For my A2 Media Blog: https://joelevera2production.blogspot.com

1. DIGIPAK: GREEN-EYED
MONSTER – THE 1984
By Joe Lever

3. FRONT COVER
• The front cover of the digipak is a shot of the lead singer of
my band and the protagonist in the music video I have
created for the song ‘Green-Eyed Monster’ which is also
the name for the title. The shot sees the protagonist
through a tilted mid-shot; the tilt in the shot is used to
imply that the protagonist’s life is turning sideways now
the girl he loves is no longer interested in him. The shot
also sees him looking elsewhere, the implication is that he
is watching her with another person – I photoshopped
green eyes onto him to suggest that he is the ‘Green-Eyed
Monster’ to which the song is referring to. Moreover, I used
the font ‘Franklin Gothic Medium’ for the band and album
name. The band name is in bold and is larger than the
album name as this should be the centre of attention in
order to promote the band. The font is very clear and
fitting I believe as it doesn’t look too serious, fancy or
harsh; based on the one song I know by The 1984, they are
fairly upbeat even though the subject matter is relatable
and non-comical.

4. INSERT 1
This insert shows the girl in the music
video for ‘Green-Eyed Monster’. Whilst
the album is not entirely dedicated to
this song, the album is named after this
song and so I have decided that this
should be their main song; the song that
will gain the most exposure on their
album. For this reason, I felt it was
important to make the album design
orientated around the music video – this
shot relates to the front cover and is
tinted with a green filter in order to
connote to the protagonist/front man’s
jealousy.

5. DISK/INSERT 2

6. BACK COVER AND SPINE
The back cover shows a shot of the protagonist/front
man alone standing against a fence. It displays the
record label ‘SubPop’s logo as well as a bar code to
legitimise the album. Moreover it has the song names
of seven songs to be found on the album. On the front
cover, back cover and spine, the band name ‘The
1984’ is in white over a black background to highlight
this as the focus of the digipak is to promote the band
and to create a brand identity. I will do this by using
this same style and font across the magazine cover as
well in order to display convergence across multiple
platforms. The song names and album cover are over
green boxes to relate to the album name ‘Green-Eyed
Monster’. The disc and second insert in the previous
slide display an electric guitar and a guitarist – I feel
this is important as the electric guitar is a key
instrument in the vast majority of Indie bands as
they are responsible for melodies, riffs, solos and
backing instrumentals and so I felt it was effective to
highlight this instruments to suggest to the
viewer/listener that the band will contain prominent
guitar features across the album