ABSTRACT : This study aimed at analysis the fresh milk chain in Ha Nam province and provided some suggestion to improve the milk chain in this area. The data came from standard questionnaires in a survey of all chain actors in the region in the first quarter of 2017. The result showed that milk chain in the study site included 196 dairy farmers, 05 milk collector, 01 dairy plant, and many milk distributors. Formal milk distribution channel started from dairy farms to milk collector, dairy plants, to wholesalers/retailers and to the consumers. In absolute value, dairy farmers achieved the highest proportion of added value along the chain. Although the added value per kg of milk gained by milk collectors was relatively low, the actual benefit they received was quite high. In relative terms, distributors were the most profitable agents. Dairy farmers have a good motivation to develop their dairy herds but they suffer from high feed cost. The dairy plant has the highest power. The study also presents some recommendation in order to improve the milk chain.
Keywords: Milk chain analysis, dairy farmer, milk production
Dairy business value chain analysis in Lamjung district of Nepal Premier Publishers
Among agricultural sub-sectors adopted, dairy business was one the most profitable agri-businesses in Nepal but past studies to support this statement was lacking in Lamjung district Nepal. The survey was carried out from April 2013 to January 2014 with the aim of analysing chain functions, capabilities of and support level of operational service providers, value addition, and market analysis of milk business actors. The study collected primary information from 97 respondents by using focus group discussion, key informant survey, observation and SWOT analysis. Results after using descriptive tools identified six chain functions. Estimated 33660 farming households milked 15272 tons raw milk annually but marketed only 13 percent milk and milk products in the 23 peri-urban local market-outlets through two routes: 784 tons milk fed through 7 small-scale chilling centres particularly cold chain process and 1201 tons through hot-milk base processing. Unmet 297 tons (32%) dairy products, all in processed form, were supplied from adjoining districts. The value addition analysis of cow milk showed that not only producers and processor added the largest cost share but also received the highest profit share among the succeeding agents. However, pricing and payments of dairy product were buyer-driven without making contract and no system of market sharing among the micro-actors.
This document analyzes the value chain of sesame in the Bench Maji Zone of Ethiopia. It identifies the major actors in the sesame value chain as producers, wholesalers, rural collectors, cooperatives, brokers, retailers, exporters, and NGOs. It uses survey data and statistical analysis to examine factors that influence farmers' choices of market outlets. The analysis finds that years of experience, cooperative membership, household size, education level, land area under sesame cultivation, quantity supplied, participation in training, and distance to the nearest market significantly impact farmers' decisions on where to sell their sesame. The study recommends strengthening farmers' cooperatives, improving infrastructure and access to transportation, enhancing farmers' knowledge through
Ethiopia has a broad genetic diversity among its coffee varieties. Despite high coffee production potential of the
district, the market and marketing system of the area is generally dominated by conventional system of marketing
and producers are forced to sale directly for conventional transaction root that do not provide premium price for their
coffee produce and results low market margins. Both primary and secondary data were used f or this study.
Descriptive statistics like: percentage, frequency, mean and standard deviation and econometric model which is
stages least square (2SLS) were used to analyze the data. The result of econometric analysis of 2SLS regression
shows that four variables (which are education level of household head, membership to coffee cooperative, transport
ownership and quantity of coffee produced) positively and significantly affected market supply of coffee. However,
distance to the nearest market affected it market supply of coffee negatively and significantly. Therefore, policy
implication drawn from the findings aimed at strengthening farmers coffee cooperative and enhancing the financial
capacity of cooperative with functional collection center, improving a ccessibility of transport services and
developing infrastructure,improving farmers’knowledge through adult education as well as their experience sharing
with other coffee producing farmers, improving productivity through strengthening supportive institutions(extension
service provider)
IDENTIFICATION OF CHANNELS AND BEHAVIOR OF CASSAVA MARKETING INSTITUTION IN M...IAEME Publication
The purpose of this study is 1) to identify cassava marketing channels in Merauke Regency, 2) to identify the behavior of cassava marketing institutions in Merauke Regency. The method used in this study is descriptive with the type of research that is survey research. Data analysis method is tabulation analysis which is described according to the research objectives. This research was conducted in Merauke Regency in 2017 by taking 5 samples of observation districts, namely Sota District, Ulilin, Elikobel, Muting and Jagebob. The results of the study concluded that there were 3 cassava marketing channels in Merauke, namely 1) producers / farmers - end consumers; 2) producers / farmers - intermediate traders - consumers; 3) producers / farmers - intermediate traders - retailers - consumers. While marketing behavior in 3 marketing institutions in cassava distribution shows that farmers / producers will tend to wait for end consumers or merchant consumers to make requests for new cassava transactions will occur. The behavior of collectors at the village level will collect or buy cassava at farmers when they want to go to the main market and directly buy ubinkayu on farmers' land, while the behavior of retailers in the marketing of cassava, namely padang, will buy cassava on the market offered by collecting traders village level and market in the wholesale market to wait for end-consumers both household consumers and consumers of household processing industries
This document summarizes a study on the rice value chain in Jamalpur district, Bangladesh. Key findings include:
1) Farmers were the first value-adding actors, producing paddy and adding on average 7.13% value through drying, storing, and marketing.
2) Paddy traders, including farias and beparis, collected paddy from farmers and mills, adding 6.03% value on average.
3) Rice millers were the highest value-adding actors, processing paddy into rice and adding 313.78 BDT per quintal on average.
4) Constraints across the value chain included high costs, lack of credit and market information, and poor
Reaction of consumers against the rising milk prices in Vietnam: A case study...theijes
- The study examined consumer reactions to rising milk prices in Long Bien district, Hanoi, Vietnam. It surveyed 100 consumers and found that age, career, and household income significantly influenced reaction levels, with younger consumers, less stable jobs, and lower incomes correlating with stronger reactions.
- Most consumers saw milk prices as quite or very high and had neutral satisfaction with prices relative to quality. If prices increased further, most would moderately or strongly react by reducing purchases.
- The factors found to most affect consumer reaction levels were age (younger consumers reacted more strongly), household income (lower incomes correlated with stronger reactions), and career (less stable jobs correlated with stronger reactions).
A milk marketing system for pastoralists of Kilosa district in Tanzania: mark...Premier Publishers
This document summarizes a study on the milk marketing system for pastoralists in Kilosa district, Tanzania. The study found that the pastoral milk marketing system was profitable but not efficient. Net profits per liter were highest for producers at TZS 332, followed by retailers at TZS 141 and vendors at TZS 65. The market structure was a weak oligopoly with lack of standards, grades or product differentiation signaling inefficiency. To improve the system, the study recommends promoting commercialization through community extension services, village banks, training processors and pastoralists in proper handling, and milking techniques.
