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A 
Global Country Study Report 
On 
“A STEEPLED Analysis of Dairy Industry of Bangladesh for Business Opportunities for 
Gujarat/India” 
Under the Guidance of :- 
Prof. (Dr.) Mamta Bharmabhatt 
(Associate Professor MBA-SJPI) 
Prepared By:- 
Student Of MBA Sem.-III 
Group No: - 4 
Submitted to :- 
Institute Code-769 
SHRI JAIRAMBHAI PATEL INSTITUTE OF BUSINESS MANAGEMENT & COMPUTER APPLICATIONS 
Offered By :- 
Gujarat Technological University-Ahmadabad
OVER VIEW OF BANGLADESH
Position of Bangladesh
Demographic profile 
Population 
Total Area 
Growth Rate 
Life Expectancy 
Fertility rate 
GDP per capita 
GDP Growth Rate 
HDI (2013) 
Currency 
Import 
Export 
154.7 million(2012) 
147,570 km^2 
1.59% 
70.36 years 
2.6 children born/woman 
US $1,044 
6.5% 
0.515 
Taka 
$29.27 billion (2013) 
$30.25 billion (2013)
Basic Information of 
Bangladesh 
• Emerged as independent and sovereign country 
in 1971. 
• Official Name : The People’s Republic of 
Bangladesh. 
• State language : Bangla, over 98% of the people 
speak in Bangla, however, English is widely spoken. 
• Nationality: Bangladeshi
Nature of government 
 Bangladesh has a Unitary form of 
government: 
 President is the Head of the state . 
 Prime Minister is the Head of the 
Government.
National symbols 
Bangladesh Anthem Amar Shonar Bangla 
Animal Royal Bengal Tiger 
Bird Oriental Magpie Robin 
Fish Hilsa 
Flower White Water Lily 
Fruit Jackfruit 
Sport Kabbadi 
Calendar Bengali calendar
Goals for this discussion 
■Provide an overview of project objectives/approach 
■Review the expected evolution of the global dairy 
industry and the implications for Bangladesh dairy 
■Discuss strategic options for the Bangladesh 
■ Recommendations for developing the appropriate 
option
Why Dairy?..In Bangladesh 
Gender Rationale 
• Women’s current role and relative ability to 
engage – low barriers to entry. 
• Proximity to HH and relatively low labor 
requirements . 
• Potential to build on cultural legacy that 
valued women’s engagement in dairy as an 
economic activity – combating current 
norms and trend toward male dominance as 
dairy sector matures. 
Economic Rationale 
• Growing demand in urban markets for 
fresh milk. 
• Growing investment in infrastructure 
and processing capacity across private 
sector. 
• poor households already involved in 
dairy. 
• Potential for doubling income for 
impact groups. 
Other Factors 
* Nutritional value * Supportive enabling environment * Potential for Scale
Project Context 
 Bangladesh has 3rd highest cattle population in Asia 
 Demand for milk is much greater than supply, therefore the 
opportunity does exist 
 5 competing private sector processors. However with a population of 
147 million, the competition pressure is not that strong either. 
 All processors with short-term thinking and not seriously investing in 
the sector to improve production 
 All processors have chilling plants that are under-utilized 
 Low transparency in milk buying process, particularly fat content 
measurement Project Context 
 Poor milk production Feed / fodder, Animal Breed and Animal Health 
are the key reasons 
 Informal milk collectors act as middlemen and aggregators 
 Char households and frequent floods present an additional challenge
Main Factor At STEEPLED Analysis 
Political 
 Taxation policy 
 Trade reg ulations 
 Government stability 
 Unemployment policy 
 Goverrnment legislation 
 Government policies 
 Government stance on competition 
 Relevant laws 
 International relations 
Social- Culturel 
 Age distribution 
 Education level 
 Income level 
 Population growth 
 Life expectancies 
Economic 
 The general economic situation in the world 
 International economic organizations 
 Business cycles 
 Inflation and exchanges rates 
 Economic growth and changes in GNP and GDP 
 Interest rates 
 Tax rates 
 Resources of money and credit, insecurity status 
 The existence of labor force 
 Energy existence and cost 
 Unemployment levels 
Technological 
 Technological changes 
 Innovations 
 Speed of technonogical changes 
 Research and development expenditures 
 Improved communication and knowledge transfer
SOCIAL - CULTURAL FACTORS : 
The macro social-cultural environment analysis will 
identify trends in societies beliefs, behaviors, values 
and norms. Such as the number of workers, attitudes 
towards global warming, make up of the family 
structure. Some of the social – cultural factors are as 
follows : 
 Age distribution 
 Education level 
 Income level 
 Population growth 
 Life expectancies 
 Religion
TECHNOLOGICAL FACTORS : 
The macro technological environment analysis will 
identify changes in the application of technology. A 
current example is a shift towards online transactions 
and in some areas a shift away from online 
transactions. There are some technological factors 
that affect macro environment analysis are as follows 
: 
 Technological changes 
 Innovations 
 New or improved channels 
 Speed of technonogical changes 
 Research and development expenditures 
 Improved communication and knowledge transfer 
etc.
