Ultratech Cement is India's largest cement company. It has a capacity of 64 million tonnes and is the number 1 cement brand. The company has various plants and grinding units across India as well as in other countries. It started in 1983 and grew over the years through mergers and acquisitions. Ultratech Cement provides a wide range of cement products and has a large market share. It is a profitable company with strong financials and aims to further grow in the cement sector.
Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
Introduction of Ultratech cement
Product-level of Ultratech cement
Product mix of Ultratech cement
Packaging of Ultratech cement
Labeling of Ultratech cement
Pricing Strategy of Ultratech cement
Competitors of Ultratech cement
this is the report which we have made on the company that is Ultratech cement. here i have given the objective of doing survey and i have also clearly mentioned the sources that from where this information is gathered. here i have also explained the price effect, income effect and substitution effect which is very important term for our economy. i have also made the questionnaire and asked with the dealer and here is the whole details
PRESENTATION ON AMBUJA CEMENT....THIS TASK HAS BEEN GIVEN BY ICBM-SBE COLLEGE, HYDERABAD.
THIS PRESENTATION HAS BEEN HELP TO THOSE YOU REALLY WANTS....THANK YOU
this is the report which we have made on the company that is Ultratech cement. here i have given the objective of doing survey and i have also clearly mentioned the sources that from where this information is gathered. here i have also explained the price effect, income effect and substitution effect which is very important term for our economy. i have also made the questionnaire and asked with the dealer and here is the whole details
PRESENTATION ON AMBUJA CEMENT....THIS TASK HAS BEEN GIVEN BY ICBM-SBE COLLEGE, HYDERABAD.
THIS PRESENTATION HAS BEEN HELP TO THOSE YOU REALLY WANTS....THANK YOU
A brief presentation on Cement Industry
Which includes:
# Structure of Cement Industry
# Cement Plants in India
# Major Players in Cement Industry
# Types Of Cement
# Manufacturing of Cement
# Future of Indian Cement Industry
# Key Success Factors
# Government Initiatives
# Weakness and Threat
# Interesting Facts
"Acceptance of Birla Wall Care Putty in Retail Segment"Sidvin Shetty
This is the detailed project carried during my MBA (10 weeks) on the topic of "Birla Wall Care Putty in Retail Segment" by enduring practical study & research in the Company in the Year 2011 . (Thus, some of the details may have been changed).
The purpose of this upload is for "Students" carrying projects in Cement Industry to have an Overview of it.( I had some issue with "Uprooting the basics" thus sharing it for reference to get an basic understanding & working towards your projects")
This should be used for reference purpose only. Thus,having a basic understanding towards & make your projects accordingly. (Independently!!)
Thus, this report will not be available for downloads...
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2. WHAT IS CEMENT ???
A powdery substance made by
calcining lime and clay, mixed with
water to form mortar or mixed with
sand, gravel, and water to make
concrete.
4. FACT FILE
1. One of the World’s largest cement
manufacturing company 64 mn tonnes.
2. Largest producer of grey cement, white cement
and ready-mix concrete in India.
3. Largest producer of white cement in India.
4. Installed capacity of 64 MTPA.
5. Presence with 12 integrated plants, 1 white
cement plant, 2 WallCare putty plants, 1
clinkerisation plant in UAE, 16 grinding units;
12 in India, 2 in UAE, 1 in Bahrain and
Bangladesh each, 6 bulk terminals; 5 in India
and 1 in Sri Lanka and 101 Concrete plants.
5. Fact file:
6. Straddling export markets in countries across
middle
east and Indian ocean.
7. This cement company is the division of one of
the company listed in fortune 500 companies.
8. This company accounts for more than 1/3rd of
the total cement export.
9. Accounts for market capital of 842.5 billion
USD.
6.
7. UltraTech Cement
India’s largest cement company
India’s Largest No. 1 RMC player in
Cement Selling Brand India with > 100 plants
Different Products to No.1 Player of White
provide complete Cement & Cement
Building Solutions based Putty
Market Cap FY15 Consolidated
of ~US$ 14 Bn Revenue ~US$ 4.0 Bn
About 1,000 million ~ 41,000 Direct &
bags every year Indirect Employment
8. COMPANY’S PROFILE
Profile:
Type: public
BSE code:- 532538
Easter year:- 1983
Headquarters: Mumbai Maharashtra
Parent: Earlier Grasim ind. (subsidiary of aditya
birla group one of the fortune 500 companies)
In 2009 Grasim was merged in Aditya Birla Group
and now the parent company is Aditya Birla
Group.
