can sometimes be questionable.
3. The pace and editing of music videos is usually linked to the pace of the song to help the video flow well.
It then provides some examples to illustrate these theories.
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Task 2 unit 1
The document discusses the purpose and evolution of music videos. It notes that music videos allow audiences to understand songs visually, create memorable imagery to promote songs and albums, entertain audiences, and showcase artist's talents. It provides examples of camera techniques like close-ups and long shots used in videos. Music videos serve to promote both artists and the music industry by generating publicity, representing artists' images and songs, and increasing album sales. They have changed over time from simple performances to short films to increasingly incorporate themes like sex, drugs, and violence for viewer engagement.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
Andrew goodwin’s Music Video Conventions
Andrew Goodwin identifies three relationships between music videos and songs: illustration, contradiction, and amplification. Videos can illustrate lyrics by displaying them, contradict lyrics through opposing visuals, or amplify lyrics by enhancing their message. Goodwin also discusses three relationships between visuals and music: illustration, contradiction, and amplification. Different genres like rap, pop, rock, and R&B employ distinct styles and conventions in their music videos. Intertextual references, iconic artist images, and voyeurism are other elements analyzed in Goodwin's examination of music video conventions.
Task 2 new
The document discusses the purposes and techniques used in music videos. It explains that music videos are primarily used to promote songs and artists in order to increase album sales and gain more fans. Common techniques used include telling a story through the lyrics, showing what the artist looks like, and including close-ups of the artist's face. Music videos also promote the record label and can feature collaborations between artists. They are often designed to be entertaining and go viral in order to reach larger audiences. However, some techniques like the "male gaze" and use of stereotypes can perpetuate negative portrayals.
Conventions of a music video
The document outlines several common conventions of music videos:
1) The artist of the song appears in the music video to promote themselves and the song.
2) The artist wears costumes related to the genre or persona, often with multiple costume changes.
3) The artist lip syncs and performs the song in the video to engage audiences.
4) Multiple locations are used to match the concept and send messages about the genre and video.
5) The video concept matches the meaning or message of the song.
Music video audience profile
This document discusses the target audience for a music video by an all-girl pop group. The target audience is teenagers aged 16-25, primarily teenage girls, as the music video themes center around love, relationships, and female empowerment. To attract this audience, the group members will star in the video themselves to appeal to viewers of a similar age. The video will feature pop music, a popular genre, to attract both male and female teens. The target demographic is teenagers of all races, classes, and locations in southeast London. The psychographics discuss interests like socializing and appearance as relevant to the target audience.
Music video theory
1) Goodwin's music video theory outlines 5 key aspects of music videos including the relationship between the song and visuals, the narrative and performance conveyed through the song, and portraying the star image or protagonist.
2) Sven E Carlsson proposed two main music video theories - the performance theory, which focuses on singing and dancing to advertise the artist, and the conceptual theory, which uses unrelated visuals to portray the meaning of the song in a more artistic way.
3) Michael Shore theorized that many music videos are based on satisfying male fantasies through the use of exposed women in evocative imagery, as seen in videos like GDFR by Flo Rider.
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Similar to Goodwin's theory linked to rap and r&b
Andrew goodwin’s
Andrew Goodwin developed a six point theory for analyzing conventions in music videos. The six points are: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between lyrics and visuals. 3) There is a relationship between music and visuals. 4) Record labels demand close ups of artists to brand their image. 5) Record labels demand close ups of artists to brand their image and develop the artist's image. 6) Music videos often include intertextual references to other media.
Andrew goodwin’s music video theory
Andrew Goodwin identifies 6 conventions that are commonly used in music videos:
1) The relationship between lyrics and visuals - the visuals can illustrate, amplify, or contradict the lyrics.
2) "Thought beats" - the visuals are edited to the music/beats of the song.
3) Genre-related style and iconography represent the music's style and make it recognizable.
4) Close-ups of the artist promote their star image and brand.
5) Voyeurism, especially of females, entices audiences' interest in the artist.
6) Intertextual references to other media engage audiences through recognition.