ECONOMIC FACTORS : 
The macro economic environment analysis will identify trends such as 
changes in personal disposable income, interest rates, inflation and 
unemployment rates. Typically we encounter the economic factors are as 
follows : 
 The general economic situation in the world 
 International economic organizations 
 Business cycles 
 Inflation and exchanges rates 
 Economic growth and changes in GNP andGDP 
 Interest rates 
 Tax rates 
 Resources of money and credit, insecurity status 
 The existence of labor force 
 Energy existence and cost 
 Unemployment levels
ENVIRONMENTAL FACTORS 
 Ecological 
 Climate 
 Natural resources 
 Telecommunications 
 Environmental regulations 
 Values in the Society
POLITICAL FACTORS : 
The macro environment analysis will identify changes in the 
position politicians take on issues. A current example is a 
shift towards greener policies in the developed world. Some 
of political factors are as follows : 
 Taxation policy 
 Trade regulations 
 Government stability 
 Unemployment policy 
 Goverrnment legislation 
 Government policies 
 Government stance on competition 
 Relevant laws 
 International relations
LEGAL ENVIRONMENT 
 Current legislation in the home market 
 Future legislation 
 International legislation 
 Regulatory bodies and processes 
 Environmental regulations
Over View Of Dairy – West Bengal 
 The Directorate of Dairy Development, Govt. West Bengal deals 
with the collect of raw/chilled 
 milk from the Co-operative Milk Unions in West Bengal, process 
the milk in its dairy plants sells, 
 pasteurize and homogenized milk and other milk products 
through its own network of booth, 
 Serves, agents and distributors. With the implementation of 
Operation Flood Programmed in West 
 Bengal in the mid-1970s, the extension, procurement and other 
farmers related activities on dairy 
 development have been taken by the Cooperative Sector i.e. 
West Bengal Co-operative Milk 
 Producers' Federation Ltd which establish in 1983 under 
Government of West Bengal following 
 a three-tie structure of Anand pattern of milk cooperatives..
Indian Dairy Industry 
 World largest milk producing nation. 
 contributes about 15 % to the total milk production 
of the world 
 Indian dairy industry stands at a size of US$ 70 billion. 
 Gross output of 103 million tons of milk in 2009. 
(Growing 5 % per annum) 
 57 millions of cattle population and 39 millions of 
buffaloes. (1997) 
 More than 10 million dairy farmers belong to 96,000 
local dairy cooperatives, who sell their products to one 
of 170 milk producers’ cooperative unions who in turn 
are supported by 15 state cooperative milk marketing 
federations.
 Indian Dairy Industry has achieved this strength of a 
producer-owned and professionally-managed 
cooperative system, despite the facts that a majority 
of dairy farmers are illiterate and run small, 
marginal operations and for many farmers, selling 
milk is their sole source of income. 
 In India dairy industry has been practiced as a rural 
cottage industry over the years. Semi commercial 
dairy industry stated with establishment of military 
dairy farmers and co-operative milk unions in 19th 
century. 
 The growth of Indian dairy Industry during last three 
decades has been impressive, at more than 5% per 
annum; and in late 1990-2001 the country has 
emerged as the largest producer of milk.
Management Strategies 
Management of Indian dairy industry is done by 2 
different parties. 
Private dairy management 
Cooperative management –MACS, State
National Policies regard with 
dairy industry 
 India’s national policies with regards to economy, 
Agriculture, rural development and dairy and milk 
industry are the major secrets for their successfulness 
in dairy industry. 
