Ambuja Cement aims to create value for customers, employees, society, and shareholders through its mission and vision of sustainability and competitiveness. It focuses on skill and entrepreneurship development, water management, and empowering women through its community initiatives. The company implements policies and practices related to climate change, procurement, environment, and CSR. It engages stakeholders and manages impacts on communities through its sustainability model and initiatives in areas like water, waste, energy, social issues, and safe mining. However, some of Ambuja Cement's past operations have faced issues related to illegal land use, worker safety incidents, water depletion affecting local communities, and inadequate compensation for relocated residents.

1. AMBUJA CEMENTLIMITED
Group# 9
Ayushi Agrawal (C005)
Swati Garg (C024)
Aman Gupta (C027)
Ragini Gupta (C029)
Nitish Kumar (C039)

2. MISSION
Create value for all
Delighted
customers
Inspired
employees
Energised
society
Enlightened
partners
Healthy
environment
Loyal
shareholders
VISION
To be the most sustainable and
competitive company in their
industry.

3. MISSION
Energise, involve
and enable
communities to
realize their
potential.
Focus
Areas
Skill and
Entrepreneurship
development
institute
Water resource
management
Disaster
Relief Infrastructure
Women
Empowerment
Agro based
livelihood
EducationHealth Care

4. Sustainability
Policy
Climate Change
Mitigation Policy
Green
Procurement
Policy
Corporate
Environment
Policy
Corporate Social
Responsibility
Policy
Sustainable Development Model

6. PEOPLE
Zero Harm Policy
I Can Programme
Community Advisory Panel for Community Engagement
Skill and Entrepreneurship Development Institute
Surface Mining Techniques

7. PLANET
Water Management
Waste Management
Energy Efficiency Mechanisms

8. SUSTAINABILITY AREAS
Water SocialCarbon
Emissions
Logistics People
Green
Energy Economical
Waste
Recycling
Safe
Mining
Environmental

9. WATER
MANAGEMENT
Driving Safety
program
Sustainability
Principles in
Procurement
ENVIRONMENT
SUSTAINABILITY
MODEL
Labour Practice
SURFACE
MINING
WASTE
MANAGEMENT
COMBATING
HEALTH ISSUES
CUSTOMER
SUPPORT
(GRIHASHILPI)
BUSINESS MODELS

10. WATER MANAGEMENT
• Inter-Plant comparison
• Water consumption monitoring on a monthly basis-KPI
• Plants send monthly Water Management Reports to Corporate Office
for information and discussion in Regional as well as National
Executive Committees of top management.

11. MINING
• Surface mining versus Blasting method
• Digital Energy Control System

12. FOR THE PEOPLE
• HEALTH PRACTICES- Awareness about HIV AIDS, alcohol, tobacco
• Setting of Anti Retroviral Treatment Centre in Wadi in Karnataka and
would help avert 250 deaths every year.
• Safe driving training sessions for logistic workers
• Contract and permanent labour minimum age 18 yrs
• Minimum Wage was Rs 13,456 while the statutory minimum was Rs
7,200. Thus the ratio between the two stood almost at 2:1.

13. SUPPLIER MANAGEMENT
• Environment management, safety standard and social accountability
requirements to be followed by any supplier, contractors and third
party service providers.

14. ENVIRONMENTAL SUSTAINABILITY
• Plant Environment Profile (PEP)- internal annual environment
performance assessment system
• At the end of the atmospheric emissions, energy and material
consumption, water, and waste and quarry management assessment,
Environment Performance Index Score is calculated
• It is used for rating plants internally, as well as to benchmark against
the Group’s other operating plants globally.
• This helps in keeping the carbon footprint low and also effective
utilisation of raw materials and other resources.

