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FACULTY GUIDE:
Dr. Hemnath Rao Hanumankar.
Prof. Amrita Dhiman.
TABLE OF CONTENTS
1. Introduction
2. Framework
3. Organization
4. Goat Farming
5. Fish Farming
6. Lac Bangle Making
5. Agriculture
6. Market linkage
A
B
C
D
E
F
G
AMRAKH GRAM PANCHAYAT
District: Muzaffarpur
Block: Kurhani
Population: 10973
Total Households: 2270
Total Ward: 13
Male: 53%
Female: 47%
VILLAGE PROFILE
Village: Amrakh Gram Panchayat
Methodology
 Primary Data: Telephonic Interviews.
 Secondary Data: Baseline Data., Current news articles and research papers.
Problem statement
 A significant part of the population is unemployed.
 The women are not contributing to the Economy.
 The majority of the villagers are involved in Agriculture.
0.9 1.7
6.2
25.6
30.0
35.1
0
5
10
15
20
25
30
35
40
private job business unemployed Labour Housewife Farmer
DFID sustainable livelihood framework
VULNERABILITY
CONTEXT
• UNEVEN
RAINFALL
• SANITATION
• URBANISATI
ON
LIVELIHOOD
ASSET
PHYSICAL
SOCIAL
HUMAN
NATURAL
FINANCIAL
INFLUENCES
ACCESS
TRANSFORMING
STRUCTURE&PRO
CESS
• AMRAKH GP
• MUKHIYA
• LOCAL
INSTIUTION
• LAWS
• LOCAL
CULTURE
• SOCIAL
INSTITUTION
LIVELIHOOD
OUTCOME
LESS
VULNERABIITY
MORE INCOME
GAIN IN 5
CAPITALS
SUSTAINABILITY
L
I
V
E
L
I
H
O
O
D
S
T
R
A
T
E
G
E
Y
T
O
A
C
H
E
I
V
E
Asset Pentagon
PHYSICAL CAPITAL
SOCIAL CAPITAL
FINANCIAL CAPITAL
HUMAN CAPITAL
NATURAL CAPITAL
INDICATORS
• EDUCATION & SKILLS.
• LABOUR.
• HEALTH.
INDICATORS
• CREDIT & SAVINGS.
• SOURCE OF INCOME.
INDICATORS
• FERTILE LAND
• WATER.
INDICATORS
• SHG’s (78).
• FARMERS CLUB.(1)
INDICATORS
• INFRASTRUCTURE.(Ro
ds, Medical facilities,
Access to Education
etc.
• PRIVATELY OWNED
ASSETS. (pukka house,
toilet etc.
Natural Capital Physical Capital Social Capital Financial Capital Human Capital
7 6.25 6.5 6 6.5Source: Baseline
Data
Livelihood
Goat Breeding
Farm
Fish
Farming
Agriculture Bangle making
• Grazing land.
• Goats are easy to
Handle.
• Nearly 370
Households in
Amrakh are involved
in Goat rearing.
• Available Ponds.
• Market Demand.
• Currently there are
10 farmers involved
in fish farming.
• The land of Amrakh
is very Fertile.
• Almost 36% of the
population is
involved in
Agriculture.
• Low Initial cost.
• Can Include the
Female population.
• Less space required.
• Market Demand.
Source: Baseline Data
The Proposed Organization
The proposed organization would be started
under the “Bihar Self Supporting Cooperative
Societies (Amendment) Act 2013”.
 To serve the interest of the poorer sections
of society through the principle of self-help and
mutual help.
 Providing Additional Income to the members.
 To practice fair and transparent business activities.
Objectives of the organization
Why a Cooperative?
• Less Taxation.
• Funding Opportunities.
• Democratic Organization.
• Transparency.
Market Linkage.
Provide Livelihood.
Providing Inputs.
Training and assistance.
Services provided by the cooperative
Organizational structure
GOAT
FARMING
FISH
FARMING
AGRICULTURE
BANGLE
MAKING
CEO
Production
Manager
Sales
Manager
Finance
Manager
Human
Resource
Manager
Production
team
Production
Team
Production
Team
Production
Team
Sales
Team
Sales
team
Sales
Team
Sales Team
Group
Finance
Team
Finance
Group
Finance
Team
Finance
Team
HRM
Team
HRM
Team
HRM
Team
HRM
Team
Goat Breeding Farm
Why Goat Farming?
Increasing demand of Goat milk.
Increasing demand of Mutton.