 In India people who are involving with policy making 
are well educated people and they have both 
theoretical and practical knowledge about the dairy 
industry. 
 When making the policies regard with dairy industry 
they have taken most suitable decisions before 2, 3 
decades. 
 These policies are clearly defined and they were 
prepared as suitable for forecasted future needs.
 Therefore these policies do not change with time 
to time when governments change. 
 Basic thing is politicians could not change them 
according to their political agendas. 
 They have linkages among different policies such 
as economy, Agriculture, rural development and 
dairy and milk industry policies. Also they make 
policies as cooperatively each other. 
 Their policies are well focused on long term goals. 
 They define most suitable strategies for 
achievement of them.
POLICIES 
•IDDP- Intensive Dairy Development Programme 
 Development of milk cattle. 
 Increase milk production by providing technical input services. 
 Procurement, processing and marketing in cost effective manner. 
 generate additional employment opportunities. 
 To increase the social nutritional and economic status of residents of comparatively 
more disadvantaged area. 
•Assistance to co-operative scheme (ACPS) 
Revive the sick dairy co-operatives. 
•National Programme for cattle and buffalo breeding (NPCBB) 
Genetic up gradation by organized breeding through Artificial Insemination or 
natural service of a high quality bull. 
•Dairy venture capital fund scheme: (DVCFS) 
Aim to promote ventures in the dairy sector. 
•National dairy plan: (NDP) 
To increase the milk production to about 6 mt annually by 2021-22.
SWOT ANALYSIS OF Dairy: West 
Bengal 
 Strength 
 There is a ―readymade‖ market for this product. 
 Relatively low labor costs 
 Ample available work force. 
 Well-situated industrial estate with all major facilities available. 
 Weakness 
 The requirement of credit and/or delay of payments from customer side might 
cause disturbance in the cash cycles. 
 Very small base of available skilledmachinists. 
 Lack of trained technicians and line / middle management. 
 Uncertain investment climate
Opportunities 
Manufacturers-cum-exporters are allowed to import samples of each 
kind or quality having value up to US$ 100 at zero duty rates. 
Threat 
Skilled operators in the dairy are quite unorganized. 
• Cost of doing business may increase as the energy, raw material 
prices, wages and mark up rates may rise.
Strength Weakness 
 Largest milk producer in the world. 
 A huge base of around 11 million farmers 
 Traditional emphasis on consumption 
 Poor feeding practices. 
 Poor access to institutional 
credit 
 Lack of cold storage facilities 
Opportunity Threat 
 Elastic demand; economic growth will spur 
demand 
 Increasing preference for branded dairy 
products 
 Growing focus on health and nutrients in 
urban market 
 Nearly 85 per cent of the Indian 
dairy industry is unorganized 
 Removal of import duty has led 
to the threat of dumping 
Swot Analysis 
SWOT ANALYSIS – Dairy In India
As Bangladesh what we can learn 
from India? 
 We can find out several strategies of India which are also applicable to 
Bangladesh. 
 The basic strategy is we should have a clear policy for development of dairy 
industry in Bangladesh. As Indians policies it should contain long term goal with 
strong methodologies which cannot be change by time to time. 
 Formulating of policy should be done with competent persons, not politicians. 
 We should develop and save our indigenous cattle breeds. Even though they 
give low yield it is easy to mange them with local conditions. In India cross breeds 
represent only 10% of cattle population. Still we highly depend on European 
context and they are not suitable to dry and intermediate zones of Bangladesh. 
 Also we should pay more attention to develop buffalos raring in Bangladesh. 
They can adopt easily to our climate. Also their tolerance is high. Indians get 
more than 50 % of their milk production with buffaloes. 
 As we think cooperative dairy associations are also Suitable to Bangladesh .We 
can start them on village level under the guidance of National Livestock Board. 
 There should be proper system to value adding for milk products and 
marketing them. We can get the help of private sector on that case.
DAIRY – VALUE CHAIN 
SOURCE- USDA
SUMMARY 
Growth of Bangladesh in agro industries is because of its rich deltaic 
fertile land that depends on its manifold harvests & six seasons also 
on. The country's industrial base remains very positive. The service 
sector has developed rapidly during last twenty years. 