Dairy business value chain analysis in Lamjung district of Nepal Premier Publishers
Among agricultural sub-sectors adopted, dairy business was one the most profitable agri-businesses in Nepal but past studies to support this statement was lacking in Lamjung district Nepal. The survey was carried out from April 2013 to January 2014 with the aim of analysing chain functions, capabilities of and support level of operational service providers, value addition, and market analysis of milk business actors. The study collected primary information from 97 respondents by using focus group discussion, key informant survey, observation and SWOT analysis. Results after using descriptive tools identified six chain functions. Estimated 33660 farming households milked 15272 tons raw milk annually but marketed only 13 percent milk and milk products in the 23 peri-urban local market-outlets through two routes: 784 tons milk fed through 7 small-scale chilling centres particularly cold chain process and 1201 tons through hot-milk base processing. Unmet 297 tons (32%) dairy products, all in processed form, were supplied from adjoining districts. The value addition analysis of cow milk showed that not only producers and processor added the largest cost share but also received the highest profit share among the succeeding agents. However, pricing and payments of dairy product were buyer-driven without making contract and no system of market sharing among the micro-actors.
This document analyzes the value chain of sesame in the Bench Maji Zone of Ethiopia. It identifies the major actors in the sesame value chain as producers, wholesalers, rural collectors, cooperatives, brokers, retailers, exporters, and NGOs. It uses survey data and statistical analysis to examine factors that influence farmers' choices of market outlets. The analysis finds that years of experience, cooperative membership, household size, education level, land area under sesame cultivation, quantity supplied, participation in training, and distance to the nearest market significantly impact farmers' decisions on where to sell their sesame. The study recommends strengthening farmers' cooperatives, improving infrastructure and access to transportation, enhancing farmers' knowledge through
Ethiopia has a broad genetic diversity among its coffee varieties. Despite high coffee production potential of the
district, the market and marketing system of the area is generally dominated by conventional system of marketing
and producers are forced to sale directly for conventional transaction root that do not provide premium price for their
coffee produce and results low market margins. Both primary and secondary data were used f or this study.
Descriptive statistics like: percentage, frequency, mean and standard deviation and econometric model which is
stages least square (2SLS) were used to analyze the data. The result of econometric analysis of 2SLS regression
shows that four variables (which are education level of household head, membership to coffee cooperative, transport
ownership and quantity of coffee produced) positively and significantly affected market supply of coffee. However,
distance to the nearest market affected it market supply of coffee negatively and significantly. Therefore, policy
implication drawn from the findings aimed at strengthening farmers coffee cooperative and enhancing the financial
capacity of cooperative with functional collection center, improving a ccessibility of transport services and
developing infrastructure,improving farmers’knowledge through adult education as well as their experience sharing
with other coffee producing farmers, improving productivity through strengthening supportive institutions(extension
service provider)
IDENTIFICATION OF CHANNELS AND BEHAVIOR OF CASSAVA MARKETING INSTITUTION IN M...IAEME Publication
The purpose of this study is 1) to identify cassava marketing channels in Merauke Regency, 2) to identify the behavior of cassava marketing institutions in Merauke Regency. The method used in this study is descriptive with the type of research that is survey research. Data analysis method is tabulation analysis which is described according to the research objectives. This research was conducted in Merauke Regency in 2017 by taking 5 samples of observation districts, namely Sota District, Ulilin, Elikobel, Muting and Jagebob. The results of the study concluded that there were 3 cassava marketing channels in Merauke, namely 1) producers / farmers - end consumers; 2) producers / farmers - intermediate traders - consumers; 3) producers / farmers - intermediate traders - retailers - consumers. While marketing behavior in 3 marketing institutions in cassava distribution shows that farmers / producers will tend to wait for end consumers or merchant consumers to make requests for new cassava transactions will occur. The behavior of collectors at the village level will collect or buy cassava at farmers when they want to go to the main market and directly buy ubinkayu on farmers' land, while the behavior of retailers in the marketing of cassava, namely padang, will buy cassava on the market offered by collecting traders village level and market in the wholesale market to wait for end-consumers both household consumers and consumers of household processing industries
This document summarizes a study on the rice value chain in Jamalpur district, Bangladesh. Key findings include:
1) Farmers were the first value-adding actors, producing paddy and adding on average 7.13% value through drying, storing, and marketing.
2) Paddy traders, including farias and beparis, collected paddy from farmers and mills, adding 6.03% value on average.
3) Rice millers were the highest value-adding actors, processing paddy into rice and adding 313.78 BDT per quintal on average.
4) Constraints across the value chain included high costs, lack of credit and market information, and poor
Reaction of consumers against the rising milk prices in Vietnam: A case study...theijes
- The study examined consumer reactions to rising milk prices in Long Bien district, Hanoi, Vietnam. It surveyed 100 consumers and found that age, career, and household income significantly influenced reaction levels, with younger consumers, less stable jobs, and lower incomes correlating with stronger reactions.
- Most consumers saw milk prices as quite or very high and had neutral satisfaction with prices relative to quality. If prices increased further, most would moderately or strongly react by reducing purchases.
- The factors found to most affect consumer reaction levels were age (younger consumers reacted more strongly), household income (lower incomes correlated with stronger reactions), and career (less stable jobs correlated with stronger reactions).
A milk marketing system for pastoralists of Kilosa district in Tanzania: mark...Premier Publishers
This document summarizes a study on the milk marketing system for pastoralists in Kilosa district, Tanzania. The study found that the pastoral milk marketing system was profitable but not efficient. Net profits per liter were highest for producers at TZS 332, followed by retailers at TZS 141 and vendors at TZS 65. The market structure was a weak oligopoly with lack of standards, grades or product differentiation signaling inefficiency. To improve the system, the study recommends promoting commercialization through community extension services, village banks, training processors and pastoralists in proper handling, and milking techniques.
Study dairy cattle in the region of gharb case of rural commune mograneAlexander Decker
The document summarizes a study of dairy cattle farming in the rural commune of Mograne in Morocco. Key findings include:
- Farmers have low levels of education and receive little guidance, leading to traditional practices.
- Milk production depends on breed and herd size. Most cattle (73%) are crossbreeds.
- Poor hygiene practices and climate factors like drought likely contribute to low milk production.
Abstract— The aim of this study was to map comprehensively as the basis for the implementation of technologies that met the needs of dairy farmers. Specifically, the objectives were: to analyze the marketing and institutional characteristics of dairy industryy in rural farmers. The target population is dairy farmers in Central Java, Yogyakarta and East Java Provinces. The numbers of samples were selected in nine dairy cooperatives, which were three cooperatives represented each province, three milk processing industries, and totally 270 farmers as respondents. Data were taken such as demographic characteristic of farmers, farmer groups, and marketing line of milk distribution from farmers to consumers. The results showed that the institutional environment of dairy industry and governance both from Cental Java, Yogyakarta and East Java need handlers more serious, it can be seen from the dependence of farmers on the institutions that exist including cooperatives and milk processing industries still high. From the aspect of livestock farming, cows in East Java showed better performance than the two other major regions, namely Central Java and Yogyakarta. Distribution and marketing of milk which is currently still depends on the institutional binding of cooperative, and dairy processing industry, and there has been no increase of participation in enhancing the value chain.
StoxPlus is pleased to introduce Vietnam Animal Feed Market 2016 Report, the first and only issue of this industry. This report presents a broad range of topics, both sector-specific and cross-cutting market issues.
