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RURAL MARKETING CAPITAL INPUTS - AGRICULTURE
The Company - KBL ,[object Object],[object Object],[object Object],[object Object],[object Object]
Range of water pumps About 10 lakh units of agricultural products are produced in a year 40-50% of this consists of Borewell units Market potential therefore, is huge
The Product  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some facts & figures ,[object Object],[object Object],[object Object],[object Object],[object Object],Source  -  http://www.mospi.nic.in/press_note_ifh_nss59.htm http://www.agbioworld.org/biotech-info/topics/dev-world/policies.html
Drip irrigation system ,[object Object],[object Object],[object Object],[object Object],Source  –ww.idei.com
Drip irrigation system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Market Scenario Local players Unnati, Varna, Oswal, Kiwi etc National players CRI, Lubi, Texmo, Shakti, KBL Local Assemblers KBL owns a 2% market share within this. Source :- Associate VP, KBL Total market is about INR 7000 crores
Geographical Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manufacturing ,[object Object],[object Object],[object Object],[object Object]
Distribution Dealers Sub - dealers Customer/ End user About 500 dealers in India About 400 Sub – dealers in India ,[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges faced by KBL ,[object Object],[object Object],Natural/ National constraints – limited control Market/ Marketing constraints ,[object Object],[object Object],[object Object],[object Object]
Water & Electricity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source  - Himanshu Thakkar is Coordinator of the South Asia Network on Dams, Rivers & People, and Editor of Dams, Rivers & People) InfoChange News & Features, November 2008
Water & Electricity ,[object Object],[object Object],[object Object],[object Object],Source  - Himanshu Thakkar is Coordinator of the South Asia Network on Dams, Rivers & People, and Editor of Dams, Rivers & People) InfoChange News & Features, November 2008
Steps taken by KBL 5 Promise Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps taken by KBL 5 Promise Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source  –  www.godnewsindia.com  for more information on Shree Padre
Other initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Way forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Subodh Srivastava Associate Vice-President Marketing & Distribution KBL

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RURAL MARKETING CAPITAL INPUTS - AGRICULTURE

  • 1. RURAL MARKETING CAPITAL INPUTS - AGRICULTURE
  • 2.
  • 3. Range of water pumps About 10 lakh units of agricultural products are produced in a year 40-50% of this consists of Borewell units Market potential therefore, is huge
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. The Market Scenario Local players Unnati, Varna, Oswal, Kiwi etc National players CRI, Lubi, Texmo, Shakti, KBL Local Assemblers KBL owns a 2% market share within this. Source :- Associate VP, KBL Total market is about INR 7000 crores
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
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Editor's Notes

  1. n Idkidu, one's RWH work is something to show off. Everyone is innovating. One scooped out a 3' radius, 8' deep space around his borewell neck and filled it with porous materials. Another led rain water into a fallen tree's large hollow root remains. Yet another dug a 40'x20'x15' trough and then set up a siphon to discharge the collection directly into his borewell. The Okkuta rigged the village temple's 250 sq.mtr roof to collect water and charge the temple well. Almost every house has a roof water collection system. Trenches, pits, bunds and gully plugs are everywhere. No rain water dare escape Idkidu!