The legislative & regulatory actions to deal with financial 
irregularities & poor governance of the financial sector are 
developing over time to gather the increasing protection needs of 
the consumers. The following measures may be considered as part of 
on-going efforts to expand financial infrastructure & improve the 
security & soundless of the financial sector. 
 

References 
 http://www.aavinmilk.com/dairyprofile.html 
 http://www.fao.org/docrep/T3080T/t3080T0a 
.htm 
 http://www.ijtef.org/papers/92-F502.pdf 
 http://www.technopak.com/resources/Food/ 
PPP%20in%20Indian%20Dairy%20Industry_ 
Technopak_CII_Background%20Paper_May0 
8,2010%20pdf%20ver.pdf
dairy

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dairy

  • 1. A Global Country Study Report On “A STEEPLED Analysis of Dairy Industry of Bangladesh for Business Opportunities for Gujarat/India” Under the Guidance of :- Prof. (Dr.) Mamta Bharmabhatt (Associate Professor MBA-SJPI) Prepared By:- Student Of MBA Sem.-III Group No: - 4 Submitted to :- Institute Code-769 SHRI JAIRAMBHAI PATEL INSTITUTE OF BUSINESS MANAGEMENT & COMPUTER APPLICATIONS Offered By :- Gujarat Technological University-Ahmadabad
  • 2. OVER VIEW OF BANGLADESH
  • 4. Demographic profile Population Total Area Growth Rate Life Expectancy Fertility rate GDP per capita GDP Growth Rate HDI (2013) Currency Import Export 154.7 million(2012) 147,570 km^2 1.59% 70.36 years 2.6 children born/woman US $1,044 6.5% 0.515 Taka $29.27 billion (2013) $30.25 billion (2013)
  • 5. Basic Information of Bangladesh • Emerged as independent and sovereign country in 1971. • Official Name : The People’s Republic of Bangladesh. • State language : Bangla, over 98% of the people speak in Bangla, however, English is widely spoken. • Nationality: Bangladeshi
  • 6. Nature of government  Bangladesh has a Unitary form of government:  President is the Head of the state .  Prime Minister is the Head of the Government.
  • 7. National symbols Bangladesh Anthem Amar Shonar Bangla Animal Royal Bengal Tiger Bird Oriental Magpie Robin Fish Hilsa Flower White Water Lily Fruit Jackfruit Sport Kabbadi Calendar Bengali calendar
  • 8. Goals for this discussion ■Provide an overview of project objectives/approach ■Review the expected evolution of the global dairy industry and the implications for Bangladesh dairy ■Discuss strategic options for the Bangladesh ■ Recommendations for developing the appropriate option
  • 9. Why Dairy?..In Bangladesh Gender Rationale • Women’s current role and relative ability to engage – low barriers to entry. • Proximity to HH and relatively low labor requirements . • Potential to build on cultural legacy that valued women’s engagement in dairy as an economic activity – combating current norms and trend toward male dominance as dairy sector matures. Economic Rationale • Growing demand in urban markets for fresh milk. • Growing investment in infrastructure and processing capacity across private sector. • poor households already involved in dairy. • Potential for doubling income for impact groups. Other Factors * Nutritional value * Supportive enabling environment * Potential for Scale
  • 10.
  • 11. Project Context  Bangladesh has 3rd highest cattle population in Asia  Demand for milk is much greater than supply, therefore the opportunity does exist  5 competing private sector processors. However with a population of 147 million, the competition pressure is not that strong either.  All processors with short-term thinking and not seriously investing in the sector to improve production  All processors have chilling plants that are under-utilized  Low transparency in milk buying process, particularly fat content measurement Project Context  Poor milk production Feed / fodder, Animal Breed and Animal Health are the key reasons  Informal milk collectors act as middlemen and aggregators  Char households and frequent floods present an additional challenge
  • 12.
  • 13.