10. THE ENGINEER’S CHOICE
Ultratech is a brand embodies strength,
realibility and innovation, together these
attributes inspires engineers to outstretch
their thinking.
11. HOW THE COMPANY STARTED????
Ultratech Cement was incorporated in 2000
as Larsen & Toubro. Later it was
demerged and acquired by Grasim and
was renamed as Ultra Tech Cement in
2004.
And now grasim is merged into Aditya
Birla Group.
14. 1983:-AWARPUR CEMENT WORKS
PLANT I
1987:- AWARPUR CEMENT WORKS
PLANT II
1993:-JHARSUGUDA GRINDING UNIT
1994:- HIRMI CEMENT WORKS
1996:-GUJARAT CEMENT WORKS
PLANT I
1998:- GUJRAT CEMENT WORKS
PLANT II
ANDHRA PRADESH CEMENT
WORKS
1999:- NARMADA CEMENT CORP.
LTD.
Durgapur grinding unit
15. Arakkonam grinding unit
2001 :: Grasim acquires 10 per cent stake in
L&T. Subsequently increases stake to 15.3
per cent by October 2002
2002 :: The Grasim Board approves an open
offer for purchase of up to 20 per cent of the
equity shares of Larsen & Toubro Ltd (L&T),
in accordance with the provisions and
guidelines issued as per Securities &
Exchange Board of India(SEBI) Regulations,
1997.
16. 2003 :: The board of Larsen & Toubro Ltd (L&T)
decides to demerge its cement business into a
separate cement company (CemCo). Grasim
decides to acquire an 8.5 per cent equity stake
from L&T and then make an open offer for 30
per cent of the equity of CemCo, to acquire
management control of the company.
2004 :: Completion of the implementation process
to demerge the cement business of L&T and
completion of open offer by Grasim, with the
latter acquiring controlling stake in the newly
formed company UltraTech
17. 2006 :: Narmada Cement Company Limited amalgamated
with UltraTech pursuant to a Scheme
of Amalgamation being approved by the Board for
Industrial & Financial Reconstruction (BIFR) in terms of
the provision of Sick Industrial Companies Act (Special
Provisions)
2011 :: UltraTech Cement Middle East Investments Limited, a
wholly owned subsidiary of the Company has acquired
management control of ETA Star Cement together with its
operations in the UAE, Bahrain and Bangladesh
The cement business of Grasim demerged and vested
in Samruddhi Cement Limited in May, 2010. Subsequently,
Samruddhi Cement Limited amalgamated with UltraTech
Cement Limited in July 2010.
19. IN ALL THERE ARE-
12 COMPOSITE PLANTS
ONE WHITE CEMENT PLANT
2 WALL CARE PUTTY PLANT
ONE CLINKERISATION PLANT IN UAE
16 GRINDING UNITS
12 IN INDIA, 2 IN UAE, 1 IN BAHRAIN AND 1 IN BANGLADESH
Apart from the above there are six bulk terminals, out of which
5 are in India and 1 in Sri Lanka and the company also have
101 concrete plants..
Important note:-
Most of the plants have ISO 9001, ISO 14001, OHSAS 18001
and two plants have ISO 27001
22. INTEGRITY
Honesty in Every Action
Acting and taking decisions in a
manner that these are fair,
honest, following the highest
standards of professionalism
and are also perceived to be so.
COMMITMENT
Deliver on the Promise
On the foundation of
integrity, doing whatever
it takes to deliver value to
stakeholders.
23. PASSION
Energised Action
A missionary zeal
arising out of
emotional
engagement with the
organisation that
makes work joyful and
inspires each one to
give his or her best.
SEAMLESSNESS
Boundary Less in
Letter and Spirit
Thinking and working
together across
functional silos,
hierarchies,
businesses and
geographies.
24. SPEED
One Step Ahead Always
Continuously seeking to crash timelines and
choosing the right rhythm to optimise
organisational efficiencies.