We have completed the review of Vietnam animal feed industry landscape covering market size and growth, competition dynamics, analysis of potential demand from end-used markets, profiles of key players. One of the focuses of this report is the emergence of Vietnamese giant companies in this sector and its sale strategies to get more market share from current players in the market. Ultimately, we assessed the feasibility of the market potentials as well as notable common issues that animal feed players and investors should be aware of when operating in Vietnam.
See more at https://biinform.com/Reports/186-vietnam-animal-feed-market-report-2016-3570.html
Supply chain management of sugar derivativesPhani Mohan K
The document discusses supply chain management of the sugar industry in India. It covers key topics such as sugar cane cultivation and processing, logistics and transportation of sugar cane, exports and domestic consumption of sugar, infrastructure needs, and initiatives to improve efficiency. Modernization and optimization of the entire sugar supply chain from farms to consumers is needed to strengthen the industry and ensure consistent quality and supply.
The document summarizes Vietnam's 2016 Agricultural Census and lessons learned. It discusses the methodology used, including the statistical units surveyed, questionnaires, enumeration period, and post-enumeration survey. It also outlines the main items collected on crops as recommended by the World Census of Agriculture 2020, as well as additional items collected in Vietnam. Major challenges included calculating areas for mixed and inter-planted crops, respondents remembering crop areas, determining vegetable seasonality, the long data collection and quality assurance period, and mobilizing many enumerators, especially in remote areas.
Factors affect on consumer behavior of fresh milk consumption case study pr...mnikzaad
This document outlines a research proposal that aims to study consumer buying behavior related to fresh milk in Sri Lanka. It will examine consumer profiles, factors influencing purchasing decisions, and identify new marketing strategies. The methodology involves a survey of 100 households to collect data on consumption frequency, product awareness, and attitudes. Statistical analysis will identify relationships between demographic variables and consumption levels. The findings could help promote awareness and increase consumption of fresh milk to help meet the country's demand.
The document summarizes the selection of priority value chains for a climate-friendly agribusiness project in Lao PDR. Rice and vegetables were selected based on 14 criteria in two categories: farmer inclusion/sustainability and value chain structure. For rice, strengths included potential outreach to farmers, increased incomes, and alignment with government priorities. Weaknesses included environmental impacts of production methods. For vegetables, strengths were income potential from domestic and export markets and social inclusion of women. The analysis found potential to improve post-harvest handling and market access for both commodities.
Evaluation of Risk and Return in the Added Value of Strawberry in Jelly Compa...inventionjournals
The objective of this study was to identify the expectations of return and perceived risks in strawberry production, comparing the sale of the fruit and its transformation into jelly in the city of Mafra-SC, Brazil. It is an applied research as to its nature; Descriptive and explanatory about its objective and of case study regarding the marketing strategy. For the realization of the research, the initial investment, the costs of production and the sale price were raised. From this information, we estimate the profitability and risk perception indicators inherent to the business, with a capacity to process approximately 8,000 kilos / ha. The information and data collected were structured into a projected cash flow in the respective timeframes, from a TAM of 0.79% a.m. The Multiple Index Methodology was used to analyze the return and the risks involved. The confirmation of the values uses Monte Carlo simulation through the Crystal Ball software, being considered as uncertain variables, or input variables for the simulation, the quantity from 1 / hectare to 12 months and the transformation costs in the case of jelly, and The respective sales prices of each situation. The main contribution of this study is the multidimensional analysis of the risks associated with the two types of investment.
This document provides an introduction and overview of a study on customer satisfaction with Aavin milk in Tirunelveli District, India. The study aims to analyze customer satisfaction, preferences, and factors influencing satisfaction towards Aavin milk products. The methodology section outlines that primary and secondary data was collected through questionnaires and interviews with 150 customers using convenience sampling. Key findings indicate that the majority of respondents are satisfied with Aavin milk and motivated to purchase it due to availability and taste. Suggestions include increasing advertising, expanding to rural areas, improving customer service and brand involvement. In conclusion, Aavin milk enjoys a good reputation and leading position in the market.
- The document discusses factors affecting liquid milk consumption in Sri Lanka. It notes that powdered milk consumption is higher in Sri Lanka than fresh milk consumption compared to other countries.
- The objectives are to analyze factors influencing liquid milk consumption and make suggestions to increase fresh milk drinking. Previous research found that income, availability, health concerns, and refrigeration access impact milk type choice.
- The proposed methodology is a survey of 60 students to understand influences on their milk consumption using primary and secondary data collection. Analysis will use statistical tools to identify relationships between variables. Suggestions aim to promote locally produced fresh milk.
1. The document discusses plans to improve the dairy system in South Ethiopia through artificial insemination (AI) and genetic improvement programs to increase milk production of smallholder farms.
2. Key aspects of the plan include building capacity for AI techniques, improving feed availability, and establishing milk cooperatives for better marketing.
3. The expected outputs are increased household assets from crossbred animals, more milk production and improved nutrition and incomes, and strengthened institutional partnerships across the dairy value chain.
Leadership of indian coop dairy industryAmit Gupta
The document discusses the Indian dairy cooperative industry, its growth driven by Operation Flood from 1971-1996, and current issues and challenges in the context of globalization. Key points:
1) Operation Flood led to the development of a 3-tier cooperative structure that provided farmers an assured market and established linkages between rural milk production and urban demand.
2) It helped transform the dairy industry and greatly increase milk production and farmers' incomes, establishing India as the world's largest milk producer.
3) However, the cooperative system now faces issues such as rising costs, competition from the private sector following trade liberalization, and the need to focus on value-added products to benefit farmers.
Leadership Of Indian Coop Dairy IndustryAmit Gupta
A Tribute to the Milkman of India,Dr V.Kurien who passed away recently-tracing the history of Amul innovation & competitiveness of Indian dairy industry
Leadership Of Indian Coop Dairy IndustryAmit Gupta
The document discusses the Indian dairy cooperative industry, its growth driven by Operation Flood from 1971-1996, and current issues and challenges in the context of globalization. Key points:
1) Operation Flood led to the development of a 3-tier cooperative structure that provided farmers an assured market and established linkages between rural milk production and urban demand.
2) It helped transform the dairy industry and greatly increase milk production and farmers' incomes, establishing India as the world's largest milk producer.
3) However, the cooperative system now faces issues such as rising costs, competition from the private sector following trade liberalization, and the need to focus on value-added products to benefit farmers.
Alternatives to improve field AI delivery system to enhance beef and dairy sy...ILRI
Presented by Asrat Tera at the IPMS Workshop on Alternatives for Improving Field AI Delivery System to Enhance Beef and Dairy Production in Ethiopia, ILRI, Addis Ababa, 24-25 August 2011
Experience of Cooperatives in Dairy Development in Ethiopia the case of Sela...ILRI
The document summarizes the background, activities, challenges, opportunities, and lessons learned of the Selale Dairy Cooperative Union (SDCU) in Ethiopia. SDCU was established in 2001 with 9 cooperatives and has since expanded to 27 cooperatives and 1,700 members. It collects and sells milk to processors in Addis Ababa. Major challenges include poor infrastructure, lack of education and equipment. Opportunities include proximity to markets and organized cooperatives. Lessons learned are that quality and services increase production, and cooperatives improve bargaining power and experience sharing.