  • 14. Main Factor At STEEPLED Analysis Political  Taxation policy  Trade reg ulations  Government stability  Unemployment policy  Goverrnment legislation  Government policies  Government stance on competition  Relevant laws  International relations Social- Culturel  Age distribution  Education level  Income level  Population growth  Life expectancies Economic  The general economic situation in the world  International economic organizations  Business cycles  Inflation and exchanges rates  Economic growth and changes in GNP and GDP  Interest rates  Tax rates  Resources of money and credit, insecurity status  The existence of labor force  Energy existence and cost  Unemployment levels Technological  Technological changes  Innovations  Speed of technonogical changes  Research and development expenditures  Improved communication and knowledge transfer
  • 15. SOCIAL - CULTURAL FACTORS : The macro social-cultural environment analysis will identify trends in societies beliefs, behaviors, values and norms. Such as the number of workers, attitudes towards global warming, make up of the family structure. Some of the social – cultural factors are as follows :  Age distribution  Education level  Income level  Population growth  Life expectancies  Religion
  • 16. TECHNOLOGICAL FACTORS : The macro technological environment analysis will identify changes in the application of technology. A current example is a shift towards online transactions and in some areas a shift away from online transactions. There are some technological factors that affect macro environment analysis are as follows :  Technological changes  Innovations  New or improved channels  Speed of technonogical changes  Research and development expenditures  Improved communication and knowledge transfer etc.
  • 17. ECONOMIC FACTORS : The macro economic environment analysis will identify trends such as changes in personal disposable income, interest rates, inflation and unemployment rates. Typically we encounter the economic factors are as follows :  The general economic situation in the world  International economic organizations  Business cycles  Inflation and exchanges rates  Economic growth and changes in GNP andGDP  Interest rates  Tax rates  Resources of money and credit, insecurity status  The existence of labor force  Energy existence and cost  Unemployment levels
  • 18. ENVIRONMENTAL FACTORS  Ecological  Climate  Natural resources  Telecommunications  Environmental regulations  Values in the Society
  • 19. POLITICAL FACTORS : The macro environment analysis will identify changes in the position politicians take on issues. A current example is a shift towards greener policies in the developed world. Some of political factors are as follows :  Taxation policy  Trade regulations  Government stability  Unemployment policy  Goverrnment legislation  Government policies  Government stance on competition  Relevant laws  International relations
  • 20. LEGAL ENVIRONMENT  Current legislation in the home market  Future legislation  International legislation  Regulatory bodies and processes  Environmental regulations
  • 21. Over View Of Dairy – West Bengal  The Directorate of Dairy Development, Govt. West Bengal deals with the collect of raw/chilled  milk from the Co-operative Milk Unions in West Bengal, process the milk in its dairy plants sells,  pasteurize and homogenized milk and other milk products through its own network of booth,  Serves, agents and distributors. With the implementation of Operation Flood Programmed in West  Bengal in the mid-1970s, the extension, procurement and other farmers related activities on dairy  development have been taken by the Cooperative Sector i.e. West Bengal Co-operative Milk  Producers' Federation Ltd which establish in 1983 under Government of West Bengal following  a three-tie structure of Anand pattern of milk cooperatives..
  • 22.
  • 23. Indian Dairy Industry  World largest milk producing nation.  contributes about 15 % to the total milk production of the world  Indian dairy industry stands at a size of US$ 70 billion.  Gross output of 103 million tons of milk in 2009. (Growing 5 % per annum)  57 millions of cattle population and 39 millions of buffaloes. (1997)  More than 10 million dairy farmers belong to 96,000 local dairy cooperatives, who sell their products to one of 170 milk producers’ cooperative unions who in turn are supported by 15 state cooperative milk marketing federations.
  • 24.  Indian Dairy Industry has achieved this strength of a producer-owned and professionally-managed cooperative system, despite the facts that a majority of dairy farmers are illiterate and run small, marginal operations and for many farmers, selling milk is their sole source of income.  In India dairy industry has been practiced as a rural cottage industry over the years. Semi commercial dairy industry stated with establishment of military dairy farmers and co-operative milk unions in 19th century.  The growth of Indian dairy Industry during last three decades has been impressive, at more than 5% per annum; and in late 1990-2001 the country has emerged as the largest producer of milk.
  • 25. Management Strategies Management of Indian dairy industry is done by 2 different parties. Private dairy management Cooperative management –MACS, State
  • 26. National Policies regard with dairy industry  India’s national policies with regards to economy, Agriculture, rural development and dairy and milk industry are the major secrets for their successfulness in dairy industry.  In India people who are involving with policy making are well educated people and they have both theoretical and practical knowledge about the dairy industry.  When making the policies regard with dairy industry they have taken most suitable decisions before 2, 3 decades.  These policies are clearly defined and they were prepared as suitable for forecasted future needs.
