An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.

1. WHITE BALL REVOLUTION
A socio economic
transformation through
productive participation &
AGRO BASED
INDUSTRIALISATION
Satyajit Singh

2. WHY MAKHANA ?
ECONOMIC IMPORTANCE
 BIHAR -- 90% OF THE WORLD PRODUCE
 AREA -- 75000 HECTARES
 DISTRICTS ---- 8
 (Madhubani,Darbhanga,Samastipur,,supaul,Madhepura,sahars
a,purnea,katihar)
 POPULATION --- 50000 FAMILY
 CROP PRODUCTION – 50000 --–75000 Tons /Annum
 CROP VALUE -- 1500 CRORE / ANNUM/APX
 AGRICULTURE REMAINS THE CENTRAL TO BIHAR
GROWTH AND POVERTY REDUCTION AGENDA

3. WHY MAKHANA ?
SOCIAL IMPORTANCE
 FARMING BY MOST DEPRIVED SECTIONS OF
THE SOCIETY (FISHERMAN COMMUNITY )
 FAMILY ENGAGEMENT WILL BE ENSURED FOR
9 MONTHS IN A YEAR
 EMPOWERMENT THROUGH ECONOMIC GAIN /
TRAINING
 RURAL MIGRATION A MAJOR PROBLEM OF
BIHAR TO SOME EXTENT CAN BE CHECKED
 PURCHASING POWER WILL GROW /BETTER
PRICE REALISATION FROM 45 TO 235 RS/K.G.

4. WHY MAKHANA ?
NUTRITIONAL VALUE
 ORGANIC PRODUCE
FAT FREE
HIGH PROTEIN VALUE 14%
362 K CAL / 100 GM
 ESSENTIAL AMINO ACID INDEX IS
HIGHER THAN FISH, MILK,SOYABEAN
 MACRO &MICRO NUTRIENTS HIGHER
THAN LITCHI,MANGO,BANANA
 MEDICINAL PROPERTIES /GOOD FOR
HEART

5. WHITE BALL REVOLUTION
WBR
BACKWARD
LINKAGE MARKETING
PROCESSING
Khet Se Bazaar Tak (Domestic & Export)
CENTRE
26 Block

6. KHET SE BAZAAR TAK
(Backward Linkage)
 MAJOR PROBLEMS FACED BY FARMERS
 1) PRICE ASSURANCES
 2) EXTENSION SERVICES
 3) ELIMINATION OF INTERMEDIARIES
 (Product factor & Land factor)
 4) TIMELY AVAILABILITY OF
PRODUCTION CREDIT

7. KHET SE BAZAAR TAK
COMPONENT VALUE CHAIN
INPUT
FARMERS TECHNOLOGY
FIXED PRICE TRAINING
FINANCE EXTENSION SERVICES
PROCUREMENT
CENTRE

8. SELECTION OF FARMER
 Suitability of pond
 Past production record
 Desire to cooperate
 His family labour output

9. Procedure for becoming member
 Form fill with proof of identity
 Agreement paper with price/quality/qty
 Bank account opening
 Issue of photo identity card

10. RANGE OF MEMBERSHIP
 Individual farmer
 Self help groups
 Fisherman cooperatives
 Cooperatives
 NGO
 Farmers club
 Grower associations
 Women’s group / others .

15. MAKHANA MITRA KENDRA (Block)
 FOCAL POINT FOR FARMER INTERACTION,
INFORMATION EXCHANGE & TRAINING
 SUPPLY OF PLANTING MATERIAL & ALL OTHER
INPUTS
 PLATFORM FOR PROVIDING CREDIT
 COLLECTION OF PRODUCE
 SORTING / GRADING / HOLDING FOR LIMITED
PERIOD
 PACKING AND FORWARDING

16. Who is Makhana Mitra ?
 Educated – unemployed village youth
 From the local area
 Has basic agriculture knowledge
 Passion to succeed

17. Empowering Makhana Mitra ….
 Specialised trainings
 Face of the company
 Mentor of the Farmer
 Earning from commission on sales
 FINALLY
Self Starter Entrepreneur