04
03
02
01
Source: Central institute of research for goats, Mathura
Easy Maintenance & Less Capital
Shortage in Market.
BUCK AND DOE SUPPLIER
Breed: Black Bengal
GOAT BREEDING CENTRE
MEMBER-1
3 GOATS
MEMBERS-2
3 GOATS
MEMBER-…
3 GOATS
MEMBER-..
3 GOATS
Goat breeding farm
FIXED COST TOTAL
TOTAL FIXED COST Rs.1,59,000
VARIABLE COST TOTAL
LAND
FURNITURE
FODDER CULTIVATION
COST OF GOATS 50 DOE 3 BUCKS
SHED CONSTRUCTION
LEASED
BUY
BUY
30,000
2,000
8,000
1,09,000
10,000
BREAK-EVEN POINT
BREAK-EVEN UNITS
BREAK-EVEN SALES
72 Goats
Rs. 2,91,400
Costing of the project
VARIABLE COST
COST OF GOODS SOLD
VARIABLE COST PER UNIT
CONTRIBUTION
84,750
3,20,000
750
3,250
Break Even
= Rs.2,43,750
=Rs.1,59,000
Rs. 2,91,400
72 Goats
Sales
Fixed Cost Variable
Cost
Total
Project
Cost
Total project expenses
Fund AMOUNT
MEMBERS CONTRIBUTION
FUNDING AGENCY
62,500
1,81,250
Rs.2,43,750TOTAL
Rs.2,43,750
PROFIT PER HOUSEHOLD
Membership Fees 2500
Goat to each member 3
Selling price of one goat 4000
PROFIT 9500
Value chain
The current status of the Market
Why fish farming?
In compare to
agriculture fish
farming have
less stress and
shocks as well
as less risk.
Vulnerability
It require one
time investment
and operational
cost is low
compared to
other
businesses.
.
One time
Investment
Fish marketing
is expanding
there is demand
for fish in arid
and dry area.
Scope
Fish Breeds
• Rohu.
• Catla.
Digging a Pond at Affordable Price
Costing of the project
FIXED COST TOTAL
TOTAL FIXED COST Rs.86,500
VARIABLE COST TOTAL
DIGING OF POND
FIXED LABOUR
NET & FISHING TOLS
PUMP SET
OTHER EXPENSE
JCB RENT
BUY
70,000
5,000
2,000
6,000
3,500
BREAK-EVEN POINT
BREAK-EVEN VOLUME
BREAK-EVEN SALES
1637KG
Rs. 1,14,623
VARIABLE COST
COST OF GOODS SOLD
VARIABLE COST PER UNIT
CONTRIBUTION
85,750
7,00,000
17.18
52.83
BUY
Break Even
= Rs.1,72,375
=Rs.86,500
Rs. 1,14,623
1637 Kg of Fish
Sales
Total Project Expenses
Fixed Cost Variable
Cost
Total
Project
Cost
FIXED COST AMOUNT
MEMBERS CONTRIBUTION
FUNDS
1,00,000
72,375
Rs.1,72,375TOTAL
Rs.1,72,375
PROFIT PER HOUSEHOLD
CONTRIBUTION PER HEAD 5000
EARNING OF 20 MEMBERS 614125
PER HOUSEHOLD EARNING 20706.25
PROFIT Rs.25,706
Value Chain
Why Bangle Making
• It is inclusive in
nature.
• Even women can
easily participate
and can do work
from household.
Inclusive
• Women can get
employment by
this.
Women
focused
• Bangle have great
demand among
women.
• It have emotional
appeal.
• Rise in demand
because of
globalization.
Scope
FIXED COST TOTAL
TOTAL FIXED COST Rs.11,750
VARIABLE COST TOTAL
TOOLS
STOVE
WEBSITE
3050
700
8000
BREAK-EVEN POINT
BREAK-EVEN VOLUME
BREAK-EVEN SALES
389
VARIABLE COST
COST OF GOODS SOLD
VARIABLE COST PER UNIT
CONTRIBUTION
4900
20000
9.8
30.2
Rs. 15562.8
Costing of the project
Break even
= Rs.16,650
=Rs.11,7500
Rs.15,562
389 units.
Sales
Fixed Cost Variable
Cost
Total
Project
Cost
Total project expenses
FIXED COST AMOUNT
MEMBERS CONTRIBUTION
FUNDS
10,000
6650
Rs.16,650TOTAL
Rs.16,650
PROFIT PER HOUSEHOLD
CONTRIBUTION PER HEAD 1000
PACKET SHARE TO EACH 62
SALES PRICE OF ONE PACKET 40
PROFIT Rs.1480
Value Chain
Why Agriculture?