Music video theories
Andrew Goodwin's theory analyzes 5 aspects of music videos: 1) thought beats which focus on chorus/verses, 2) narrative/performance which tell a story, 3) star images which portray the artist, 4) technical aspects like camerawork and editing, and 5) how visuals relate to the song through illustrating, disjuncture, or amplification. The document discusses applying these aspects, particularly using narrative to clearly convey themes without misinterpretation. It also notes that the artist's participation enhances connection but may not be possible. Overall, the music video aims to match visuals and song to create a cinematic narrative for the target audience.
Question 1
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Media evaluation Question 1
The document discusses conventions of music videos including editing clips to match the beat of the song, using visual effects, lip syncing/miming, different camera shots and movements, and various camera angles. It provides examples for each convention from specific music videos. The response discusses including conventions of lip syncing/miming, different camera shots and angles, and visual effects in their own music video while also learning about typical conventions from real music videos and genres.
Research and planning video analysis 1
This document discusses several theories and concepts related to music videos. It summarizes Andrew Goodwin's 6 features of music videos, including demonstrating genre characteristics, having a relationship between lyrics and visuals, and including intertextual references. It also outlines several other scholars' perspectives on music videos, such as their use of binaries, categories of conceptual vs performance videos, and the need to conform to and subvert genre conventions. Finally, it analyzes still shots from The Weeknd's "Reminder" video in the context of these theories, noting how it demonstrates genres of hip hop and R&B while amplifying various stereotypes.
Andrew Goodwin theory
Todd Goodwin is a theorist and founder of USF's media studies department. He authored a book analyzing music videos and developed theories about codes and conventions in music videos. His work showed that visuals can illustrate, amplify, or contradict lyrics and music. Common conventions include demonstrating genre characteristics through repeated actions, using sexual imagery for voyeurism and wider appeal, including references to other media, and promoting artists' star quality through close-up shots. Goodwin's theories provided a framework for analyzing relationships between audio and visual elements in music videos.
Research and planning video analysis 1
The document discusses several theories about music videos and their analysis. It summarizes Andrew Goodwin's 6 features of music videos, including demonstrating genre characteristics, having a relationship between lyrics and visuals, and including intertextual references. It also outlines theories by Sven E Carlsson, Michael Shore, and Steve Neale about conceptual vs performance videos, the objectification of women, and the need for videos to conform to and subvert genre conventions. Specific still shots from The Weeknd's "Reminder" video are analyzed in terms of these theories.
Music video Research,What is a music Video?
A music video is used to promote an artist's music and image. It helps gain new fans and awareness on social media. There are different purposes like adding meaning to lyrics visually, showing artistic talent, and promoting other products. Goodwin theorized that music videos have a relationship between visuals and lyrics, closeups of artists, and use of voyeurism. Frith categorized videos as performance, narrative, or conceptual. Common conventions include dancing women in pop videos, authentic live performances in rock videos, and lavish lifestyles in hip hop videos. Specific videos analyzed show different techniques like costumes, editing, shots, and mise-en-scene to illustrate meanings and engage audiences.
Goodwins theory
Goodwin's theory outlines several key features of music video genres:
1) Genre characteristics - music videos often reflect their musical genre through stereotypical traits like dance routines.
2) Relationship between music and visuals - visuals can be illustrative, amplifying, or contradicting of the song's lyrics and music.
3) Notion of looking - videos may include "screens within screens" or voyeuristic treatment of the female body.
In what ways does your media product use
The document discusses Andrew Goodwin's theory of music video conventions and how the student's music video for their artist Jamie Lynch both uses and challenges some of these conventions. Specifically, the video incorporates a narrative and performance as is common in music videos. It portrays the soulful hip hop genre through street culture imagery but challenges stereotypes often seen in that genre. Close-ups of the artist are used to make him recognizable while not exploiting the female body as is common. The accompanying CD cover and advert follow standard conventions like featuring the artist.
In what ways does your media product use
The document discusses Andrew Goodwin's theory of music video conventions and how the student's music video for their artist Jamie Lynch both uses and challenges some of these conventions. Specifically, the video incorporates a narrative and performance as is common in music videos. It portrays the soulful hip hop genre through street culture imagery but challenges stereotypes often seen in that genre. Close-ups of the artist are used to make him recognizable while not exploiting the female body as is common. The accompanying CD cover and advert follow standard conventions like featuring the artist.
