JK Lakshmi Cement Limited is an Indian cement manufacturing company established in 1982 in Rajasthan. It has expanded to have a total annual production capacity of 8.3 million tons. The company has a diverse board of directors and uses modern technology and equipment in its production process. It has established itself as a leading cement producer in India with a focus on growth, customer value, social responsibility, and shareholder wealth. The company analyzes its strengths such as established brand presence and production capacity, as well as weaknesses like limited geographic scope. It also considers opportunities for expansion and threats from competition in its SWOT analysis.

1. J.K LAKSHMI CEMENT
LIMITED
PREPARED BY:
1) Bhumikumari Patel (202104100710002)
2) Nilesh Patil (202104100710053)
SRIMCA, MBA

2. ABOUT COMPANY
General Information
At Post : Dastan
Taluka : Palsana
District : Surat
Pin : 394310
Year of Establish : 2014
Founded By : Lala Juggilal Singhania
Lala Kamlapat Singhania

3. HISTORY OF COMPANY
 JK Lakshmi Cement Limited is a part of the 125 years old JK Organization. An
eminent industrial house, with operations in India and abroad and having a leadership
presence in the fields of type, cement, paper, power transmissions and sealing
solutions, dairy products and textiles.
 JK Lakshmi Cement (JKLC) was set up in 1982– in a village in District Sirohi,
Rajasthan. Today, the company stands tall with an annual turnover of about Rs2700
Crores and an impressive production of 8.3 million tons per annum.

4. BOARD OF DIRECTORS
Sr.No Name Designation
1 B V Bhargava Director
2 Bharat Hari Singhania Chairman & Managing Director
3 Bhaswati Mukherjee Sr. Vice President & Co. Secretary
4 Brijesh K Daga Director
5 K N Memani Director
6 N G Khaitan Director
7 Ravi Jhunjhunwala Director
8 S Chouksey Whole Time Director
9 S K Wali Whole Time Director
10 Sudhir A Bidkar Chief Financial Officer
11 Vinita Singhania Vice Chairman & Mng.Director

5. COMPANY PROFILE
 The year-1982.
 The place- a remote area in the zero-industry district of Sirohi in Rajasthan.
 The story of JK Lakshmi Cement Limited thus began. And as it has completed more than 25 years of its glorious
existence, the company is renowned for its strength, quality and performance.
 One of the established names in the cement industry, JK Lakshmi Cement Ltd has state of-the-art plant at
Jaykaypuram, dist. Sirohi, Rajasthan. With the capacity expansion and further commissioning of a split location
grinding unit at Motibhoyan, Kalol (Gujarat), the combined capacity of the Company today stands at 4.75 Mn.
MT per annum. With the use of the latest technology from M/s Blue Circle Industries and modern equipment’s
from M/s Fuller International of USA, the Company is going from strength to strength.

6. ORGANIZATION STRUCTURE
Whole Time Director
Deputy Manager
Chief Of Marketing
Sales
General Manager
Deputy General Manager
Manager
Sales Officer

7. VISION & MISSION CORPORATE GOALS & OBJECTIVES
 Vision
To be A Profitably growing Innovative and Caring Company,
To become a significant player in operating market and amongst the Top Ten in Indian cement market.
 Mission
Achieve growth in Sales & Profit, higher than comparable sized players
Create superior value for customer through Premium Products & Brand Positioning
Socially Responsible Corporate Citizen
Continuously enhance shareholders’ wealth and be a preferred portfolio among investors
Achieve Operational Excellence
Be a workplace of choice-Attract, Retain and grow Talent Pool of change leaders

8. INDUSTRY DETAILS
Lafarge Holcim is the biggest cement
producer in the world, with 180 cement
facilities and a capacity to produce 1billion
ton of cement annually. Lafarge and
Holcim, two cement manufacturers, merged
to form Lafarge Holcim in 2015
India is the world's second-largest cement
manufacturer. It makes up more than 7% of
the installed capacity worldwide. The
cement industry is anticipated to gain the
most from India's potential for expansion in
the infrastructure and building sectors. Some
recent projects, including the creation of 98
smart cities, are anticipated to give the
industry a significant boost.