  • 27.  Therefore these policies do not change with time to time when governments change.  Basic thing is politicians could not change them according to their political agendas.  They have linkages among different policies such as economy, Agriculture, rural development and dairy and milk industry policies. Also they make policies as cooperatively each other.  Their policies are well focused on long term goals.  They define most suitable strategies for achievement of them.
  • 28. POLICIES •IDDP- Intensive Dairy Development Programme  Development of milk cattle.  Increase milk production by providing technical input services.  Procurement, processing and marketing in cost effective manner.  generate additional employment opportunities.  To increase the social nutritional and economic status of residents of comparatively more disadvantaged area. •Assistance to co-operative scheme (ACPS) Revive the sick dairy co-operatives. •National Programme for cattle and buffalo breeding (NPCBB) Genetic up gradation by organized breeding through Artificial Insemination or natural service of a high quality bull. •Dairy venture capital fund scheme: (DVCFS) Aim to promote ventures in the dairy sector. •National dairy plan: (NDP) To increase the milk production to about 6 mt annually by 2021-22.
  • 29.
  • 30. SWOT ANALYSIS OF Dairy: West Bengal  Strength  There is a ―readymade‖ market for this product.  Relatively low labor costs  Ample available work force.  Well-situated industrial estate with all major facilities available.  Weakness  The requirement of credit and/or delay of payments from customer side might cause disturbance in the cash cycles.  Very small base of available skilledmachinists.  Lack of trained technicians and line / middle management.  Uncertain investment climate
  • 31. Opportunities Manufacturers-cum-exporters are allowed to import samples of each kind or quality having value up to US$ 100 at zero duty rates. Threat Skilled operators in the dairy are quite unorganized. • Cost of doing business may increase as the energy, raw material prices, wages and mark up rates may rise.
  • 32. Strength Weakness  Largest milk producer in the world.  A huge base of around 11 million farmers  Traditional emphasis on consumption  Poor feeding practices.  Poor access to institutional credit  Lack of cold storage facilities Opportunity Threat  Elastic demand; economic growth will spur demand  Increasing preference for branded dairy products  Growing focus on health and nutrients in urban market  Nearly 85 per cent of the Indian dairy industry is unorganized  Removal of import duty has led to the threat of dumping Swot Analysis SWOT ANALYSIS – Dairy In India
  • 33. As Bangladesh what we can learn from India?  We can find out several strategies of India which are also applicable to Bangladesh.  The basic strategy is we should have a clear policy for development of dairy industry in Bangladesh. As Indians policies it should contain long term goal with strong methodologies which cannot be change by time to time.  Formulating of policy should be done with competent persons, not politicians.  We should develop and save our indigenous cattle breeds. Even though they give low yield it is easy to mange them with local conditions. In India cross breeds represent only 10% of cattle population. Still we highly depend on European context and they are not suitable to dry and intermediate zones of Bangladesh.  Also we should pay more attention to develop buffalos raring in Bangladesh. They can adopt easily to our climate. Also their tolerance is high. Indians get more than 50 % of their milk production with buffaloes.  As we think cooperative dairy associations are also Suitable to Bangladesh .We can start them on village level under the guidance of National Livestock Board.  There should be proper system to value adding for milk products and marketing them. We can get the help of private sector on that case.
  • 34. DAIRY – VALUE CHAIN SOURCE- USDA
  • 35. SUMMARY Growth of Bangladesh in agro industries is because of its rich deltaic fertile land that depends on its manifold harvests & six seasons also on. The country's industrial base remains very positive. The service sector has developed rapidly during last twenty years. The legislative & regulatory actions to deal with financial irregularities & poor governance of the financial sector are developing over time to gather the increasing protection needs of the consumers. The following measures may be considered as part of on-going efforts to expand financial infrastructure & improve the security & soundless of the financial sector.  
  • 36.
  • 37.
  • 38. References  http://www.aavinmilk.com/dairyprofile.html  http://www.fao.org/docrep/T3080T/t3080T0a .htm  http://www.ijtef.org/papers/92-F502.pdf  http://www.technopak.com/resources/Food/ PPP%20in%20Indian%20Dairy%20Industry_ Technopak_CII_Background%20Paper_May0 8,2010%20pdf%20ver.pdf