Camera work and editing
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A close-up shot shows a character or object in large scale, allowing audiences to get an intimate view of the artist and directly address them. Various camera angles like wide shots, tracking shots, and high or low angles provide context of the environment or make the artist appear powerful or vulnerable. Editing techniques like fast or slow cuts, cuts that link music and visuals, digital effects, and color enhancements help tell the story and direct audience attention.
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Evaluation 1
My media product uses and develops conventions of real music videos in several ways. It implements common elements such as performance scenes, narrative scenes, and cinematography techniques like close-ups and mid-shots. Conventions like these appeal to the target house music genre audience and their expectations. Elements such as lighting, editing, mise-en-scene, and stylistic choices help promote the artist's image and brand to turn them into a desirable commodity for audiences. While some theories are challenged, such as those involving overly sexual or voyeuristic portrayals, the overall goal is to create an entertaining and conventionally appealing music video to engage audiences.
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Codes and Conventions Of Music Videos Finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles. Camera shots include wide, medium, and close-up shots to focus on artists. Camera angles like high and low angles influence perception. Editing cuts between shots to move the story. Together, these techniques and conventions structure music videos in a way audiences can understand.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
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This document discusses how the media product uses conventions of real R&B music videos. It uses conventions like a grey scale filter to indicate emotions during a break up, close-ups to show feelings, and camera movements to involve the audience. Locations, outfits, and focal points on the artist are used to sell the artist and match conventions. The cuts match the tempo of the song. The digipak and poster continue themes from the video to link the products together and sell the artist, following conventions of real music products.
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Camera shots like close-ups, mid shots, and long shots are used in music videos to connect the audience emotionally to the artist and song. Mise en scene, including costumes, makeup, and sets, can convey meaning and tell a story that enhances the message of the song. Sound is carefully edited, with diegetic and non-diegetic elements, to match the mood of the music. Professional editing is important to cut shots rhythmically for pop songs or use slow motion for slower songs to keep the audience engaged.
2. research mv 2019
The document provides guidance for stage 2 of a research and experimentation process. It instructs the reader to research potential production techniques for their video, looking at a minimum of 3 related products. It also instructs them to collect supporting materials like clips, images, and guides. The reader is advised to assess each technique for how it could be used or why it may be disregarded. The document then provides examples of techniques used in sample music videos, analyzing shots, effects, and editing choices. It concludes by asking the reader to consider conventions of their chosen genre and artist, and how they plan to employ those characteristics in their own video.
Evaluation question 1
This document discusses the student's music video coursework and how it uses conventions of real media products. The student researched existing successful music videos to understand conventions like narrative and performance styles. Their video follows these conventions, using elements like lighting, cinematography, mise-en-scene, and others to effectively portray the artist and elicit emotion from the target audience. The student analyzes how their use of conventions like close-ups, costumes, and simple lighting and settings help achieve their goals and will appeal to viewers familiar with similar music videos.
Andrew goodwin media
Andrew Goodwin identified 5 codes and conventions of music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical codes. Music videos visually represent the structure, beat, and tempo of songs through footage of verses and choruses. They also represent an artist's image and brand identity. Music videos mainly attempt to tell the story of the song and can be used to promote the artist. They must engage audiences to watch repeatedly without getting bored. Videos can make artists seem more genuine by having them perform and narrate their own songs or portray characters. Music videos primarily promote artists and increase their profiles, fans, and record company profits.
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This document discusses conventions and techniques commonly used in different genres of music videos. It begins by explaining typical shot types like close-ups, long shots, and mid shots used to emphasize artists or set scenes. It then covers common camera angles, movements, lighting, locations, and editing styles seen in genres like rap, pop, rock, indie and folk music videos. For example, it states that folk music videos often feature simple natural settings and long shots to focus on nature over the artists.
Codes and Conventions of Music Videos
Music videos use codes and conventions to engage audiences. They follow patterns in areas like camera work, editing, and narrative or performance styles depending on the genre. These elements help audiences understand the structure and fit of a video with its song. Videos also use techniques like shot types, camera angles and movements, lighting, costumes, locations and colors to represent meanings and set a mood for the genre and lyrics. Overall, codes and conventions provide structure and consistency for audiences to understand and engage with different music video styles.