The document discusses Pakistan's dairy industry, including issues at Bhains buffalo colony and factors impacting the different milk supply chains.
[1] Bhains colony has over 400,000 animals but lacks proper husbandry practices, sanitation, veterinary services and space per animal. Milk quality and yields could increase with improved conditions.
[2] Loose milk and UHT milk supply chains were described, along with their issues like adulteration and lack of infrastructure respectively. Pasteurized milk demand is low due to refrigeration needs.
[3] Government policies aim to promote the dairy industry but regulations on milk standards and taxes impact costs of UHT milk versus loose milk. Improved policies
The document discusses the dairy value chain in Vietnam, using evidence from Bavi area. It provides an overview of the dairy sector in Vietnam, including growing milk consumption, production, and issues around imbalances in profits between actors. A survey was conducted in Bavi to understand costs, profits, and relationships between farmers, collectors, processors, and distributors. The analysis found control by dairy companies impacts quantities and benefits for farmers.
Study dairy cattle in the region of gharb case of rural commune mograneAlexander Decker
The document summarizes a study of dairy cattle farming in the rural commune of Mograne in Morocco. Key findings include:
- Farmers have low levels of education and receive little guidance, leading to traditional practices.
- Milk production depends on breed and herd size. Most cattle (73%) are crossbreeds.
- Poor hygiene practices and climate factors like drought likely contribute to low milk production.
Abstract— The aim of this study was to map comprehensively as the basis for the implementation of technologies that met the needs of dairy farmers. Specifically, the objectives were: to analyze the marketing and institutional characteristics of dairy industryy in rural farmers. The target population is dairy farmers in Central Java, Yogyakarta and East Java Provinces. The numbers of samples were selected in nine dairy cooperatives, which were three cooperatives represented each province, three milk processing industries, and totally 270 farmers as respondents. Data were taken such as demographic characteristic of farmers, farmer groups, and marketing line of milk distribution from farmers to consumers. The results showed that the institutional environment of dairy industry and governance both from Cental Java, Yogyakarta and East Java need handlers more serious, it can be seen from the dependence of farmers on the institutions that exist including cooperatives and milk processing industries still high. From the aspect of livestock farming, cows in East Java showed better performance than the two other major regions, namely Central Java and Yogyakarta. Distribution and marketing of milk which is currently still depends on the institutional binding of cooperative, and dairy processing industry, and there has been no increase of participation in enhancing the value chain.
StoxPlus is pleased to introduce Vietnam Animal Feed Market 2016 Report, the first and only issue of this industry. This report presents a broad range of topics, both sector-specific and cross-cutting market issues.
We have completed the review of Vietnam animal feed industry landscape covering market size and growth, competition dynamics, analysis of potential demand from end-used markets, profiles of key players. One of the focuses of this report is the emergence of Vietnamese giant companies in this sector and its sale strategies to get more market share from current players in the market. Ultimately, we assessed the feasibility of the market potentials as well as notable common issues that animal feed players and investors should be aware of when operating in Vietnam.
See more at https://biinform.com/Reports/186-vietnam-animal-feed-market-report-2016-3570.html
Supply chain management of sugar derivativesPhani Mohan K
The document discusses supply chain management of the sugar industry in India. It covers key topics such as sugar cane cultivation and processing, logistics and transportation of sugar cane, exports and domestic consumption of sugar, infrastructure needs, and initiatives to improve efficiency. Modernization and optimization of the entire sugar supply chain from farms to consumers is needed to strengthen the industry and ensure consistent quality and supply.
The document summarizes Vietnam's 2016 Agricultural Census and lessons learned. It discusses the methodology used, including the statistical units surveyed, questionnaires, enumeration period, and post-enumeration survey. It also outlines the main items collected on crops as recommended by the World Census of Agriculture 2020, as well as additional items collected in Vietnam. Major challenges included calculating areas for mixed and inter-planted crops, respondents remembering crop areas, determining vegetable seasonality, the long data collection and quality assurance period, and mobilizing many enumerators, especially in remote areas.
Factors affect on consumer behavior of fresh milk consumption case study pr...mnikzaad
This document outlines a research proposal that aims to study consumer buying behavior related to fresh milk in Sri Lanka. It will examine consumer profiles, factors influencing purchasing decisions, and identify new marketing strategies. The methodology involves a survey of 100 households to collect data on consumption frequency, product awareness, and attitudes. Statistical analysis will identify relationships between demographic variables and consumption levels. The findings could help promote awareness and increase consumption of fresh milk to help meet the country's demand.
The document summarizes the selection of priority value chains for a climate-friendly agribusiness project in Lao PDR. Rice and vegetables were selected based on 14 criteria in two categories: farmer inclusion/sustainability and value chain structure. For rice, strengths included potential outreach to farmers, increased incomes, and alignment with government priorities. Weaknesses included environmental impacts of production methods. For vegetables, strengths were income potential from domestic and export markets and social inclusion of women. The analysis found potential to improve post-harvest handling and market access for both commodities.
Evaluation of Risk and Return in the Added Value of Strawberry in Jelly Compa...inventionjournals
The objective of this study was to identify the expectations of return and perceived risks in strawberry production, comparing the sale of the fruit and its transformation into jelly in the city of Mafra-SC, Brazil. It is an applied research as to its nature; Descriptive and explanatory about its objective and of case study regarding the marketing strategy. For the realization of the research, the initial investment, the costs of production and the sale price were raised. From this information, we estimate the profitability and risk perception indicators inherent to the business, with a capacity to process approximately 8,000 kilos / ha. The information and data collected were structured into a projected cash flow in the respective timeframes, from a TAM of 0.79% a.m. The Multiple Index Methodology was used to analyze the return and the risks involved. The confirmation of the values uses Monte Carlo simulation through the Crystal Ball software, being considered as uncertain variables, or input variables for the simulation, the quantity from 1 / hectare to 12 months and the transformation costs in the case of jelly, and The respective sales prices of each situation. The main contribution of this study is the multidimensional analysis of the risks associated with the two types of investment.
This document provides an introduction and overview of a study on customer satisfaction with Aavin milk in Tirunelveli District, India. The study aims to analyze customer satisfaction, preferences, and factors influencing satisfaction towards Aavin milk products. The methodology section outlines that primary and secondary data was collected through questionnaires and interviews with 150 customers using convenience sampling. Key findings indicate that the majority of respondents are satisfied with Aavin milk and motivated to purchase it due to availability and taste. Suggestions include increasing advertising, expanding to rural areas, improving customer service and brand involvement. In conclusion, Aavin milk enjoys a good reputation and leading position in the market.
- The document discusses factors affecting liquid milk consumption in Sri Lanka. It notes that powdered milk consumption is higher in Sri Lanka than fresh milk consumption compared to other countries.