15. Stakeholders of
ACL
Media
Community
and Society
Government
Regulations
Industry
Associations
Employees
Dealers and
Suppliers
Customers
Shareholders
and Investors
Construction
Professionals
STAKEHOLDER MANAGEMENT

16. STAKEHOLDER ENGAGEMENT METHOD OUTCOME
Shareholder & Investors Annual General Meeting Investor Grievance Cell
Board Meetings/ Communications Annual
Report
* Increased investor confidence
* Shareholders better aligned with the vision and
mission of ACL
Dealers & Suppliers Grihalakshmi Conference Annual Meet,
Marketing Meets, Channel Satisfaction Survey
Project Procure
* Elimination of child labour in the supply chain
* Increased dealer/supplier support
* Transparency in procurement process
Customers Customer Support Group Camps, Workshops,
Seminars, Individual Site Visits
* Increase in customer satisfaction
* Right product and service solution
* Better understanding of the ongoing
construction by the customer
* healthy interaction with the customer
Employees Employee Engagement Survey Magazines - I
CAN, I SIGHT Department specific e-
newsletter, Departmental specific MEETS,
Induction
* Better trained and skilled employees
* Improved health of the employees
* Job satisfaction of employees
* Overall development employees
IMPACT OF STAKEHOLDER

17. STAKEHOLDER ENGAGEMENT METHOD OUTCOME
Community & Society Ambuja Cement Foundation Social Engagement
Scorecard
* Integrated development
Government & Regulatory
Authority
Compliance To Laws Representations to
proposed legislations
* Healthy relation between the company and
government
* Increased support from the government
Media Press Briefing
Invitation to events
* Transparency between the company’s mission
and media
* Increased confidence of media on the company
Construction Professionals Ambuja Knowledge Initiative, Ambuja Technical
Literature Series
* Exchange of Knowledge
* Professionals understand the use of materials
and methods for sustainable construction
IMPACT OF STAKEHOLDER(cond.)

18. INTERVENTIONS DESIGNED BY ACL
Spent Rs. 52.27 cr during the year 2013
on CSR activities which is over 4% of the
company’s net profit
Break up of the spend is depicted in the
chart shown

19. MDGs involved
•ACF appoints Balmitras in school as children’s friend for joyous learning
•It runs the Ambuja Manovikas Kendra, a special school for intellectually challenged children
MDG 2: ACHIEVE UNIVERSAL
PRIMARY EDUCATION
•ACF helps women to develop soft skills and provide them with small funding to start their own
entrepreneurial venture
•It has changed the lifestyle of numerous young girls by providing them an opportunity to be
skilled and hence support their families
MDG 3: PROMOTE GENDER
EQUALITY AND EMPOWER
WOMEN
•Creating awareness about HIV
•Regular programmes are held with truckers around ACL plants
MDG 6: COMBAT HIV/AIDS,
MALARIA AND OTHER
DISEASES
MDG 7: ENSURE
ENVIRONMENTAL
SUSTAINABILITY
• Use of green fuels, reduction of CO2 emissions or reduction of water usage
• ACL invested in Waste Heat Recovery System (WHRS) of 6.5 MW at Rabriyawas and 7.5 MW of Wind Energy

20. Ambuja Cement’s
plant in
Balodabazar
district,
Chhattisgarh, had
claimed the lives of
five factory
workers. It occurred
due to the
overloading of fly-
ash hopper
At Vadnagar Village
in Gujrat, ACL
illegally used the
reserved land for
mining which
affected farmers
and animals. They
were fined 3.5
crores for it
Surface mining can
severely erode the
soil and reduce its
fertility. It pollutes
water and drains
underground water
reserves
In Kodinar,
Junagadh, Ambuja
Cement took out a
lot of water for its
own use. Water
level went down a
lot and the eco
system got
disturbed
Bhekeshwar Dam in
Gujarat disturbed
the ecological
balance in that
area. People got
relocated and
aquatic loss
incurred. ACL did
not pay proper
compensation to
people
SHORTCOMINGS OF ACL

21. REFERENCES
• V. Kasturi RanganLisa Chase and Sohel Karim (2015), THE TRUTH ABOUT CSR
URL: https://hbr.org/2015/01/the-truth-about-csr
• VtvGujrati (2014), GUJARAT AMBUJA CEMENT COMPANY AGAIN IN CONTROVERSY, GIR – VTV
URL: https://www.youtube.com/watch?v=h-PdDqy103w
• Ambuja Cements (2014), Sustainability development report 2013
• VtvGujrati (2012), AMBUJA CEMENT COMPANY AGAIN IN CONTROVERSY AT KODINAR, JUNAGADH
URL: https://www.youtube.com/watch?v=VZgoN_Gslcs
• The Strip Mining Handbook (2009), THE ENVIRONMENTAL EFFECTS OF STRIP MINING
URL: https://sites.google.com/site/stripmininghandbook/chapter-2-1