Music Theories
The document discusses several theories about key elements in music videos:
1. Andrew Goodwin's theory identifies six elements including relationships between lyrics/music and visuals, narrative/performance, use of close-ups to promote the artist's image, and technical aspects.
2. Sven Carlsson proposes two categories - performance clips focusing on staged performances and conceptual clips with exaggerated settings beyond the artist.
3. Richard Dyer's theory discusses how stars are constructed commercially, how audiences relate through admiration/imitation, and how this increases the star's appeal.
Evaluation question 1
The document discusses research conducted for a hip hop music video project. It describes watching other hip hop music videos on YouTube to identify common themes and conventions. An audience and marketing profile was created to help target the video. Some conventions like promoting violence, drugs, or degrading women were avoided. Camera work and close-ups were used strategically to engage the audience and promote the artist. Locations and costumes aimed to replicate aspects of other successful rap videos while also challenging some conventions like excessive displays of wealth.
Question 1
The document discusses conventions of R&B music videos, including objectifying women through revealing outfits and camera shots aligned with the male gaze. It also discusses the use of mise-en-scene props like candles and teddy bears to further themes of romance and longing. The author analyzes their own student music video project in light of these conventions, finding they incorporated conventions like close-ups of the artist but challenged conventions by leaving out a male presence and implied submissiveness.
Media evaluation 1
The document discusses forms and conventions in media products, using music videos as an example. It defines forms as the style and layout of a media product, and conventions as the building blocks and expectations that make up a genre. The document then provides examples of how real music videos use conventions like relationships between lyrics/music and visuals, close-up shots, and developing an artist's style. It discusses how the author applied these conventions, like close-ups and syncing music/visuals, in their own music video to be more like real media texts in the R&B/pop genres.
Question 1
The document discusses conventions of R&B music videos, including objectifying women through revealing outfits and shots that represent the male gaze. It describes two outfits worn in a sample music video - a lace babydoll and see-through blouse. Mise-en-scene elements like candles, bra decorations, and teddy bears were included to add romance and sexuality. The video also follows conventions identified by theorist Goodwin, such as relationships between lyrics/music and visuals, and use of close-ups of the artist.
Goodwin’s music video theory
Goodwin developed a theory consisting of eight principles that can be applied to analyze any music video. The principles include: linking the lyrics and visuals, linking the music and visuals, showcasing genre characteristics, including intertextual references, employing notions of looking and voyeurism, addressing the demands of the record label, and being performance-based, narrative-based, or concept-based. Each principle is explained in more detail in the document.
Similar to Goodwin's theory linked to rap and r&b (20)
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Final Storyboard
The document lists 44 shots from a film or video production along with the transition used between each shot. The shots include a variety of angles (high, low, wide), compositions (close-up, mid-shot, pan), and techniques (zoom, tilt). A range of transitions are provided between shots such as cuts, fades, dissolves, blurs, slides and zooms.
Evaluation Q1
The document discusses how the media product uses conventions of real rap music genres. It analyzes characteristics like urban locations, flashy displays of wealth, close-ups of the artist, and fast-paced montages. The product aims to match conventions through the artist's clothing, locations, and poses that emphasize confidence and expensive tastes. It also strives to relate visuals to lyrics through fonts, basketball scenes, and synchronized dancing. Overall, the product works to develop relationships between music and visuals to engage audiences through a consistent visual style and brand identity.
Which Magazine would house my artist?
This magazine would be suited for the artist's music material as it features upcoming UK-based artists from urban backgrounds who rap about struggles in life. The front artist and another featured artist came from similar backgrounds as the artist and discuss topics like life in urban areas dealing with violence and drugs. The magazine focuses on new music for youth and the future that would be a good fit for the artist.
Q4 Evaluation
The document discusses how new media technologies were used at different stages of a music video project. Movie editing software like iMovie was used to edit footage and add music and effects. Photoshop tools like the blur, text, and selection tools were utilized. A Casio camera was used to film footage and take photos. Blogging platforms like Blogger and SlideShare were employed to plan, evaluate, and share elements of the project, and YouTube was used to upload and embed the final video. Lighting considerations were also discussed.
My Audience feedback
I received feedback from an audience that pointed out both my strengths and weaknesses. I created a word cloud to visualize the feedback and help me understand what I could improve. The feedback will help me become a better presenter.