Conventions powerpoint pp
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
Final Storyboard
The document lists 44 shots from a film or video production along with the transition used between each shot. The shots include a variety of angles (high, low, wide), compositions (close-up, mid-shot, pan), and techniques (zoom, tilt). A range of transitions are provided between shots such as cuts, fades, dissolves, blurs, slides and zooms.
Evaluation Q1
The document discusses how the media product uses conventions of real rap music genres. It analyzes characteristics like urban locations, flashy displays of wealth, close-ups of the artist, and fast-paced montages. The product aims to match conventions through the artist's clothing, locations, and poses that emphasize confidence and expensive tastes. It also strives to relate visuals to lyrics through fonts, basketball scenes, and synchronized dancing. Overall, the product works to develop relationships between music and visuals to engage audiences through a consistent visual style and brand identity.
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Evaluation Task 1: In what way does your media produce use, develop or challe...
The document discusses genre conventions in media products, specifically in the music industry. It provides examples of conventions used in music videos, digipaks, and websites. Conventions discussed include symbolic elements like character positioning and technical elements like camera angles. The document argues that while it is important to adhere to some conventions to establish genre, artists also develop and challenge conventions to distinguish themselves and attract audiences. The high-level summary is:
1) Genre conventions in media include symbolic and technical elements that help target audiences.
2) Artists must follow some conventions to establish genre but also develop conventions to attract audiences.
3) The document discusses conventions used, developed, and challenged in a music video, digipak,
Q4
The document discusses the process of planning and producing a music video for an unsigned artist. Research was conducted online to find a suitable artist, focusing on genres and conventions. The group settled on the artist "Porcelain and the Tramps" and their song "Red Light District". Planning involved researching the genre, getting permission from the artist, and looking at case studies from other artists. Production used a handheld HD digital camera to film different shots and angles. Editing software was used to combine clips and add effects like color correction and blending images. Feedback was gathered to evaluate the final music video.
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The document discusses evaluation planning for a media project. It includes questions about how the media product uses or challenges conventions, how effective the combination of the main product and ancillary texts are, and how media technologies were used in the construction and evaluation of the project. Feedback from audiences is also discussed, with examples of changes made based on feedback, such as matching shots more closely to the beat of the song. The importance of gathering audience feedback is highlighted to help ensure the final products are successful and appealing.
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This document discusses the codes and conventions of music videos. It defines codes and conventions as techniques used to construct meaning. It then examines several common technical and symbolic codes and conventions, including camera shots/angles/movement, editing/special effects, sound, and mise-en-scene elements like costume, lighting, makeup, props, and setting. Specific music video examples are provided to illustrate each convention. The document aims to analyze how a music video may use, develop, or challenge these typical forms and conventions.
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This document discusses the codes and conventions used in music videos. It explains that there are symbolic and technical techniques used to convey meaning beyond just the lyrics. Specifically, it outlines different camera techniques like shots, angles, and movements. It also discusses editing styles, mise-en-scene elements like lighting and props, and sound elements like diegetic and non-diegetic music. The goal of using these codes and conventions is to help audiences understand and find familiarity with different music video genres.
Introduction to a2
This document provides an introduction and breakdown of an Advanced Portfolio course on music videos. It discusses:
- The course will be 50% coursework and 50% exam, with the exam reflecting on coursework and media theories.
- Students will create a music video, digital packaging, and advertisements individually or in groups.
- The course aims to understand the language, narrative, representation, audiences, and production of music videos.
- It introduces music video theories from Andrew Goodwin and John Stewart on conventions like lyrics/visual relationships and intertextuality.
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Evaluation 1
My media product uses and develops conventions of real music videos in several ways. It implements common elements such as performance scenes, narrative scenes, and cinematography techniques like close-ups and mid-shots. Conventions like these appeal to the target house music genre audience and their expectations. Elements such as lighting, editing, mise-en-scene, and stylistic choices help promote the artist's image and brand to turn them into a desirable commodity for audiences. While some theories are challenged, such as those involving overly sexual or voyeuristic portrayals, the overall goal is to create an entertaining and conventionally appealing music video to engage audiences.
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This document discusses the codes, conventions, styles, techniques and elements that are commonly used and considered in music videos. It explains that codes create meaning through technical and symbolic signs, while conventions establish genre-specific norms. Common styles are performance, narrative and mixtures of the two. Techniques like camera shots, angles, movements and editing are used to convey different perspectives and fit the visuals with the music. Elements of mise-en-scene like lighting, props, costumes, locations and color are also important for representing the genre and story.