25. PEOPLE WHO MAKES THE
ROOTS OF THE COMPANY
STRONG
BOARD OF DIRECTORS &
EXECUTIVE BOARD
26. BOARD OF DIRECTORS
Mr. Kumar Manglam Birla –chairman
Mrs Rajashree Birla
Mr. GM Dave
Mr. Sukanya Kripala
Mr. Renuka Ramnath
Mr. Dilip Gaur
Mr. Arun Adhikari
Mr. Rajiv Dubey
Mr. S B Mathur
Mr. DD Rathi
Mr. R C Bhargava
Mr. Adesh Gupta
Mr. S Rajgopal
Mr. O P Paranmalka
27. EXECUTIVE BOARD
Mr. O P Puranmalka, MD Ultratech cement ltd.
Mr. Dilip Gaur, Chief Manufacturing Officer/ Dy. MD
Mr. Atul Daga, CFO
Mr. Rahul Mohnot, CEO Birla White
Mr. vivek agarwal, Chief Marketing Officer
Mr. jayant dua. Group Executive Pres., Int. Mkt.
Mr. Prabir Ray, Exec.Pres.
Mr. Sanjay Mathur, CEO,Star cement co. ltd.
31. U.S.P.
I. Products of the group are of
very high quality, they even
surpasses ISI standards.
II. Their marketing strategy
adds in to the customer base.
38. Cement sector in India
o India is the second largest
manufacturer of cement after
china.
o India produces 7% of the total
world’s cement.
o It gives millions of jobs.
o About 70% of the cement
manufactured in the country comes
from the top 20 companies.
39. USE OF CEMENT IN VARIOUS SECTORS
Sales
housing sector (67%)
infrastructure sector
(13%)
commercial sector
(11%)
industrial construction
sector (9%)
40. FUTURE GROWTH FORECASTING
FACTORS….
• Cement capacity utilisation rate to increase during 12th
Five year plan
• Indian cement industry capacity utilisation rate is expected
to touch around 85 per cent in FY17 from 71 per cent in FY11
• The utilisation rate is at 73 per cent in FY14
• The utilisation rate increase is expected to go up based on
additional demand from infrastructure and real estate sector
• Various government initiatives to revive large scale
infrastructure projects will be a key demand driver for the
cement industry.
And due to these factors, the overall cement capacity in
India is expected to reach 39.5 crore tonnes by the next year
and 42.1 crore tonnes by the end of 2017 from the present
36.6 crore tonnes
46. STATISTICAL COMPARISON AMONG TOP 5
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000 MARKET
CAPITALISATION IN
CRORES (INR)
NET SALES IN
CRORES (INR)
TOTAL ASSETS IN
CRORES (INR)
47. STATISTICAL COMPARISON OF NET PROFIT
EARNED IN THE LAST FINANCIAL YEAR.
0
500
1000
1500
2000
2500
NET PROFIT (IN CRORES INR)
NET PROFIT (IN
CRORES INR)
49. ANNUAL SALES AND PROFIT IN THE LAST
DECADE
0
5000
10000
15000
20000
25000
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
NET SALES (IN INR
CR.)
NET EARNINGS (IN
INR CRORES)
50. SHARE PRICES (HIGHEST, LOW AND AVERAGE) OF THE COMPANY
OVER THE LAST DECADE (YEARLY BASIS)
0
500
1000
1500
2000
2500
3000
3500
4000
HIGH
LOW
AVERAGE
51. SHARE PRICE (HIGH, LOW AND AVERAGE) OF THE
COMPANY IN THIS CALENDAR YEAR (REF. MONTHLY)
0
500
1000
1500
2000
2500
3000
3500
4000
january february march april may june july
highest in INR lowest in INR average in INR
52. AWARDS AND ACCOLADES
Ultratech’s parent company is one of the
fortune 500 companies.
Ultratech cements has won many awards for it’s
contribution in the sector.
It has won most promising company award in
2008-09
The group has topped in the nielson’s corporate
image monitor 3 years in a row 2012-13, 2013-
14, 2014-15
53. CSR
(COMPANY’S SOCIAL RESPONSIBILITY)
Aditya Birla group is famous for it’s
charity, birla temples across India ,Birla
educational trust imparts both primary
and technical institutions like BITS.
The group is also doing excellent job in the
field of women empowerment and girl
child education.
54. ACHIEVEMENTS
They have successfully imparted special coaching
to numerous girls and helped them clear the
Navodaya Admission Test.
The positive impact of the Self Help Groups has
been acknowledged by the Chief Minister of
Rajasthan.
The district administration of Chittorgarh has
applauded our family planning programmes.
They have been awarded numerous awards.