• Market of
Muzaffarpur
support
agriculture
product and
there is
many
supplier.
MARKET.
• Almost 70%
people are
semi skilled
labor
agriculture
is good
livelihood in
Amrakh.
• .
SKILL.
• Amrakh
have fertile
soil.
• No shortage
of water.
ENVIRONMENT.
Costing of the Project.
FIXED COST TOTAL
TOTAL FIXED COST Rs.29,500
VARIABLE COST TOTAL
WARE HOUSE
PUMP SET
ELECTRICITY
LAND MANTAENCE
MACHINERY AGRI TOOLS
RENT 15,000
3,000
1,500
5,000
5,000
BREAK-EVEN POINT
BREAK-EVEN VOLUME
BREAK-EVEN SALES
29.5 quintal.
Rs. 47,200
VARIABLE COST
COST OF GOODS SOLD
VARIABLE COST PER QUINTEL
CONTRIBUTION
47,700
1,27,200
900
1,500
Total Project Expenses
Fixed Cost Variable
Cost
Total
Project
Cost
FIXED COST AMOUNT
MEMBERS CONTRIBUTION
FUNDS
77,200
If required
Rs.77,200TOTAL
Rs.77,200
= Rs.77,200
=Rs.29,500
Rs. 47,200
29.5 quintal.
Sales
Break Even
Value Chain
Agricultural
Inputs
Agricultural
Practices
Harvesting Procurement
Produce
Marketing
Processing
& Retail
Marketing mix
Place
• Traditional market.
• Local haats.
Retail Outlets..
Product Price
• Demand –Supply gap
determine the price .
• Segment based pricing.
Promotion
• Word of mouth.
• Word of mouse.
• Print advertisement.
• Raw fish.
• Goat.
• Bangle.
• Wheat &paddy.
SWOT Analysis
• Good quality product.
• Reasonable price.
• Based on community
involvement .
• Lack of marketing
channels.
• Lack of trained
workers.
• Lack of infrastructure.
• Untapped potential for
the export & value
added products in
rural market.
• The growing demand
of products.
• Rapid urbanisation.
• Depletion of natural
resources (pastural
land).
• Invasion of diseases.
• Market competition.
Role of the Gram Panchayat
02
01
03
04
Bangle making.
• Rural Haats.
Agriculture
• Awareness.
Fish Farming
• MNREGA.
• Selecting and
promoting Rural
youth led Fish farms
as training cum
demonstration
centre panchayats.
Goat Farming
• Common Grazing Lands.
• Vaterinary Camps.
According to the Bihar panchayat Act. 2006 there are six standing committee, The Production committee could help
with the Cooperative as it deals Animal Husbandry, Fisheries, cottage Industries and Agriculture.
Limitations
 The interaction with the villagers was virtual.
 Hesitation in sharing Information.
 Time constraint.
 Assumptions.
THANK YOU!

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Amrakh presentation

  • 1. FACULTY GUIDE: Dr. Hemnath Rao Hanumankar. Prof. Amrita Dhiman.
  • 2. TABLE OF CONTENTS 1. Introduction 2. Framework 3. Organization 4. Goat Farming 5. Fish Farming 6. Lac Bangle Making 5. Agriculture 6. Market linkage A B C D E F G
  • 4. District: Muzaffarpur Block: Kurhani Population: 10973 Total Households: 2270 Total Ward: 13 Male: 53% Female: 47% VILLAGE PROFILE Village: Amrakh Gram Panchayat
  • 5. Methodology  Primary Data: Telephonic Interviews.  Secondary Data: Baseline Data., Current news articles and research papers.