Codes and Conventions Of Music Videos Finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles. Camera shots include wide, medium, and close-up shots to focus on artists. Camera angles like high and low angles influence perception. Editing cuts between shots to move the story. Together, these techniques and conventions structure music videos in a way audiences can understand.
Codes and conventions of music videos finished
Codes and conventions are techniques used to construct meaning in music videos. Technical techniques include camera angles, shots, editing, and sound. Symbolic techniques convey meaning through facial expressions and gestures. Common conventions include performance, narrative, and cameo styles as well as techniques like panning, tracking, and jump cutting. Understanding codes and conventions allows audiences to interpret meaning and genres in music videos.
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Goodwin proposes a system for identifying musical genres. He outlines a 5-step method for how audiences engage with music videos including thought beats, narrative and performance, the star image, the relation between visuals and song, and technical aspects of filming. The system is intended to help musicians capitalize on their intended genre and target particular audiences.
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This document discusses how the media product uses conventions of real R&B music videos. It uses conventions like a grey scale filter to indicate emotions during a break up, close-ups to show feelings, and camera movements to involve the audience. Locations, outfits, and focal points on the artist are used to sell the artist and match conventions. The cuts match the tempo of the song. The digipak and poster continue themes from the video to link the products together and sell the artist, following conventions of real music products.
Codes and conventions of music videos
Camera shots like close-ups, mid shots, and long shots are used in music videos to connect the audience emotionally to the artist and song. Mise en scene, including costumes, makeup, and sets, can convey meaning and tell a story that enhances the message of the song. Sound is carefully edited, with diegetic and non-diegetic elements, to match the mood of the music. Professional editing is important to cut shots rhythmically for pop songs or use slow motion for slower songs to keep the audience engaged.
2. research mv 2019
The document provides guidance for stage 2 of a research and experimentation process. It instructs the reader to research potential production techniques for their video, looking at a minimum of 3 related products. It also instructs them to collect supporting materials like clips, images, and guides. The reader is advised to assess each technique for how it could be used or why it may be disregarded. The document then provides examples of techniques used in sample music videos, analyzing shots, effects, and editing choices. It concludes by asking the reader to consider conventions of their chosen genre and artist, and how they plan to employ those characteristics in their own video.
Evaluation question 1
This document discusses the student's music video coursework and how it uses conventions of real media products. The student researched existing successful music videos to understand conventions like narrative and performance styles. Their video follows these conventions, using elements like lighting, cinematography, mise-en-scene, and others to effectively portray the artist and elicit emotion from the target audience. The student analyzes how their use of conventions like close-ups, costumes, and simple lighting and settings help achieve their goals and will appeal to viewers familiar with similar music videos.
Andrew goodwin media
Andrew Goodwin identified 5 codes and conventions of music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical codes. Music videos visually represent the structure, beat, and tempo of songs through footage of verses and choruses. They also represent an artist's image and brand identity. Music videos mainly attempt to tell the story of the song and can be used to promote the artist. They must engage audiences to watch repeatedly without getting bored. Videos can make artists seem more genuine by having them perform and narrate their own songs or portray characters. Music videos primarily promote artists and increase their profiles, fans, and record company profits.
Conventions of Music Videos
This document discusses conventions and techniques commonly used in different genres of music videos. It begins by explaining typical shot types like close-ups, long shots, and mid shots used to emphasize artists or set scenes. It then covers common camera angles, movements, lighting, locations, and editing styles seen in genres like rap, pop, rock, indie and folk music videos. For example, it states that folk music videos often feature simple natural settings and long shots to focus on nature over the artists.
Codes and Conventions of Music Videos
Music videos use codes and conventions to engage audiences. They follow patterns in areas like camera work, editing, and narrative or performance styles depending on the genre. These elements help audiences understand the structure and fit of a video with its song. Videos also use techniques like shot types, camera angles and movements, lighting, costumes, locations and colors to represent meanings and set a mood for the genre and lyrics. Overall, codes and conventions provide structure and consistency for audiences to understand and engage with different music video styles.
