The document analyzes an advertisement for Ellie Goulding's album "Lights". It notes that the ad features a close-up image of Ellie, allowing her to promote herself and show confidence in her work. Details like her natural makeup and facial expressions convey that her music has depth rather than being overly dramatic or sexy. Elements like the exaggerated album title in the ad's text style are meant to catch the eye and promote both Ellie and her album. The color scheme and uncluttered design create a relaxed atmosphere to engage the target audience.

1. Typical features included in an advert
involve a main image of the artist, name of
the band/product being promoted, release
date or record label, a price can sometimes
be featured for the product as well as a
record label name in small print. Ratings
and quotes received from other record
labels/press (newspapers etc) and the
album name can also be found on
advertisements usually in the music area.
The majority of these features are used in
order to inform the customers on
information needed and reach out to their
appeal in order to persuade the customers
to purchase it.
The following image is Ellie Goulding’s
magazine advert for her album ‘Lights’.
The image used in the piece is of the artist,
which allows her to promote herself and her
music showing that she is confident with her
work as she is not afraid to show her face.
In the image Ellie shows her natural beauty
through delicate use of makeup allowing the
customer to see that her music style is pure
which links in with Ellie’s genre of simple
acoustic and pop. The close up of Ellie’s face allows the customer to see that she is not a
dramatic, sexy artist like stereotypical females in the music business but has depth from
her facial expressions. The album cover uses the same image as shown on the
advertisement allowing buyers to make a connection and recognise the artists promoting
Ellie more.
The artists name is exaggerated to allow it to stand out from the advert, it gives the
illusion it is lit up which links into the name of the album ‘Lights’. The text style used is
plain but expressive as it has a certain edge to it again making the customers realise
there is more to the artists than shown. The name of the artist is enlarged so that it
stands out in order to catch your eye so is promoting the artist more.
The use of iconography in the image allows the album to be promoted as the dots of
vibrant gold in her hair are suggested to be lit up relating to the album name ‘Lights’. This
same effect is used in one of Ellie’s videos from the album Lights so therefore is
promoting her songs.
Star ratings and reviews have been included alongside industry information, which is
sometimes not found on other magazine adverts.
Through the colour use a relaxed atmosphere is set as although black and gold are two
opposite colours they work well together as the text is easy to read. Also by using just
one simple image and having the poster clutter free it allows a calm atmosphere to take
place enticing the audience. This could also be related to the idea that the artist is female
as stereotypically women are known for being organised and neat and tidy.
The audience for the piece would most likely be females as through the delicate and
emotional feelings and complex arrangement they are stereotypically connected.
However the use of colours and natural beauty can appeal to certain males as this can
be attractive to some men.