  • 6. Problem statement  A significant part of the population is unemployed.  The women are not contributing to the Economy.  The majority of the villagers are involved in Agriculture. 0.9 1.7 6.2 25.6 30.0 35.1 0 5 10 15 20 25 30 35 40 private job business unemployed Labour Housewife Farmer
  • 7. DFID sustainable livelihood framework VULNERABILITY CONTEXT • UNEVEN RAINFALL • SANITATION • URBANISATI ON LIVELIHOOD ASSET PHYSICAL SOCIAL HUMAN NATURAL FINANCIAL INFLUENCES ACCESS TRANSFORMING STRUCTURE&PRO CESS • AMRAKH GP • MUKHIYA • LOCAL INSTIUTION • LAWS • LOCAL CULTURE • SOCIAL INSTITUTION LIVELIHOOD OUTCOME LESS VULNERABIITY MORE INCOME GAIN IN 5 CAPITALS SUSTAINABILITY L I V E L I H O O D S T R A T E G E Y T O A C H E I V E
  • 8. Asset Pentagon PHYSICAL CAPITAL SOCIAL CAPITAL FINANCIAL CAPITAL HUMAN CAPITAL NATURAL CAPITAL INDICATORS • EDUCATION & SKILLS. • LABOUR. • HEALTH. INDICATORS • CREDIT & SAVINGS. • SOURCE OF INCOME. INDICATORS • FERTILE LAND • WATER. INDICATORS • SHG’s (78). • FARMERS CLUB.(1) INDICATORS • INFRASTRUCTURE.(Ro ds, Medical facilities, Access to Education etc. • PRIVATELY OWNED ASSETS. (pukka house, toilet etc. Natural Capital Physical Capital Social Capital Financial Capital Human Capital 7 6.25 6.5 6 6.5Source: Baseline Data
  • 9. Livelihood Goat Breeding Farm Fish Farming Agriculture Bangle making • Grazing land. • Goats are easy to Handle. • Nearly 370 Households in Amrakh are involved in Goat rearing. • Available Ponds. • Market Demand. • Currently there are 10 farmers involved in fish farming. • The land of Amrakh is very Fertile. • Almost 36% of the population is involved in Agriculture. • Low Initial cost. • Can Include the Female population. • Less space required. • Market Demand. Source: Baseline Data
  • 10. The Proposed Organization The proposed organization would be started under the “Bihar Self Supporting Cooperative Societies (Amendment) Act 2013”.  To serve the interest of the poorer sections of society through the principle of self-help and mutual help.  Providing Additional Income to the members.  To practice fair and transparent business activities. Objectives of the organization
  • 11. Why a Cooperative? • Less Taxation. • Funding Opportunities. • Democratic Organization. • Transparency.
  • 12. Market Linkage. Provide Livelihood. Providing Inputs. Training and assistance. Services provided by the cooperative
  • 15. Why Goat Farming? Increasing demand of Goat milk. Increasing demand of Mutton. 04 03 02 01 Source: Central institute of research for goats, Mathura Easy Maintenance & Less Capital Shortage in Market.
  • 16. BUCK AND DOE SUPPLIER Breed: Black Bengal GOAT BREEDING CENTRE MEMBER-1 3 GOATS MEMBERS-2 3 GOATS MEMBER-… 3 GOATS MEMBER-.. 3 GOATS
  • 18. FIXED COST TOTAL TOTAL FIXED COST Rs.1,59,000 VARIABLE COST TOTAL LAND FURNITURE FODDER CULTIVATION COST OF GOATS 50 DOE 3 BUCKS SHED CONSTRUCTION LEASED BUY BUY 30,000 2,000 8,000 1,09,000 10,000 BREAK-EVEN POINT BREAK-EVEN UNITS BREAK-EVEN SALES 72 Goats Rs. 2,91,400 Costing of the project VARIABLE COST COST OF GOODS SOLD VARIABLE COST PER UNIT CONTRIBUTION 84,750 3,20,000 750 3,250
  • 19. Break Even = Rs.2,43,750 =Rs.1,59,000 Rs. 2,91,400 72 Goats Sales
  • 20. Fixed Cost Variable Cost Total Project Cost Total project expenses Fund AMOUNT MEMBERS CONTRIBUTION FUNDING AGENCY 62,500 1,81,250 Rs.2,43,750TOTAL Rs.2,43,750 PROFIT PER HOUSEHOLD Membership Fees 2500 Goat to each member 3 Selling price of one goat 4000 PROFIT 9500
  • 22. The current status of the Market
  • 23. Why fish farming? In compare to agriculture fish farming have less stress and shocks as well as less risk. Vulnerability It require one time investment and operational cost is low compared to other businesses. . One time Investment Fish marketing is expanding there is demand for fish in arid and dry area. Scope
  • 25. Digging a Pond at Affordable Price
  • 26.