Conventions powerpoint pp
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
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A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
A2 Media Studies (Music Video) - Evaluation Question 1 Part 1
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The document lists 44 shots from a film or video production along with the transition used between each shot. The shots include a variety of angles (high, low, wide), compositions (close-up, mid-shot, pan), and techniques (zoom, tilt). A range of transitions are provided between shots such as cuts, fades, dissolves, blurs, slides and zooms.
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The document discusses how the media product uses conventions of real rap music genres. It analyzes characteristics like urban locations, flashy displays of wealth, close-ups of the artist, and fast-paced montages. The product aims to match conventions through the artist's clothing, locations, and poses that emphasize confidence and expensive tastes. It also strives to relate visuals to lyrics through fonts, basketball scenes, and synchronized dancing. Overall, the product works to develop relationships between music and visuals to engage audiences through a consistent visual style and brand identity.
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This magazine would be suited for the artist's music material as it features upcoming UK-based artists from urban backgrounds who rap about struggles in life. The front artist and another featured artist came from similar backgrounds as the artist and discuss topics like life in urban areas dealing with violence and drugs. The magazine focuses on new music for youth and the future that would be a good fit for the artist.
Q4 Evaluation
The document discusses how new media technologies were used at different stages of a music video project. Movie editing software like iMovie was used to edit footage and add music and effects. Photoshop tools like the blur, text, and selection tools were utilized. A Casio camera was used to film footage and take photos. Blogging platforms like Blogger and SlideShare were employed to plan, evaluate, and share elements of the project, and YouTube was used to upload and embed the final video. Lighting considerations were also discussed.
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I received feedback from an audience that pointed out both my strengths and weaknesses. I created a word cloud to visualize the feedback and help me understand what I could improve. The feedback will help me become a better presenter.
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The document discusses plans for creating brand identity across a magazine advertisement and CD cover for an artist. [1] Key elements that will be consistent across both materials include using a red, white, and black color scheme and bold serif font for the artist's name. [2] Images of the artist will be used to create a cohesive visual identity and relate the two pieces. [3] Layouts will be simple with full-page images to effectively portray the artist's genre of music.
Analysing magazine adverts
The magazine advert uses an abstract close-up image of the artist centered on the page to draw attention. In large bold font below the image is the artist's name, consistent with his branding. Minimal additional information is included about the album release date to intrigue audiences to learn more without revealing too many genre characteristics. The simple layout and strong contrast between image and font make key details stand out clearly.
Annotation of cd covers
1. The relationship between this album cover and other material by the artist is consistency in color scheme, font style, and direct images of the artist to create a recognizable brand identity.
2. The cover image features the artist prominently, using contrast and sizing of text to draw attention, representing wealth through clothing and vehicles common to the genre.
3. The layout is simple with a full-page image and minimal text on the sides to avoid clutter while clearly showing genre characteristics through imagery.
Location shots
The document discusses locations in the town of Hitchin that a photographer chose to capture shots of an artist, focusing on natural lighting and including close-up and long distance shots, as well as shots at a basketball court to provide context about the artist's lifestyle and environment. Additional shots from a vehicle could extend the locations to provide further insight into different scenery.
Costume ideas
The document discusses clothing and accessory choices for a music genre. The author chose an urban style to suit rap/hip-hop music, including black, white, red, blue and grey colors to portray a masculine and coordinated brand image. A large watch was selected to display wealth, another characteristic of the genre.
Adverts
This advertisement promotes an artist through subtle imagery and design choices. It depicts the artist in a natural, unedited way to suggest her talent and music are also natural. Gold sparkles in her hair and font are used to draw attention to the ad and promote a new track. Positive ratings from trusted sources are included to encourage purchasing the artist's music. Abstract imagery implies the artist's work is unique and creative. The lack of a clear image and use of vibrant colors are meant to generate curiosity about the artist and highlight important details for audiences.
Goodwin's theory linked to rap and r&b
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Goodwin suggested 6 principles for relating visual elements in music videos to lyrics, music, and genre characteristics: 1) Visuals amplify lyrics, 2) Visuals reflect music's rhythm, 3) Genres have visual and lyrical tendencies, 4) Videos employ ways of looking like eye contact or voyeurism, 5) Close-ups and image motifs promote the artist, 6) Videos reference other media through style or content allusions. Examples are given for each principle from rap and R&B videos like Bobby Valentino's "Slow Down" and 50 Cent's "Just a Lil Bit."
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