This document provides an overview of Ambuja Cement's marketing strategies, including segmentation, targeting, positioning, the 4Ps of marketing (product, price, place, promotion), and a discussion of its pricing strategy. It describes Ambuja Cement's segmentation based on consumers and geography. It also discusses Ambuja Cement's advertising through print, outdoor media, and its partnership with a private ad agency. The document then analyzes Ambuja Cement's pricing strategy and considerations, channels of distribution, and its position as a "star" in the BCG matrix in relation to competitors and substitutes.
Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
PRESENTATION ON AMBUJA CEMENT....THIS TASK HAS BEEN GIVEN BY ICBM-SBE COLLEGE, HYDERABAD.
THIS PRESENTATION HAS BEEN HELP TO THOSE YOU REALLY WANTS....THANK YOU
PPT showing Stp & 4 p's of ACC cement ltd.
ACC Limited is the India’s foremost manufacturing of cement and concrete.
ACC has total 15 cement plants(dry, grinding unit),21 sales offices and 3 zonal offices.
The head office of ACC is located in Mumbai and known as the “Cement House”.
Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
PRESENTATION ON AMBUJA CEMENT....THIS TASK HAS BEEN GIVEN BY ICBM-SBE COLLEGE, HYDERABAD.
THIS PRESENTATION HAS BEEN HELP TO THOSE YOU REALLY WANTS....THANK YOU
PPT showing Stp & 4 p's of ACC cement ltd.
ACC Limited is the India’s foremost manufacturing of cement and concrete.
ACC has total 15 cement plants(dry, grinding unit),21 sales offices and 3 zonal offices.
The head office of ACC is located in Mumbai and known as the “Cement House”.
Organizational study on acc limited bangloreAbhinav Kp
Organizational study on acc limited banglore , BANGLORE , ACC LIMITED , OS REPORT , WONDERFUL REPORT , 76 PAGES , ALL ABOUT THE SALES UNIT IN BANGLORE , MBA PROJECT REPORT
ACC Limited is the India’s foremost manufacturing of cement and concrete.
ACC has total 15 cement plants(dry, grinding unit),21 sales offices and 3 zonal offices.
The head office of ACC is located in Mumbai and known as the “Cement House”.
The name of ACC changed from Associated Cement Companies to ACC Ltd. On 1st September 2006.
Acquired by LafargeHolcim in July 2015
Acc limited , organisational study , cement company , MBA , fisat , mba 2nd semester , full os project , mahatma gHandi university, department analysis , marketing department , finance department , logistics
Organizational study on acc limited bangloreAbhinav Kp
Organizational study on acc limited banglore , BANGLORE , ACC LIMITED , OS REPORT , WONDERFUL REPORT , 76 PAGES , ALL ABOUT THE SALES UNIT IN BANGLORE , MBA PROJECT REPORT
ACC Limited is the India’s foremost manufacturing of cement and concrete.
ACC has total 15 cement plants(dry, grinding unit),21 sales offices and 3 zonal offices.
The head office of ACC is located in Mumbai and known as the “Cement House”.
The name of ACC changed from Associated Cement Companies to ACC Ltd. On 1st September 2006.
Acquired by LafargeHolcim in July 2015
Acc limited , organisational study , cement company , MBA , fisat , mba 2nd semester , full os project , mahatma gHandi university, department analysis , marketing department , finance department , logistics
Lafarge is a French industrial company specialising in four major products: cement, construction aggregates, concrete and gypsum wallboard. The company is the world's largest cement manufacturer.
Lafarge was founded in 1833 by Joseph-Auguste Pavin de Lafarge in Le Teil (Ardèche), to exploit the limestone quarry in Mont Saint-Victor between Le Teil and Viviers. The limestone is white and argillaceous, and yielded an eminently hydraulic lime.
Global Bituminous Coatings Market research provides insights into consumer behavior, industry trends, and market competition through the use of various research techniques, including surveys, interviews, and data analysis
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
Final Project PPT for Samsung Galaxy J7, Business Plan from Introduction to Growth, FMCD Sector, PLC, BCG Matrix, Porter's Five Forces Model, SWOT Analysis, STP
Outdoor advertising includes various types of promotional displays, from highway billboards to transit posters and arena placement, all geared towards communicating a message to the public. The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement
Colgate-Palmolive Company: The Precision Toothbrushdharvi123
This presentation is prepared in a Marketing Internship under the guidance of Prof.Sameer Mathur, IIM Luknow.This ppt deals with Colgate-Palmolive precision toothbrush Harvard Business Case Analysis.
This slide will give complete view to evaluate supporting media like hoarding ATL & BTL.
Regards
Rajesh Kumar , Manager (Digital Marketing) www.jrinfotech.com
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
6. • The main objective of A.C.L. to making
advertisement of Ambuja cement is Quality and
strength.
• The G.A.C.L. has made contract with "TRIKAYA" - A
private advertisement agency and it is make
advertisement by……
1) Print Media : A.C.L. gives advertisement in the news
paper and Magazines. By regular period.
2) Out Door Media :A.C.L. gives advertisement on
poster, holdings, wall painting, T.V, radio and internet
by regular period.
ADVERTISING
9. (A) COST ORIENTED PRICING: In this product the price is decided as per the cost
of product and it is also known as target pricing.
(B) DEMAND ORIENTED PRICING : In this product the price is decided as per the
consumer demand.Ambuja Cement Ltd. has many competitors in India and
other country also. So, they have set prices taking into consideration all of
them. Thus, the prices are always fluctuating it is also fluctuated by
government.Ambuja Cement Ltd. looks upon following factors for determining
prices :-
(1) Cost of production.
(2) Advertising
(3) Distribution cost.
(4) Sales promotion cost.
Gujarat Ambuja Cement Ltd. provides some motivation like gifts, discounts;
commission etc. for increases the efficiency of the dealers, stockiest to selling
more.
PRICING
STRATEGY
10. CHANNEL OF
DISTRIBUTION
• ZERO level distribution.
Producer Consumer
• One level distribution.
Producer Retailer Consumer
• Two level distribution.
Producer Wholesaler Retailer Consumer
• Three level distribution.
Producer Agent Wholesaler Retailer
Consumer
11. THREAT OF COMPETITORS
* Large no. of competitors
* Marginal product
differentiation
* High fixed costs
* Lack of switching cost
* High exit barriers
THREAT OF NEW ENTRANTS
* Economies of scale
* High Capital requirement
* Access to distribution channels
BARGAINING POWER OF
SUPPLIERS
* Large and few sellers
* Monopolistic control of
external cost element
* No substitutes
* Seller’s product is important
input
THREAT OF SUBSTITUTES
* Bitumen (construction of roads)
* Engineering plastics (construction of
buildings)
BARGAINING POWER OF
BUYERS
* Standard product
* Rising share of retail purchase
and declining share of bulk
purchasers