  • 27. Costing of the project FIXED COST TOTAL TOTAL FIXED COST Rs.86,500 VARIABLE COST TOTAL DIGING OF POND FIXED LABOUR NET & FISHING TOLS PUMP SET OTHER EXPENSE JCB RENT BUY 70,000 5,000 2,000 6,000 3,500 BREAK-EVEN POINT BREAK-EVEN VOLUME BREAK-EVEN SALES 1637KG Rs. 1,14,623 VARIABLE COST COST OF GOODS SOLD VARIABLE COST PER UNIT CONTRIBUTION 85,750 7,00,000 17.18 52.83 BUY
  • 28. Break Even = Rs.1,72,375 =Rs.86,500 Rs. 1,14,623 1637 Kg of Fish Sales
  • 29. Total Project Expenses Fixed Cost Variable Cost Total Project Cost FIXED COST AMOUNT MEMBERS CONTRIBUTION FUNDS 1,00,000 72,375 Rs.1,72,375TOTAL Rs.1,72,375 PROFIT PER HOUSEHOLD CONTRIBUTION PER HEAD 5000 EARNING OF 20 MEMBERS 614125 PER HOUSEHOLD EARNING 20706.25 PROFIT Rs.25,706
  • 31. Why Bangle Making • It is inclusive in nature. • Even women can easily participate and can do work from household. Inclusive • Women can get employment by this. Women focused • Bangle have great demand among women. • It have emotional appeal. • Rise in demand because of globalization. Scope
  • 32. FIXED COST TOTAL TOTAL FIXED COST Rs.11,750 VARIABLE COST TOTAL TOOLS STOVE WEBSITE 3050 700 8000 BREAK-EVEN POINT BREAK-EVEN VOLUME BREAK-EVEN SALES 389 VARIABLE COST COST OF GOODS SOLD VARIABLE COST PER UNIT CONTRIBUTION 4900 20000 9.8 30.2 Rs. 15562.8 Costing of the project
  • 34. Fixed Cost Variable Cost Total Project Cost Total project expenses FIXED COST AMOUNT MEMBERS CONTRIBUTION FUNDS 10,000 6650 Rs.16,650TOTAL Rs.16,650 PROFIT PER HOUSEHOLD CONTRIBUTION PER HEAD 1000 PACKET SHARE TO EACH 62 SALES PRICE OF ONE PACKET 40 PROFIT Rs.1480
  • 36. Why Agriculture? • Market of Muzaffarpur support agriculture product and there is many supplier. MARKET. • Almost 70% people are semi skilled labor agriculture is good livelihood in Amrakh. • . SKILL. • Amrakh have fertile soil. • No shortage of water. ENVIRONMENT.
  • 37. Costing of the Project. FIXED COST TOTAL TOTAL FIXED COST Rs.29,500 VARIABLE COST TOTAL WARE HOUSE PUMP SET ELECTRICITY LAND MANTAENCE MACHINERY AGRI TOOLS RENT 15,000 3,000 1,500 5,000 5,000 BREAK-EVEN POINT BREAK-EVEN VOLUME BREAK-EVEN SALES 29.5 quintal. Rs. 47,200 VARIABLE COST COST OF GOODS SOLD VARIABLE COST PER QUINTEL CONTRIBUTION 47,700 1,27,200 900 1,500
  • 38. Total Project Expenses Fixed Cost Variable Cost Total Project Cost FIXED COST AMOUNT MEMBERS CONTRIBUTION FUNDS 77,200 If required Rs.77,200TOTAL Rs.77,200
  • 39. = Rs.77,200 =Rs.29,500 Rs. 47,200 29.5 quintal. Sales Break Even
  • 41. Marketing mix Place • Traditional market. • Local haats. Retail Outlets.. Product Price • Demand –Supply gap determine the price . • Segment based pricing. Promotion • Word of mouth. • Word of mouse. • Print advertisement. • Raw fish. • Goat. • Bangle. • Wheat &paddy.
  • 42. SWOT Analysis • Good quality product. • Reasonable price. • Based on community involvement . • Lack of marketing channels. • Lack of trained workers. • Lack of infrastructure. • Untapped potential for the export & value added products in rural market. • The growing demand of products. • Rapid urbanisation. • Depletion of natural resources (pastural land). • Invasion of diseases. • Market competition.
  • 43. Role of the Gram Panchayat 02 01 03 04 Bangle making. • Rural Haats. Agriculture • Awareness. Fish Farming • MNREGA. • Selecting and promoting Rural youth led Fish farms as training cum demonstration centre panchayats. Goat Farming • Common Grazing Lands. • Vaterinary Camps. According to the Bihar panchayat Act. 2006 there are six standing committee, The Production committee could help with the Cooperative as it deals Animal Husbandry, Fisheries, cottage Industries and Agriculture.
  • 44. Limitations  The interaction with the villagers was virtual.  Hesitation in sharing Information.  Time constraint.  Assumptions.