- The objectives are to analyze factors influencing liquid milk consumption and make suggestions to increase fresh milk drinking. Previous research found that income, availability, health concerns, and refrigeration access impact milk type choice.
- The proposed methodology is a survey of 60 students to understand influences on their milk consumption using primary and secondary data collection. Analysis will use statistical tools to identify relationships between variables. Suggestions aim to promote locally produced fresh milk.
1. The document discusses plans to improve the dairy system in South Ethiopia through artificial insemination (AI) and genetic improvement programs to increase milk production of smallholder farms.
2. Key aspects of the plan include building capacity for AI techniques, improving feed availability, and establishing milk cooperatives for better marketing.
3. The expected outputs are increased household assets from crossbred animals, more milk production and improved nutrition and incomes, and strengthened institutional partnerships across the dairy value chain.
Leadership of indian coop dairy industryAmit Gupta
The document discusses the Indian dairy cooperative industry, its growth driven by Operation Flood from 1971-1996, and current issues and challenges in the context of globalization. Key points:
1) Operation Flood led to the development of a 3-tier cooperative structure that provided farmers an assured market and established linkages between rural milk production and urban demand.
2) It helped transform the dairy industry and greatly increase milk production and farmers' incomes, establishing India as the world's largest milk producer.
3) However, the cooperative system now faces issues such as rising costs, competition from the private sector following trade liberalization, and the need to focus on value-added products to benefit farmers.
Leadership Of Indian Coop Dairy IndustryAmit Gupta
A Tribute to the Milkman of India,Dr V.Kurien who passed away recently-tracing the history of Amul innovation & competitiveness of Indian dairy industry
Leadership Of Indian Coop Dairy IndustryAmit Gupta
The document discusses the Indian dairy cooperative industry, its growth driven by Operation Flood from 1971-1996, and current issues and challenges in the context of globalization. Key points:
1) Operation Flood led to the development of a 3-tier cooperative structure that provided farmers an assured market and established linkages between rural milk production and urban demand.
2) It helped transform the dairy industry and greatly increase milk production and farmers' incomes, establishing India as the world's largest milk producer.
3) However, the cooperative system now faces issues such as rising costs, competition from the private sector following trade liberalization, and the need to focus on value-added products to benefit farmers.
Alternatives to improve field AI delivery system to enhance beef and dairy sy...ILRI
Presented by Asrat Tera at the IPMS Workshop on Alternatives for Improving Field AI Delivery System to Enhance Beef and Dairy Production in Ethiopia, ILRI, Addis Ababa, 24-25 August 2011
Experience of Cooperatives in Dairy Development in Ethiopia the case of Sela...ILRI
The document summarizes the background, activities, challenges, opportunities, and lessons learned of the Selale Dairy Cooperative Union (SDCU) in Ethiopia. SDCU was established in 2001 with 9 cooperatives and has since expanded to 27 cooperatives and 1,700 members. It collects and sells milk to processors in Addis Ababa. Major challenges include poor infrastructure, lack of education and equipment. Opportunities include proximity to markets and organized cooperatives. Lessons learned are that quality and services increase production, and cooperatives improve bargaining power and experience sharing.
The document discusses Pakistan's dairy industry, including issues at Bhains buffalo colony and factors impacting the different milk supply chains.
[1] Bhains colony has over 400,000 animals but lacks proper husbandry practices, sanitation, veterinary services and space per animal. Milk quality and yields could increase with improved conditions.
[2] Loose milk and UHT milk supply chains were described, along with their issues like adulteration and lack of infrastructure respectively. Pasteurized milk demand is low due to refrigeration needs.
[3] Government policies aim to promote the dairy industry but regulations on milk standards and taxes impact costs of UHT milk versus loose milk. Improved policies
The document discusses the dairy value chain in Vietnam, using evidence from Bavi area. It provides an overview of the dairy sector in Vietnam, including growing milk consumption, production, and issues around imbalances in profits between actors. A survey was conducted in Bavi to understand costs, profits, and relationships between farmers, collectors, processors, and distributors. The analysis found control by dairy companies impacts quantities and benefits for farmers.
East Africa Dairy Development in Tanzania—Cost of milk productionILRI
Presented by Baltazary, C., Kinuthia, E., Baltenweck, I. and Omondi, I. (ILRI) at the 6th Tanzania Dairy Development Forum Meeting, Njombe, Tanzania, 29 May 2016
Perception of the member societies towards working of the pondicherryIAEME Publication
This document summarizes a study on the perception of member societies towards the working of the Pondicherry Co-operative Milk Producers' Union Limited (PCMPUL) in India. Key findings include:
1) The majority of member societies were dissatisfied with the various activities of the PCMPUL.
2) Years of existence and number of members had a significant effect on satisfaction levels, while average milk collection, society type, and economic status did not.
3) Suggestions to improve the PCMPUL's functioning included developing value-added products, improving infrastructure, reducing costs, and limiting political interference.
The dairy industry in viet nam a value chain approachijmvsc
Vietnam lies in the area of highest economic and milk consumption growth in the world. Vietnam also
increased milk yield reached the second highest in Asia with output milk consumption is increasing
rapidly. However, the dairy industry in the country only satisfies more than 20% of the domestic
consumption, the rest is imported from foreign. The retail milk price in Vietnam is very high; however, the
raw milk prices relatively low. One explanation is the monopoly of the dairy processor in Vietnam. Three
largest processors own 75% of the dairy market. They take advantage in the negotiation with farmers and
actively increase the retiling price. Recently, such investigations on the processor by government officers
do not take any effect in the dairy market. There is no rule controlling the increase in price yet the own
suffer a lot is the final consumer. The main objective of this paper is providing a close look to value chain
and its application in the dairy industry in Vietnam. The authors would offer some solutions to increase
the value added in the dairy value chain and improvement in the income distribution in this value chain.
Customer satisfaction about the marketing mix of milkvitaEakiSikder
Milk Vita is a dairy cooperative in Bangladesh that collects milk from farmers and processes and sells dairy products. It was established in 1973 to provide farmers a guaranteed milk market and ensure a regular supply of milk products to city dwellers. Milk Vita collects milk from over 40,000 farmer members across six milk shed areas and processes products at plants in Dhaka and Baghabarighat. Its products are marketed under the Milk Vita brand name.
The document provides an overview of the dairy industry in Bangladesh and India. It discusses Bangladesh's dairy industry including production challenges like poor feed/fodder, animal breeding and health issues. It also outlines India's large and successful dairy cooperative system managed through state federations. The dairy industries in both countries are analyzed using the STEEPLED framework which examines political, economic, social, technological and other macroenvironmental factors influencing industry.
The study assessed the adoption levels of clean milk production practices by dairy farmers in western Uttar Pradesh, India. It found that 58.33% and 53.33% of farmers had medium adoption levels, while 28.33% and 20% had high adoption levels under clean milk production and non-clean milk production programs, respectively. The results showed milk quality at various collection levels was positively correlated with farmer adoption levels of clean milk production practices. Therefore, improving adoption of these practices is important for higher quality milk and increased income for dairy farmers.
