Boy bands in the 1990s like Boyzone, Backstreet Boys, NSYNC, and Take That had music videos that focused heavily on performance through dancing, lip syncing, and posing. The videos featured numerous costume and set changes to keep viewers engaged. Camerawork included many close-ups of members' faces as well as long shots of full choreography. All portrayed the bands as attractive, cool, and perfect to appeal to their core audience of 14-17 year old girls.

1. Genre conventions
Boy Bands 90s.
By Dmitry Tkachev

2. Boy Zone
Picture of you

3. Performance
There is a small narrative part to this music
video, otherwise the whole video consists of
group members performing in front of the
camera by singing and dancing. There is a lot of
lip syncing in this music video, which makes the
song more catchy. Parts of the video where
choreography is performed make the video more
dynamic and interesting.

4. Throughout the video we can see a
crosscut between 3 stages . The colour
pallet and the setting is quite different
in each set, and therefore group
members always have different
costumes to fit into the surroundings.
More greys and browns are used in
yellows sets, while blue and blacks are
used in the white set. Most of the
actions takes place in the set in the
middle of the town, which is set up that
it looks as if they are filming a musuic
video.
Set

5. Camera shots and editing
The video has a lot of mid-shots and closeups of
singers faces. Long shots are used to fit the whole
band in to one shot. There is bird side view which
acts as an establishing shot, giving to us the
understanding of what is going on in the set. At one
point we can see a slow-motion shot which makes
the artists look more cool ones they get out of the
car. The video is edited to the sound of the music,
which makes them flow together very well.

6. Star image
The star image of Boyzone is that they try to show themselves as being happy, cool
and attractive. Often close ups of band members faces promotes them my their look,
which particularly works on 15-17 year old girls. The artists do not promote anything
which is bad for their health as cigarettes and alcohol, as they want to be idolised as if
they are perfect.

7. Backstreet boys
I want it that way

8. Performance
This video mostly concentrates on
performance. There is a lot of
choreography and lipsync in this video.
The video focuses on the artists and how
popular they are. At the very end of the
video we can see their fans going crazy
when they are singing.

9. Set
There are a lot of sets in this music
video. All the action is taking place in
different places of the airport. There are
two main locations, where one is
landstrip and the other one is in the
registration of the airport. In all the other
places the boy band is just walking
through the airport

10. Camera shots and editing
The video starts with a slow-motion of singers
walking, which makes them look cool. The whole
video has a lot of quick and unusual transitions
from shot to shot, making the video look more
intensive. The whole video is cut to the song which
makes them collaborate together very well. Most
of the camera work is concetrated on the members
of the band. There are a lot of closeups of their
faces and mid-shots of them singing. Long shots
are used to fit the whole band into one shot.

11. Star image
The star image of Backstreet boys is that they are shown to be glamorous and
famous. In one of the scenes at the end, they are surrounded by a crowd of their
girl fans who are very excited to see them. This way they are trying to show that
they want to have the same response from all of their fans. They use a lot of
closeups to make girls feel attracted to them, which will make them go to their
concerts. Their target audience girls 14-17 year olds.

12. NSYNC
Tearing up my heart

13. Performance
The whole video is mainly based on
performance. There is a lot of dancing a
lip syncing throughout the video. The
band members are also posing through
the video, and while one of their band
members is singing the rest is doing some
kind of action in the backgrond.

14. Sets
There a lot of setting in this music video, but
the main ones are the corridor, the
photoshoot studio and the table. The whole
video is filmed in one house which has a
predominantly blue lighting. The other shots
are based all around the house.

15. Camera shots and editing
The video has a very fast style of editing during the
chorus, which matches with the song. This makes
the music video more dynamic. A lot of close ups
and mid shots are used to film the group members.
Moving camera shots make the video add more
intensives to the video.

16. Star Image
NSYNC portraits themselves as being being cute and attractive. They use a lot of
close ups of their faces singing, which makes the viewers more attracted to them.
They again show themselves as being perfect, which attracts 14-17 year old girls.

17. Take That
Back for Good

18. Performance
The narrative of this music video is that band
members are trying to hide away from the rain in the
shelter. There is not as much choreography in this
music video, as the song is very slow. The video
mainly basis it self on lip syncing and musical
instruments playing. Group members also pose
through out the video in the rain.

19. SetThe video predominantly used 3 main locations
where the action is taking place. The other shots
are filmed all around the main 3 sets. The whole
video is filmed in black and white which makes it
look older and more sad, matching to the song. In
the first main set we have a car at the background,
the next one is the set with a shelter and the last
one is with a white wall.

20. Camera shots and editing
From the very beginning of the video we
can see a slow motion in an establishing
shot which sets the story and makes it
more dramatic. There is also a focus pull
at the very beginning which makes the
band members more mysterious. The
whole video is edited very slowly, which
matches with the song and makes them
collaborate together very well. A lot of
close ups are used to film lipsypc of
actors. Mid shots and close ups are used
to fit the whole band in to one shot. There
are a lot of moving shots such as pans
and tilts which make the video more
dynamic.

21. Star Image
Star image of Take That is again being attractive
and cute, so that their target audience girls feel
attracted to them. They are again shown to be
perfect promoting love and happiness.

22. Sum Up Boy Bands
In conclusion,all the music videos that i had a look at
are very similar. They are filmed in a similar way and
they all have a lot of dancing and lip syncing. They
would all have the same target audience, and there
were 5 members in everyband.