The Gujarat Ambuja Cement Ltd. was established in 1986 in Vadnagar, India and began cement production later that year. It was originally planned to be located in Mahuva but relocated due to lack of cooperation. The company has since expanded to include two additional production plants and has an overall cement production capacity of 18.5 million tons annually, making it the most profitable cement company in India. A key part of its success is an emphasis on efficiency due to power costs representing 40% of cement production costs.

1. Hello my name is

2. AMBUJA CEMENT LTD.

4. Originally, the project was planned to be located near MAHUVA, AT BHAVNAGAR DISTRICT.

5. But due to non-corporation could not take the possession of the planned project. Due to this management decided to located the project at village VADNAGAR, AT JUNAGADH DISTRICT.

7. It is the lowest cost producer of cement in the world. One major reason that ACL emphasis on efficiency. Power consist over 40% of the production cost of the cement.

8. CONCEPT OF BULK CEMENT ACL is the 1st company to introduce the concept of bulk cement movement by sea in India. The company has bulk cement terminal at Surat, Panvel & Galle. This resulted in speedier transportation & brought many costal market within easy reach.

9. VISION OF ACL Vision of the Co. is to be recognized at the best Co. in the Cement Industry. We can achieve this only through our people. The endeavour is to attract retain adhering to professional ethics & build a culturally diverse organization united by a common identity & in this process strive to be an “Employer of Choice.”

10. THEIR PEOPLE PRACTICE A SIMPLE PHILOSOPHY “Give a man order & he will Do the task reasonably well. But let him set his own targets, Give him freedom & authority, A personal mission:” ‘I CAN’.

11. MISSION OF ACL To strive for an environment beyond Compliance. To adopt environment sound technologies & management practices for optimum utilization & conservation of natural resources.

12. strategies A STONG BRANDING HIGHEST PRODUCT QUALITY LOWEST POWER & COAL CONSUMPTION STRRONG ADVERTISEMENT

13. SUGGESTIONS They should extend their distribution channel They should also sell their GREAD-53 cement in INDIA. Expand geographic coverage as in case of competition. Increase production capacity.

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