The document discusses how the media product uses conventions of real rap music genres. It analyzes characteristics like urban locations, flashy displays of wealth, close-ups of the artist, and fast-paced montages. The product aims to match conventions through the artist's clothing, locations, and poses that emphasize confidence and expensive tastes. It also strives to relate visuals to lyrics through fonts, basketball scenes, and synchronized dancing. Overall, the product works to develop relationships between music and visuals to engage audiences through a consistent visual style and brand identity.

1. In what ways does my media
product use, develop or
challenge forms of
conventions of real media
products?

2. Genre Characteristics
The clothing style matches
the characteristics for my
genre with flat cap and urban
clothing shown in an example
rap video.
Mise en scene of rap artist in the UK
both my video and the example
are based in urban locations, showing
video are performance based, as
environment of the artist, which I
most rap videos are.
have tried to mimic with the
Colour scheme on the rap locations I chosen.
album example, shows three
house colours (black, red and
white) and clutter free, and
simple which I have
incorporated in my album
cover
Confident Posture was another
genre characteristic I picked p on
which is evident by the way I am
sitting. Also jewellery and
expensive car was essential as rap
artist show off there wealth as
shown in the example.

3. Establishing a relationship between music
and visuals and lyrics and visuals.
‘’Should I stick to my studies linking Both of the images above show how I have used
theory to education’’ visual text in masculine Serif font style to amplify
The location of this shot is beside a the lyrics in the rap video. In the image on the
school and my costume is formal to right I also used the filming to amplify the lyrics
amplify lyrics. with the character scoring a basket resembling
achievement.
As the drum roll begins just before I begin my lyrics, I Predominantly my music video is performance
sped up a shooting of me dancing to match the speed based so is constantly showing relationship
of the drum roll to amplify the relationship between between lyrics and visuals, amplify the meaning
music and visuals. of the lyrics as well as giving a sense of direct
address to the audience.

4. Close up of artist, image motifs and notion of
looking
The image motif related to this
artist is his face and his flat cap
which is consistently appearing in
all the products, including
album, magazine advert and These are images taken from my
music video. video showing the close up of my
artist, clearly meeting the needs of a
record label. Close-ups are coherent
throughout the video.

5. Notion of looking
I developed the notion of looking in my coursework, mostly using direct
addressing of the audience as my video was performance based. This was the
reason I used direct addressing images for my ancillary tasks to help establish
the brand identity characteristic of my artists face. However there are scenes of
the artist looking through the car which shows indirect addressing so the
audience are intrigued. Also in some cases my props are looking in different
directions helping emphasise to the audience focus the artist

6. Visual Style and brand identity
I failed to keep the font face
consistent, in the music video with my
ancillary task, this was due to the lack of
font faces available on iMovie, however
to create the visual style I kept to a 3
colour housing theory: red, black and
white, which is consistent through out
my work.
I have consistently used Serif Brand Identity for the
font style, to symbolise audience to remember is
strength in the artist and also the reoccurring BMW, the
this is characteristic found on black and red flat cap and
material from other artists in close-up of the face of the
this genre. artist.

7. Fast cut montage
I specifically used the fast cut montage effect near the beginning of the
track, I used this effect to link visuals with music, one of Goodwins
principles. As the beat started to speeds up, the cutting from shot to shot
increases in speed. The footage above is about is only 3 seconds long.
How I created this effect:
First of all I chose the clips from my final story board and
then used the precision trimmer to shorten the clips to 0.3
seconds each. Finally I attached a few transitions between
the clips.

8. Conventions used on digi-pack and Magazine
advert
Large serif font style used to grab
the reader attention
3 house colour rule used: red, black
and white, consistent through out
ancillary tasks
Use of consistent font face,
creates a clear brand identity for
the artist, so the audience can
relate the name to the artist
picture.
Notion of looking is used in the
magazine advert. I have made it Wealth shown through the expensive
look like my artist is looking at vehicle, designer side bag and ‘big
his album, leading the audience face’ watch
to have a look too.