9. SWOT ANALYSIS
Strength
 To meet the demand for green power, it is the first company to install a waste heat recovery plant.
 JK Cements has been in business for more than three decades.
 It has a 7.5 MTPA installed capacity for grey cement.
 With a capacity of 4,000 tonnes, the company is one of the nation's top cement producers.
 With a 3,00,000-ton capacity, it is also one of the largest producers of wall putty.
 The business can produce more than 100 Mws of capacitive power.
Weakness
 The cement industry engages in subpar mining practices.Due to weak mining restrictions and the fact that all limes
tone mines are captive to cement mills.
 It only conducts significant business in Rajasthan and Karnataka.

10. Opportunities
1. It should expand its operations to other parts of the country.
2. Government policies would also help the company to grow in the country.
3. It can enter into untapped markets.
Threats
1. It would face strong competition from regional players when it tries to enter new markets.
2. Many major cement players are doing aggressive marketing and branding activities that
might impact JK cement operations
3. Increasing cost of operations and fluctuating construction business scenario

11. COMPETITORS:
1. Ambuja Cements
2. Shree Cements
3. Ultra Tech Cements
4. Associated Cement Companies Limited (ACC ltd)

12. PRODUCTION DEPARTMENT
HUMAN RESOURCE DEPARTMENT
Objective Of Human Resource Department:
Social Objective: - The goal of human resource management is to address societal expectations and
difficulties while limiting their detrimental effects on the organisation.
Organizational Objective: - The primary goals of human resource management are to increase
organisational effectiveness and efficiency
Functional Objective: - human resource management role in the organisation is to uphold each
department's level of service and contribution.
Personal Objective: - The goal of human resource management is to support employees in reaching
their own goals, at least insofar as these goals help to maintain employee performance and
satisfaction in order to keep, retain, and inspire employees in the company.

13. STRUCTURE OF HR DEPARTMENT
Officer Sr. Asst. (admin)
Security
Incharge
Manager
HR And Admin
department

14. POLICIES OF HR DEPARTMENT
Safety Policy:
 Know and Follow the safety rules and regulations.
 Teach what we know to others.
 Warn others of unsafe conditions
 React positively to emergency situations
Pollution Control Measures
Investing In Solar Energy
 Since 2007, all power plants have been using air-cooled condenser technology, saving 20 lac gallons of water each day.
 Heat recovery from waste 12 MV power plant that reduces CO2 emissions by 55000 MT annually.

15. HUMAN RESOURCE PLANNING
 Human resource planning is a process that identifies current and future human resources
needs for an organization to achieve its goals. Human resource planning should serve as a
link between human resource management and the overall strategic plan of an organization.

16. JOB DESCRIPTION AND SPECIFICATIONS FOR VARIOUS POSITIONS

17. RECRUITMENT, SELECTION AND INDUCTION
Internal:
a) Promotion committee for the department
b) Employees from other departments may also be hired.
External:
a)The company has a databank available..
b)The executive of the personnel/HRD department is conducting headhunting.
c)Advertisement.
d)Help of consultants
e)Private Firm.

18. TRAINING:
 Behavioral Orientation
 Technical Orientation

19. EVALUATION AND CONTROL
 The management places a priority on delivering training to every employee
in order to help them develop their unique abilities and increase their level
of motivation while working on evaluation and control.It involves
carefully assessing a person's performance on the job and potential for
personal growth. They receive rewards for their work in front of everyone,
and other employees also give them admiration.

20. WAGES, SALARY AND COMPENSATION ADMINISTRATION
 Wages, bonuses, provident fund contributions, and gratuities
 Employee Stock Options
 Voluntary retirement scheme
 Employee welfare and training costs
 In the event of total permanent disability, the amount is the greater of 60 percent or Rs.
90,000.
 In the event of death, the greater of Rs. 80,000 or 50% of the monthly salary multiplied by the
applicable factor listed in Schedule IV of the Act shall be paid.

21. GRIEVANCE HANDLING
 The grievance management system at JKLC employs a number of policies and
procedures that make it easier for employees to resolve issues.
Provident Fund Scheme
 Pension fund is also known as a provident fund. It varies from pension funds, which
include both lump sum and monthly pension payouts, by giving employees lump sum
payments when they leave the company. Although both gratuity funds and defined
contribution funds entail lump sum payments made to employees upon their departure
from the company, there are differences be- tween the two.

