This document discusses gamification in enterprise search. It defines gamification as applying game mechanics and dynamics to solve business problems and enhance engagement. Gamification can be used internally within a company, externally with customers, or to drive behavior change. Key elements for successful gamification include motivation, meaningful choices, structure, and avoiding potential conflicts. The document also discusses how gamification principles can be applied to collaborative information seeking systems for enterprise search to improve engagement and efficiency of search.

1. © Findwise 2015-09-27
Gamification in Enterprise Search

2. About me

3. About me

4. About me

5. About me

6. About me

7. #buzzword

8. Gamification

9. What gamification is?

10. What gamification is?

11. What gamification is?

12. Succesful gamification

13. game thinking for business challenges
So… what gamification is?

14. There are three contexts:
1. Internal
2. External
3. Behavior Change
How to solve business problems

15. Internal gamification

16. External gamification

17. Behavior Change gamifaction

18. Game Elements

19. Game Elements

20. Game Elements

21. Why to gamify?
1. Engagement
2. Experimentation
3. Results

22. Engagement

23. Experimentation

24. Results

25. Is Gamication Right for My Business Challenge?
1. Motivation
2. Meaningful Choices
3. Structure
4. Potential Conflicts

26. Motivation

27. 6 x D
How to gamify?

28. 6 x D
define, delineate, describe, devise, don’t (forget), deploy
How to gamify?

29. Gamification & Search

30. Collaborative Information Seeking

31. • SearchTogether
• CoSense
• WebSearch
• Coagmento
Collaborative Information Seeking

32. • Encourage people to find information in more efficient way
• Enhance collaborative search systems engagement through
gamification
• Apply game mechanics and dynamics to these collaborative
systems were we can intensify seeker engagement
CIS & Gamification

33. 1. System needs to be social & simple
2. Seeker needs an account with own profile
3. Seekers must reveice constant feedback about their tasks
4. Game components are necessery
5. Collaborative widgets
6. Game mechanics aka bonuses
7. System needs to watch a deadlines and motivate users
8. Compensate collaborative behawior
9. Convert points/badges into virtual goods
How to gamify a CIS system?

34. GamifIR

35. Conclusion

36. Conclusion

37. Conclusion

38. Sources
1. „For the win”, K. Werbach, D. Hunter, Wharton Digital Press 2012
2. http://class.coursera.org/gamification-004, Gamification by K. Werbach
3. http://gamifir.dai-labor.de

39. Pictures
• http://cdn.meme.am/instances/500x/30636279.jpg
• http://upload.wikimedia.org/wikipedia/commons/thumb/c/c3/Amiga500_system.jpg/1280px-Amiga500_system.jpg
• http://documentation.flatredball.com/frb/docs/images/6/6a/SuperMarioBros.png
• http://www.digitalpedagog.org/wp-content/uploads/2012/01/gamification.jpg
• http://blog.synergita.com/wp-content/uploads/2014/04/Having-Fun-at-work.jpg
• http://cas.msu.edu/wp-content/uploads/2013/08/video-game-design-camp-title.png
• http://sbspirit.org/wp-content/uploads/2014/12/Traditional-Offline-Business.jpg
• http://executiveeducation.wharton.upenn.edu/~/media/wee/wharton%20at%20work/article%20images/1412-
using-gamification.jpg
• http://i.ytimg.com/vi/01M-C3AOUXw/maxresdefault.jpg
• https://www.healthcatalyst.com/wp-content/uploads/2013/08/HiRes.jpg
• http://community.education.ufl.edu/community/file/download/164637
• http://www.gomonews.com/wp-content/uploads/2011/06/mobile-points-gaming-gamification-feature.png
• http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2012/12/h.jpg
• http://oasishr.com/wp-content/uploads/2014/10/engaged-workplace.jpg
• http://www.e21global.com/wp-content/uploads/success-300x225.jpg
• http://icons.iconarchive.com/icons/zerode/plump/256/Search-icon.png
• http://www.coagmento.org/weblog/wp-content/uploads/2011/07/collab_scheme.jpg
• http://media.tumblr.com/038349b083208542b52299777459467f/tumblr_inline_nifmmorRPv1rg0l34.png

40. © Findwise 2015-09-27
tomasz.sobczak@findwise.com