Flat plans of ancillary tasks
The document discusses plans for creating brand identity across a magazine advertisement and CD cover for an artist. [1] Key elements that will be consistent across both materials include using a red, white, and black color scheme and bold serif font for the artist's name. [2] Images of the artist will be used to create a cohesive visual identity and relate the two pieces. [3] Layouts will be simple with full-page images to effectively portray the artist's genre of music.
Analysing magazine adverts
The magazine advert uses an abstract close-up image of the artist centered on the page to draw attention. In large bold font below the image is the artist's name, consistent with his branding. Minimal additional information is included about the album release date to intrigue audiences to learn more without revealing too many genre characteristics. The simple layout and strong contrast between image and font make key details stand out clearly.
Annotation of cd covers
1. The relationship between this album cover and other material by the artist is consistency in color scheme, font style, and direct images of the artist to create a recognizable brand identity.
2. The cover image features the artist prominently, using contrast and sizing of text to draw attention, representing wealth through clothing and vehicles common to the genre.
3. The layout is simple with a full-page image and minimal text on the sides to avoid clutter while clearly showing genre characteristics through imagery.
Location shots
The document discusses locations in the town of Hitchin that a photographer chose to capture shots of an artist, focusing on natural lighting and including close-up and long distance shots, as well as shots at a basketball court to provide context about the artist's lifestyle and environment. Additional shots from a vehicle could extend the locations to provide further insight into different scenery.
Costume ideas
The document discusses clothing and accessory choices for a music genre. The author chose an urban style to suit rap/hip-hop music, including black, white, red, blue and grey colors to portray a masculine and coordinated brand image. A large watch was selected to display wealth, another characteristic of the genre.
Camera work and editing
A close-up shot shows a character or object in large scale, allowing audiences to get an intimate view of the artist and directly address them. Various camera angles like wide shots, tracking shots, and high or low angles provide context of the environment or make the artist appear powerful or vulnerable. Editing techniques like fast or slow cuts, cuts that link music and visuals, digital effects, and color enhancements help tell the story and direct audience attention.
Adverts
This advertisement promotes an artist through subtle imagery and design choices. It depicts the artist in a natural, unedited way to suggest her talent and music are also natural. Gold sparkles in her hair and font are used to draw attention to the ad and promote a new track. Positive ratings from trusted sources are included to encourage purchasing the artist's music. Abstract imagery implies the artist's work is unique and creative. The lack of a clear image and use of vibrant colors are meant to generate curiosity about the artist and highlight important details for audiences.
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Goodwin's theory linked to rap and r&b
- 1. Goodwin's Theory Linked to Rap and R&B Produced By Freddy
- 3. An R&B of this would be Slow down – Bobby Valentino
- 4. ‘I saw u walkin, down on melrose’
- 5. ‘A butterfly tattoo, right above your navel, your belly buttons pierced too, just like I like it girl’
- 7. An example would be DJ’s got us falling in love again – Usher ft. Pitbull
- 9. In R&B, characteristics include visuals and lyrics about money, expensive cars/clothing, jewellery and sexy women. It is also common to see dancing in this genre of music. R&B is often narrative based.
- 10. E.g. Grind with me – Pretty Ricky
- 11. In Rap, characteristics include writing lyrics, certain clothing style , also reference to sex, guns, money and drugs. Rap videos can often be narrative as well as performance based.
- 13. Principle 5: Demand of the Record Label for close ups and image motifs Eminem – without me (http://www.youtube.com/watch?v=YVkUvmDQ3HY) Goodwin suggested that Artist are required to take close-ups and portray image motif through out their work The benefit of this is it gives them representation and publicity they require as well as advertise and promote their work, also it familiarise their identity to the audience An example of a image motif is the unique voice of an artist . In regard to rap, two examples would be Drake and lil Wayne, both have very distinguishable voice easily identifiable by an audience Close-ups of artist are important and can be seen in predominantly any music video as it familiarise to the audience who they are. Eminem image motif includes humour, himself starring in a video both as an artist and character, he uses intertextual reference in different ways e.g. in one track he talks about Michael Jackson nose, also there are a lot of close ups of his face.
- 15. An example is Obama Nation – Lowkey
- 16. This music video and lyrical content make constant reference to views and beliefs which appears on news in regards to war in the middle east.