Report: Supply Chain of Nestle Milk PackFatima Arshad
The document provides an overview of supply chain management and the dairy supply chain in Pakistan. It discusses the objectives and benefits of effective supply chain management. It then summarizes the dairy supply chain in Pakistan, including challenges around seasonality, adulteration, and small farmers being exploited by middlemen. It introduces Nestle Pakistan Ltd as the largest milk collector in Pakistan and discusses Nestle's supply chain vision, mission, and organizational structure focused on decentralized operations and continuous improvement.
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An analysis of the fresh milk chain in Ha Nam province of Vietnam
1. Invention Journal of Research Technology in Engineering & Management (IJRTEM)
ISSN: 2455-3689
www.ijrtem.com Volume 1 Issue 12 ǁ September. 2017 ǁ PP 33-039
| Volume 1 | Issue 12 | www.ijrtem.com | 33 |
An analysis of the fresh milk chain in Ha Nam province of Vietnam
Bui Thi Nga
Faculty of Accounting and Business Management, Vietnam National University of Agriculture
ABSTRACT : This study aimed at analysis the fresh milk chain in Ha Nam province and provided some suggestion to improve the
milk chain in this area. The data came from standard questionnaires in a survey of all chain actors in the region in the first quarter
of 2017. The result showed that milk chain in the study site included 196 dairy farmers, 05 milk collector, 01 dairy plant, and many
milk distributors. Formal milk distribution channel started from dairy farms to milk collector, dairy plants, to wholesalers/retailers
and to the consumers. In absolute value, dairy farmers achieved the highest proportion of added value along the chain. Although
the added value per kg of milk gained by milk collectors was relatively low, the actual benefit they received was quite high. In
relative terms, distributors were the most profitable agents. Dairy farmers have a good motivation to develop their dairy herds but
they suffer from high feed cost. The dairy plant has the highest power. The study also presents some recommendation in order to
improve the milk chain.
Keywords: Milk chain analysis, dairy farmer, milk production
I. INTRODUCTION
With a tropical monsoon climate and an average relative humidity of 84–100%, always suffers from many natural disasters such as
storms, flooding, drought, etc., often following an annual cyclical pattern, natural conditions do not weigh in favor of the dairy
industry in Vietnam, in general, and in Ha Nam province, in particular. Being unfavorable geographic areas for dairy farming at
lowland areas with quite hot climate, Ha Nam dairy farmers have less experience, and consider as getting low productivity and
facing many difficulties in milk production. Although dairy farming has not reached the expected growth rate, and still many small
scale livestock producers who consider livestock as a secondary occupation so their economic efficiency is not high with many
diseases and risks, Ha Nam is considered as one of the provinces with high dairy growth rate after a short time (Vtv, 2016). In
addition, dairy farming has played an important role in the sustainable development of the rural area in Ha Nam province. It creates
stable and permanent employment and income for 5 to 6 thousand rural residents in Ha Nam annually. It also contributes to promote
the new rural development, which in turn, enhance the economic development in this province (HPCR, 2016). In order to understand
the real situation and provide some suggestion to promote the fresh milk chain in Ha Nam province, this paper explores the
contribution of each actor in the chain, evaluate chain process, analyze the value that the chain actors receive, and find out the main
points to improve the added value for the whole chain actors in the region.
II. METHODOLOGY
The study is concerned with the qualitative features of the value chain for the selected households, and quantitative information
about chosen value chains, in particular, technical and economic data of the dairyman’s milk production. The methodology was
designed to collect these data at critical stages in the value chain, beginning with input supply, through to farm production, collection,
processing, and distribution. Structured questionnaire sets were designed to interview three sets of actors in the chain – farmers,
milk collectors, and milk distributors – to collect qualitative and quantitative information about the dairy industry. The interview
was carried out at two different times and with two different approaches:
The first one was the semi-structured interview. Its main objectives are to collect qualitative data and information in order to define
and describe the milk chain in its actual stages: fresh milk production, collection, processing, and distribution. Besides, it would
help to describe the characteristics of the chain actors, flow of information, flow of products, and supporting system. This step would
also help to analyze the overall value chain.
The survey started with the dairymen and finished at the retailers.
The main results of this step were intended to:
• Comprehend the general situation of the study sites. Understand the geography, the habits, the working hours, methods of
transportation used on the study sites, the difficulties and challenges before the survey was actually carried out.
• Define the overall characteristic of chain actors.
• Test the questionnaire: A pre-test of the questionnaire was conducted before starting the household interviews and was used to
develop the formal version of the questionnaire. Three farmers were selected for the pre-test of the questionnaire that is fleshed
out in the formal interviews.
• Establish the official questionnaire: After the survey, certain corrections or modifications had to be made to finalize the
questionnaire for the survey.
2. An analysis of the fresh milk chain in Ha Nam…
| Volume 1 | Issue 12 | www.ijrtem.com | 34 |
• Collect data and information about the dairy plant.
The second approach was the structured interview with a standard questionnaire. Its main objective was to collect qualitative and
quantitative data for technical, economic, and financial analysis.
Data in farms, milk collectors, and distributors would be collected mainly through the standard questionnaire. In addition,
observation was used to add the information.
The questionnaire was broken down into three parts, as follows:
• Information about the socio-economic status and characteristics of the dairy farmer.
• Information on milk production, including herd size, characteristics of cow’s milk production; inputs and outputs from cow
milk production, expenses, feed resources.
• Market and linkages for the milk produced, and socioeconomic issues related to improved milk production.
About two thirds of the questions were closed-ended, meaning that the responses were classified into pre-determined codes. The
other questions were open-ended, allowing the respondent to answer in any form. The responses were recorded either in notebooks
or by filling in the questionnaire blanks.
In addition, data was also collected through informal conversational interviews. In-depth interviews provide qualitative and
quantitative information on the value chain and are particularly useful for different participants in the value chain to understand their
complementary relationships. This method is used for finding information useful for the upgrading and promoting strategy.
Key informant interviews are used with some successful dairy farmers and dairy cattle specialists to find out the method they use to
promote the milk value chain. Observation is used to obtain qualitative and quantitative data from local markets on transactions,
interactions, processes, and embedded services. Observations are also a simple tool to cross-check information obtained from other
sources. Direct observation on farms is used for collecting related information about infrastructure, hygienic conditions, and the
attitude of those interviewed in the survey, etc.
Totally, data from 40 dairy farmers (accounted for 20.4% total dairy farms in the province), 1 milk collecting center (over 5 centers),
3 wholesalers, 5 retailers were collected through structure interview. Moreover, information from 14 dairy farmers, 8 local
authorities were collected through interview through 4 field trips.