22. TIME OFFICE

23. ALLOWANCES TO EMPLOYEES
 An allowance is a sum of money that is granted or allotted, typically on a
regular basis for a particular purpose. In the case of children, parents may
provide their kids pocket money for errands and other personal expenses.
It could be a sum of money allotted to a particular task as part of a larger
contract in the construction sector.

24. WELFARE FACILITIES
 Provident Fund
 Gratuity
 Drinking Water
 Transport
 Housing Facilities
 Medical Facilities

25. MARKETING DEPARTMENT

26. OBJECTIVE OF MARKETING DEPARTMENT
 To introduce new goods or services
 To reach new markets locally or internationally
 To boost sales
 To increase market share
 To increase brand recognition
 To boost revenue

27. MARKETING DEPARTMENT STRUCTURE

28. PRODUCTS & ITS SPECIAL FEATURES
 J K Wall Putty
 J K Grey Cement
 J K White Cement
 J K Water Proof

29. COMPETITORS ANALYSIS:
Name Last Price Market Cap
(Rs. Cr.)
Sales
Turnover
Net Profit Total Assets
Ultra Tech Cement 4125.30 113242.75 23891.43 2627.72 25566.00
Shree Cements 17786.15 61962.01 8429.16 1339.11 6896.89
Ambuja Cements 237.25 47109.43 9267.82 970.09 19097.14
ACC 1638.60 30770.82 10989.58 647.05 8711.46
Dalmia Bharat 2467.10 21948.75 222.51 63.37 1471.52
Ramco Cements 693.75 16648.39 3949.54 649.29 4852.90
Birla Corp. 924.80 7121.45 3345.12 214 3646.91
J.K. Cement 1013.70 7088.53 3797.27 259.58 4218.49
India Cements 220.20 6764.07 5794.03 173.35 6053.54
OCL India 1181.75 6724.18 2911.87 383.87 2525.58
Prism Cement 117 5889.27 5019.57 17.51 2636.06
J.K.Lakshmi
Cement
496.95 5847.61 2910.41 82 3027.48
Rain Industries 98.65 3318.05 44.85 31.34 1261.38
Orient Cement 149.95 3072.01 1875.14 -32.10 2306.02

30. COMPARISON OF 4 P’S OF ORGANIZATION WITH COMPETITORS
4P JK Lakshmi cement Ltd Binani Cement Ltd
Product Cement, Pro+ Cement
Price Make available its products at
competitive price.
Entire production process
quality oriented
Place JK Lakshmi Cement Ltd, 4th Floor,
Nehru house, 4 Bahadur Shah Zafar
Marg, New Delhi
703, 705/706, Sakar-2, Ashram Road,
Ellis bridge, Ahmedabad, Gujarat 38009
Promotions Advertisement and direct selling
Promotions
Advertisement and direct selling

31. CUSTOMER SEGMENTATION
 The practice of segmenting a client base into groups of people who are similar in particular as- pects
significant to marketing, such as age, gender, interests, and purchasing patterns, is known as consumer
segmentation. Segmenting consumers is also known as segmenting customers or clients.

32. Distribution Network
 Whole seller
 Retailer
 Corporate and bulk buyers.

33. Pricing Methods & Strategies
 Manufacturing cost
 Transporting cost
 Storing and material handling
 Other cost
 Administrator
 Other expenses
 Tax and interest
 Competitor's price and offering

34. Promotional Activities
 Advertising
 Personal selling
 Sales promotion
 Public relations / Publicity / Sponsorship
 Direct marketing
 Attract new customers
 Create awareness

35. CONTROLLING & REPORTING SYSTEM DESIGNED FOR SALES
EMPLOYEE
 A corporation can monitor earnings, contributions, sales, variable and fixed costs, as well as inventory
fluctuations, with the aid of a controlling and reporting system . J K Lakshmi Cement. Ltd provides a
user-friendly controlling and reporting system that enables precise, dependable, and effective corporate
management at a global level. A security guard takes the fingerprints of each worker or employee each
day, and the report is then given to the head of management.

36. Procedure For After Sales Service
 Substitutions and special services
 Superior and distinctive packaging
 Regular surveys (through Feedback)

37. THANK YOU…