18. KHET SE BAZAAR TAK REACH…..
 1 STATE
 4 DISTRICTS
 12 BLOCKS
 655 VILLAGES
 12000 FARMERS

19. KHET SE BAZAAR TAK BENEFITS……
 Average income increase of member-----------
From 18000 Rs -- 94000 Rs Per Acre
 Soil Health improvement – 5010 acre
 Water Health improvement -- 5010 acre
 Access to financial credit -- 4000 farmers
 Entrepreneur developed -- 32

20. MAKHANA CALL CENTRE
 24 HR MAKHANA CALL CENTRE TO
ASSIST THE MEMBERS

21. MAKHANA MOBILE MITRA
 AWARENESS VEHICLE TO SUPPORT
KHET SE BAZAAR TAK

22. Khet Se Bazaar Tak
A Model Of Partnership
 strong partnerships between:
 Buyers
 Logistics & Storage providers
 Input Suppliers
 Technology Providers
 Research Institutes
 Agri Universities
 Government Agencies

23. KEY SUCCESS FACTORS
 RELATIONSHIP WITH FARMERS
 UNDERSTANDING OF SPECIFIC AGRONOMY
 PRODUCTION MANAGEMENT COMPETENCIES
 ABILITY TO PROVIDE VALUE ADDITION TO
BUSINESS MODEL OF BUYERS
 EFFECTIVE SUPPLY CHAIN MANAGEMENT,
CONTROL COSTS
 LEVERAGE IT

24. PROCESSING CENTRE
 Modern processing centre (ISO 9000 &
HACCP ,India organic ,BRC, )
 Patliputra Industrial area ( 30000 sq ft)
 Technology from BOSCH Germany ,HEAT
& CONTROL Australia & CFTRI Mysore
 Modern Packaging System (Flex Ind)
 Commercial Production From OCT 2006

25. PRODUCT PROCESS DEVELOPMENT
 THE OPPORTUNITY IN THE PROCESSING OF
MAKHANA LIES IN THE FIELD OF SNACK
FOODS , RTE, BREAKFAST CEREALS , HEALTH
SUPPLEMENT & BABY WEANING FOODS
 SNACK FOOD MKT --- 1500 CR/ANNUM
 BREAKFAST CEREALS – 750 CR/ANNUM
 HEALTH SUPPLEMENT — 2500 CR/ANNUM
 MAKHANA NATURAL --- 500 CR/ANNUM

30. MARKETING
 100 TOWNS OF INDIA
 EXPORT -- MIDDLE EAST & PAKISTAN
 SHOPPING MALL / CALL CENTRES

31. ECONOMIC IMPACT
 Effective & efficient monitoring of
production,extension activities and credit
deliveries in a cluster
 Minimising risk in farming (produce,price)
 Emergence of agro processing plants at
Block level
 Purchasing power of Farmer increased

32. SOCIAL IMPACT OF THE PROJECT
 IMPROVED AGRICULTURE --Farmers as source
of Innovation ,
 BETTER LIVELIHOOD -- Due to better price
gain & Input services ,
 BRIGHTER FUTURES -- IT kiosk – broadening the
information ,Risk management
 EMPOWERMENT ---Empowerment due to
price gains & Training

33. LESSONS FOR AGRI ENTREPRENEUR
 Do the resource mapping and build an
effective supply chain with farmer as a
source of innovation .
 Invest in backward integration .
 Develop the product with differentiation as a
core element .
 Clearly focus on the segment and target
audience .

34. LESSONS FOR AGRI ENTREPRENEUR
 Benefits of your product should be there --
tangible and intangible
 Benefit of your product should carry evidence
– for credibility and trust .
 Develop a road map of 5 years for project.
 Develop a core team to manage different
project components .

35. LAST WORD
 We have traversed a path that few have dared to ,
we are continuing on a path that still fewer have
the courage to follow ,we must pursue a path that
even fewer can dream to pursue , yet we must
hold in trust the aims and aspirations of millions
of our countrymen
 Verghese Kurien
 The man behind white Revolution