III. RESULTS
3.1 Overview of milk production in Ha Nam province
In Ha Nam province, animal husbandry accounts for 50%, cultivation accounts for 45%, and service accounts for 5% agricultural
value. In animal husbandry, Ha Nam farmers raised 750,000 pig heads, 6.5 million poultry heads and more than 30 thousands
ruminant heads, mostly yellow, beef cows and buffalo. Ha Nam started a dairy industry in 2001 with 150 dairy cows in the same
time with the national dairy project of Vietnam. However, they faced many difficulties and almost dairy farms disappeared after
that. In 2013, Ha Nam authorities committed to improve the dairy production again. In 2014, they launched the dairy project (2nd
period) with the support of 2 dairy processing companies who commit to consume all dairy milk for farmers. Therefore, in this year,
500 dairy cows that imported from Australia and bought from Moc Chau, were raised in Ha Nam. In 2016, Ha Nam approved a
dairy project for the period 2016-2020 with many supported dairy farmers to promote dairy production By 22nd
February 2017, there
were 196 farmers raising 2,562 dairy cows in Ha Nam province, produced average 20.6 ton milk per day. In which, Duy Tien district
had 109 farms raising 1,457 dairy cows which produced 12.8 ton milk per day. Ly Nhan district had 23 farms raising 605 dairy
cows and produced 3 ton milk per day. Kim Bang district had 57 farms raising 249 dairy cows and produced 2.6 ton milk per day.
Thanh Liem district had 3 farms raising 24 dairy cows. In addition, there is a company raising 75 dairy cows and 2 nuclear farms of
Friesland Campina raising 152 dairy cows and produced 2.2 ton milk per day.
Table 1. Milk production in Ha Nam province in February 2017
District Commune
Numbers of
farm
Numbers of new
bought cow in
2017
Numbers of
newborn calves
in 2017
Numbers of
lactating cow
Milk collecting
Farm Head Head Head Ton/day
1.
Duy Tien
Total 109 16 21 1,457 12.8 ton
Moc Bac 78 5 21 950 In Moc Bac
commune: 9 ton
In Chuyên
Ngoa ̣i:
3.8 ton
Chuyen Ngoai 21 0 0 245
Trac Van 13 11 0 203
Yen Nam
4 0 0 59
2.
Ly Nhan
Total 24 8 30 605 In Nhan Binh:
03 tonNguyen Ly 8 0 1 149
Chinh Ly 4 8 02 101
Xuan Khe 2 0 0 42
Nhan Đao 2 0 0 35
3. An analysis of the fresh milk chain in Ha Nam…
| Volume 1 | Issue 12 | www.ijrtem.com | 35 |
Nhan Binh 5 0 04 112
Hoa Hau
1 0 19 129
Nhan My 1 0 04 35
Vinh tru 1 0 0 02
3.
Kim
Bang
Total 57 4 5 249
In Ba Sao:
2.6 ton
Ba Sao 33 0 4 148
Kha Phong 21 4 1 81
Tan Son 2 0 0 16
Lien Son
1 0 0 4
4. Thanh
Liem
Total 3 0 0 24
Liem Tuc 3 0 0 24
5. Ha Nam Dairy milk Join
stock company 1 0 0 75
6. Friesland Campina 2 0 3 152 2.2 ton
Total: 17 Communes + 02
companies 196 23 59 2,562 20.6 ton
Source: Dairy report by Ha Nam Department of Agriculture and Rural Development, 2017
3.2 Milk production in survey farms
Almost the head of farms were male and had an average age of over 40 years old. Middle-aged farmers accounted for a high
proportion because young people did not want to be farmers because of hard work, time consuming and unstable market.
Almost farmers (95%) had a high school level. In the dairy industry, in addition to technical factors, experience plays a very
important role. But farmers in Ha Nam had only some year of experience from 2 to 9 years.
Table 2. General information of the survey farmers
Indicator Number of farms Percentage (%)
1. Gender 100
Male 39 97.5
Female 1 2.5
2. Age of the farm owner 100
Less than 30 2 5
From 30 to 50 26 65
More than 50 12 30
3. Education level 100
Primary school 1 2.5
High school 38 95
College 1 2.5
Source: Aggregated from survey data
In Ha Nam province, the largest scale farms had 40 dairy cows with 7 beef cattle. Of which, a half was lactating cows. The smallest
scale farm had only 3 heads. Most of dairy cows in the region were Holstein Friesland. There were some farms who raised both
Holstein Friesland and crossed breed. All of them milked the cows twice a day.
Table 3. Farms’ information
Numbers
of dairy
cow
Beef/male
calves
Female
calve/
heifers
Milking
cows
Breed Time of milking
per day
Preservation at
the farm
Duration of
milk delivery
Head Head Head Head Time Minutes Minutes
Max 40 7 20 20 HF and
crossed
breed
2 60 60
Min 3 0 1 2 2 0 3
Average 15.4 0.5 6.5 8.4 2 37 28
Source: Aggregated from survey data
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For livestock, scale is very important because it directly affects the investment process, costs and results. The size of dairy herd
depends on many factors such as: capital, food, technical level, education level.... The scale of raising of farms in Ha Nam is
considered to be small as 77.5% farms had less than 20 dairy cows, while there are only 4 over 40 farms (10%) raised more than 40
cows.
Fig 1: Dairy cow scale at survey farms
Source: Aggregated from survey data
According to the survey results, milk yield in survey farms in Ha Nam were still low. Although in the first and second lactation
period, average milk productivity was only 18.8 kg of milk per day, maximum was 26 kg milk per day and minimum was only 10.7
kg milk per day. These number were lower than those of other regions in northern area of Vietnam (Bui Thi Nga, 2014; Bui Thi
Nga, Philippe Lebailly, Tran Huu Cuong, 2011).
Fig 2: Average productivity of milk production (per day)
Source: Aggregated from survey data
In this region, farmers received average of nearly 65 million Vietnam dong (VND1
) per farm per month or 16.3 million VND per
cow per month annually. They got receipts of 14,480 VND per kg of milk, mainly from milk, which occupied 90.3% total receipts.
These numbers are higher than those in Cu Chi district in Ho Chi Minh city of Vietnam (Bui Thi Nga, 2017).
Table 4. Cash receipts of dairy production
1
VND is Vietnam currency. 1 USD= 22,700 VND by 23/7/2017, source: formal exchange rate of Vietnam at
https://www.vietcombank.com.vn/exchangerates/
CASH RECEIPTS 1000VND/kg milk 1000VND/cow/month 1000VND/farm/month
Related milk receipts 13.08 14,738.7 58,955
Milk Receipts 13.08 14,738.7 58,955
Stock sales - dairy 0.06 65.8 263
Stock sales - other 1.33 1,504.2 6,017
Other dairy receipts(*)
0.00 0.0 0
Other receipts 0.00 4.4 18
Non milk receipts 1.40 1,574.4 6,298
Total Farm Receipts 14.48 16,313.1 65,252
(*) Because farmers did not sell other dairy products
Source: Aggregated from survey data
77%
13%
10%
Small scale (1-20)
Medium scale (20-40)
Large scale (>40)
0
5
10
15
20
25
30
0 5 10 15 20 25 30 35 40
Kg/head/day
Farms
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Almost farmers fed their cow with purchase concentrated feed and their homegrown king grass. The total purchased feed was 7,840
VND per kg of milk, which accounted for 60% total milk receipts. This number is lower than those in our other previous researches
in the North (Bui Thi Nga, 2014; Bui Thi Nga, Philippe Lebailly, Tran Huu Cuong, 2011) but higher than those in the South of
Vietnam (Bui Thi Nga, 2017). Total feed related cost accounted for 84.5% total farm’s variable cost and 64% total milk receipts.
Table 5. Cost of production
PRODUCTION COSTS VND/Kg VND/cow Total Spent
Purchased feed 7.84 8,836.6 35,346
Fertilizers 0.54 603.9 2,415
Feed Related costs 8.38 9,440.5 37,762
Margin over feed related costs 4.70 5,298.2 21,193
Herd Costs 0.81 917.8 3,671
Shed Costs 0.69 777.0 3,108
Sundry Variable Costs (miscellaneous) 0.04 44.1 176
Other variable costs 0.04 44.1 176
Total Variable Costs 9.92 11,179.4 44,718
Source: Aggregated from survey data
3.3 Analysis of milk value chain
There are many suppliers who provide the inputs for milk production such as: forage and concentrated feed, heifers, machinery for
milk producers, etc., in the study site. There is not any dominant supplier of heifers, grasses, feed, proteins, etc., for dairy farmers
in the region. This result is quite different from our previous study in Sonla province (Bui Thi Nga, Tran Huu Cuong and Philippe
Lebailly, 2012).
There were 196 dairy producers in this province. They are considered to be the main actors in the chain. They play the most important
role in the production chain. All other actors depend on their operation. Milk collectors are actors who collect milk from dairy
farmers, bulk and cool it, then deliver it to dairy processors, dairy distributors, or customers. There is only one milk collector in this
region (called collecting centers). He works independently without any power with other actors of the chain.
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The dairy plant (Friesland Campina) receives milk from milk collectors and goes on to process and package it. Theoretically, it
depends on the dairy farmers. Even so, in reality, it has become the decision-making actor for the chain. It is not the most powerful
actor in the milk chain as in our previous research (Bui Thi Nga, 2014). It links dairy farmers with input suppliers, milk collectors,
and distributors.
Distributors can be wholesalers, retailers, and middlemen who provide milk to the end customers. Because Vietnam does not export
milk and is considered to be an importer of milk and milk products, this chain stops at the borders and does not concern itself with
the export market. There are many participants referred to as small milk shops, milk candy shops, some showrooms and
supermarkets, and many agents and retailers in the region. There are not tight linkages among the chain actors as in our previous
research (Tran Huu Cuong, Bui Thi Nga, 2012), which tend to decrease benefits for the actors and the chain as a whole. Besides the
main actors in the chain, some stakeholders will be viewed as supporters in the chain. Friesland Campina support farmers the
technique of breeding cows through training course. Although the veterinarian and outreach2
initiatives helped farmers to deal with
their specialized problems such as disease control, protecting dairy cows from harsh conditions, preventing them from suffering the
effects of natural disasters, etc. However, according to the feedback of farmers, these supports were still not effective. Financial
institutions such as the Bank for Agriculture and Rural Development (AgriBank), along with the Policy and Social Bank provided
them with small loans for keeping cattle. The Government and local authorities created the environment to produce milk through
decisions, resolutions, directives, decrees, etc. Most of the milk produced from the dairy farms is collected by only one collecting
center in the region. A small amount is used for self-consumption and collected by retailers or milk shops within the local region.
All of the milk at the collecting centers is to be transferred to the dairy plant. The dairy plant processes, pasteurizers, and packages
mainly fresh milk. Almost all milk was delivered to wholesalers, showrooms, and supermarkets. These agencies supply mostly to
retailers or sell directly to consumers. This chain is similar to most of our previous research in another region in Vietnam (Bui Thi
Nga, Luong Thu Ha, 2016). The dairy farmers in Ha Nam have a good motivation to develop their dairy herds but they suffer from
high feed cost, which lead to low economic efficiency. The dairy plant has the highest power to impose many regulations and rules
on other actors in the chain, controlling almost the whole chain unofficially. Lack of knowledge and technique for quality control,
but the milk collector has a good relationship and communication with farmers and has a chance to get high income with easy work.
Milk distributors have a large, expanding potential market, but they have to face with the high competitive pressure in the market,
especially with substitute and imported milk products competitors. According to the results of the study, it seems that the added
value were in favor of dairy farmers with the proportion of 40.6%. Following was the distributors, which earned 32.1%, the processor
obtained 22.2% and the collector received only a small portion of 5.1% of the added value along the chain. However, it is a fact
that, to get the added value per kg of milk, the farmers had to invest a lot of fixed costs, calculated to 2,560 VND per kg milk. In
addition, they had to invest in a relatively long time, on average, it took about 3 months to build the breeding facilities and took 2
years to raise cattle until the time of milking. Meanwhile, although the value added ratio of collectors was quite low (5.1%), their
initial investment cost was very low (only 55 VND / kg of milk). In addition, they collected 2 to 2.5 tons of milk per day. Thus, if
the added value per kg of milk is relatively low, but the actual benefit they receive was quite high.
Box 1. Value added distribution along the fresh milk chain (count on a kg of milk)
Source: Aggregated from survey data
2
Mostly from the dairy plant
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Distributors received a high proportion, reaching 32.1% of added value of the chain, while they had to spend relatively low level
of investmenet in a short period of time. In relative terms, they were the most profitable agents on the dairy value chain in this
region.
VI. CONCLUSION AND RECOMMENDATION
The milk chain in Ha Nam province of Vietnam includes 196 dairy farmers, 05 milk collectors, 01 dairy plant, and many milk
distributors. Each actor has a specific role in the chain and they link together quite well to be a chain. Besides, there are stakeholders
who will facilitate the chain’s development from outside. In absolute term, added value were in favor of dairy farmers in absolute
term with the proportion of 40.6%. Following was the distributors, which earned 32.1%, the processor obtained 22.2% and the
collector received only a small portion of 5.1% of the added value along the chain. However, in reality, while the added value per
kg of milk of milk collector was relatively low, the actual benefit they receive was quite high. In relative terms, milk distributors
were the most profitable agents on the dairy value chain in this region. In order to improve the milk chain, farmers had better increase
using the local residual products (rice straw, sugarcane…), improve their skill of farm management, invest more in equipment
farmers, modernize their farms; enhance technique and farm management skill, improve capacities to become professional dairy
farmers. The milk collector had better improve their knowledge and technique of milk contents and storages. Dairy plant should
improve their competitiveness capacities, enhance their trademark to increase the customers’ believe and compete with potential
competitors. Distributors had better improve their capacities, sales skills, problem solving to be more professional and more
effective. Finally, all milk actors should cooperate and links together in a more formal type through contract farming to enhance the
whole chain. They could call for policy support from the local government, financial support from the financial institutions, technical
support from the NGOs or universities.
ACKNOWLEDGEMENT
I would like to express my thanks for the support from ACIAR through small research project AH_2016_020
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